Podcast Summary
Apple's new mixed reality headset and Google's AI-powered search: Apple's mixed reality headset could revolutionize tech interaction, but its high price tag may limit accessibility. Google's new AI-powered search, SGE, faces criticism for slow performance, yet some see it as a promising step towards efficient info gathering.
The world of AI is constantly evolving, with major tech companies like Apple and Google making significant strides in the field. Apple is expected to announce a new mixed reality headset, which could potentially revolutionize the way we interact with technology, although its high price tag may limit its accessibility. On the other hand, Google's new AI-powered search experience, SGE, is facing criticism for its slow performance. While some see it as a promising step towards more efficient information gathering, others view it as a drawback. These developments underscore the importance of staying informed and adaptable in the ever-changing landscape of AI technology. Our guest today, Gisheirmo Thompson, founder and director of Oombu Oombu, adds valuable insights into the world of AI and its implications for branding and digital doubles. Stay tuned for more practical advice and expert insights on the Everyday AI Show.
The long-term time savings of new technology: Even if new technology has initial drawbacks, it can lead to significant time savings in the future.
Technology progresses rapidly, and while it may not be perfect at first, it often leads to significant time savings in the long run. Using the analogy of Wi-Fi on airplanes, even if the connection is slower now, the overall search experience may save time in the end. Similarly, in Hollywood, the use of digital doubles is a concern for actors, who fear losing control of their image due to artificial intelligence. This issue is not new to actors, as they have felt the impact of visual effects on their roles. The outcome of contract negotiations between the Hollywood union and studios regarding digital doubles and actor pay remains to be seen. Overall, it's essential to consider the potential benefits of new technology, even if it comes with initial drawbacks.
Actors' faces used without consent in digital content: Actors' faces could be used without their involvement in digital content, raising questions about control, compensation, and intellectual property. This technology could lead to non-stop versions of individuals, impacting the entertainment industry and branding.
The entertainment industry is evolving, and the use of actors' recognizable faces in digital content without their involvement could become more common. This raises questions about actors' control over their brand image and compensation. Some may see it as a way to achieve immortality on screen, while others may feel it infringes upon their intellectual property. For instance, in the show "Love, Death & Robots" on Netflix, actors' faces are used without their involvement. This technology could potentially allow for non-stop versions of individuals, though the quality may not be as good. The implications of this trend extend beyond actors to general branding, where individuals could duplicate their faces and voices for continuous use. The future of this technology could significantly impact the entertainment industry and the way we perceive and value the role of actors.
Balancing AI-generated avatars and authenticity: AI-generated avatars and content can enhance brand-building, but ethical considerations and maintaining authenticity are crucial.
While AI-generated avatars and content can be useful for building brands, it's important to consider the ethical implications and the potential disconnect from authenticity. Even before AI technology, people were using social media to present an avatar of themselves, and the potential for negative effects on mental health is a concern. However, AI can still be a valuable tool for everyday people in their brand-building journey, such as through the use of generative AI like ChatGPT for content creation or mid-journey assistance. Ultimately, it's essential to strike a balance between leveraging technology and maintaining authenticity.
Balancing AI use in brand building: Use AI responsibly to add value, not as a shortcut to success. Consider potential impact on others and stay true to authenticity and ethical practices.
While experimenting with AI tools like ChatGPT can provide immediate benefits, it's essential to find a balance between using it authentically and staying true to oneself in building a brand. AI is just a tool, and its impact depends on how it's used. If the goal is to have a positive impact on the community, help the family, or grow a business or brand ethically, then using AI can be beneficial. However, if the primary concern is profit and cutting corners at the expense of authenticity and ethical business practices, then it's best to avoid using AI. The key is to consider the potential impact on others and use AI as a means to add value rather than as a shortcut to success. Additionally, thinking about how one would approach brand building with unlimited resources or a larger team can help guide decisions when using AI in a responsible and authentic way.
AI as a valuable tool in branding: AI can expand research, ideation, proofreading, and strategy development in branding. Start with accessible models like ChatGPT and define your end goal before using it.
AI can be a valuable tool in the branding process, acting as a consultant to help expand research, ideation, proofreading, and strategy development. For those new to AI in branding, starting with accessible models like ChatGPT and experimenting with various prompts is recommended. The key is to define your end goal and consider the potential positive impact on yourself or others before using AI. One practical example of AI's effectiveness is its ability to generate ideas and strategies, as seen in the lottery numbers example mentioned, where it helped expand the brainstorming process. Remember, AI is a tool, not a replacement for human creativity and judgment. Use it wisely and thoughtfully to enhance your branding efforts.
Defining audience persona is crucial for marketing success: Experimentation and defining audience persona are essential for effective marketing strategies, with advancements in AI offering endless possibilities
While there's no definitive way to achieve optimal marketing strategy, defining your audience persona is crucial for better results. Experimentation is key, as there are various methods to reach the same goal. For instance, in the past, there were multiple ways to edit media using Adobe tools. Now, with advancements in generative AI, the possibilities are endless. During the show, we discussed various aspects of AI, and we'll share examples in our newsletter. We're grateful for your engagement and appreciate the kind words. Don't forget to check out our daily newsletter for more in-depth information on the topics we cover. Stay updated with us every day on everydayai.com, where you can access our live streams, podcasts on major networks, and our dedicated newsletter. Thank you for joining us, and we look forward to seeing you tomorrow.
