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Todays show:

Bob Moesta joins Jason to discuss important customer interview methods, such as the concept and importance of deep listening (7:21), quantitative vs. qualitative and hypothesis-building research (13:08), “The jeweller effect” and building trust (37:47), and more!

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Timestamps:

(0:00) Bob Moesta of the Re-Wired Group joins Jason.

(2:33) Jumping into Bob's origin stories and the early lessons that shaped his career.

(4:59) Unpacking the concepts of “the customer is not always right” and that they don’t actually know what they want.

(7:21) The concept and importance of deep listening.

(8:52) Bob’s use of “the death day” and learning the value of time.

(10:57) Hubspot for Podcast Networks - Marketing Against the Grain: https://lnk.to/h3vKHnTW. “The Best AI Tools For Marketers In 2024” episode: https://www.youtube.com/watch?v=DeeVKUuEv6Y

(13:08) Quantitative vs qualitative and hypothesis-building research.

(16:51) Bob’s four amazing mentors and how they turned him from an illiterate eighteen-year-old into an innovation machine.

(20:16) LinkedIn Jobs - Post your first job for free at https://www.linkedin.com/twist

(21:40) The dangers of identifying personas and “the secret sauce”.

(26:08) Drawing importance from the “irrational decision”, as context drives the rationale.

(28:28) Bob explains his approach to interviews.

(31:00) Zendesk - Get six months free at http://www.zendesk.com/twist

(32:32) Applying these concepts to a customer buying a diamond or health care.

(37:47) “The jeweller effect” and how do you cause trust?

(40:48) Making people problem aware.

(47:45) Applying the fact that people learn out of routine to the electric car customer.

(54:18) The concept of nostalgia.

(1:03:08) Bob’s current book he is writing about what causes someone to leave one company and go to another.

(1:15:57) At what stage is a company that hires the Re-Wired Group?

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Check out The Re-Wired Group: https://www.anomalo.com/

Check out Bob’s website and publications: https://www.bobmoesta.com/

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Check out Founder Fridays: https://www.founderfridays.tech/

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Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp

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Follow Bob:

X: https://twitter.com/bmoesta?lang=en

LinkedIn: https://www.linkedin.com/in/bobmoesta/

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Follow Jason:

X: https://twitter.com/Jason

LinkedIn: https://www.linkedin.com/in/jasoncalacanis

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Thank you to our partners:

(10:57) Hubspot for Podcast Networks - Marketing Against the Grain: https://lnk.to/h3vKHnTW. “The Best AI Tools For Marketers In 2024” episode: https://www.youtube.com/watch?v=DeeVKUuEv6Y

(20:16) LinkedIn Jobs - Post your first job for free at https://www.linkedin.com/twist

(31:00) Zendesk - Get six months free at http://www.zendesk.com/twist

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Great 2023 interviews: Steve Huffman, Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland

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Check out Jason’s suite of newsletters: https://substack.com/@calacanis

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Subscribe to the Founder University Podcast: https://www.founder.university/podcast

We know many of our listeners find us because they're desperate to get out of a job that's making them miserable!

If you've already decided that you need OUT ASAP, then this episode is for you! Sarah and Emma share their own toxic job horror stories, and give practical tips to help you tread water and survive the last couple of weeks/months until you're out of there.

🏀 Shoot Your Shot - Shoutout to Deborah who is an Interview Academy Alumna!

“Hi! I found out about Interview Academy through the podcast about a week before an interview at a really great organisation. I'm so glad because I'm not the best at prepping for Interviews and I get very nervous during them. This was also going to be my first job interview related to my recent bachelors degree that I went back to University for. With the course and lots of practicing of my best bits, I think I did quite well! It was probably my best interview ever and the interviews were even nodding their heads and smiling at some points. There were 1 or 2 unexpected questions that threw me off but I think I did ok with them. I listened to your pre and post interview podcast episodes and they helped so much too! No matter what happens, this was great interview practice for me and it increased my confidence! I also developed awesome best bits that will be invaluable as I interview for similar positions to break into a new industry!"

☕ Did our podcast help you out? Want to say thank you in coffee form? Shout us a virtual coffee here: www.buymeacoffee.com/interviewboss

📄 To get step by step help with your interview prep on demand check out our Interview Academy https://www.interviewboss.com.au/interview-academy

💌  Follow us on Instagram

💻  Check out our website for free jobseeker resources

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Mentioned in this episode:

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Episodes For Your Situation

Welcome to the Business Broadcast Podcast! Each week James brings on the show an entrepreneur who shares their biggest challenges and struggles in business.

James coaches the business owner through these challenges by asking those hard hitting questions in order to get to the bottom of these problems and help the business owner soar to success.

Find out more from Tim here: www.floorfillersentertainment.com

See us LIVE at The Leicester Square Theatre in London on the 10th June! Get your tickets here:

Try Entrepreneurs University 14 Day FREE Trial Here ► 

https://jamessinclair.net/entrepreneurs-university-free-trial/

Get your tickets to our next event here ► https://jamessinclair.net/seminars/

Apply to be on my podcast here ► https://jamessinclair.net/podcasts/

Watch the podcast on YouTube ► https://www.youtube.com/@jamessinclairspodcast

Apply to be on my podcast here ► https://jamessinclair.net/podcasts/

My Socials:

Website - https://jamessinclair.net

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Instagram - https://www.instagram.com/jamessinclairentrepreneur/

Linkedin - https://www.linkedin.com/in/jamessinclairpartyman/

Click here for more from Everyday Positivity

Kristie Rogers, an associate professor of management at Marquette University, has identified two types of respect that employees value: owed and earned. She says that owed respect refers to basic workplace civility whereas earned respect is related to an employee’s achievements.

