Podcast Summary
Focus on sales before fulfillment: Prioritize closing deals, then address potential overwhelm with resources, including financial ones, to avoid unnecessary stress and ensure effective challenge resolution.
Entrepreneurs should focus on making sales before addressing potential fulfillment issues. In the conversation shared, a friend expressed concerns about providing too much value and feeling overwhelmed before even making a sale. The advice given was to first prioritize closing deals and then dealing with potential overwhelm once resources, including financial ones, are available. This approach can help entrepreneurs avoid unnecessary stress and ensure they have the means to effectively address any challenges that arise. Additionally, the emphasis on selling as much as possible to secure a "yes" from customers can lead to valuable revenue and growth for the business.
Focus on making the sale before optimization: Start by delivering a valuable offer and making the sale, then optimize for profit and customer experience later.
When starting a business or offering a service, the priority should be on creating a smooth flow and making a sale before focusing on optimization and scaling. It's important to have a valuable offer that generates demand, and once you have that, you can then work on adding friction and optimizing for profit. Trying to solve problems that don't yet exist, such as scaling before having a single sale, is a waste of time and energy. Instead, focus on making the sale and delivering a unique, easy-to-understand, and believable solution to your customers. The details of how you fulfill your promises or optimize for profit will come later, and ultimately, your customers will remember the experience and the feeling of having their problems understood and solved.
Mindset Matters for Financial Success: Beliefs shape our actions and outcomes, so cultivating a mindset of abundance and possibility is crucial for financial success. Focus on making sales and overdelivering to customers before optimizing for profit, and don't hesitate to offer an extravagant product or service to get started.
Our mindset plays a significant role in our financial success. Poor beliefs can keep us stuck in poverty, while rich beliefs help us expect and achieve wealth. The speaker emphasizes the importance of envisioning success before it happens and having faith in our ability to make money. He also suggests focusing on making sales and overdelivering to customers before optimizing for profit. If you're starting out, don't hesitate to offer an extravagant product or service to get your first few clients. Beliefs shape our actions and outcomes, so it's crucial to cultivate a mindset of abundance and possibility. And remember, sharing this podcast with others may help change someone's life.
Focus on providing value to get started in sales: Start by offering so much value in your sales pitch that the prospect feels foolish for saying no
When starting out in sales, it's normal to feel overwhelmed. However, instead of focusing on being exceptional at sales right away, the key is to stack as much value as possible in your offers to make it difficult for prospects to say no. This approach allows you to learn and improve over time. I once attended a conference when I was 23 and paid $3,000 for a weekend event, which was a significant investment for me at the time. During a break, I approached the business coach, Travis Jones, and asked him the secret to sales. At the time, I was still learning what sales even meant. Travis saw my confusion and offered to share his secret. He told me that the key to sales is to provide so much value in your offers that the prospect feels foolish for saying no. This strategy helped me get started in sales, and I encourage beginners to adopt a similar approach. By focusing on providing value, you can build confidence and skills over time.
Create an irresistible offer for sales success: Focus on providing value that's too good to refuse in sales, rather than relying on natural sales skills. Add more value than competitors to attract customers and monetize the flow.
Making an irresistible offer is key to sales success. This means providing value that is so compelling, potential customers would feel foolish saying no. This realization allowed the speaker to understand that they didn't need to be a natural salesperson, but rather focus on creating an offer that was too good to refuse. They could keep adding value until the customer eventually said yes. Instead of cutting prices, the speaker suggested adding more value than anyone else could imagine. This approach helped them start the flow of customers and monetize it, followed by adding friction later on. This lesson has stayed with the speaker throughout their career and they continue to share it with others starting their entrepreneurial journey.
