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    Google’s Pixel 6 with Sundar Pichai and Rick Osterloh

    enOctober 19, 2021

    Podcast Summary

    • Innovative technology and business strategiesDeloitte focuses on engineering solutions, Google develops its own processor and emphasizes control over user experience, and companies leverage partnerships to innovate and stay competitive

      Companies like Deloitte and Google are leveraging innovative technology and business acumen to help businesses build the future and overcome challenges. Deloitte is focusing on engineering solutions for present and future business realities, while Google is making its own processor, Tensor, for its flagship Pixel phone, aiming to make it a market contender. Google CEO Sundar Pichai emphasized the importance of Google being in the hardware business, stating that it allows them to control the entire user experience and provide timely software updates. Additionally, the Android ecosystem is facing antitrust questions, with Google being required to allow third-party payments and forks in some regions. Overall, companies are utilizing technology and strategic partnerships to innovate and stay competitive in their respective industries.

    • Google's commitment to driving computing forwardGoogle invests in hardware and software, prioritizes AI innovation, and aims to compete with industry leaders through investment in distribution, marketing, and product development, offering the best Google experience with the Pixel 6.

      Google is committed to driving computing forward by investing in both software services and hardware, with a focus on AI innovation. The Pixel 6 is a representation of Google's brand, offering the best possible Google experience through integrated services, Material UI, and AI innovation. Google aims to compete with industry leaders like Apple and Samsung and grow its market share through investment in distribution, marketing, and product development. The Android ecosystem, including partners like Samsung, remains a priority for Google. Google sees the Pixel 6 as a significant step change towards building a portfolio that addresses large parts of the market and delivering the best possible experience to users.

    • Google's focus on innovation and value for money in the Android ecosystemGoogle aims to provide users with seamless experiences across devices through its unique portfolio, including recent acquisition of Fitbit, and an open ecosystem, all guided by Google Assistant.

      Google and Samsung are strong partners in the Android ecosystem, with a focus on innovation and value for money. Google is looking beyond the high-end phone market and taking a long-term view of the computing landscape, which includes phones, wearables, and home devices. Google's unique portfolio, including its recent acquisition of Fitbit, aims to provide users with natural interfaces and seamless experiences across devices. Google Assistant is the common interface across these services, and the company is committed to keeping the ecosystem open to multiple brands and OEMs. The goal is to provide users with the ability to use devices wherever they are, whenever they need them, without being locked into one brand or platform. Google's focus on innovation and value for money, along with its unique portfolio and open ecosystem, positions it well for the future of computing.

    • Google's investment in custom silicon for wearablesGoogle recognized the need for a complete system design to effectively handle data flow and computational tasks in their wearable AI research, leading to the development of their own system on chip, Tensor.

      Google's focus on AI innovation has led them to invest in creating their own system on chip (SOC), named Tensor, for wearables. This project started around 2017 when it became clear that a single co-processor wouldn't be sufficient to harness the full capabilities of diverse AI models and approaches. Google's long-term focus on pushing the boundaries with custom silicon, as seen in their data centers and consumer services, made this a natural progression. The integration of Fitbit into Google is also a part of this strategy, with a focus on consumer health and wearables on Wear OS. The decision to build Tensor wasn't immediately clear, but after considering the direction of travel in their AI research teams, they realized the need for a complete system design to effectively handle data flow and computational tasks.

    • Google's Tensor Chip: A Collaborative Effort in AI ProcessingGoogle evolves chip design through collaboration, focusing on AI experiences that matter in daily life, and carefully introducing new features to minimize backlash.

      Google's development of Tensor for the Pixel 6 represents an evolution of thinking in creating a full applications processor with heterogeneous sub-components. This decision was reached through a process of discussion and realization, rather than a single inspirational moment. Google is committed to working closely with partners like Qualcomm in the Android ecosystem. Communicating the value of AI to customers is a challenge, and Google plans to do so by highlighting specific experiences and capabilities that make a difference in users' day-to-day lives, such as the advanced speech recognition on the Pixel 6. When considering new features, Google takes into account the potential backlash and the importance of finding the best way to introduce and explain them to users. With experience from successful features like smart composing in Gmail, Google is confident in its ability to roll out new technologies effectively.

    • Google's focus on user experience, innovation, and data privacyGoogle prioritizes user experience and innovation, while maintaining data privacy. They bring advanced capabilities closer to users through local processing and introduce new features on Pixel devices, eventually flowing into Android. Google Play generates significant revenue, supporting the ecosystem.

