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    Financial info to include in your pitch deck | Startup Finance Basics w/ Kruze's Scott Orn | E1640

    en-usDecember 17, 2022
    What financial information should be included in a pitch deck?
    Why is a one to three-year financial projection important?
    What role does transparency play in Series A funding?
    How can a great accounting partner aid startups in fundraising?
    What consequences do founders face for neglecting due diligence?

    • Provide clear financial outlook for next 1-3 years in pitch deckFocus on one to three-year financial projections, with a clear and realistic outlook, to support your startup's story and aid investors in understanding your business needs and growth potential.

      During the early stages of a startup, such as Seed or Series A, it's essential to include financial information in your pitch deck, but don't overthink it. Focus on providing a realistic and clear financial outlook for the next one to three years. Remember, a pitch is a sales pitch, and financial data should support your story and provide a framework for investors to understand your business needs and growth potential. As an investor, I personally prefer to see a one to three-year financial projection, with a focus on the first year for seed-stage investments. This allows me to assess the company's financial logic and thoughtfulness, helping me make informed investment decisions.

    • Creating a financial model is essential for entrepreneursEntrepreneurs should create a financial model to project revenue, costs, and income, ensuring a financial cushion for unexpected challenges.

      Creating a financial model is crucial for entrepreneurs embarking on a business journey, no matter the destination. A financial model is a simplified projection in Excel or Google Sheets that outlines revenue, cost of goods sold, operating expenses, and resulting operating income. This income serves as a reliable indicator of burn for most startups. However, for capital-intensive businesses, a more robust three-statement model including cash flow and balance sheet is necessary. It's important to remember that unforeseen circumstances can arise, just like encountering storms during long voyages. Having a financial cushion ensures you're not cutting it too close and can reach milestones even when faced with unexpected challenges. In other words, bring 125 days' worth of food instead of just 100. When analyzing a financial model, focus on the cost of goods sold (COGS) and resulting gross profit. COGS are the costs directly related to producing and delivering your product. Gross profit indicates the potential profitability of your business and can help attract capital and higher valuations when going public or being acquired. High gross profit businesses, such as software companies, tend to have an easier time securing funding and trading at higher valuations.

    • Accurately reporting gross margins is vital for securing venture capital fundingAllocating costs correctly is essential to accurately represent a business's financial health and secure funding. Misallocating costs can lead to an inaccurate representation and potential funding issues.

      Accurately reporting gross margins is crucial for software startups seeking venture capital funding. The gross margin, which represents the difference between revenue and cost of goods sold (COGS), can significantly impact a company's perceived financial health. However, it's essential to allocate costs correctly to avoid misrepresenting the gross margin. For instance, a customer support representative's salary should only be allocated to COGS if they're directly supporting revenue-generating activities. Misallocating costs can lead to an inaccurate representation of the business's financial health and potentially hinder the ability to secure funding. Additionally, some companies may attempt to manipulate their gross margins by underreporting necessary costs or overreporting revenue. This dishonesty can lead to consequences down the line. Therefore, it's crucial for startups to work closely with their management teams and accountants to ensure accurate cost allocation and reporting.

    • Understanding financials early on is crucial for startup successMisallocating resources can lead to inaccurate financial projections. Learn financial concepts early to ensure future success and understand financial models like steady state gross margins.

      In the early stages of a startup, founders often wear multiple hats and need to understand various aspects of their business, including finances and operations. A common mistake is misallocating resources, such as overspending on development environments while neglecting customer-facing expenses. This can lead to inaccurate financial projections during investor pitches. It's crucial to learn these concepts early on, even when numbers are low, to ensure future success. Additionally, understanding financial models, such as steady state gross margins, can help provide clarity and confidence during investor meetings. For further exploration, resources like the Cruise website offer tools to help entrepreneurs work through these financial details and learn the difference between roles like sales operations and general admin.

    • Presenting financials to investorsEntrepreneurs should prepare a detailed financial model before pitching to investors, providing a two to three-year projection and additional details in an appendix or data room.

      Having a solid business model and financial understanding is crucial for entrepreneurs when pitching to investors. While storytelling through words is important, investors often prefer to understand the business through numbers and financial projections. Preparing a detailed financial model beforehand can help entrepreneurs identify potential issues and make necessary adjustments, saving time and resources during the pitching process. This can be compared to a restaurant experience, where having more detailed information about the dish can increase confidence in the dining experience. Entrepreneurs should aim to provide a two to three-year financial model in their pitch deck, with an appendix or data room available for additional details.

    • Enhance credibility with your appendixA comprehensive appendix demonstrates understanding of business model, increases investor confidence, and sets entrepreneurs apart from competition.

      Preparing a comprehensive appendix for your pitch deck can significantly enhance your credibility and impress potential investors. The appendix should include various statistics and supporting information that demonstrate your understanding of your business model, pricing, customer acquisition costs, and lifetime value of customers. Having this information readily available shows that you have thoughtfully considered these aspects of your business and can speak knowledgeably about them. Additionally, it demonstrates to investors that you are proactive and have already gathered important data, increasing their confidence in your ability to navigate the unknown aspects of your business. Don't underestimate the value of having even small amounts of data in your appendix. It's better to have something to show than nothing at all. Many entrepreneurs lack this level of preparation, so having an appendix sets you apart and shows that you are serious about your business and its potential for growth.

    • Preparing for Series A Funding: Transparency and Preparation are KeyUnderstand financial milestones, present a robust financial model, have clear revenue and spending, organize due diligence folder, and work with a great accounting partner.

      For startups seeking Series A funding, transparency and preparation are key. The analogy of a journey with milestones and reprovisioning highlights the importance of knowing financial milestones and having a robust financial model to present to investors. This includes having a clear understanding of revenue and spending, as well as any significant upfront cash collections or capital-intensive expenses. Having a well-organized due diligence folder with financial information, including a balance sheet and cash flow statement, is essential to demonstrating the startup's financial health and viability to potential investors. Additionally, having a great accounting partner can make this process easier and more effective.

    • Navigating Economic Challenges with Passion and DeterminationEntrepreneurs and investors remain unwavering despite economic challenges. Thorough diligence and strategic planning are crucial for navigating market instability.

      Despite the economic challenges and market instability, the passion and determination of entrepreneurs and venture capitalists remain unwavering. Cruz Scott, as a trusted partner, has consistently provided valuable insights into the ever-changing landscape of business expenses and regulations. The market may be tight in 2023, but it's expected to improve, and the importance of thorough diligence cannot be overstated. Entrepreneurs, like Vanessa Cruz, continue to start companies out of passion and mission, regardless of market conditions. The IMA Q4 guy may be a Q3 guy, but what's clear is that accurate record-keeping and diligent preparation are more important than ever. The economic downturn has made it necessary for investors and founders alike to be more meticulous and strategic. Cruz Scott's focus on early-stage companies and commitment to education make them an invaluable partner in navigating these challenging times.

    • Founders can't ignore diligence during fundraisingInvestors demand accurate financial records, tight accounting, and transparent legal documents. Founders who fail to provide these risk losing investment opportunities. Competitors are embracing diligence, so founders should too.

      Founders cannot afford to ignore the diligence process during fundraising. Investors are becoming more thorough in their due diligence, and founders who fail to provide accurate financial records, tight accounting, and transparent legal documents risk losing potential investment opportunities. Scott Cruz emphasized this point, sharing his experience of receiving proactive emails from investors following their conversation, which included term sheets and requests for clarifications. This trend is expected to continue into 2023. Founders who think they are above the diligence process should reconsider, as their competitors are embracing it and improving their chances of securing investments. To learn more about this topic and other valuable insights, tune in to Cruz Consulting's episodes at cruzconsulting.com or visit thisweekinserfs.com/basics.

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    (29:34) Beehiiv - Get 30 days free and 20% off your first 3 months at https://www.beehiiv.com/twist

    *

    Great 2023 interviews: Steve Huffman, Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland

    *

    Check out Jason’s suite of newsletters: https://substack.com/@calacanis

    *

    Follow TWiST:

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    Twitter: https://twitter.com/TWiStartups

    YouTube: https://www.youtube.com/thisweekin

    Instagram: https://www.instagram.com/thisweekinstartups

    TikTok: https://www.tiktok.com/@thisweekinstartups

    *

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    This Week in Startups
    en-usSeptember 13, 2024

    The New Power Law & How I Built a $100B Portfolio | E2007

    The New Power Law & How I Built a $100B Portfolio | E2007

    This Week in Startups is brought to you by…

    .Tech Domains. Don’t miss our “Jam with JCal” contest! To apply and get more details go to jamwithjcal.tech brought to you by .tech domains.

