Getting Started with Facebook Ads in Your Small Business - with Luan Jardine

In this episode of the Creative Marketing Show, I share three effective strategies for maintaining visibility and engagement on Instagram, even during those moments when you might not feel like posting.

Why Letting Stories Expire Can Be a Winning Strategy:
Allowing Instagram Stories to expire after 24 hours might seem counterintuitive, but it's a powerful strategy. It creates a sense of urgency, encouraging your audience to check your content regularly.

Creating Fresh Stories with Engagement Stickers:
Discover how to use engagement stickers effectively. They provide interactive elements that can skyrocket your reach and create a more engaging experience for your audience.

Repurposing Old Content for Stories:
Don't let your old content gather dust! Learn how to breathe new life into existing posts by repurposing them for your Instagram Stories. It's a fantastic way to maximize your content's lifespan.

Stand Out with Story Posts in Reels:
Uncover the secrets to creating eye-catching content by using Instagram Reels in conjunction with your Stories. This dynamic duo can set your brand apart and significantly boost engagement. It's actually one of my favourite ways to show up in stories with a clean and professional look!

By implementing these strategies, you can maintain a strong presence on Instagram, even during those times when you don't feel like creating new content. Remember, consistency is key in the world of social media, and these techniques will help you stay visible and engaged with your audience.

Tune in for more social media tips, tricks, and strategies on the Creative Marketing Show each and every Wednesday! 

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Welcome back to the Creative Marketing Show! In this episode, I have the pleasure of chatting with Michelle Elliott (MEE Photography), a talented brand photographer hailing from London, Ontario. Michelle's journey is a testament to the unexpected paths that creativity can lead us down.

Tune in as Michelle shares her incredible story of stumbling upon her brand photography venture, initially conceived as a creative outlet. Little did she know, this passion would blossom into a full-time profession, leading her to officially retire from a 19-year-long corporate career.

As Michelle and I dive into the conversation, we chat about some strategies for small business owners who may find themselves camera-shy or lacking confidence in front of the lens. From wardrobe choices to posing techniques, Michelle offers practical advice to ensure your brand photoshoots exude confidence and authenticity.

Join us as we explore the profound importance of knowing your 'why' in business, practicing gratitude, and finding the delicate equilibrium between entrepreneurship and family life. Michelle's journey is a beacon of inspiration, especially for women in business seeking to navigate the world of brand photography.

Whether you're a seasoned entrepreneur or just embarking on your business journey, this episode is packed with actionable insights on brand photography, marketing content, and establishing your unique market presence.

So grab your notebook and get ready to embark on a journey of creativity, entrepreneurship, and impactful visual storytelling!

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Just because you may be a small business owner, it doesn't mean that you need to play small. In fact, if you own and run a business (regardless of its size) you're the boss, the big cheese, the head honcho! But do you consider yourself a leader?

In today's episode, I am joined with a leader in her own right (and business), Janic Gorayeb. Janic is the founder of Ripple Effect Leadership. She helps entrepreneurs and organizations create collaborative and kick-ass teams so they can rock their purpose and grow their business from the inside out

She started Ripple Effect Leadership because many times during her career , she didn’t feel like a leader because she didn’t have a “traditional leadership title”. Can you relate? She now helps others shift their mindset about their leadership abilities for their business and teams.

Don't miss out on Janic's FREE challenge happening October 2- 5th, 2023! Register for the Self Leadership Challenge HERE

For additional resources from Janic, visit her online HERE

Follow Ripple effect Leadership on Instagram!

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It's no secret - I love Ted Lasso and am still hurting that the series has come to an end. It's a beautiful thing when a piece of pop culture can leave a lasting impression on you, and that is exactly what Ted Lasso did for me. 

In this episode, I am sharing five quotes from the show that resonate when it comes to building and growing a small business. I hope that these quotes offers a lesson of encouragement, even when you're feeling down or struggling. 

My top favourite quotes are:

"Taking a challenge is a lot like riding a horse. If you're comfortable while you're doing it, you're probably doing it wrong."

"Be curious, not judgemental."

"It's funny to think of all the things in one's life that can happen just 'cause a fella's shoelace came undine."

