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    Field of streams: sports viewing changes

    enJuly 26, 2024
    What is driving the shift to sports streaming?
    How many viewers are expected for the Paris Olympics?
    What challenges do broadcasters face in this transition?
    What is the significance of individual athlete followership?
    How does Kamala Harris engage with internet culture?

    Podcast Summary

    • Olympics and StreamingThe Olympics, with over 3 billion viewers, is a key battleground in the shift from traditional TV to streaming platforms. Broadcasters are trying to keep up by moving sports to streaming while still relying on cable for profits. ESPN is launching a streaming platform, and Netflix is showing increased interest in sports rights.

      The way we consume sports and media is undergoing a significant shift, with streaming platforms gaining popularity and traditional broadcasters trying to keep up. The Olympics, as one of the most-watched global events, is a key battleground in this transition. While television once had a limited reach, today over 3 billion people are expected to tune in to the Paris Olympics, with a third of viewers watching via streaming platforms. This shift has major consequences for broadcasters, who depend heavily on sport coverage and have spent significant budgets on live sports rights. However, as young audiences abandon linear TV, broadcasters are trying to move sports to streaming while still relying on cable for profits. The next few years will see a significant portion of sports content moving to streaming platforms, with ESPN launching a streaming platform next year and Netflix showing increased interest in sports rights. This transition poses challenges for both broadcasters and media companies, as they navigate the changing media landscape and adapt to the preferences of new audiences.

    • Netflix sportsNetflix's entry into live sports could lead to a shift from traditional cable bundles to streaming bundles, potentially increasing costs for non-sports fans and benefiting sports leagues and global distribution.

      The media landscape is shifting, with streaming services like Netflix entering the world of live sports. This is a significant development, as Netflix's first live NFL game in December 2022 will reach an estimated 270 million subscribers in 190 plus countries. This marks a potential shift from traditional cable bundles to streaming bundles for sports content. However, this could lead to increased prices for non-sports fans who previously benefited from affordable streaming services. Additionally, sports leagues stand to gain from this global distribution, as a large portion of their revenue comes from domestic markets. It's important to note that young people's engagement with sports is complex, as they may follow sports less through live viewing but more through social media, podcasts, and other forms of media. The success of international sports transmission remains to be seen, but the trend towards individual fan followings may expedite this process.

    • Sports fandom across bordersSocial media and star players are breaking down geographical barriers, leading to increased individual athlete followership and streaming viewership during major events. However, converting casual followers into dedicated fans and navigating international incidents remain challenges for sports broadcasters and organizers.

      Individual athlete followership is breaking down geographical barriers in sports fandom, making it easier for young fans to engage with teams and sports from different parts of the world. This trend, driven by social media and the rise of star players, is expected to lead to a significant increase in streaming viewership during major events like the Olympics. However, the challenge for sports broadcasters and organizers is to convert these casual followers into dedicated fans who will watch live games. Additionally, the case of Evan Gershkovitch, a Wall Street Journal reporter sentenced to 16 years in prison in Russia, highlights the complexities and uncertainties that can arise when dealing with international incidents. Overall, these developments underscore the evolving nature of sports consumption and diplomacy in an increasingly interconnected world.

    • Russian trialsRussian trials of journalists, such as Evan Gershkovich, are often seen as shams, with rushed verdicts and absurd espionage charges, potentially for prisoner swaps

      The trial of Evan Gershkovich, a Wall Street Journal reporter arrested in Russia on espionage charges, was widely regarded as a sham. The Kremlin admitted involvement in his disappearance, and the trial, held behind closed doors, resulted in a guilty verdict despite allegations of journalistic work and vetted status. The accusations of espionage were deemed absurd, as Gershkovich was accredited as a journalist and had knowledge of being followed. There are suggestions of a potential prisoner swap involving Gershkovich and other detained individuals, with the Russians expressing interest in a range of spies, saboteurs, and scoundrels held in Western prisons. The Russians have a history of rushing through verdicts before potential exchanges, creating an image of justice while ignoring the absurdity of the situation. The continued hostage-taking indicates that back-channel negotiations between America and Russia, primarily on military and security levels, still exist despite limited political links.

    • US-Russia prisoner exchange speculationDiplomatic contacts suggest potential for US-Russia prisoner exchange involving American citizens. Timing uncertain, with some suggesting before US elections, others delaying.

      The ongoing diplomatic contacts between US and Russian intelligence officials indicate potential for a prisoner exchange involving American citizens held in Russia. The defense department's request to bring Paul Whelan's sentencing forward and the conviction of another American, Trevor Reed, add to the speculation. However, the timing of such an exchange remains uncertain, with some suggesting it could happen before the US elections to boost Democratic morale, while others believe it may be delayed. Meanwhile, a viral video featuring Kamala Harris and the British pop star Charli XCX's song "Von Dutch" and brand "Brat" has captured public attention, with Harris's campaign embracing the trend. The unexpected intersection of these two internet cultures has created a memorable moment in the campaign trail. Additionally, Harris's ability to generate memes and engage with internet culture mirrors Donald Trump's online presence, offering an opportunity for her team to capitalize on this unique aspect of her persona.

    • TikTok and US electionTikTok is influencing the 2020 US presidential election narrative with viral videos, but listeners can tune into 'Checks and Balance' for in-depth analysis on Kamala Harris's past and campaign

      The TikTok platform is playing a significant role in shaping the narrative around the 2020 US presidential election, with a viral video featuring Kamala Harris's debate performance gaining millions of views and sparking conversation about her potential presidency. However, despite her rising popularity on TikTok, many voters still have questions about who she is and what she believes. To help answer these questions, listeners are encouraged to tune in to "Checks and Balance," a subscriber-only show on American politics, for in-depth analysis and insights into Harris's past and her current campaign. The episode is set to release later that day and every Friday. The use of social media, particularly TikTok, as a powerful tool for political discourse and engagement is a clear indication of the innovative ways technology is redefining leadership and politics in today's world. Stay tuned for more conversations on this topic and other technological advancements on the Conversations with Leaders podcast from Amazon Web Services. Available on all major podcast platforms.

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