      Google prioritizes user experience and innovation, while maintaining user control and data privacy. The company strives to bring advanced capabilities, such as speech models and computer vision APIs, closer to the user through local processing. Google's Pixel devices serve as the vanguard for new innovations, with some capabilities eventually flowing into the broader Android ecosystem. Google Play is a significant source of revenue for Google, supporting the Android ecosystem as a whole. The company is in dialogue with regulators regarding recent rulings in South Korea and will work to comply while maintaining its business model. Google's focus remains on delivering magical and useful experiences for users, while balancing innovation and user control.

    • Android's wide adoption in various industriesGoogle invests in marketing Pixel phones, balances developer and user needs, and aims to make Pixels available on all major carriers

      Android, despite some criticisms regarding fragmentation and complexity, is a widely adopted open-source operating system used by various industries, including fitness equipment and e-commerce giants. Google, the developer of Android, is constantly working to balance the needs of developers and end-users while addressing regulatory feedback. The company is also investing heavily in marketing its Pixel phones, partnering with organizations like the NBA, and expanding carrier deals to increase reach and availability. Despite facing challenges as a smaller player in the tech industry, Google is making more Pixels than ever before and aims to have them available on all major carriers going forward.

    • Google's Pixel phone business: A long-term investmentGoogle is investing heavily in R&D and taking a long-term view to build a sustainable Pixel phone business and compete with industry leaders.

      Google's Pixel phone business is seen as a long-term investment and a "steady build" towards becoming a real competitor in the consumer electronics market. Google executives, including Sundar Rick and Sundar Pichai, have emphasized the importance of building a sustainable business and making significant R&D investments, such as the development of the Tensor chip. They view the Pixel 6 as a significant step forward for the Pixel line, but acknowledge that consumer electronics typically don't experience hockey stick growth like web services businesses. Instead, they plan for a steady build-up over the next several years. Google's commitment to deep R&D investment and taking a long-term view are essential for them to compete with industry giants like Samsung and Apple.

    • Discover Unforgettable Trips with Viator and Connect with Customers via Constant ContactViator offers 300,000+ tours, activities, and excursions for unforgettable vacations, while Constant Contact helps businesses reach and engage customers through various channels

      When planning a vacation, it's important to make the most of your time and experiences. Viator can help by offering a wide range of guided tours, activities, and excursions to create unforgettable trips. With over 300,000 options, real traveler reviews, free cancellation, and 24-7 customer support, Viator allows travelers to plan with confidence. Meanwhile, for businesses looking to connect with customers, Constant Contact offers a marketing platform to reach new audiences, grow customer lists, and communicate effectively through email, text, and social media. In the tech world, the new Google Pixel 6 Pro has received mixed reviews, with some critics praising its hardware and others finding it less premium than flagship phones from competitors. Ultimately, it's essential to consider individual preferences and needs when evaluating new technology or travel experiences.

    • Pixel 6 Pro's design choices and display quirksThe Pixel 6 Pro offers a premium flagship experience at a lower price point, but its curved display and camera setup may have quirks and polarizing design choices for some users.

      The Google Pixel 6 Pro's curved display and design choices, such as the camera shelf and size, may be polarizing for some users, especially when compared to the flagship displays and designs of Samsung and Apple devices. The Pixel 6 Pro's display has noticeable shadow and color shift issues when viewed off-axis, and its camera setup includes a large sensor but results in a 12.5-megapixel output. Despite these concerns, the Pixel 6 Pro offers a premium flagship experience at a lower price point than competitors. The regular Pixel 6, which is less expensive and has a flat display, may be a more appealing option for those who prioritize a simpler design and smaller size. Overall, the Pixel 6 Pro's design choices and display quirks may be worth overlooking for users who value the phone's advanced features and competitive pricing.

    • Google's Pixel 6: A blend of innovation and challengesGoogle's new Pixel 6 showcases AI capabilities but faces challenges in marketing, production, and carrier deals.

      Google's Pixel 6 represents a unique blend of innovation and challenges for the tech giant. The phone's large camera bump, while eye-catching, may not be a long-term design solution due to the industry trend of larger sensors. Despite Google's five-year history in phone production, the Pixel 6 feels like a first-generation product, with a new system-on-chip and a focus on AI acceleration. Google sees itself as an AI company and has produced its own chip, the Tensor, to enhance AI functions. However, the company faces challenges in articulating the value of AI to consumers and competing with established smartphone brands. The Pixel 6's impressive AI capabilities, such as fast dictation and real-time translation, demonstrate the potential of this approach. But Google must address the challenges of marketing, producing enough units, and securing carrier deals to make the Pixel 6 a viable alternative to market leaders.

    • Google's Pixel 6 revenue comes mainly from Google Play purchasesGoogle's new Pixel 6 phone generates most of its revenue from Google Play purchases, not search and ads as previously believed.

      Google's new Pixel 6 phone is not just about its features, but about the integration with Google services and the monetization of Android through Google Play purchases and mobile games. During an interview, Sundar Pichai, Google's CEO, acknowledged that Android's revenue comes primarily from Google Play purchases and not from search and ads on the web as previously thought. This shift in revenue model might not matter much to Google, as they see Android as a small business forum and their main source of revenue. However, if the Pixel 6 manages to steal market share from competitors like Samsung and Apple, it could have implications for these companies. Despite the polarizing design and unclear carrier marketing plans, Google seems focused on the potential value of the phone and its integration with their ecosystem.

    • Google's Pixel serves as a hedge and industry standard setter in Android ecosystemGoogle's Pixel, beyond being a flagship device, acts as a hedge against competition and sets industry standards, particularly in mobile photography, while Google's revenue comes primarily from software services.

      Google's business model for Android is significantly different from that of Apple's iPhone. While Apple makes most of its money from hardware sales, Google generates revenue primarily from software services like Google Play and Google Mobile Services. This disconnect between hardware and software revenue streams for Google, particularly with its Pixel phones, creates a unique dynamic within the Android ecosystem. The Pixel's importance to Google goes beyond just being a flagship device; it serves as a hedge against potential competition and helps set industry standards, particularly in mobile photography. However, understanding the exact role and significance of the Pixel within Google's larger business strategy remains unclear. Despite this ambiguity, the Pixel's impact on mobile photography and mid-range phones is undeniable, making it an essential component of the Android ecosystem.

    • Google's Pixel: Keeping Competitors at Bay and Establishing Market PresenceGoogle's Pixel aims to compete with Apple and Samsung in the smartphone market, but its success relies on securing carrier deals and offering unique features like superior cameras and software.

      The Pixel exists in the smartphone market primarily to keep other competitors, like Dell and HP, from producing cheaper laptops, and to establish Google as a significant competitor to Apple and Samsung. However, the success of the Pixel hinges on Google's ability to secure deals with carriers and convince them to offer the device, as the market is heavily controlled by a few major carriers. The Pixel's unique selling points, such as its cameras and software, will be evaluated in future reviews. Ultimately, the Pixel's continued existence in the market depends on its ability to secure a significant market share and justify Google's investment in the device. The conversation also touched on the potential impact of carriers on market competition and Google's strategies to increase market presence.

    • New York City Tech Events and 'Art Beats and Lyrics' DocumentaryGoogle, Samsung, and The Verge host tech events this week. The Verge also hosts a party and a new documentary 'Art Beats and Lyrics' is now streaming on Hulu. Pendo is a tool for improving app user experience with AI-powered analytics and in-app guides.

      There are various tech-related events happening around New York City this week, including Google's event, Samsung's event, and The Verge's own event. For those who can attend, The Verge is hosting a party called "on the Verge," which more information can be found on Vox Media Events dot com slash on the Verge. Additionally, a new documentary called "Art Beats and Lyrics" is now streaming on Hulu. This documentary tells the story of how a humble art show has grown into a cultural phenomenon, featuring the origin stories of its founders Jabari Graham and Dwayne W. Wright. The film also follows several of this year's feature artists as they prepare for AB&L's 20th Anniversary Tour. In the tech industry sphere, Pendo is a tool that helps improve the user experience of applications for both customers and employees. It offers AI-powered product analytics and in-app guides for personalized guidance to users. To learn more about Pendo and its free certification courses, visit pendo.io slash podcast.

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    What is SMACtalk Live:

    For an audience looking for a business centric multi­media experience on the topics of Social, Mobile, Analytics, and Cloud, they will have to look no further than to S.M.A.C.talk LIVE.

    Founded in 2014 as a weekly podcast, S.M.A.C.talk was featured as an iTunes “Top 10 New & Noteworthy” for Technology and Social Media. With hard hitting conversations on not only the technology but how it relates to business and the future of work, listeners can count on this podcast for a straightforward analysis that makes the future of technology more accessible and a whole lot more fun.

    Find out more about SMACtalk Live: http://www.SMACtalk.Live

    If you want to chat about having SMACtalk Live at your event or chat with our hosts please follow them and reach out to them on the following channels:

    Twitter:

    www.Twitter.com/DanielNewmanUV

    www.Twitter.com/iSocialFanz

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    www.Snapchat.com/Add/DanielNewmanUV

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