    Fidelity Private Shares. Manage your cap table and data room, get faster, more accurate 409A valuation and fully automate your next financing round. Visit https://www.fidelityprivateshares.com/ Mention our podcast and receive 20% off your first-year paid subscription.

    Oracle. Oracle Cloud Infrastructure, or OCI, is a single platform for your infrastructure, database, application development, and AI needs. Save up to 50% on your cloud bill at https://www.oracle.com/twist

    *

    Timestamps:

    (0:00) Jason joins Pejman Nozad and Jason Shuman at the Liquidity Summit 2024.

    (3:25) Pejman Nozad’s “How I Built a $100B Portfolio”

    (10:42) .Tech Domains. Don’t miss our “Jam with JCal” contest! To apply and get more details go to https://jamwithjcal.tech/

    (21:34) Fidelity Private Shares. Visit https://www.fidelityprivateshares.com/ Mention our podcast and receive 20% off your first-year paid subscription.

    (23:50) Jason joins Pejman for a fireside chat.

    (36:33) Oracle. Save up to 50% on your cloud bill at https://www.oracle.com/twist

    (38:02) Jason Shuman’s “The New Power Law: Good vs Great Funds”:


    Subscribe to the TWiST newsletter: https://www.ticker.thisweekinstartups.com

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    Check out Pear: https://pear.vc/

    Check out Primary: https://www.primary.vc/

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    LinkedIn: https://www.linkedin.com/in/pejman/

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    X: https://x.com/JasonrShuman

    LinkedIn: https://www.linkedin.com/in/jasonshuman/

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    X: https://twitter.com/Jason

    LinkedIn: https://www.linkedin.com/in/jasoncalacanis

    *

    Thank you to our partners:

    (10:42) .Tech Domains. Don’t miss our “Jam with JCal” contest! To apply and get more details go to https://jamwithjcal.tech/

    (21:34) Fidelity Private Shares. Visit ****https://www.fidelityprivateshares.com/ Mention our podcast and receive 20% off your first-year paid subscription.

    (36:33) Oracle. Save up to 50% on your cloud bill at https://www.oracle.com/twist

    *

    Great 2023 interviews: Steve Huffman, Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland

    *

    Check out Jason’s suite of newsletters: https://substack.com/@calacanis

    *

    Follow TWiST:

    Substack: https://twistartups.substack.com

    Twitter: https://twitter.com/TWiStartups

    YouTube: https://www.youtube.com/thisweekin

    Instagram: https://www.instagram.com/thisweekinstartups

    TikTok: https://www.tiktok.com/@thisweekinstartups

    *

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    This Week in Startups
    en-usSeptember 11, 2024

    Boom: Supersonic speeds for everyday travel with Blake Scholl | E2006

    Boom: Supersonic speeds for everyday travel with Blake Scholl | E2006

    This Week in Startups is brought to you by…

    Vanta. Compliance and security shouldn't be a deal-breaker for startups to win new business. Vanta makes it easy for companies to get a SOC 2 report fast. TWiST listeners can get $1,000 off for a limited time at https://www.vanta.com/twist

    Squarespace. Turn your idea into a new website! Go to https://www.Squarespace.com/TWIST for a free trial. When you’re ready to launch, use offer code TWIST to save 10% off your first purchase of a website or domain.

    OpenPhone. Create business phone numbers for you and your team that work through an app on your smartphone or desktop. TWiST listeners can get an extra 20% off any plan for your first 6 months at https://www.openphone.com/twist

    *

    Todays show:

    Boom Supersonic’s Blake Scholl joins Jason to discuss the future of supersonic flight (1:18), Boom's vision and test flights (9:25), the evolution of hardware startups (22:29), the future of autonomous aviation (1:17:06), and much more!

    *

    Timestamps:

    (0:00) Boom Supersonic’s Blake Scholl joins Jason

    (1:18) Commercial flight speed & Concorde history

    (8:34) Vanta - Get $1000 off your SOC 2 at https://www.vanta.com/twist

    (9:25) Boom's XB-1 test flights and airline partnerships

    (15:04) Pricing, market comparison, and venture capital's view on hardware startups

    (21:16) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at https://www.Squarespace.com/TWIST

    (22:29) Evolution of startup market and hardware innovation

    (29:03) Boeing's innovation decline and attracting talent to projects

    (36:15) OpenPhone - Get 20% off your first six months at https://www.openphone.com/twist

    (37:42) Working with tech legends and overcoming engine design challenges

    (49:14) Cross-discipline innovation

    (57:01) Learning from Air France 447 and cockpit safety design

    (1:03:36) Cockpit technologies and the MH370 mystery

    (1:11:30) Public perception of aviation risks and airport security impact

    (1:17:06) The future of autonomous aviation

    *

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    Check out the TWIST500: https://www.twist500.com

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    Follow Blake:

    X: https://x.com/bscholl

    LinkedIn: https://www.linkedin.com/in/blakescholl

    Check out: https://boomsupersonic.com / https://x.com/boomaero

    *

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    X: https://twitter.com/Jason

    LinkedIn: https://www.linkedin.com/in/jasoncalacanis

    *

    Thank you to our partners:

    (8:34) Vanta - Get $1000 off your SOC 2 at https://www.vanta.com/twist

    (21:16) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at https://www.Squarespace.com/TWIST

    (36:15) OpenPhone - Get 20% off your first six months at https://www.openphone.com/twist

    *

    Great TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland

    *

    Check out Jason’s suite of newsletters: https://substack.com/@calacanis

    *

    Follow TWiST:

    Twitter: https://twitter.com/TWiStartups

    YouTube: https://www.youtube.com/thisweekin

    Instagram: https://www.instagram.com/thisweekinstartups

    TikTok: https://www.tiktok.com/@thisweekinstartups

    Substack: https://twistartups.substack.com

    *

    Subscribe to the Founder University Podcast: https://www.youtube.com/@founderuniversity1916

    This Week in Startups
    en-usSeptember 11, 2024

    Scaling Childcare with Tech: Winnie.com’s Blueprint for Growing with Purpose & Profit | E2005

    Scaling Childcare with Tech: Winnie.com’s Blueprint for Growing with Purpose & Profit | E2005

    This Week in Startups is brought to you by…

    Brave Search API. Get started for free at ⁠https://www.brave.com/jason

    CLA. Get started now at ⁠https://www.claconnect.com

    Sprig**.** Visit https://sprig.com/twist to book a demo and get a $75 gift card.

    *

    Timestamps:

    (0:00) Sara Mauskopf, CEO of Winnie joins Alex

    (1:45) Winnie's evolution, pivot, and focus on childcare services (7:25) Building Winnie's database and reflections on company growth

    (9:55) Brave Search API. Get started for free at ⁠https://www.brave.com/jason

    (12:08) The value of transparency and growth metrics

    (19:20) CLA. Get started now at ⁠https://www.claconnect.com/

    (21:16) Market positioning, motivations, and goals in the childcare industry (23:30) Addressing gender dynamics and startup funding (27:34) Balancing investor expectations with business models

    (29:43) Sprig. Visit https://sprig.com/twist ****to book a demo and get a $75 gift card.

    (31:10) Profitability, operational efficiency, and managing costs (37:01) Marketing strategies, brand growth, and the impact of Google’s model (40:30) Adapting to changing childcare demands due to remote work (44:08) Efforts to reduce childcare costs and home-based business challenges (50:06) Balancing profitability with growth and venture capital experiences (54:00) SaaS pricing challenges and the impact of AI (58:22) Tech M&A, FTC regulations, and innovation policies

    *

    Subscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.com/

    Check out the TWIST500: twist500.com

    Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp

    *

    Check out: Winnie: https://winnie.com/

    Check out 2024 Inc. 5000 list: https://www.inc.com/inc5000/2024

    Check out the BLS statistics: https://www.bls.gov/cps/telework.htm#data

    *

    Follow Sara:

    X: https://x.com/sm

    LinkedIn: https://www.linkedin.com/in/smausk/

    *

    Follow Alex:

    X: https://x.com/alex

    LinkedIn: ⁠https://www.linkedin.com/in/alexwilhelm

    *

    Thank you to our partners:

    (9:55) Brave Search API. Get started for free at ⁠https://www.brave.com/jason

    (19:20) CLA. Get started now at ⁠https://www.claconnect.com/

    (29:43) Sprig. Visit https://sprig.com/twist to book a demo and get a $75 gift card.

    *

    Great TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland

    *

    Check out Jason’s suite of newsletters: https://substack.com/@calacanis

    *

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    Twitter: https://twitter.com/TWiStartups

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    Instagram: https://www.instagram.com/thisweekinstartups

    TikTok: https://www.tiktok.com/@thisweekinstartups

    Substack: https://twistartups.substack.com

    *

    Subscribe to the Founder University Podcast: https://www.youtube.com/@founderuniversity1916

    This Week in Startups
    en-usSeptember 09, 2024

    The Rise of Stablecoins with Circle’s Jeremy Allaire | E2004

    The Rise of Stablecoins with Circle’s Jeremy Allaire | E2004

    This Week in Startups is brought to you by…

    LinkedIn Jobs. A business is only as strong as its people, and every hire matters. Go to https://www.linkedin.com/twist to post your first job for free. Terms and conditions apply.

    Google Cloud. Accelerate your startup journey with the Google for Startups Cloud Program. Get up to $200K in Google Cloud credits – or up to $350K for AI startups – plus training and guidance. Apply at⁠ https://startups.google.com/twist

    Beehiiv. Power your newsletters with AI tools, referral programs, and ad network features—all in one platform. Get 30 days free and 20% off your first 3 months at https://www.beehiiv.com/twist

    *

    Todays show:

    Circle’s Jeremy Allaire joins Alex Wilhelm to discuss the growth of stablecoins (49:06), stablecoin market infrastructure (22:23), their impact on global financial systems (56:07), and more!

    *

    Timestamps:

    (0:00) Circle’s Jeremy Allaire joins Alex Wilhelm

    (2:08) Jeremy's early career and the evolution of the internet

    (5:28) Transition from Macromedia to Circle's founding

    (12:10) LinkedIn Jobs - Go to https://www.linkedin.com/twist to post your first job for free.

    (13:21) Bitcoin, stablecoins, and Circle's compliance

    (20:53) Google Cloud - Get up to $200K in Google Cloud credits – or up to $350K for AI startups – plus training and guidance. Apply at https://startups.google.com/twist

    (22:23) The current state and future of stablecoin market infrastructure

    (28:07) Integrating stablecoins with traditional finance

    (34:12) Beehiiv - Get 30 days free and 20% off your first 3 months at https://www.beehiiv.com/twist

    (35:40) Stablecoins' impact on global financial systems

    (41:30) Circle's business model, scalability, and blockchain potential

    (49:06) Growth of USDC and other currency stablecoins

    (51:10) USDC market cap trends and interest rates

    (56:07) Stablecoins in the global financial system and US regulation

    *

    Subscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.com

    Check out the TWIST500: https://www.twist500.com

    *

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    *

    Follow Jeremy:

    X: https://x.com/jerallaire

    LinkedIn: https://www.linkedin.com/in/jeremyallaire

    Check out: https://www.circle.com

    *

    Follow Alex:

    X: https://x.com/alex

    LinkedIn: ⁠https://www.linkedin.com/in/alexwilhelm

    *

    Thank you to our partners:

    (12:10) LinkedIn Jobs - Go to https://www.linkedin.com/twist to post your first job for free.

    (20:53) Google Cloud - Get up to $200K in Google Cloud credits – or up to $350K for AI startups – plus training and guidance. Apply at https://startups.google.com/twist

    (34:12) Beehiiv - Get 30 days free and 20% off your first 3 months at https://www.beehiiv.com/twist

    *

    Great TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland

    *

    Check out Jason’s suite of newsletters: https://substack.com/@calacanis

    *

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    TikTok: https://www.tiktok.com/@thisweekinstartups

    Substack: https://twistartups.substack.com

    *

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    This Week in Startups
    en-usSeptember 06, 2024

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    Christina Cacioppo is the founder of Vanta, and Wade Foster is the founder of Zapier. Vanta automates security and compliance for startups, and Zapier automates work by connecting with over 5,000 apps.


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