"Success is not about the wins and losses. It's about helping these young fellas be the best versions of themselves, on and off the field."

And my personal favourite...

"You know what the happiest animal on earth is? It's a goldfish. You know why? Got a 10-second memory. Be a goldfish, Sam."

What's your favourite show that has taught you lessons in humility, grace, gratitude and forgiveness? Ted Lass is a tough one to beat!

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I'm super excited for today's episode and I hope you are too! Whether you work from home or are aspiring to do so, I am sharing all of my favourite tools, tips and essentials to have more productivity and keep things fresh!

I truly believe that if you are working from home that it is important to have boundaries, proper equipment and of course, comfort! That's why it's called the comfort of home, am I right?

For more on the items mentioned, you can check out the affiliate links below. 

Here are my favourite Work from Home Tools & Accessories!

USB Hub - this is such a handy tool, especially if you use a MacBook Air and need more items hooked up (such as a mic, camera, memory card, etc).

Leather Mouse Pad (with wrist pad) - Honestly, who knew that a mouse pad could provide so much relief! It made a huge difference in the sore pain I had when I was just using a notebook.

Bamboo Seat Cushion - So not only was I having pain in my wrist, I was also starting to have a sore back, especially while sitting too long. I have had this Bamboo Memory Foam seat cushion for almost two years and it is just that little extra support that I needed!

Laptop Stand - This is probably one of my favourite tools. It helps with my posture AND I can take it with me whenever I am working throughout the house.

Desk Riser - While I love my laptop stand, this desk riser was a great (and affordable) way to have a standing / rising desk in my small office space. It is easy to use and also portable so technically, you can take it anywhere. It's great for when I want to stand and take a break from sitting as well as for presentations on zoom!

Magnetic Door Screen - For all you Dog Mama's!  I shit you not, this has been super helpful for when I am working away, on a call or recording. This way, my sweet pup Cleo can make her way out back at her own leisure without letting in any bugs! *warning - don't use when it's raining LOL

Ring Doorbell - With the Ring Doorbell I can easily view the camera via the app on my phone which is perfect to discern whether whomever is at the door is worth excusing myself for. 

List of equipment I use and love:
Podcast Microphone
Ring Light

Angela S. Doyon is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

As an Amazon Associate, we may earn a small commission from qualifying purchases made through the affiliate links provided on our website. This comes at no additional cost to you.

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In this episode, I discuss a digital marketing roadmap that has been gaining attention lately. And it all comes down to the concept if Master Resell rights (MRR). What are master resell rights? MRR is an opportunity that allows you to purchase a digital program (a course, ebook, digital file etc) and have a license to sell it to your own audience and keep 100% of the profits.

However, I have some reservations about this opportunity. I share my skepticism about the over-saturation of the program, lack of control over the product, and the potential impact on building a personal brand. I encourage viewers to do their own research and trust their instincts before making any decisions and investing in MRR.

Big news! Doors are open to join the Creative Marketing Membership! Come check out what community, support and education for your small business can look like (without spending thousands and thousands of dollars!).

JOIN THE CREATIVE MARKETING MEMBERSHIP HERE

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In this episode, I am delving into a topic close to every entrepreneur's heart: giving yourself permission. Perhaps it's taking breaks from social media (it was for me) or embarking on new passion projects. We often get wrapped up in the overwhelm of social media and sometimes need to give ourselves the permission to pivot. 

Here are a few things to remember:

1. The Significance of Taking Breaks from Social Media
Social media is a powerful tool, but it's equally important to disconnect and recharge. Sometimes, by stepping away from the virtual world, we allow ourselves to regain focus and clarity. 

2. Exploring New Passion Projects: Igniting Confidence
Venturing into a new passion project can be intimidating, but it's a journey that often leads to building confidence. I think that it is important to allow yourself to explore creative avenues beyond your main business. 

3. Empowerment Through Permission: Boosting Confidence
Giving yourself permission is a catalyst for nurturing self-assurance in your small business decisions and can really help you boost your own confidence.  

Key Takeaways:

• Purposeful breaks from social media can lead to enhanced productivity and a fresh perspective.
• Pursuing passion projects beyond your core business can reignite your creativity and enrich your skill set.
• Granting yourself permission to explore fosters confidence and equips you to take your business to new heights.

Thank you for tuning in to the Creative Marketing Show. Remember, embracing breaks and new beginnings is not just about taking a step back, but also a step towards growth. As women in business, let's empower ourselves with the confidence to explore, evolve, and excel.

And don't forget to snag your free resources and get on to my email list! Visit me online at www.angelasdoyon.com/resources 

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In this episode of the Creative Marketing Show, I am thrilled to welcome Nichole Te, a content creator  of Barrie, Ontario, Canada. Join us as we explore the challenges faced by mothers in balancing family life while pursuing their passion for entrepreneurship from the comfort of their homes. Nichole's expertise is in assisting small businesses to craft their unique narratives through accessible and personalized content adds an enriching dimension to our conversation.

Introducing Nichole Te

Nichole Te is not just another content creator; she is a dedicated mother and a determined entrepreneur, a shining example of those who defy the norms to make their dreams a reality. Nichole has honed her skills in crafting compelling stories that resonate with audiences across various platforms. As a mother herself, Nichole understands the intricacies of managing a household while nurturing her entrepreneurial ventures.

Balancing Family Life and Home-Based Entrepreneurship

As we delve into the heart of our discussion, Nichole candidly shares the challenges she has encountered while balancing family life with her home-based businesses. Working from home offers incredible flexibility, but it also requires a fine-tuned approach to create a harmonious work-life integration.

Insights on Juggling Various Responsibilities

Throughout the conversation, I share some valuable insights on successfully juggling various responsibilities as well as actionable tips that can empower other aspiring mothers and entrepreneurs to navigate the delicate balance between family life and professional pursuits.

As mothers, we sometimes feel guilty for dedicating time to our businesses, fearing that it takes away from our role as caregivers, but it's essential to remember that pursuing our passions sets a positive example for our children, showing them the value of dedication and hard work.

Join the Conversation

As we wrap up our inspiring discussion, we invite you to join the conversation. Whether you are a working mother, an entrepreneur, or someone seeking motivation, I encourage you to reach out and share your thoughts, experiences, and any questions you may have. Your feedback fuels our commitment to deliver content that resonates with our audience.

Discover More

For those seeking additional support, tips, and education on balancing family life while growing a small business, I recommend checking out Creative Marketing Membership - a supportive community where like-minded individuals gather to learn and thrive together. Additionally, be sure to connect with Nichole on Instagram HERE

Thank you for being a part of the Creative Marketing Show community. Your engagement and support inspires me to continue exploring the diverse world of entrepreneurship and creative marketing.

Don't forget to let

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Unlock the secrets to business growth through authentic conversations with real business owners! 🗣️🌟 Welcome to my special guest series where I speak with REAL business owners and answer their questions when it comes to marketing their businesses using social media (and beyond). And I promise you, you're going to learn something too!

In this episode, I am joined with Cindy Gizuk,  a business educator who empowers entrepreneurs by teaching effective advertising strategies and guiding them through setting up a successful market booth. Additionally, she offers customized marketing products to promote businesses at events, markets and shows to help them stand out and succeed.

We chat about merging two components of her business with one being a service offering in addition to her products. From marketing on social media and who to focus the messaging on.

Get ready to gain invaluable insights and practical tips that you can apply to your own business. Learning from real conversations is the key to unlocking your full potential and achieving remarkable growth! 🎙️

Connect with Cindy!
Fmtycreations.com 

On Instagram

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Unlock the secrets to business growth through authentic conversations with real business owners! 🗣️🌟 Welcome to my special guest series where I speak with REAL business owners and answer their questions when it comes to marketing their businesses using social media (and beyond). And I promise you, you're going to learn something too!

In this episode, I am joined with Marcia Cumming, an independent travel advisor with Magical Vacation Planner.  She works with her clients to book Disney, Universal Studios, all the major cruise lines, all inclusive resorts, Europe, Hawaii, and domestic travel.  We focus on what type of content she should be creating in order to speak to her ideal customer and provide value across her social channels.

Get ready to gain invaluable insights and practical tips that you can apply to your own business. Learning from real conversations is the key to unlocking your full potential and achieving remarkable growth! 🎙️

Connect With Marcia!
@MVPbyMarcia

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