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    EP 232: Creating and Capturing Business Value with GenAI - Insights From HPE

    en-usMarch 20, 2024

    Podcast Summary

    • Shifting from experimentation to practical application of generative AIBusinesses identify specific areas for cost savings, efficiency gains, or new customer experiences with generative AI. Implementation and integration is complex and ongoing, but HPE and NVIDIA are helping with enterprise-level solutions.

      While generative AI, such as ChatGPT, has shown great promise in saving time and resources, many businesses are still figuring out how to effectively implement and realize value from it. According to Evan Sparks, GM and VP for AI Solutions at HPE, the past year and a half has seen a shift from experimentation to practical application, with companies identifying specific areas where generative AI can create cost savings, increase efficiency, or generate new customer experiences. However, the process of implementing and integrating these technologies into business processes is complex and ongoing. At the NVIDIA GTC conference, Sparks discussed HPE's role in helping businesses navigate this process, combining HPE's hardware and infrastructure expertise with NVIDIA's software assets to provide enterprise-level solutions for generative AI. Overall, the conversation emphasized the importance of continued exploration and practical application for businesses looking to unlock the full potential of generative AI.

    • Implementing Generative AI in 2024: Challenges and OpportunitiesIn 2024, generative AI will be widely adopted for customer-facing experiences, warehouse and store efficiency, and business process optimization. However, companies must prioritize data security and privacy and carefully plan for implementation to mitigate risks and choose the right infrastructure for their needs.

      As we move towards 2024, we can expect to see a significant increase in the use of generative AI in production environments, particularly in areas such as customer-facing experiences, warehouse and store efficiency, and business process optimization. Companies of all sizes, from small businesses to multinational corporations, are exploring the use of generative AI. However, implementing this technology comes with challenges, particularly in ensuring data security and privacy. A common mistake companies make is blindly trusting the tools without considering these implications. The transition from 2023 to 2024 will require careful planning and prioritization to ensure a successful implementation of generative AI. It's important for companies to understand the potential risks and take the necessary steps to mitigate them. Additionally, the choice of where to run AI workloads (traditional cloud, data center, or edge) will depend on the specific needs and resources of each organization.

    • Partnering with AI technology leaders like NVIDIA for effective AI implementationPartnering with experts in AI technology, like NVIDIA, can help optimize AI usage, protect sensitive data, and reduce costs. Sharing real-life use cases can also provide valuable insights for effective AI implementation.

      Companies need to be cautious when implementing AI models, particularly when it comes to protecting sensitive data such as HR information and trade secrets. The cost of using these models can also be high, so it's essential to do the math and plan usage accordingly. Partnerships with companies like NVIDIA, leaders in AI technology, can help optimize the use of these models and make them more practical for businesses. NVIDIA's expertise in both hardware and software for AI, specifically generative AI, makes them an ideal partner for companies looking to implement these technologies. HPE, a long-term partner of NVIDIA, has seen significant success by integrating NVIDIA's offerings directly into their user software experience. By leveraging NVIDIA's technology, HPE can provide the best way to run open-source language models and offer advanced inferencing software. This partnership enables companies to participate in the AI ecosystem and unlock the full potential of these technologies. Additionally, sharing real-life use cases can help companies learn from each other and implement AI solutions effectively. For instance, a client that recently launched a new initiative on their website also had things running in the background. By using AI models, they were able to personalize the user experience and provide relevant recommendations, ultimately leading to increased engagement and revenue.

    • Implement AI-powered search and integrate RAG for better user experience and competitive edgeEnterprises should prioritize AI search implementation and RAG integration for improved user experience and a competitive edge, focusing on unique business applications.

