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    About this Episode

    There’s a huge difference between demand generation and lead generation and the difference will determine how well your inbound marketing strategy can bring in leads and get them to sell themselves. This is the key to generating sales leads that are self led and come to make buying decisions without you or your team holding their hands every step of the way.

     


    In this episode Nas will cover:

    • How to reduce the need for omnipresence by creating inbound demand

    • The key factors to an inbound content marketing strategy that brings in the right leads

    • Applying sales psychology within your marketing and sales strategy to get leads to sell themselves 

     

    -

    Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed:

    Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Listen to the Free Audio Series: EasyYesLeads.com

    Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/contact/



    Come hang out with us and share your biggest takeaways from the show:

    Facebook: https://www.facebook.com/nasecheverria

    Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ


    TikTok: https://www.tiktok.com/@nextlevelupceo

     

    Thank you for tuning into The Business Real Talk.

     

    Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)!

    If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends.

    We appreciate your support in creating a MOVEMENT!

     

    Recent Episodes from Business Real Talk- Content Marketing & Sales Innovation Without the BS

    EP 64: Growing Your Business WITHOUT Social Media Using this Leveraged Strategy

    EP 64: Growing Your Business WITHOUT Social Media Using this Leveraged Strategy

    Is it possible to grow your business without social media?

    In a world where everyone has become dependent on Social Media Marketing, it’s time to start looking at the offline strategies that allow you to grow and scale WITHOUT being dependent on social media marketing. In this video Nas Echeverria talk about the proven offline marketing strategies that can be used to grow and market your business by building awareness and traffic and create demand using a leveraged strategy for growth.

    In this episode Nas talk about:

    • How to drive traffic and awareness with buying intent WITHOUT social media (and why all traffic is NOT created equal)

    • The key to creating demand that moves interested leads into red hot buyers quickly

    • The leveraged growth strategy that removes the dependency on social media and allows you to market and sell sustainably 

    -

    Also in this episode: 

    The Exhausting Nature of Social Media

    The Importance of Offline Strategies 

    The role of Social Media in Business Growth 

     

    -

    Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed:

    Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Listen to the Free Audio Series: easyyesleads.com

    Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/contact/


    Stay connected with Nas Echeverria:

    Instagram | LinkedIn | Facebook | Youtube | Tiktok | nextlevelupceo.com | Email: nas@nextlevelupceo.com

    Thank you for tuning into The Business Real Talk.

     

    Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)!

    If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends.

    We appreciate your support in creating a MOVEMENT!

    Ep 63: The Netflix Effect to Conversions- Making your Marketing and Sales Binge-Worthy

    Ep 63: The Netflix Effect to Conversions- Making your Marketing and Sales Binge-Worthy

    Want people binge watching or listening to your marketing like it’s a new episode of Bridgerton or Love is Blind? Want people to fall in love with you so quickly that it makes your head spin and makes sales calls feel like you’re a celebrity as your prospective client fangirls and sells YOU on why they KNOW you’re what they need? This is the power of the Netflix Effect to conversions, and making your marketing and sales so binge-worthy, people sell themselves!

     


    In this episode Nas will cover:

    • The 2 biggest roadblocks that slow conversions and how the “paradox of choice” may be to blame

    • How to turn your list or audience into raving fans who buy whatever you share by categorizing their desires like your Netflix feed

    • How to get your leads to binge their way to a yes by leveraging bingeability as a sales tool

     

    Also in this episode: 

    The Importance of Clarity in Marketing

    The Pitfalls of Over-Educating Your Audience

    The Power of Demand Angles

     

    -

    Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed:

    Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Listen to the Free Audio Series: easyyesLeads.com

    Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/contact/


    Stay connected with Nas Echeverria:

    Instagram | LinkedIn | Facebook | Youtube | Tiktok | nextlevelupceo.com | Email: nas@nextlevelupceo.com

    Thank you for tuning into The Business Real Talk.

     

    Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)!

    If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends.

    We appreciate your support in creating a MOVEMENT!

    Ep 62: Using Organic and Paid Ads Successfully: A Conversation with Laurel Portié

    Ep 62: Using Organic and Paid Ads Successfully: A Conversation with Laurel Portié

    In this discussion, Laurel Portié hares insights on creating successful organic and paid online content and why having an ecosystem is so important. Laurel described the importance of positioning and understanding your audience in generating conversions, stressing the significance of being an expert in your space. She discussed against focusing solely on one-sided strategies, emphasizing that an ecosystem approach that integrates organic content with paid advertising can be more effective. 

    Laurel discussed against the common belief that success depends solely on a strong offer, instead, highlighting the role of proper positioning. The episode also touched on the importance of patience, passion, simplicity, data gathering, and testing in building a successful business. Concluding the talk, Laurel suggested that quantity over quality is crucial in the early stages of figuring out what works and resonates with the audience.

     

    Also in this episode: 

    The Power of Positioning in Marketing

    The Importance of Expertise in Advertising

    The Ecosystem Approach to Business

    The Power of Content in Marketing

     

    -

    Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed:

    Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Listen to the Free Audio Series: easyyesleads.com

    Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/contact/

    Stay connected with Nas Echeverria:

    Instagram | LinkedIn | Facebook | Youtube | Tiktok | nextlevelupceo.com | Email: nas@nextlevelupceo.com

    Thank you for tuning into The Business Real Talk.

    Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)!

    If you loved this show, we’d love it if you’d leave a 5-Star Review and share your favorite episodes with friends.

    We appreciate your support in creating a MOVEMENT!

    EP 61: How to Build your Business So It Can Run Without You and Scale using certifications, scalable offers and licensing

    EP 61: How to Build your Business So It Can Run Without You and Scale using certifications, scalable offers and licensing

    As an expert, you understand the importance of building an empire that allows you to grow and scale independent of your constant presence. But how do you set up your business to run without you when you are a top notch expert and your clients rely on your brain and magic for success? In this episode of Business Real Talk, Nas Echeverria discusses the concept of expert-led growth in building a business that isn’t reliant on you!

    Nas discusses:

    • The power of certification programs, leveraged one-to-many offers, and licensing your method to other businesses.

    • Expert Marketing: Creating a marketing strategy that highlights and positions your expertise, rather than using hype marketing that only makes you blend in.

    • The use and role of codifying your innovative methodology to build an expert-led growth strategy

     

    -

    Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed:

    Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Listen to the Free Audio Series: easyyesLeads.com

    Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/contact/


    Stay connected with Nas Echeverria:

    Instagram | LinkedIn | Facebook | Youtube | Tiktok | nextlevelupceo.com | Email: nas@nextlevelupceo.com

    Thank you for tuning into The Business Real Talk.

     

    Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)!

    If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends.

    We appreciate your support in creating a MOVEMENT!

     

    Ep 60: Best Way to Get High Paying Clients in Your Coaching or Service Business

    Ep 60: Best Way to Get High Paying Clients in Your Coaching or Service Business

    Have you said to yourself “I need to attract better quality leads” or “I want more high end clients who have the ability to invest in my services and value my services?” If so, this is the episode for you! We’ll bust the myths on why it’s not about marketing to high net worth clients alone (and why this may be keeping you stuck) and show you the exact 4 step process that has high paying clients saying “take my money” and thanking you for your premium offers.

     


    In this episode Nas will cover:

    • The misconceptions on what you need to get high paying clients in your coaching or service business. Why it’s not about qualifying clients, high net worth clients, being in the “right” rooms, or just getting more client results (and why these misconceptions are making it harder for you).

    • How to target high paying clients who have the intent and means to buy and  how understanding this will show you 10’s if not 100’s of thousands of untapped opportunity in your business

    • Understanding how to create a marketing message that draws high paying clients to you so you never have to hunt them down again (and why these small tweaks will change your marketing forever)

    • How positioning your method is what drives conversions and immediate yeses, and how you can capitalize on your skillsets to make you the only solution

    • How to optimize your marketing strategies and systems to bring in high paying clients instead of broke tire kickers

     

    Also in this episode: 

    The Role of Results in Attracting High-Paying Clients

    The Real Strategy: Targeting, Messaging, and Positioning

    Understanding and Communicating with High-Intent Leads

    The Power of Effective Messaging

    -

    Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed:

    Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Listen to the Free Audio Series: easyyesLeads.com

    Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/contact/


    Stay connected with Nas Echeverria:

    Instagram | LinkedIn | Facebook | Youtube | Tiktok | nextlevelupceo.com | Email: nas@nextlevelupceo.com

    Thank you for tuning into The Business Real Talk.

     

    Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)!

    If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends.

    We appreciate your support in creating a MOVEMENT!

     

    Ep 59: Creating Predictable and Sustainable Revenue in Your Business

    Ep 59: Creating Predictable and Sustainable Revenue in Your Business

    In today's competitive business landscape, having a community of loyal customers is not enough. As a dedicated coach, consultant, or service expert, you want to see more predictable revenue flowing through your business month after month.

    You want the ability to make strategic next steps and take your business to the next level. In this episode, Nas will break down the essential steps to help you create predictable revenue in your business.

    In this episode Nas will cover:

    • Having  Inbound demand with a simple and conversion intent marketing strategy poolsystem 
    • Having a Sales system that focuses on fast and effective conversions 
    • The Key predictors to having predictable revenue in your business
    • How to use data in your business to drive more growth and make faster decisions 

    Also in this episode: 

    The Importance of Predictable Revenue in Business

    The Power of a Structured Business Ecosystem

    The Role of Marketing in Creating Predictable Revenue

    The Importance of a Strategic Approach in Business


    -

    Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed:

    Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Listen to the Free Audio Series: easyyesLeads.com

    Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/contact/


    Stay connected with Nas Echeverria:

    Instagram | LinkedIn | Facebook | Youtube | Tiktok | nextlevelupceo.com | Email: nas@nextlevelupceo.com

    Thank you for tuning into The Business Real Talk.

     

    Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)!

    If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends.

    We appreciate your support in creating a MOVEMENT!

     

    Ep 58: How to Double your Revenue in 2024 Using 3 Asset Optimizers

    Ep 58: How to Double your Revenue in 2024 Using 3 Asset Optimizers

    Ready to double your revenue fast without chasing all the wrong tactics? We’ll talk about the marketing strategies for small businesses that leverage social triggers to sell your services so you can double your revenue using these 3 Asset Optimizers.

    Nas focuses on the concept of Optimizing Assets and explains how these top 3 Asset Optimizers focus on creating fast revenue growth that is the key to sustainable success. She emphasizes the importance of delivery optimization to create a healthy flow of referrals and retain clients and shares how to optimize a relationship based market strategy that builds and sustains trust in a market. 

     

    In this episode Nas will cover:

    • How to leverage the biggest profit maximizer your business has- delivery optimization and prioritizing retention

    • Prioritizing relationship based marketing strategies that builds rapport and sustains trust

    • Creating a culture of growth in your business and identifying asset optimizers in your growth strategy 

     

    Also in this episode: 

    The Importance of Asset Optimizers in Business

    The Concept of Scalable Results

    The Pitfalls of Scaling Too Fast

    The Importance of Client Delivery in Doubling Revenue

    The Importance of a Culture of Growth

    -

    Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed:

    Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Listen to the Free Audio Series: easyyesLeads.com

    Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/contact/


    Stay connected with Nas Echeverria: 

    Instagram | LinkedIn | Facebook | Youtube | Tiktok | nextlevelupceo.com | Email: nas@nextlevelupceo.com

    Thank you for tuning into The Business Real Talk.

     

    Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)!

    If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends.

    We appreciate your support in creating a MOVEMENT!

     

    Ep 57: The Inbound Demand Generation Strategy that gets Leads to Sell Themselves

    Ep 57: The Inbound Demand Generation Strategy that gets Leads to Sell Themselves

    There’s a huge difference between demand generation and lead generation and the difference will determine how well your inbound marketing strategy can bring in leads and get them to sell themselves. This is the key to generating sales leads that are self led and come to make buying decisions without you or your team holding their hands every step of the way.

     


    In this episode Nas will cover:

    • How to reduce the need for omnipresence by creating inbound demand

    • The key factors to an inbound content marketing strategy that brings in the right leads

    • Applying sales psychology within your marketing and sales strategy to get leads to sell themselves 

     

    -

    Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed:

    Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Listen to the Free Audio Series: EasyYesLeads.com

    Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/contact/



    Come hang out with us and share your biggest takeaways from the show:

    Facebook: https://www.facebook.com/nasecheverria

    Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ


    TikTok: https://www.tiktok.com/@nextlevelupceo

     

    Thank you for tuning into The Business Real Talk.

     

    Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)!

    If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends.

    We appreciate your support in creating a MOVEMENT!

     

    Ep 56: Creating Business Growth Ecosystems to Scale Sustainably and Strategically

    Ep 56: Creating Business Growth Ecosystems to Scale Sustainably and Strategically

    Looking for an effective scaling solution that will allow you to scale without large teams while increasing profit and freedom within your business? The key to smart scaling is rooted in developing Business Growth Ecosystems that capitalize on a Profit-Driven Approach where each system feeds the next so that your marketing strategy effectively moves conversions and your conversions drive client results and retention.

     


    In this episode Nas will cover:

    • The role of growth ecosystems in an effective scaling strategy

    • Understanding systems vs. the Growth Ecosystem and how this shifts the entire way you set your business up for scalability now

    • Driving innovation to fuel your inbound marketing strategy that increases conversions and client success WITHOUT adding team or more work

     

    -

    Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed:

    Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Listen to the Free Audio Series: EasyYesLeads.com

    Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/contact/



    Come hang out with us and share your biggest takeaways from the show:

    Facebook: https://www.facebook.com/nasecheverria

    Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ


    TikTok: https://www.tiktok.com/@nextlevelupceo

     

    Thank you for tuning into The Business Real Talk.

     

    Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)!

    If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends.

    We appreciate your support in creating a MOVEMENT!

     

    Ep 55: Charging Premium Prices and Standing Out in a Crowded Market with Your Proprietary Method

    Ep 55: Charging Premium Prices and Standing Out in a Crowded Market with Your Proprietary Method

    Are you ready to charge premium prices? Are you charging premium prices now and tired of hearing people say “I can’t afford it”? Want the easier way to stand out in an evergrowing market? The answer most people aren’t taking advantage of, that allows you to dominate the market, charge premium prices, and create inbound traffic is in developing your proprietary method.

     


    In this episode Nas will cover:


    • The 7 effects of developing and installing your  proprietary method into your business

     

    • The key focus factor that lets you identify your method quickly and effectively

    • Applying your proprietary method to your marketing to command the market and charge premium prices

     

    -

    Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed:

    Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Listen to the Free Audio Series: EasyYesLeads.com

    Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/contact/



    Come hang out with us and share your biggest takeaways from the show:

    Facebook: https://www.facebook.com/nasecheverria

    Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ


    TikTok: https://www.tiktok.com/@nextlevelupceo

     

    Thank you for tuning into The Business Real Talk.

     

    Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)!

    If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends.

    We appreciate your support in creating a MOVEMENT!