Featured Guest: Author, Speaker & Counselor Randy Rolfe

80% of small businesses use email marketing to help with customer retention. 

Google and Yahoo will enforce new rules. To prepare for these changes, you need to add a setting called "dmarc" to your email settings.

Adding this information increases the chances of your marketing emails reaching the primary inbox for your clients who use Gmail or Yahoo. If you do not add this information, Gmail and Yahoo will reject the emails you try to send to your clients.

Discover how to prepare for these changes by watching this 4-minute video from Michael Guberti, digital marketing strategist.

For a one-time payment of $300, Michael is offering a 1-hour phone consultation where he will speak with you or your tech team to walk you through how to prepare for the changes.

Set yourself up for success and register for the phone call.

Discover the ingredients of a successful, engaging Instagram giveaway. Michael recently created, implemented and promoted an Instagram giveaway for one of his clients in the medical aesthetics industry. It generated positive feedback, and now he is sharing how you can do the same. Tune in for details!

Black Friday is a few days away! To have a successful Black Friday promotion, you need a great deal, a deadline, and a high-quality marketing strategy. There is no shortage of promotions for your clients to choose from. Your promotion needs to stand out from the crowd.

High-quality marketing makes the difference:

You need to remind your clients about your Black Friday message. Use your social media accounts, email marketing, website and other channels to promote your special.

Include this important note:

If applicable, include the following message in your promotion: "cannot be combined with any discounts, promotions, or memberships." Clients may try to combine multiple discounts, aka double-dip.

Give the perfect gift or treat yourself:

During the Christmas season and holiday season, people are buying gifts for their family members and friends. Include language in your promotion similar to "give the perfect gift to that special person in your life or treat yourself!"

Get inspiration from other businesses:

Do not reinvent the wheel. If other businesses have achieved success with their Black Friday promotions, learn from them and customize your promotion so it fits your business.

Listen to this episode to discover Black Friday promotions from other med spas.

Are you interested in having your digital marketing done for you?

Visit MichaelGuberti.com, fill out the form, and we will contact you to see if we are a good fit to work together.

A medical aesthetics practice received 13 bookings in 72 hours from a limited-time flash sale. The med spa centered the promotion around Dysport Day this past Wednesday, November 8th. The flash sale was implemented and managed by Michael Guberti, digital marketing strategist.

The details of the flash sale:
The flash sale encouraged people to call the business on Tuesday, Wednesday, or Thursday to book their Dysport appointment before the end of the year and save 10% off their Dysport treatment. The clients had to mention the offer to claim the savings. A $100 deposit was required to make the appointment.

Prevent double-dipping:
If applicable, include the following message in your flash sale: "cannot be combined with any discounts, promotions, or memberships." Clients may try to combine multiple discounts, aka double-dip.

Everyone loves a deal:
Provide a limited-time discount (a flash sale) to encourage your clients to book their appointments within a certain time period.

For all the details about this med spa's successful flash sale, listen to this podcast.

Over 6 years, a medical aesthetics practice went from making 6 figures per year to 7 figures per year, growing its annual revenue by more than 2.5 times the original amount.

Start it, grow it, sell it:
Venture capitalists started making offers to purchase the 7-figure med spa. The owner sold the business and stayed on to become the company's director of clinical training for all of its injectors in different locations.

High-quality marketing made the difference:
The business was founded in 2015. In 2015 and 2016, the med spa did not have a high-quality marketing strategy and someone to implement it consistently. Then, the owner started working with digital marketing strategist Michael Guberti who created and carried out their promotional plan. 6 years later, the spa had its best year ever and was in talks to sell from a place of financial strength.

The revenue numbers say it all:
Listen to the podcast to discover the med spa's year-over-year revenue numbers.

Michael shares his client's success story. Split Rock Aesthetic Institute had a great turnout for their annual Patient Appreciation Event. Discover the metrics and promotional strategies behind the successful event.

If you want to enhance your marketing, visit MichaelGuberti.com, fill out the form, and Michael will contact you to see if you and him are a good fit to work together.

Michael shares the numbers behind his client's marketing success story in the hair salon industry.

Are you interested in having your digital marketing done-for-you?

Visit MichaelGuberti.com, fill out the form, and we will contact you to see if we are a good fit to work together.

Readers call her life story & book “such an inspiring story” & an “incredible journey of faith,” & it is!

Get Dr. Enoh Ukpong’s book titled Joy Comes in the Morning: The Power of Drive, Discipline and Determination, by visiting the following link: https://www.amazon.com/Joy-Comes-Morning-Discipline-Determination/dp/1735005401/ref=sr_1_1?crid=34SNWV84M2E6C&keywords=Dr.+Enoh+Ukpong&qid=1648511474&sprefix=dr.+enoh+ukpong%2Caps%2C218&sr=8-1

Learn more about Dr. Ellen Albertson, The Midlife Whisperer ™ by visiting TheMidlifeWhisperer.com.

Get Dr. Ellen’s book titled Rock Your Midlife: 7 Steps to Transform Yourself and Make Your Next Chapter Your Best Chapter, by visiting the following link: https://www.amazon.com/Rock-Your-Midlife-Transform-Yourself-ebook/dp/B09KMD4T7L/ref=sr_1_1?keywords=rock+your+midlife+ellen+albertson&qid=1636665281&s=books&sr=1-1 

Follow Dr. Ellen on Instagram @the_midlife_whisperer, Ellen Albertson on Linkedin, @DrEllenAlbertson on Facebook, Ellen Albertson on Youtube, @RockYourMidlife on Twitter, & @ellenralbertson on Pinterest.