Ep 69 Fool Proof Writing Process

I'm hosting a live training called "Outline Your Sales Page" on Thursday, January 18. Register here: https://rulebreakersclub.lpages.co/spk-webinar-live-registration-page/ 

The reason why you get writer's block is because you don't have a process! Listen to this 10-minute tip episode to learn the 7-step writing process I've been using for more than 15 years!

Get the Sales Page Kit here: https://courtneychaal.com/sales-page-kit

2023 did not go as planned– to a comical degree.

To be honest, I’m still processing it. I’d love to say that I have some big, grand lesson to share, but I’m not sure I’m at the end of this chapter yet (though I sense I am). 

I don’t mean to be cryptic, and I promise to share more details, but the shift I have experienced is hard to describe. It feels like my identity has changed at a deep level affecting every area of my life in ways I never expected.

I spent 2023 experimenting. I knocked things down. I made a mess. I canceled what was supposed to be our biggest launch ever right in the middle of it. I launched an e-commerce site. As I’ve said many times, this year I was the Goldilocks of business models.

It was humbling. Oof. In the best possible way. And not just in business.

Would you like to book $5K of client work in the next 30 days? If so, I'd love to invite you to join me in the Yay for Clients 30-Day Bootcamp!

In the $5K in 30 Days podcast, I go over exactly how you can use a Free Mini Service as the catalyst to book $5K of client work.

In this episode we cover:

• How to get a big dose of momentum in your business.
• How a free mini service is the catalyst to book $5K of client work
• How to implement "service stacking"
• Your small yet massive action list for the next 30 days
• What's included in the Yay for Clients Bootcamp

I'd love to invite you to join me in the Yay for Clients 30-Day Bootcamp!
Want to watch the webinar? > Watch the replay here!

You should know that the 30 days to $5K bootcamp starts on July 1st, 2023 (Saturday!) - get all the details here!

Will I get to work with you this summer? It'd be so much fun!

Connect with Yay for Business:

Instagram: yayforbusiness.co

Website: https://yayforbusiness.co/

Email: hello@courtneychaal.com

Welcome to this week’s 10 minute tip! Today we are focused on a 3-step process I would do if I needed to book a client THIS WEEK.

This is what I would do if I wanted to get a new client this week!

Most people when they need to book a client think they need to do marketing on Instagram or email marketing. That's not a bad idea BUT not necessarily the fastest way to get clients!

In today's episode, we're specifically covering

• The 3 Actions you need to take this week to book a client
• A free mini service
• Sending personal messages to anyone who ever has wanted to work with you
• Share about your mini service

Your Action Steps:

• Download the 64 Actions you can take this week to book a client!
• Come up with 5 ideas for a free mini service that you could offer in a 1 hour session, so you need to think of the first initial MICRO result.
• Send me a message @yayforbusiness.co on Instagram with your 5 free mini service ideas and I’ll let you know what I think!

Connect with Yay for Business:

Instagram: yayforbusiness.co

Website: https://yayforbusiness.co/

Email: hello@courtneychaal.com

On this week's episode, I am sharing my absolute #1 copywriting tip for coming up with language that connects on a VISCERAL level with your target audience.

We are talking about the psychological phenomenon called the Curse of Knowledge that is preventing you from connecting with your ideal clients on a deeply, emotional, visceral level!  Unless you step outside of your point of view, your marketing messaging is going to come form your  point of view. To step outside of your point of view requires empathy. 

In today's episode, we're specifically covering

• The Curse of Knowledge
• What empathy actually is
• How to connect to audiences you don't relate to
• The Empathy Journal
• Putting yourself in the shoes of your ideal client

Connect with Yay for Business:

Instagram: yayforbusiness.co

Website: https://yayforbusiness.co/

Email: hello@courtneychaal.com

Goal setting is a hot topic this time of year! I love planning and it has been a part of my business for the last 10 years. But traditional planning methods frustrate me. There is a lot I hate about the goal setting we're "supposed" to do in our businesses.

Setting giant, wild (and sometimes unrealistic) goals is an exciting exercise for our brains. I call these Unicorn Goals; I love visualizing what it looks like to smash these insane goals. However, I use Unicorn Goals to fuel my creativity and excitement about my business. They are not set-in-stone markers of my success.  

Many business owners and entrepreneurs make the mistake of thinking their Unicorn Goals are the same as their realistic goals. It's important to have both magical and realistic goals as you plan out the next year of your business.

