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    About this Episode

    Fraud and misrepresentation are unfortunately common problems in the social purpose space. As we wrap up Fraud Awareness month in Canada, I think it’s important to touch on how to better ensure that companies are actually doing the social or environmental things they claim to do. The popularity of social purpose in business has brought a lot of great changes—and it has also turned into a marketing ploy, so it’s important that we know how to tell who is legit.

    You can find show notes and more information by clicking here: https://bit.ly/3NiOz3i

    Recent Episodes from The Make Good Project with Sandra D'Souza

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    EP #44: How to Create a Purpose Driven Organization

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    You can find show notes and more information by clicking here: https://bit.ly/3xUHNKl 

    EP #43: Employee Retention

    EP #43: Employee Retention

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    You can find show notes and more information by clicking here: https://bit.ly/3mGBV20

    EP #42: Should Corporations Be Activists?

    EP #42: Should Corporations Be Activists?

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    You can find show notes and more information by clicking here: https://bit.ly/3LG80kH

    EP #41: Transitioning from the Corporate Sector to the Non-Profit Sector

    EP #41: Transitioning from the Corporate Sector to the Non-Profit Sector

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    You can find show notes and more information by clicking here: https://bit.ly/3L7rmzI

    EP #40: Reinvention of Company Culture

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    You can find show notes and more information by clicking here: https://bit.ly/3jh4zVG

    EP #39: Is That Social Purpose Organization A Scam?

    EP #39: Is That Social Purpose Organization A Scam?

    Fraud and misrepresentation are unfortunately common problems in the social purpose space. As we wrap up Fraud Awareness month in Canada, I think it’s important to touch on how to better ensure that companies are actually doing the social or environmental things they claim to do. The popularity of social purpose in business has brought a lot of great changes—and it has also turned into a marketing ploy, so it’s important that we know how to tell who is legit.

    You can find show notes and more information by clicking here: https://bit.ly/3NiOz3i

    EP #38: Fraud Prevention Month - How to Reduce the Risk of Fraud in your Business

    EP #38: Fraud Prevention Month - How to Reduce the Risk of Fraud in your Business

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    You can find show notes and more information by clicking here: https://bit.ly/3I9zq0h

    EP #37: Reputational Risk In A Highly Charged World

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    You can find show notes and more information by clicking here: https://bit.ly/3JWkwfj

    EP #36: The Great Resignation (Part 2)

    EP #36: The Great Resignation (Part 2)

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    You can find show notes and more information by clicking here: https://bit.ly/3uOoHpa

    EP #35: Does “Purpose” Really Matter in Business?

    EP #35: Does “Purpose” Really Matter in Business?

    Is purpose-driven capitalism worth it? Will pursuing a purpose for your business beyond profit make a difference? I recently read two interesting articles that argued the opposite sides of these questions, and I wanted to bring that discussion to you today. It’s truly an interesting dilemma when purpose seems to be able to make or break a business.

    You can find show notes and more information by clicking here: https://bit.ly/3reJujq