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    • Major tech outages and cybersecurity concernsLast week, significant tech outages on social media platforms and a cyberattack on Microsoft highlighted the importance of robust infrastructure and cybersecurity.

      The technology infrastructure faced significant challenges last week with major social media platforms experiencing outages, including Meta, Reddit, and Truth Social. These outages led to conspiracy theories and raised concerns about security. In the world of business, Microsoft revealed that Russian hackers not only gained access to their corporate emails but also stole source code, increasing the risk of future attacks. On a positive note, the FDA approved Wegovy for additional uses beyond weight loss, and TikTok urged users to contact Congress regarding a potential ban. The 96th Annual Academy Awards saw Oppenheimer dominate with multiple wins, while Poor Things' Emily Stone took home the award for Best Actress. Ryan Gosling's performance in "I'm Just Ken" from the film "Barbie" received praise. In the tech world, the lack of security and the potential consequences of these outages serve as reminders of the importance of robust infrastructure and cybersecurity.

    • Discussions on AI regulation outpace current legislative processesThe need for federal-level AI regulation is emphasized, but the slow pace of legislative processes and lack of resources for enforcement pose challenges.

      While there were numerous discussions about AI regulation during the South by Southwest festival, the current progress of AI technology outpaces the ability of lawmakers and regulators to keep up. The need for federal-level AI regulation was emphasized, but the challenge lies in the slow pace of legislative processes and the lack of resources for enforcement. Max Uppberg's panel on tech regulation featured speakers like Francis Haugen, A.V. Philly, and Philip Martin, who discussed the potential dangers of AI and the importance of regulation. However, it was acknowledged that existing attempts at state-level regulation may not be effective and that more substantial action is required at the federal level. Despite the repetitive nature of some conversations around AI, the consensus was that establishing clear guardrails and best practices is crucial to mitigate the risks and harness the benefits of AI technology.

    • Impact of AI at SXSW 2023AI's rapid advancement and ubiquity are overwhelming shifts, requiring careful consideration and guardrails

      The AI technology discussed at South by Southwest (SXSW) 2023 was a game-changer, with numerous conversations about its impact on the workplace and daily life. Yaz mentioned that her panel was praised by the sound engineer as the best one at the conference. The ubiquity and rapid advancement of AI, including generative AI and language models, were noted as overwhelming and potentially seismic shifts. Max shared his excitement about seeing a Cybertruck and trying new Austin tacos, while also acknowledging the divisive opinions about the technology. Overall, the consensus was that AI is changing the world in significant ways and requires careful consideration and guardrails.

    • Impressions of SXSW: A Vibrant and Meaningful FestivalThe speaker was wowed by SXSW's lively atmosphere and candid panel discussions, comparing it favorably to other notable events. They also shared their preference for Beyond Meat over Impossible Foods.

      South by Southwest (SXSW) left a strong impression on the speaker, surpassing their expectations with its energized atmosphere and navigability. They found it on par with other notable festivals like Fast Company Innovation Festival. While they were impressed by the event, they appreciated the candor of panelists, particularly during an interview with the CEO of Beyond Meat, where they were able to push back on sales pitches and receive direct answers. The speaker also expressed their preference for Beyond Meat over Impossible Foods, despite both brands being neck and neck in popularity. Overall, SXSW stood out for its vibrant energy and meaningful conversations.

    • The Search for Sustainable Alternatives to Real MeatPeople want meat alternatives that taste great, are competitively priced, and have a positive environmental impact.

      While some people are consciously making efforts to reduce their meat consumption for environmental reasons, they still crave the taste and texture of real meat. Alternative meat options like Impossible Burger and Beyond Meat are not yet able to completely replicate the taste and texture of real meat, and are not always competitively priced. Lab-grown meat, which has the potential to produce the same amount of meat with significantly less land use, is still in its infancy and faces challenges in terms of texture and cost. The value proposition for alternative meat products needs to be that they taste just as good or better than meat, are competitively priced, and have a positive environmental impact. Until then, some people may continue to make occasional switches to alternative meat options while still consuming real meat. Additionally, the conversation touched on the adaptation of books into series versus movies, with the consensus being that it's better to make substantial changes in the adaptation rather than being too faithful to the source material.

    • Adapting 'The 3 Body Problem' with respect and wonderNetflix team collaborated with author, stayed true to core feelings, dealt with fan reactions, and internationalized cast while preserving original spirit.

      The team behind Netflix's "The 3 Body Problem" approached adapting the complex source material with the goal of preserving the core feelings of wonder and awe from the novels. They worked closely with the author, Sisheng Yu, to ensure his blessing and understanding of the differences between novels and television. Despite the challenges of adapting the intricate storyline and dealing with hardcore fan reactions, the team was motivated by the unique nature of the books and their confidence in creating a show unlike anything else. Additionally, they made decisions to internationalize the cast while staying true to the original characters and spirit of the story.

    • Adapting 'Three-Body Problem' into a global show: Recreating China in the 1960s in LondonGreat care was taken to ensure authenticity in the adaptation of 'Three-Body Problem' into a global show, particularly in recreating China during the Cultural Revolution. Both the Chinese and international versions offer unique perspectives.

      Adapting the Chinese science fiction novel "Three-Body Problem" into a global international show involved significant challenges, from writing and character adaptation to production. The most difficult part was recreating China in the 1960s in London. Authenticity was a top priority, with meticulous attention paid to details like recreating the atmosphere of the Cultural Revolution and getting the Chinese language and chants right. The result was a show that accurately depicted the brutal realities of the era, as acknowledged by a survivor of the Cultural Revolution. Despite the simultaneous Chinese language adaptation, the international version took a more adapted approach to the material, focusing on a global audience. The experience of watching both adaptations could provide an intriguing comparison for viewers.

    • Navigating the Challenges of Adapting Books for TelevisionAdapting books for TV requires balancing faithfulness to the source material with creative freedom, and making tough decisions on explicit content. Strategies vary from focusing on a few major projects to juggling multiple projects at once, and chance encounters can lead to valuable collaborations.

      The creative process behind producing a successful television show involves making tough decisions, staying true to the source material, and balancing multiple projects. During their discussion, the speakers touched upon the challenges of adapting sexually explicit content, the importance of a clear strategy, and the role of chance encounters in shaping their careers. The Academy Awards may recognize the best movies, but the editing process could provide a more accurate assessment of an editor's skills. When it comes to adapting books for television, the creators must decide how faithful to be to the source material and whether to include explicit content. Some creators, like Benioff and Weiss, focus on a few major projects, while others, like Ryan Murphy, take on numerous projects at once. The strategy behind these approaches is valid, and the success of each depends on individual capabilities and preferences. The speakers also discussed their experiences working together, which was facilitated by a mutual connection in Peter Friedlander. Despite their legendary status as a duo, Benioff and Weiss welcomed new collaborators, leading to the addition of Alex. Ultimately, their shared vision and commitment to their projects have resulted in critically acclaimed and popular television shows.

    • Unexpected opportunities from long-term relationshipsLong-term relationships, even based on trivial connections, can lead to unexpected opportunities and significant projects. Passion and obsession can lead to a long-term commitment. Effective communication is crucial for success.

      Trusting relationships and keeping in touch, even through trivial connections, can lead to unexpected opportunities. The speaker's long-standing relationship with Peter Friedlander, due to a shared last name, kept them in contact for 20 years and eventually led to the speaker's involvement in a highly anticipated project. The passion and obsession for a project, as seen with the speakers' experience with "The Three-Body Problem," can lead to a commitment of several years of one's life. Additionally, the importance of presenting ideas effectively was emphasized, as seen with the backlash against one of Dan's previous projects. Overall, the discussion highlights the importance of relationships, passion, and effective communication in achieving success.

    • The Negative Effects of Constantly Checking Online Feedback and ReviewsChecking online feedback and reviews excessively can lead to stress, negative focus, and unnecessary distractions. Ignoring negative comments in face-to-face interactions may be easier than dealing with them online.

      Constantly checking online feedback and reviews can lead to unnecessary stress and a negative focus, making it harder to focus on the job at hand. Dan from Game of Thrones shared his experience of stopping to google their show and how it led to increased happiness and better focus. However, extreme hatred can still be felt, even if not directly confronted. Alex from the conversation also shared his experience of having a common name making it easier to avoid constant online checking. The conversation also touched upon the difference between face-to-face interactions and online interactions, with the latter being easier to ignore negative comments. David's move from HBO to Netflix was not discussed in detail in the given text.

    • Netflix's 'The Three Body Problem': New Opportunity, Same Creative DriveDespite leaving a successful project and potential income, creators Dan Weiss and David Benioff chose to fully engage creatively with their new project on Netflix.

      Creators Dan Weiss and David Benioff had the opportunity to work on a new project, "The Three Body Problem," through Netflix after leaving HBO following the completion of "Game of Thrones." However, they had to walk away from potential producer roles and guaranteed income to fully engage creatively with their new project. They believed it was important to move on when they felt they had reached diminishing returns, rather than trying to grasp onto something that wasn't the same. Additionally, they shared their excitement about various content they enjoy, including a Chinese gangster series in Tokyo, Bluey for kids, and even disturbing videos before bed.

    • A Friendly Discussion on Content and RegulationPeople's fascination with content, whether music, podcasts, or novels, continues despite ongoing debates about regulation and free speech.

      People, regardless of age or interests, continue to engage with various forms of content, whether it's music, podcasts, or pop culture. During a conversation between two friends, they shared their excitement for new content, from a highly anticipated Schoolboy Q record to a classic ghost story podcast. They also discussed their desire to adapt favorite novels and mangas into films. The conversation then shifted to the ongoing debate about the potential TikTok ban in the US and the implications it may have on free speech and content moderation. Despite the controversy, people remain engaged with the platform and the content it provides. The friends also shared their current pop culture interests, from NFL free agency to the latest season of Love is Blind. Overall, the conversation highlights the enduring appeal of content and the ongoing debates surrounding its regulation.

    • NFL's salary cap economics and Royal Family dramaRussell Wilson's smart contract move and the Royal Family's ongoing public drama highlight the intrigue and complexity of their respective domains

      The NFL's salary cap economics create unique situations for players like Russell Wilson, who can take prove-it deals with safety nets from previous contracts. Meanwhile, the UK Royal Family continues to make headlines due to their apparent inability to avoid public drama, despite attempts to do so. In the world of entertainment, debates about acting greats like Al Pacino and Robert De Niro continue to spark interest. During our first podcast episode, we had a lively debate about their merits. Russell Wilson's recent contract move and the ongoing royal family drama showcase the intrigue and complexity of their respective domains.

    • Starting a Business and Starting a Family: Coexisting Experiences of Innovative FoundersStarting a business and starting a family can bring immense joy and fulfillment, despite challenges. Persistence and continuous learning are essential for success in both endeavors.

      Having children is a common experience shared by many innovative company founders. Max's story serves as a reminder that starting a business and starting a family can coexist. Despite the challenges, both endeavors can bring immense joy and fulfillment. This conversation also highlighted the importance of collaboration and networking in the entrepreneurial world. Max's advice to "keep pushing forward" and "stay curious" resonated with the idea that persistence and continuous learning are essential for success in business and in life. So, whether you're a parent or not, remember to keep pushing forward and stay curious. And if you enjoyed today's episode, don't forget to subscribe, rate, and review. Thanks for tuning in! Our show is produced by Avery Miles and Blake Odom, mix and sound designed by Nicholas Torres, and our executive producer is Josh Christensen. See you next week!

    Recent Episodes from Most Innovative Companies

    Frank McCourt wants to buy TikTok

    Frank McCourt wants to buy TikTok
    Back in April, President Biden signed a law that would ban TikTok unless its parent company, ByteDance, sells the social media app. The company was given about nine months to a year to find an American buyer. So, today we’re going to dive into the race to buy the social media app . . . specifically looking at one billionaire who’s spearheading a bid: former Los Angeles Dodgers owner Frank McCourt. Fast Company Senior Staff Editor Max Ufberg sat down with McCourt a few weeks ago to discuss his interest in buying TikTok. And then we chatted with Fast Company Senior Staff Editor Jeff Beer about his trip to Cannes and which brand he thinks will win the Titanium award. Also, check out Yaz's interview on the "Rapid Response" podcast: https://www.fastcompany.com/91142303/have-we-hit-peak-apple

    Inside MrBeast's corporate structure

    Inside MrBeast's corporate structure
    A nonprofit founded by right-wing billionaire Charles Koch was a "key contributor" to a recent video produced by the popular content creator MrBeast. The video, titled "We Schooled Hundreds of Teachers," was uploaded on April 30th to "Beast Philanthropy," a second channel MrBeast uses to showcase charity work. MrBeast, whose real name is Jimmy Donaldson, lists the organization Stand Together as one of the main financial sponsors. Stand Together was founded by Koch in 2003 as The Seminar Network and it describes itself as a "philanthropic community" dedicated to tackling the "country’s biggest problems," which range from education initiatives to what it calls "freedom-minded solutions." But we wanted to focus on how MrBeast’s corporate structure operates, so Fast Company contributing writer Ryan Broderick joined us to chat about it. Then, Fast Company associate editor David Salazar had a conversation with Vault founder David Greenstein and musician James Blake, who was the first artist on Vault and has been vocal about its potential as a new way for fans to engage with their favorite artists. They chatted about experimenting with new ways to monetize music.