Dive into this episode where I share why traditional planning doesn't work for me (and why it might not be working for you!), as well as my Anti-Planning strategy that you can use for your business going into 2022! 

In today's episode, we're specifically covering:

• Why I dislike traditional planning and goal setting
• The problem with setting a goal without making a plan
• Toxic positivity in planning
• The difference between realistic goals and unicorn goals
• The breakdown of where your revenue is going to come from
• How to calculate your revenue numbers
• How to hit your targets
• Why you need to refine your marketing and sales process

Connect with Courtney Chaal:

Instagram: @courtneychaal

Website: https://courtneychaal.com

Facebook group: Get More Clients Club

Email: courtney@rulebreakersclub.com

This episode is all about how to hit 100K in your business! 100K is a wonderful milestone for any entrepreneur and not as out of reach as you might think. This episode is step one to helping you achieve this goal and make 100K a realistic expectation for your business.

In today's episode we are breaking down the math that will lead you to 100K. We are also pulling back the curtain to show that, while 100K is a great accomplishment and takes a lot of work, it's not as intimidating as you may think it is.  

Your business is just a game. You can play with the numbers to see what it will take to hit 100K and how you can make it happen. We'll break down the numbers you need to hit every quarter, every month, every week and even every hour to reach your goal. I am here to show you that you CAN hit 100K and do it sooner than you think.  

In today's episode, we're specifically covering:

• The math that gets you to 100K
• How the numbers work for your business
• How to detach emotion from hitting 100K
• The shifts you need to make in your business to hit 100K
• How to set foundations that will make it easier to reach 100K in the long run

Resources from this episode:

• Ep 54 Best of YFB: Schedule Smackdown for Service Providers
• Ep 03:  50K Math
• APPLY TO WORK WITH US IN FOR YAY FOR 100K!

Connect with Courtney Chaal:

Instagram: @courtneychaal

Website: https://courtneychaal.com

Facebook group: Get More Clients Club

Email: courtney@rulebreakersclub.com

Today I'll be sharing the 6 different mindset shifts you need to make if you want to make 6 figures in your business. 

I am not talking about intangible ideas that leave you wondering what to do next. My strategies are actionable, and you can put them into practice right now.  

I believe in data and evidence. You can change your mindset by showing your brain evidence that it is possible to do what you want and make the money you want to make. I share examples, analogies, and anecdotes in today's episode that will help you understand how you can upgrade your business by making these shifts in your mindset.  

Everything I talk about in today's episode is laid out in more detail in the first phase of my online program Yay for 100K. So if you are ready to launch an online program and streamline your service, apply now!

In today's episode, we're specifically covering:

• How to change your beliefs about how you operate as the owner of your business
• Why the past is not the future
• How to treat your business as a game and not a personal story
• Moving from reactive to proactive business decisions
• Playing the entrepreneur game instead of the labor game
• Tips for making money decisions that increase your ROI

Resources Mentioned:

• Ep 03: 50K per Year Math
• Ep  12: 100K per Year Math 

Connect with Courtney Chaal:

Instagram: @courtneychaal

Website: https://courtneychaal.com

Facebook group: Get More Clients Club

Email: courtney@rulebreakersclub.com

Many entrepreneurs and business owners DO NOT price their services in a way that benefits them or their clients. You need to change the way you view pricing. And you most likely need to raise your prices!

Creating your prices without looking at the data behind them is a rookie mistake. I created a resource that analyzes the data you need to see before setting the perfect price for your services: The Client Capacity Calculator.  

Download the Client Capacity Calculator FOR FREE and tune into the episode so I can walk you through exactly how to use the calculator for your business!

In today's episode, we're specifically covering:

• How to use prices to attract clients
• Why money scarcity is a myth
• The psychology behind sales and pricing
• How to use data to drive decisions instead of drama
• Why you need to know your workload to price yourself correctly

Resources:

• Get the FREE client capacity and pricing calculator here! 
• APPLY TO WORK WITH US IN FOR YAY FOR 100K!
• Talking to My Daughter About the Economy, by Yanis Varoufakis

Other best of Yay For Business Podcast:

• Ep 57: Hire Your First VA (Plus 25 Tasks to Give Them)
• Ep 58: Money Mindset
• Ep 59: Money Mindset 

Connect with Courtney Chaal: 

Instagram: @courtneychaal

Website: https://courtneychaal.com

Facebook group: Get More Clients Club

Email: courtney@rulebreakersclub.com