In this episode, you’ll learn how to practice both types of workplace respect, and what happens when their balance isn’t quite right. You’ll also learn how managers can unknowingly communicate disrespect to their employees.

Key episode topics include: leadership, managing people, business communication, employee retention, interpersonal communication, respect, motivation.

HBR On Leadership curates the best case studies and conversations with the world’s top business and management experts, to help you unlock the best in those around you. New episodes every week.

· Listen to the original HBR IdeaCast episode: The 2 Types of Respect Leaders Must Show (2018)

· Find more episodes of HBR IdeaCast

· Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org

When did ''good enough'' become the same as ''perfect''? Why does society increasingly promote ideals that are hard to achieve? And what does perfectionism mean?

Thomas Curran is a Professor at the London School of Economics. He is the world-leading expert on perfectionism. In 2023 he published his debut book, ‘The Perfection Trap.’ We will discuss his interesting book and much more!

The production team on this episode were PLAN-B’s Nikolai Ovenberg and Niklas Figenschau Johansen. Background research was done by Sigurd Brekke. 

Hosted on Acast. See acast.com/privacy for more information.

This week, we’re back with a special guest to talk all about positive workplace culture! Holly Clark is Digital Media Executive at CultureShift, a company working to lead a positive change in organisational culture. On today’s episode, we dive into how you can implement a positive workplace culture, how to prevent a bad culture and everything in between. If you’ve considered making a positive shift within your workplace before, this episode is a great listen. Topics discussed on this episode: Positive workplace culture What makes up good and bad company culture? Red and green flags during the hiring process Feeling satisfied at work Make sure to tune in to see what you can do as a marketer to foster a more positive culture in your workplace!

Today's episode of the GaryVee Audio Experience is a new keynote in 5 recap! A few weeks ago, I gave a keynote all about the topic of leadership. In this recap I focus on how to become a better leader, the number one job of a great leader, my relationship to the word candor and how I adopted kind candor and much more!

Enjoy! Let me know what you thought!

Link to the full keynote here: https://open.spotify.com/episode/00RNV9zMpvhjdnAhw1PSjz?si=e97749e26eed4f1f

Check out my new NFT project: veefriends.com

Join the VeeFriends Discord: https://discord.gg/veefriends

Tweet Me! @garyvee

Text Me! 212-931-5731

My Newsletter: garyvee.com/newsletter

Mentioned in this episode:

New To the Podcast? Start Here!

Episodes For Your Situation

For decades, our society’s dominant metaphor for the mind has been a computer. A machine that operates the exact same way whether it’s in a dark room or next to a sunny window, whether it’s been working for 30 seconds or three hours, whether it’s near other computers or completely alone.

But that’s wrong. Annie Murphy Paul’s “The Extended Mind” argues, convincingly, that the human mind is contextual. It works differently in different environments, with different tools, amid different bodily states, among other minds.

Here’s the problem: Our schools, our workplaces, our society are built atop that bad metaphor. Activities and habits that we’ve been taught to associate with creativity and efficiency often stunt our thinking, and so much that we’ve been taught to dismiss — activities that look like leisure, play or rest — are crucial to thinking (and living!) well.

Paul’s book, read correctly, is a radical critique of not just how we think about thinking, but how we’ve constructed much of our society. In this conversation, we discuss how the body can pick up on patterns before the conscious mind knows what it’s seen, why forcing kids (and adults) to “sit still” makes it harder for them to think clearly, the connection between physical movement and creativity, why efficiency is often the enemy of productivity, the restorative power of exposure to the natural world, the dystopian implications of massive cognitive inequality, why open-plan offices were a terrible idea and much more.

Mentioned: 

"The extended mind" by Andy Clark and David J. Chalmers

Book recommendations: 

Supersizing the Mind by Andy Clark

Mind in Motion by Barbara Tversky

Thoughts Without a Thinker by Mark Epstein

You can find transcripts (posted midday) and more episodes of "The Ezra Klein Show" at nytimes.com/ezra-klein-podcast, and you can find Ezra on Twitter @ezraklein.

Thoughts? Guest suggestions? Email us at ezrakleinshow@nytimes.com.

“The Ezra Klein Show” is produced by Annie Galvin, Jeff Geld and Rogé Karma; fact-checking by Michelle Harris; original music by Isaac Jones; mixing by Jeff Geld, audience strategy by Shannon Busta. Special thanks to Kristin Lin.

When Dave Hollis left a secure job at Disney to jump into the growth and self-development industry with wife Rachel Hollis, he discovered more freedom than fear. The husband, father and CEO shares passionately with Jay Shetty how leaving a life of comfort has been both his greatest risk and the greatest thing to happen to him.

Listen to learn more about Hollis’ new book, Get Out Of Your Own Way. Hollis also shares his journey to fulfillment and his secrets for success. He and Jay Shetty also discuss how to find true happiness and what saves their marriages.

See omnystudio.com/listener for privacy information.

For decades, introversion was looked at as something to overcome, almost like an illness. The way to win in life was through charisma, outspokenness, and self-promotion.

Even now, in an increasingly noisy world, introverts may feel added pressure to take one of two paths: force themselves into more extroverted behavior, or become even more reserved and shrink back to themselves.

My guest Susan Cain says both paths are wrong and in fact, rob the world of the unique contributions introverts make when they choose to be true to themselves.

Susan knows what she’s talking about. A self-proclaimed introvert, she wrote the New York Times bestselling book, Quiet: The Power of Introverts in a World that Can't Stop Talking and delivered one of the most popular TED talks ever delivered, with nearly 18 million views to date.

Whether you consider yourself an extrovert, an introvert, or an ambivert (those lucky bastards in the middle) you’ll find a ton of value in this interview.

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Follow Shane on Twitter at: https://twitter.com/ShaneAParrish