    How Dropout competes in a cutthroat, subscription-streaming market

    How Dropout competes in a cutthroat, subscription-streaming market
    Last September, CollegeHumor rebranded as Dropout. The 25-year old comedy platform made the move after a surge in subscriptions to the company's streaming platform, Dropout TV. After decades of struggling to find profitability, this became the centerpiece of its business model. “Truthfully, as a high school dropout, I never really connected with the brand name CollegeHumor,” said Dropout CEO Sam Reich. "We promised ourselves we would only do away with the name when we felt that Dropout was popular enough to eclipse it, and we feel that time is now.” Since purchasing the company for a whopping $0 in 2020, Reich has prioritized producing long-form improv content, keeping costs low and driving brand awareness through vertical videos on social media networks like TikTok. Dropout currently has 11 active series including its two most popular properties Game Changer and Dimension 20, a series where comedians actually play a live game of Dungeons & Dragons. By the end of this year, they are set to have 15 series including a live comedy special series called Dropout Presents that will launch this summer with a stand-up special from YouTuber Hank Green. The company has also ventured into live event programming for Dimension 20 in partnership with Live Nation, starting with a four-show tour of the U.K. this spring and, most impressively, leading up to a show at Madison Square Garden in January of 2025.

    Why tech bro podcasts are obsessed with alpha men

    Why tech bro podcasts are obsessed with alpha men
    Last week, an article by ‘Fast Company’ senior writer Ainsley Harris riled up a small but very online part of the tech community. Venture capitalist Marc Andreessen, Elon Musk, Anduril Industries founder Palmer Lucky, Y combinator CEO Garry Tan, and even MrBeast, along with many others, were all reacting to her article, ‘Tech bro podcasts are obsessed with alpha men, and it’s dangerous for the rest of us.’ We talked to Ainsley and had her explain why so many ‘techno-optimists’ fell in love with the Great Man Theory, and how that’s problematic. Then, we spoke to Gamefam founder and CEO Joe Ferencz about the rise of Roblox and Fortnite as brand-engagement platforms and how they use these sandbox games to not only create new virtual worlds, but also to advertise different IPs.

    Perplexity CEO slams Google

    Perplexity CEO slams Google
    By now, we’re used to talking to AI chatbots, and we’re used to googling something to find an answer. Last week, though, Google launched a new feature that combines the two called AI Overviews. The feature—which many users are already trying to turn off—is designed to reduce the number of searches users have to make. But the idea of combining a chatbot, search tool, and encyclopedia has actually been championed and refined by a two-year-old startup called Perplexity. The ambitious startup, which calls itself an Answer Engine, has been funded by the likes of Jeff Bezos and Nvidia. The stakes are high: If Perplexity can pull off its mission, the company could become—according to some—a Google killer. Perplexity’s CEO Aravind Srinivas spoke at our Most Innovative Companies Summit last week, and had some choice words about Google’s new features and the future of his own company. We spoke to executive editor Amy Farley to unpack what he said. Then, we chatted with ‘Fast Company’ senior staff editor Jeff Beer about brand apology ads and E.l.f beauty’s recent study on how there are too many dicks across U.S corporate boards.

    Why is the WNBA so hot right now?

    Why is the WNBA so hot right now?
    The WNBA’s 2024 season comes on the heels of a recent groundswell of interest in women’s basketball. Last year was the WNBA’s most-watched regular season in over two decades and the recently wrapped NCAA tournament has brought a new generation of fans to the sport. The women’s March Madness final averaged 18.7 million viewers, while the men’s final averaged just 14.82 million viewers. Basically, the WNBA is a hot commodity and brands are noticing. Fast Company Staff Editor AJ Hess joined us to explain how this happened and why the stakes for the WNBA are so high this season. Then, in a bit of a role reversal, Josh played the interviewer and asked Yaz about her latest reporting on Oprah. It covered Weight Watchers, diet culture, and our favorite topic on this show, GLP-1s. The impetus for Yaz's article was a Weight Watchers event last week in New York where Oprah was speaking. Yaz explained what happened and what it means for the future of the company.

    We're looking at 2024 Summer Trends

    We're looking at 2024 Summer Trends
    It’s May! We’re enjoying the spring weather and getting ready for this summer. So, we wanted to chat with some Fast Company folks who have their ears to the ground on what’s going to be a hit this summer. Fast Company Associate Editor David Salazar and Senior Staff Writer Liz Segran joined us to share their ideas—and a big shout-out to our interns, Ellie Stevens and Leila Frankina, for their help. Then, we sat down with Airbnb's Chief Business Officer Dave Stephenson where we chatted about the so-called "Airbnb Effect" happening in certain communities around the country, the company's efforts to advocate for renters, and the its latest Icons offerings.