      Enterprises, especially smaller ones, should focus on implementing AI-powered search and integrating relevant company data (RAG) into their systems, both on the consumer side and back end, to provide a better user experience and gain a competitive edge. The use of AI in search isn't just limited to documents on the open web but also to enterprise documents. However, setting up these AI-powered search systems can be complex, with up to 15 components required. NVIDIA's retriever microservices aim to simplify this process. While table stakes technologies like email auto-completion and support tickets may be handled by larger cloud providers or software vendors, unique business applications built on a company's data assets are areas where enterprises can differentiate themselves and build a defensible position. As we move forward from 2023 to 2024, focusing on these unique applications and effectively leveraging RAG will likely become increasingly important for enterprises to stay competitive in the rapidly advancing technological landscape.

    • Investing in AI across the enterpriseAI investment leads to increased sales, improved customer experiences, higher NPS scores, cost savings, and productivity gains for entry-level analysts.

      Companies should invest in generating AI across the enterprise to create value and efficiency. This investment can lead to increased sales, improved customer experiences, and higher NPS scores. Additionally, cost savings can be achieved by automating tasks previously done by large teams, allowing those employees to be retrained and added to other areas of the business. Measuring the return on investment can be done through top-line growth and bottom-line savings. A recent study showed that AI tools can make entry-level analysts 30% more efficient and perform at the level of a second-year associate. The implementation of AI in businesses may be hard to define, but its impact is clear when seen. It's about creating a future that is abundant and leveling up as a society. Companies, especially smaller ones, may be hesitant to implement AI, but the benefits are significant and worth the investment.

    • Focus on data advantage and rapid iteration for generative AIHaving a data advantage and the ability to iterate rapidly are essential for implementing successful generative AI. More and better data leads to improved models, while standardizing on tools and staying open to new models keeps businesses competitive.

      Businesses looking to implement generative AI should focus on having a data advantage and the ability to iterate rapidly. The importance of data in generating better models cannot be overstated, as more and better data leads to significantly improved models. Standardizing on tools across the enterprise and being open to incorporating new models and tools throughout the development cycle can help companies stay nimble and competitive in this rapidly evolving industry. Additionally, identifying a moat in your data and leveraging it effectively is crucial for creating and capturing value from generative AI. These key strategies have been observed in successful companies in the field.

    • Stay informed and engaged with AI trends and newsStay updated on AI advancements and integrate them into daily life for convenience and efficiency

      Technology, specifically AI, is constantly evolving and can be integrated into our everyday lives in various ways. By staying informed and engaged, we can harness its power to break down barriers and make our lives more convenient and efficient. If you're interested in keeping up with the latest AI trends and news, make sure to subscribe to our podcast and sign up for our daily newsletter at everydayai.com. Remember, every day is a new opportunity to learn something new and apply it to your life. So, stay curious, keep exploring, and we'll see you next time on Everyday AI.

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    #481: Customer journey management with Stacy Sherman, Doing CX Right

    #481: Customer journey management with Stacy Sherman, Doing CX Right

    As the voice of the customer becomes increasingly important in driving business success, companies are recognizing the need to optimize and personalize every touchpoint along the customer journey. From initial awareness and consideration to purchase and post-purchase support, every interaction matters and can make or break a customer's loyalty and advocacy.

    Today we’re going to talk about customer journey management - how to do it well, how to measure success, and how to improve it over time. 

    To help me discuss this topic, I’d like to welcome Stacy Sherman, Founder & Chief Customer Officer at Doing CX Right.

    Resources

    PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding!

    Catch Stacy’s LInkedIn Learning course on Increasing Customer Loyalty by Doing Agent Experience (AX) Right here: https://bit.ly/LinkedLearnStacy

    Doing CX Right website: https://www.doingcxright.com

    Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

    Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

    For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com

    Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

    The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

    The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

    How Microsoft Security Copilot works

    How Microsoft Security Copilot works

    Use GPT-powered natural language to investigate and respond to security incidents, threats and vulnerabilities with Microsoft Security Copilot, a new security AI assistant. Skilled with Microsoft’s vast cybersecurity expertise, it helps you perform common security-related tasks quickly using generative AI. This includes embedded experiences within Microsoft Defender XDR, Microsoft Intune for endpoint management, Microsoft Entra for identity and access management, and Microsoft Purview for data security. Security Copilot as an enterprise-grade natural language interface to your organization's security data.

