Finding Your Purpose

eskimosoup’s Managing Director John Gilbert speaks with Dr Kathryn Scott, Chief Executive of Yorkshire Cancer Research. 

In a fascinating discussion we discuss how as a society we are doing with lowering cancer risk, screening, awareness, diagnosis, and treatment to help people avoid and survive cancer. Plus, we discuss the challenges, drivers and working week of being the Chief Executive of a charity. 

You can find out more and donate to Yorkshire Cancer Research here: https://yorkshirecancerresearch.org.uk/

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

John introduces the concept behind the DBAD (Don't be a dickhead) movement that analyses our behaviours to try to make the world a better place. This podcast covers mission and purposes along with the risks of associating yourself with a brand that some people cannot relate to all.... and why that is a good thing!

Whilst many communications workers have never been busier, we're in a time when others don't have the resources or have have even been furloughed during the COVID-19. John describes 5 things he feels all communicators can do to create good during this time.

John describes how Not in our community's short films went viral and held attention of young people to teach them about the risks of County Lines child criminal exploitation.

5 lessons learned include: making films about issues people care about, authenticity above sheen, building a production community, patience and capitalising on success.

Check out the films here: https://www.youtube.com/channel/UCTRT40myYvPDJgH8uR0PbSw?reload=9

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

Thanks to all of the amazing NHS, VCS and DIY communicators who are helping keep everyone safe and sane at this time!

John shares his thoughts and experience on simplicity of message, enabling people to demonstrate they support a cause, the rise of content creators, political division and the fightback against fake news.
 
 

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

In another timely episode, we discuss why and how you can give back to your community.

If ever there was a time where we need a sense of belonging and can find purpose by acting in a way that helps others it is now. Fortunately, co-founder of HEY blogger Emma Palmer is a specialist at this very topic and has many practical tips to share.

Emma Palmer’s blog       www.emma-picks.co.uk

HEY Bloggers website https://sites.google.com/view/hey-bloggers/home

Twitter https://twitter.com/heybloggers 

Facebook group https://www.facebook.com/groups/1411805365758500

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

Special episode: What are the opportunities to make the Covid-19 virus as positive an experience as possible for young people? Practical advice is shared as John speaks with Sue Altass a specialist in Mental Health & Mindset for business and the education sectors.

Check out InspireIgnite at https://inspireignite.co.uk/

Positive Parrot and Negative Newt resources: https://inspireignite.co.uk/shop/

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

In an extended podcast; John speaks with Viv Blackledge, specialist at Cornerhouse discusses the complex challenge of supporting young people experiencing grooming and sexual exploitation. Viv explains the tactics abusers use to prey on and control their victims by fulfilling unmet needs, creating dependency and even love.

Cornerhouse (Yorkshire) works with young people around sexual health and emotional wellbeing. http://www.wearecornerhouse.org/

Not in our community helps young people protect their friends against grooming and exploitation. https://notinourcommunity.org/

Follow Blackledge on Twitter https://twitter.com/VivBlackledge

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

Dr Kirsty Clode, Chair of Women into Manufacturing and Engineering describes her passion for STEM, the benefits of a diverse team and why she is applying her 26 years’ experience managing teams within a major global multi-billion dollar business to help meet create greater aspiration and opportunity for girls and women in the Humber area.

Lack of female capability in STEM (science, technology, engineering and mathematics) careers is recognised to be a UK wide problem, women only make up 1 in 8 roles in STEM - worst in Europe – in this podcast Dr Kirsty Clode describes why this is a challenge she is taking on.

Building on her proven success in managing Onshore and Offshore midstream operations in the US and Petrochemical operations in the UK. Dr Clode is channelling her passion for engaging staff using Continuous Improvement methodologies and developing STEM talent in our global industry as the Chair of into Manufacturing and Engineering (WiME).

WiME is a business led programme which works in collaboration with Green Port Hull, the National Careers Service and the local Jobcentreplus team. They work with Humber businesses in the Manufacturing and Engineering sectors who are proactively seeking to employ more women. Current employers involved with the programme are Siemens, Airco, Swift, ABP, Group Atlantic, BP and Spencer Group with whom they help understand the opportunities they offer to women and run events to inspire women and girls to join this workforce.

Check out WiME at https://greenporthull.co.uk/jobs-training/women-into-manufacturing-and-engineering

Follow Dr Kirsty Clode on Twitter @KirstyClode

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

John recommends 5 practical research techniques to effectively carryout research with young people to create an effective campaign, service or intervention. 

This short solo podcast covers thoughts and experience on gaining qualitative insights via Instagram stories, focus groups with young people in their natural environment , co-producing media, depth interviews and creating an ambassador programme.

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk