marketingthatclickspodcast

Randy Rolfe is an internationally known author, speaker, counselor, and media personality. Known especially for her sound advice on parenting and healthy lifestyle, she delights in bringing out the best in people, for their relationships, health, and spiritual being. She has a uniquely diverse set of accomplishments, first and foremost as wife, mother, grandmother, and daughter, and then as family therapist, nutrition educator, lawyer, theologian, world traveler, and mentor to home-based entrepreneurs. Because of this diverse background and her passion for making the world a better place, she has a rare ability to cut through the noise in a person’s life and help her students, clients, customers, and team members to discover their true power and find their path to becoming their best self.

Learn more at RandyRolfe.com.

To enhance your Google My Business account, you can:

1. Verify that you own your business
Google does not immediately know that you own your business. Claim it before someone else does.

2. Update your hours when they change during different parts of the year
The last thing you want is a customer coming to your office at 6:30 p.m. when you close at 5 p.m.

3. Post to your Google My Business account
Did you know you can post to your Google My Business account? Many people think of posting to Instagram & Facebook, & rightfully so. You can also post to your Google My Business account to help you reach more people on Google.

Discover 7 more strategies to reach more people on Google in this week’s podcast.

It’s been reported that 97,966 businesses have permanently closed this year.

How then, in a year when thousands of businesses have permanently closed, can you manage to have your best year ever?

You can implement digital marketing success strategies that have helped my clients pull off tremendous comebacks.

For example, a medical aesthetics practice had to close temporarily for 64 days, a little over two months, due to the shutdown. Since reopening, they have been doing great. They have had great months in September & October so far.

Discover the 5 step digital marketing blueprint that has helped my clients succeed during this unique year.

Prime Day, Thanksgiving, Black Friday, Cyber Monday, the holidays & other occasions give you the opportunity to make an offer to your customers.

Examples of offers include:

• A limited-time discount
• A birthday-related promotion
• ...among others.

Discover some offers I’ve used for my clients & identify the critical sentence you need to add to each offer you create.

If you have a gift card program, your customers can use them as a gift to their friends & family members or treat themselves with a gift card.

With the holidays approaching, gift cards are a useful way to potentially introduce you to more people & generate sales.

Recently set up a gift card program for a new client. She emailed me saying, “Good news. Sold my first gift certificate. Let’s place it at the top of the website. Thanks.”

Discover the 8 elements of an effective gift card strategy just in time for the holiday season.

Discover how my client received 41 positive Google Reviews in 14 months after they had received 13 reviews in the previous 3 years, 7 months & 5 days.