    Ryan Munsch, from the Security Copilot team, joins host Jeremy Chapman to share how Security Copilot is like an enterprise-grade natural language interface to your organization's security data.

     

    ► QUICK LINKS:

    00:00 - Investigate and respond to security incidents
    01:24 - Works with the signal in your environment
    02:26 - Prompt experience
    03:06 - Off-the-shelf LLM vs. Security Copilot
    05:43 - LoRA fine-tuning
    07:06 - Security analyst use case
    10:07 - Generate a hunting query using Microsoft Sentinel
    11:34 - Threat intelligence
    14:20 - Embedded Copilot experiences
    15:42 - Wrap up

     

    ► Link References

    Join our early access program at https://aka.ms/SecurityCopilot 

     

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    • Subscribe to our YouTube: https://www.youtube.com/c/MicrosoftMechanicsSeries

    • Talk with other IT Pros, join us on the Microsoft Tech Community: https://techcommunity.microsoft.com/t5/microsoft-mechanics-blog/bg-p/MicrosoftMechanicsBlog

    • Watch or listen from anywhere, subscribe to our podcast: https://microsoftmechanics.libsyn.com/podcast

     

    ► Keep getting this insider knowledge, join us on social:

    • Follow us on Twitter: https://twitter.com/MSFTMechanics 

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    • Loosen up with us on TikTok: https://www.tiktok.com/@msftmechanics

     

    #483: Omnichannel and the future of retail with Kristin Schoenstein and Elizabeth Robillard, eTail Palm Springs

    #483: Omnichannel and the future of retail with Kristin Schoenstein and Elizabeth Robillard, eTail Palm Springs

    eTail West in Palm Springs, CA is coming up in a few weeks and I’m excited to be attending as well as moderating a panel there. To get ready for the event, I have invited the two event directors here today, and we’re going to talk about some of the top trends for retailers to watch out for and certainly topics that will be discussed in much detail at the conference.

    To help me discuss this topic, I’d like to welcome Kristin Schoenstein and Elizabeth Robillard from Worldwide Business Research and event directors of eTail Palm Springs, February 26-29 in Palm Springs, CA.

    Resources

    Learn more and Register for eTail West, February 26-29 in Palm Springs, CA: https://etailwest.wbresearch.com/

    Worldwide Business Research: https://wbresearch.com/

    Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

    Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

    For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com

    Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

    The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

    The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

    #492: Building and maintaining a culture of customer centricity with Abhii Parakh, Head of Customer Experience at Prudential

    #492: Building and maintaining a culture of customer centricity with Abhii Parakh, Head of Customer Experience at Prudential

    We are here at Medallia Experience 2024 at the Wynn in Las Vegas and there’s a lot of exciting announcements we’ve been seeing, plus a chance to hear from leaders at Medallia as well as their customers about where the world of customer experience is heading.

    Today we’re going to talk about the culture, technology, and priorities the enterprise needs to deliver great customer experience, and continuously improve it over time. 

    To help me discuss this topic, I’d like to welcome Abhii Parakh, Head of Customer Experience at Prudential.

    Resources

    Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

    Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

    For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com

    Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

    The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

    The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

    #466: Inclusivity and Innovation as Competitive Advantage with Johane Domersant, John Deere

    #466: Inclusivity and Innovation as Competitive Advantage with Johane Domersant, John Deere

    It’s increasingly clear that businesses that invest in their employees to achieve great employee experience are investing in their own future. To achieve this, inclusion across the organization, programs for professional development, and opportunities for employees to pursue their passion and purpose are critical for businesses.

    Today we’re going to talk about how leading organizations need to think about diversity and inclusion as a competitive advantage, as well as a benefit to all involved.

    To help me discuss this topic, I’d like to welcome Johane Domersant, Global Head of Human Resources at John Deere.

    Resources

    PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding!

    John Deere website: https://www.johndeere.com

    Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

    Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

    For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com

    Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

    The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

    The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company