    The unraveling of a unicorn: Why InVision failed

    The unraveling of a unicorn: Why InVision failed
    InVision was once a prominent player in the design software space. But the company that was once valued at $2 billion announced it will be discontinuing its design-collaboration services by the end of this year. The cofounders, Clark Valberg and Ben Nadel, originally designed the software as a prototyping tool for designers but it quickly gained popularity and ultimately achieved unicorn status after raising $100 million in 2017. This was followed by another milestone when it raised $115 million, which effectively doubled its valuation. So, what happened? How did this unicorn unravel? ‘Fast Company’ contributing writer Nicole Gull McElroy joined us to explain and discuss. Then we chatted with legendary English fashion designer Paul Smith who has been working in the industry for more than 50 years. Aside from the clothes, he’s also heavily involved in designing the look of his stores around the world. His iconic store on L.A’.s Melrose Avenue has a bright pink wall that’s been around since the early 2000s. But since the 2010s, that wall has become an Instagram hot spot with people lining up to take photos against the hot pink backdrop. Smith explained to us how the wall—which costs about $66,000 a year to maintain—has changed brand awareness, and spoke about his long career as designer-of-choice for such stars as Daniel Day-Lewis, David Bowie, and Jony Ive.

    Minimum wage increases for fast food workers and Lyft drivers

    Minimum wage increases for fast food workers and Lyft drivers
    Fast food workers in California are seeing an increase in their paychecks. This is because of a recent minimum wage law that went into effect earlier this month. The law requires fast food chains like McDonald’s and Starbucks to pay workers $20 per hour. It will also affect restaurants that have at least 60 other locations nationwide. Opponents of the law say it will lead to layoffs and store closures . . . but for fast food workers who have been fighting for better pay, this could mean being able to get a decent living wage. Fast Company Staff Writer Pavithra Mohan joined us to unpack it all. For more on this, check out Pavithra's reporting. Then we chatted with Lyft CEO David Risher about taking over the company after cofounders Logan Green and John Zimmer left a year ago, having to lay off more than a quarter of the company’s workforce last April, and focusing on his key strategy: “customer obsession drives profitable growth.” We also discussed the company’s future in Minneapolis, whether self-driving cars will transform the industry, and what Risher learned heading up U.S. retail at Amazon under Jeff Bezos.

    Boeing is having a bad year

    Boeing is having a bad year
    Boeing has been in the news recently . . . Between a door plug blowing off mid-flight and sudden nose dives causing injuries, the company has been in very hot water. ‘Fast Company’ contributing writer Clint Rainey joined us to explain what’s really going on at Boeing and how it plans to address safety and quality concerns. For more on our Boeing coverage. Then, we spoke with Ghia founder and CEO Melanie Masarin and Nowadays cofounder and CEO Justin Tidwell to understand what’s behind all the demand for non-alcoholic drinks. Companies like Athletic Brewing are experiencing enormous growth as consumers are embracing Sober October and Dry January and curbing their drinking in general. It’s perhaps not going all that well for all brands. After we recorded this interview on April 9th, Boisson, the largest nonalcoholic retailer in New York, filed for Chapter 11 bankruptcy and closed all eight of its brick-and-mortar stores. Still, the nonalcoholic market is forecasted to grow exponentially within the next decade, especially as major breweries such as Anheuser-Busch and Heineken expand their alcohol-free offerings.

    Related Episodes

    Vice Chair and President of Microsoft: AI and Geopolitics

    Vice Chair and President of Microsoft: AI and Geopolitics

    How should we regulate AI? How will AI impact the power balance between the US and China? And how does Microsoft navigate this complex landscape?

    In this episode, Brad Smith Vice Chair and President of Microsoft, shares his unique insights on these questions and more. We are also joined by Ulf Sverdrup, the leader of the Norwegian Institute of International Affairs, who will be offering his commentary. Ulf is a world-leading expert in international politics, making him the perfect guest for a discussion on the intersection of AI and geopolitics. We will be releasing this episode in collaboration with NUPI PODCAST: The world stage | NUPI


    This episode was produced by PLAN-B’s Nikolai Ovenberg and Niklas Figenschaug Johansen. Background research was conducted by Sigurd Brekke, with input from portfolio manager Richard Green.



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    ISC StormCast for Friday, September 28th 2018

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    ISC StormCast for Tuesday, April 2nd 2019