Ep 313 - Building a Killer Creator Program with Ruth Dominguez

In the current indie game landscape, studios and developers often grapple with limited resources, and are always looking for ways they can stand out. But standing out isn’t always associated with creating awareness.    Today, we’re going to explore what it takes to really jump start your business, from how to acquire valuable resources to avoiding costly pitfalls, so you don’t just know how to survive, but can thrive in a competitive landscape.   Ep 340 Shownotes:

Game studios heavily rely on video content to raise awareness about their games. However, there’s a good chance that most game creators are not tapping their full potential in this medium, limiting the extent of their game’s visibility or other goals.   In this episode, we'll delve into how other video content beyond gameplay clips and trailers can be an integral part of a game’s marketing strategy, maximizing its potential for creating awareness, player engagement and results. Ep 339 Shownotes:

Now, depending on your goals and resources, sometimes your best bet is getting a publisher.  And after initial talks, once you receive an offer it can be really exciting. However, there can be a lot of unknowns, especially when it comes to fully understanding how certain agreements can dictate your future.  That's why today we’re revisiting our conversation with Tim Bender of Hooded Horse Games to know what to look out for and how to approach negotiations so you can be prepared and get the most out of your publishing agreement Reasons why we’re revisiting episode 147 One of the most popular episodes of Indie Game Movement It’s an interesting reflection of the current landscape, as the insights still hold up today. We reached out to Tim to get his current thoughts and insights since we recorded this, and if you stick around to the end, I’ll share those with you!    Ep 338 Shownotes:

In the realm of PR in games, navigating remote collaboration for tasks like trailer production can present a labyrinth of challenges. Maintaining creative cohesion and project vision with a remote team can be a daunting puzzle to solve, but it doesn’t have to be. Today we’ll explore how one PR video lead tackles their team’s remote collaboration challenges by discussing adaptive strategies for creative flow and how they find balance between autonomy and collaboration, offering real-world insights to unlock creative synergy in a remote work environment. Ep 337 Shownotes:

When people think about serving a particular audience or niche, it can be easy to focus only on the market demand and opportunities it may present. However not properly executing on that demand may result in obstacles that can make it a challenge to achieve sustainability.  Today, we’re going to view a different perspective of what it means to niche down and how to serve an audience in a sustainable way, and believe it or not, it doesn’t start with knowing your audience.  Ep 336 Shownotes:

With the year ending, we’ll be getting a little retrospective and reflecting on the past, however before that happens, we have some important updates and an announcement we’d like to share with our listeners.  Ep 335 Shownotes:

With any emerging global market, the transition always starts with hurdles and challenges. In a lot of cases, it can be even more frustrating for indie developers and studios. Fortunately, these can be overcome with determination and creativity.  Today we’re going to explore indie games from Southeast Asia that are breaking barriers and standing out in the global market and how they’re using creative solutions and leveraging new found market recognition to make an impact on the industry, and players alike.   Ep 334 Shownotes:

Using TikTok to help create additional awareness for your game or studio isn’t anything new, but creating a sustainable growth strategy on this platform may be, and can definitely be a challenge. While that may be so, it doesn’t have to overwhelm you and can be fairly simple too.  Our conversation today discusses some valuable insights about how one studio effectively executes their TikTok strategy using processes that promote flow, community growth and results, all while accommodating a part time schedule. Ep 333 Shownotes:

Adapting to any kind of trend can be very challenging and sometimes impossible. But sometimes, having the right mindset, information and creative approach can go a long way in finding all sorts of opportunities in the constantly shifting games market. In today’s discussion, we’re going to explore a few current game market trends and topics and dig as deep as we can to reveal a ton of opportunities and how indie studios and developers can capitalize on them. Ep 332 Shownotes:

Whenever we consider collaborating with influencers, usually top of mind is the bottom line. In other words, what kind of awareness and results can they get. More often than not though, this “transactional” way of thinking doesn’t lead to collaborations that deliver the results we’re looking for.  In todays episode, we explore exactly what makes an effective collaboration, discussing everything from mindset, creative freedom and how to avoid costly decisions while building mutually beneficial relationships that promote sustainability.    Ep 331 Shownotes: