marketing brainstorm

eskimosoup’s Managing Director John Gilbert speaks with Dr Kathryn Scott, Chief Executive of Yorkshire Cancer Research. 

In a fascinating discussion we discuss how as a society we are doing with lowering cancer risk, screening, awareness, diagnosis, and treatment to help people avoid and survive cancer. Plus, we discuss the challenges, drivers and working week of being the Chief Executive of a charity. 

You can find out more and donate to Yorkshire Cancer Research here: https://yorkshirecancerresearch.org.uk/

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

John introduces the concept behind the DBAD (Don't be a dickhead) movement that analyses our behaviours to try to make the world a better place. This podcast covers mission and purposes along with the risks of associating yourself with a brand that some people cannot relate to all.... and why that is a good thing!

Whilst many communications workers have never been busier, we're in a time when others don't have the resources or have have even been furloughed during the COVID-19. John describes 5 things he feels all communicators can do to create good during this time.

John describes how Not in our community's short films went viral and held attention of young people to teach them about the risks of County Lines child criminal exploitation.

5 lessons learned include: making films about issues people care about, authenticity above sheen, building a production community, patience and capitalising on success.

Check out the films here: https://www.youtube.com/channel/UCTRT40myYvPDJgH8uR0PbSw?reload=9

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

Thanks to all of the amazing NHS, VCS and DIY communicators who are helping keep everyone safe and sane at this time!

John shares his thoughts and experience on simplicity of message, enabling people to demonstrate they support a cause, the rise of content creators, political division and the fightback against fake news.
 
 

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

In another timely episode, we discuss why and how you can give back to your community.

If ever there was a time where we need a sense of belonging and can find purpose by acting in a way that helps others it is now. Fortunately, co-founder of HEY blogger Emma Palmer is a specialist at this very topic and has many practical tips to share.

Emma Palmer’s blog       www.emma-picks.co.uk

HEY Bloggers website https://sites.google.com/view/hey-bloggers/home

Twitter https://twitter.com/heybloggers 

Facebook group https://www.facebook.com/groups/1411805365758500

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

Special episode: What are the opportunities to make the Covid-19 virus as positive an experience as possible for young people? Practical advice is shared as John speaks with Sue Altass a specialist in Mental Health & Mindset for business and the education sectors.

Check out InspireIgnite at https://inspireignite.co.uk/

Positive Parrot and Negative Newt resources: https://inspireignite.co.uk/shop/

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

In an extended podcast; John speaks with Viv Blackledge, specialist at Cornerhouse discusses the complex challenge of supporting young people experiencing grooming and sexual exploitation. Viv explains the tactics abusers use to prey on and control their victims by fulfilling unmet needs, creating dependency and even love.

Cornerhouse (Yorkshire) works with young people around sexual health and emotional wellbeing. http://www.wearecornerhouse.org/

Not in our community helps young people protect their friends against grooming and exploitation. https://notinourcommunity.org/

Follow Blackledge on Twitter https://twitter.com/VivBlackledge

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

Dr Kirsty Clode, Chair of Women into Manufacturing and Engineering describes her passion for STEM, the benefits of a diverse team and why she is applying her 26 years’ experience managing teams within a major global multi-billion dollar business to help meet create greater aspiration and opportunity for girls and women in the Humber area.

Lack of female capability in STEM (science, technology, engineering and mathematics) careers is recognised to be a UK wide problem, women only make up 1 in 8 roles in STEM - worst in Europe – in this podcast Dr Kirsty Clode describes why this is a challenge she is taking on.

Building on her proven success in managing Onshore and Offshore midstream operations in the US and Petrochemical operations in the UK. Dr Clode is channelling her passion for engaging staff using Continuous Improvement methodologies and developing STEM talent in our global industry as the Chair of into Manufacturing and Engineering (WiME).

WiME is a business led programme which works in collaboration with Green Port Hull, the National Careers Service and the local Jobcentreplus team. They work with Humber businesses in the Manufacturing and Engineering sectors who are proactively seeking to employ more women. Current employers involved with the programme are Siemens, Airco, Swift, ABP, Group Atlantic, BP and Spencer Group with whom they help understand the opportunities they offer to women and run events to inspire women and girls to join this workforce.

Check out WiME at https://greenporthull.co.uk/jobs-training/women-into-manufacturing-and-engineering

Follow Dr Kirsty Clode on Twitter @KirstyClode

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

John recommends 5 practical research techniques to effectively carryout research with young people to create an effective campaign, service or intervention. 

This short solo podcast covers thoughts and experience on gaining qualitative insights via Instagram stories, focus groups with young people in their natural environment , co-producing media, depth interviews and creating an ambassador programme.

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

John Gilbert talks with Mo Timbo; a pastor who devotes his life to helping young people navigate their way through many of life’s challenges, however for him this was not always the case.

In his teens Mo found himself embroiled in a gang and a life of crime that saw many of his friends killed in acts of violence and incidents that very nearly meant that he didn’t make it either.

Mo is a key player in initiatives to prevent knife crime and is about to hit the road across the country with a play about getting involved in crime through which he draws upon many of his life experiences.

In this fascinating and humbling discussion John and Mo explore family values, role models and even love.

Follow Mo Timbo             https://twitter.com/mo_timbo

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

Aidan Thompson-Coates. Artistic Director, ApposArt discusses the process and power of live theatre as a media to challenge attitudes and change behaviour on social issues such as mental health, male sexual abuse and the impacts of social media.

In the podcast Aidan shares:

·         his research methodology including surveying, Skype calls, face-to-face and typed responses from individuals who have experienced life challenges, and

·         his writing process, such as through his recent production “Clouded” written based on research findings from speaking with young people about their experiences of social media. 

John and Aidan discuss how as the writer you sensitively tell a survivor story when you have the task of cutting out more about people’s personal experiences than what you can live in.

The podcast is rounded off by a discussion on the sustainability of the platform of live theatre to raise awareness of issues and as Aidan says, people learn best when they think they aren’t being taught.

Follow ApposArt     https://twitter.com/apposart

Tickets for CLOUDED at Hull Truck Theatre   https://www.hulltruck.co.uk/whats-on/drama/clouded/

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

John speaks with Laura Stead and Hayley Jackson from Space2BHeard about how their approach to counselling and psychotherapy and how through transactional analysis (I'm OK, You're OK) they are helping a wide range of people throughout Hull.

This podcast discusses how to know if you’d benefit from therapy, emerging therapeutic needs of people from different backgrounds and how as a relatively new organisation Space2BHeard is held together by shared values.

You can find out more about Space2bHeard at https://www.space2bheard.org/

Connect with Space2BHeard at https://twitter.com/Space2H

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

John Gilbert and Pippa Clarkson of eskimosoup share five key insights from the research and development of an alcohol reduction initiative; the Low Ale Trail, they have developed with Hull Public Health.

This podcast discusses positivity in social norms, timing and how as marketers they threw themselves into the challenge to learn about the many facets, they needed to consider to make this work. They also debate alcoholic vs alcohol-free beer and whether they can tell the difference!

You can find out more about Hull’s Ale Trail at www.lowaltetrail.co.uk

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

John Gilbert, Managing Director of eskimosoup shares 5 tips on how to tell a survivor story through film.

This episode covers experiences and ideas on earning trust, letting survivors tell stories through the medium of their choice, obsessing over authenticity, maintaining contact and responding to online reactions.

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

John Gilbert, Managing Director of eskimosoup shares 5 tips on using social media within behavioural campaigns.

This episode explores using your brand vs a campaign identity, maintaining positivity, appropriate entertainment, egocentricity, social norming and gamification.

 The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

John Gilbert, Managing Director of eskimosoup shares 5 tips on how to record a sensitive interview.

This episode discusses what to tell interviewees in advance, pre-interview techniques, notes vs noteless, camera positioning, keeping interviewees informed on edits and how to handle mainstream media attention.

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

John Gilbert, Managing Director of eskimosoup shares is views on the steps it takes to find your purpose as a social change maker.

This episode explores how through careers we can find Ikigai; the sweet spot between something that you are good at AND that you enjoy or are passionate about AND that you can be paid enough money to do AND that the world really needs. 

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk
 

John Gilbert, Managing Director of eskimosoup shares 5 tips on how social change makers and entrepreneurs can turn disadvantage to your advantage, including ideas on how to disadvantage your niche, turning doubt and rejection into rocket fuel, gaining support as an underdog, embracing and reframing situations and picking a challenge worth fighting for!

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

John Gilbert, Managing Director of eskimosoup shares 5 tips on how to brand yourself to achieve social change.

This episode explores approaches such as win-win negotiation, consistency, recognising achievements, and the balance between specialist and generalist skills.

The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk