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    How do we survive the media apocalypse? (Part 2)

    enMay 22, 2024

    Podcast Summary

    • The future of Google Search with AI generated summariesGoogle Search is evolving with AI technology to generate summaries instead of directing users to articles, raising questions about the future of human-written content and information dissemination. Prioritize your pet's health with fresh, nutritious food like The Farmer's Dog for improved coat, skin, breath, digestion, and smaller, better poops.

      The future of Google Search is set to change dramatically with the integration of generative AI. Instead of being directed to articles written by humans, users will receive summaries generated by the AI itself. This shift has left many feeling uneasy, as it raises questions about the role of human-written content and the potential implications for the future of information dissemination. Meanwhile, investing in your pet's health through fresh, nutritious food, like that offered by The Farmer's Dog, remains a valuable and rewarding experience for dog owners at all stages of their pets' lives. The benefits of a fresh diet include improved coat and skin, better breath, easier digestion, and smaller, better poops. By prioritizing our pets' health, we can enjoy more quality time together. Use the code "podcast" for 50% off your first box at thefarmersdog.com.

    • Google's dominance in search and its impact on publishersGoogle's decision to limit search indexing could result in a 40% loss of traffic for publishers, forcing them to explore alternative methods to attract and retain audiences.

      Google's recent announcement to limit the use of its search index for external websites could significantly impact online publishers, potentially leading to a loss of up to 40% of their remaining traffic. This development is concerning given that most websites rely on Google for a significant portion of their traffic. The story of Google's dominance in search begins with its inception as a more effective search engine than its predecessors, which was achieved through the use of PageRank, a system that determined a webpage's relevance based on the number of links pointing to it. This innovation allowed Google to become the default search engine for many users and eventually the backbone of a lucrative advertising business. The implication of this development is that publishers will need to find new ways to attract and retain audiences, and the impact on the digital media landscape remains to be seen.

    • Google's early success from auction-based advertising modelGoogle's auction-based advertising model led to superior search results through user feedback, establishing Google as the dominant search engine and driving growth in the digital space.

      Google's early success came from its auction-based advertising model, which felt like a fair bargain for everyone involved. This model helped Google grow and establish itself as the dominant search engine, making the web more useful and driving a rush of talent and capital into the digital space. Google's superior search results came from the feedback loop created by users clicking on the correct links, making Google's index increasingly accurate over time. The media industry eventually entered into a relationship with Google, optimizing their web pages to rank higher in search results as Google became a default starting point for many Internet users. This competitive adversarial relationship further strengthened Google's position as the go-to search engine.

    • Google's dominance through providing quick and relevant informationGoogle's ability to deliver accurate answers directly to users led to its dominance, reducing the need for intermediary websites and resulting in a flood of undifferentiated content.

      Google's dominance over the web can be attributed to its ability to provide users with relevant information quickly and efficiently. This was achieved through various strategies, including aggregating news headlines, personalizing search results, and identifying popular searches. Publishers, in turn, responded by creating content to capitalize on this traffic, often leading to a homogenized online landscape. Google eventually recognized the value of providing direct answers to users' queries, ultimately reducing the need for intermediary websites and solidifying its position as the go-to source for information. This dynamic led to a significant shift in the digital media landscape, with Google becoming the primary destination for answers and publishers struggling to differentiate themselves. The result was a flood of undifferentiated content, with websites posting the same popular media and information in an attempt to attract traffic. Ultimately, Google's ability to provide quick, accurate answers directly to users proved to be a game-changer, leading to its continued dominance in the digital space.

    • The shift in power from websites to search enginesGoogle's ability to answer queries directly on SERP decreases the need for users to click through to external websites, impacting industries reliant on web traffic for revenue and advertising.

      The power dynamic between search engines like Google and traditional industries, such as the news media, has shifted dramatically over the past 25 years. As Google's ability to answer more and more user queries directly on its search engine results page (SERP) has increased, the need for users to click through to external websites has decreased, leading to a decline in the quality and relevance of those websites. This trend, which has been described as a "death spiral," has significant implications for industries that rely on web traffic for revenue and advertising. At the same time, individuals can also benefit from taking care of their own mental health, especially during stressful times. Therapy, such as the online counseling service BetterHelp, can provide a safe and convenient space to process emotions and work through challenges. And while we may be distracted by the digital world, engaging in activities like playing mobile games, such as June's Journey, can help us develop our observation skills and keep our minds sharp. The rise of zero-click searches, where users find the information they need directly on Google without clicking through to external websites, has been a gradual but significant trend over the past two decades. This shift in power from websites to search engines has major implications for industries that rely on web traffic, and it's important for us to be aware of these changes and adapt accordingly.

    • Google's Prioritization of Its Own Content and Ads Affects PublishersGoogle's dominance in digital advertising leads to prioritization of its own content and ads, pushing organic search results down and affecting publishers' ability to attract traffic and revenue

      Google's dominance in the digital advertising market has led to significant changes in the way information is presented and accessed online. Over the past decade, Google has introduced various boxes, widgets, and answers, often pushing organic search results further down the page. This has led to a situation where publishers struggle to attract traffic and readers, as Google's algorithms prioritize its own content and advertisements. Google's economic success, with $175 billion in revenue from Google Search alone in 2020, has led to a disproportionate share of digital advertising revenue, leaving other publishers struggling to compete. As a result, the quality of online content has suffered, with many websites opting for generic, low-quality articles to attract search traffic. The situation has led to a downward spiral, with publishers unable to invest in high-quality content or hire large staffs, leading to a decline in the overall quality of online information.

    • Google's focus on ads and AI could impact publishers' revenueGoogle's push towards AI-generated summaries and ads may decrease revenue for publishers and change user behavior online

      Google's prioritization of ads over organic search results and its push towards AI-generated summaries could significantly impact the revenue streams of publishers and potentially change the way users interact with the web. The discussion highlighted how Google's search and advertising businesses may be in competition with each other, and the company's increasing focus on easy revenue sources might compromise the health of the broader web ecosystem. Recently, at Google IO, Google announced changes to search results, including AI-generated summaries, which could lead to a decrease in revenue for publishers who rely on affiliate links. Furthermore, the trend towards having Google read the web for users and display summaries instead of making users visit websites directly could further diminish the need for users to engage directly with publishers' content. This shift could have significant implications for the digital media landscape and the way we consume information online.

    • Google's new AI functionality could lead to a significant decline in the use and value of the webGoogle's new AI functionality may provide a better user experience in the short term, but the potential loss of jobs for journalists and the erosion of the web as a source of information could be significant in the long term.

      Google's new functionality, which generates responses based on web content, could lead to a significant decline in the use and value of the web as we know it. This was a topic of discussion with Ezra Klein, where the concern was raised about the potential impact on journalism and the underlying research that powers AI. Perplexity and Arc were cited as examples of similar services, and the fear was that Google, due to its superior user experience, would inevitably follow suit. While some may argue that this provides a better user experience in the short term, the long-term implications are more concerning. The potential loss of jobs for journalists and the erosion of the web as a source of information could be significant. Google, being in control of this process, could adjust the system as needed and leave other businesses powerless to stop it. The web, which has been useful for 25 years, could be in a state of managed decline, with Google suggesting that AI can provide all the information we need without leaving their platform. As tech journalists, it's important to remain skeptical and optimistic, exploring both the potential benefits and drawbacks of new technologies. However, the concerns raised about this new functionality are valid and warrant further discussion.

    • Google's AI experiment could cause significant traffic losses for publishersGoogle's new AI feature may lead to a 20-40% loss in publisher traffic, potentially causing more publications to go out of business. Publishers can explore alternative platforms and revenue streams, and building a strong community can help mitigate the impact.

      The decline in journalism traffic due to Google's latest AI experiment could lead to a significant loss for publishers, potentially causing more publications to go out of business. This trend, which has been ongoing since 2002, is not solely Google's responsibility, but its economic power has made it a significant player in the industry. With an estimated 1 billion people set to use the new AI experience by the end of the year, publishers could lose between 20-40% of their traffic. Major publications that have already gone under last year include BuzzFeed News, Vice, Protocol, and others. It's unclear how these remaining big publishers will adapt to such a drastic decrease in traffic. While the situation is concerning, there are potential solutions for content creators looking to safeguard their ability to make a living online. One option is to explore alternative platforms and revenue streams. Additionally, building a strong community and engaging directly with readers can help mitigate the impact of traffic losses. Ultimately, the future of online journalism may lie in a more diverse and decentralized ecosystem, where multiple revenue streams and platforms support a sustainable business model. It's important to remember that correlation does not always equal causation, and this issue is complex. However, the potential consequences for publishers are significant, and it's crucial to address the challenges facing the industry.

    • The Future of AI and Content Creation: Legal and Ethical ImplicationsPublishers are concerned about using copyrighted material to train AI language models, with legal action being taken but outcomes uncertain, requiring adaptation to the changing landscape.

      The future of AI and content creation is a complex issue with legal and ethical implications. For pet owners, Spot Pet Insurance offers financial relief through cashback on vet bills and additional benefits like a 247 vet telehealth hotline. However, in the world of journalism and publishing, the use of copyrighted material to train large language models is raising concerns. The New York Times has filed a lawsuit against OpenAI over this issue, but the outcome is uncertain. Publishers, especially smaller ones, are left wondering what this means for them. Despite the potential impact on individual publishers, some argue that the machines are already reading the Internet, and the issue will need to be litigated. Ultimately, the future of AI and content creation will depend on the courts' decisions and the actions of tech companies and publishers alike. For now, it's essential to stay informed and adapt to the changing landscape.

    • The Future of the Web and Journalism in the Age of AIThe rapid advancement of AI technology in chatbot assistants raises concerns about the future of the web and journalism, with potential consequences for accessibility and ethical business practices. Individuals can support journalism and ethical business practices, but larger solutions may be needed to address the issue.

      The rapid advancement of AI technology, particularly in chatbot assistants, is causing concerns about the future of the web and journalism. The speaker expresses a fear that the benefits of this technology may not be evenly distributed and that the web, as we know it, may be lost to large corporations. However, they also acknowledge the progress and potential of AI, such as the improvement of accessibility tools. The speaker advocates for individuals to support journalism and ethical business practices, but also recognizes that the issue may be larger than individual actions. They express a sense of urgency about the situation, comparing it to climate change, and question what the solutions might be. In essence, the speaker is grappling with the potential consequences of technological progress and the role of individuals in shaping its impact.

    • Google's dominance in online discovery and the rise of decentralized web platformsGoogle's advanced algorithms may soon provide answers without requiring website visits, but the Fediverse offers personalization and control through decentralized web platforms

      The role of search engines like Google is becoming increasingly dominant in how we discover information online. Businesses used to rely on SEO to increase their online visibility, but now, with advanced algorithms, Google may soon tell us the answers we need without having to visit websites directly. This trend, while convenient, raises concerns about the loss of control and personalization on the web. The Fediverse, a collective term for decentralized web platforms, aims to bring humanity back to the Internet by allowing users to customize and interact across different hosting services, free from centralized control. It's a step towards reclaiming the web and adding more personalization to our online experiences.

    • Decentralized social networks like Fediverse gaining tractionIndustry veterans are building decentralized social networks, like Fediverse, with 150M monthly users, aiming for a more equitable and engaging digital world, but success remains uncertain

      There's a growing movement towards decentralized social networks, like the Fediverse, which aims to rebuild the web into a more organic and financially equitable space. This is evidenced by the success of apps like Threads, which has 150 million monthly users, and the involvement of industry veterans. Despite the challenges, the passion and idealism of those involved in this movement remain strong, as they strive to create a better digital world where creators, publishers, and users can connect and share value more directly. This could potentially offer a more engaging and fulfilling user experience compared to traditional walled gardens like Google. However, it remains to be seen if this vision will become a reality.

    • Exploring Decentralized Alternatives to Monopolies like GoogleDecentralized platforms like the fediverse offer resistance to monopolies and a more engaging Internet experience. Explore alternatives like Mastodon and listen to 'Why Google is Shit Now' podcast for insights.

      The future of the Internet and its resistance to monopolies, like Google, lies in the decentralized nature of federated platforms, such as the fediverse. The speaker expressed frustration with Google's lack of transparency about their long-term plans and felt gaslit by their dominance. However, the potential for smaller, motivated communities to build alternatives and resist monopolies was emphasized. The speaker also shared their personal experience of trying out Mastodon and the common struggle of forgetting passwords. Despite initial skepticism, they encouraged listeners to explore these platforms and consider their potential for resisting monopolies and creating a more fun and engaging Internet experience. The speaker also recommended checking out the podcast "Why Google is Shit Now" by 404 Media, which goes into depth about the challenges faced by small publishers in the face of Google's algorithms and AI summaries. Overall, the conversation highlighted the importance of decentralized communities and the potential for resistance against monopolies in the ever-evolving digital landscape.

    • Search Engine hosting exclusive board meeting for paid subscribersSearch Engine is holding a board meeting for its paid subscribers on May 31, 2024, to discuss show business matters. Paid members will receive a Zoom link to join via email.

      Search Engine is hosting a board meeting for its paid subscribers on May 31, 2024, at 1 PM EST. This meeting is exclusively for members of Incognito Mode, and they will be discussing show business matters. Paid subscribers will receive a Zoom link to join the meeting via email next week. If you're not a paid subscriber yet, you can sign up on the Search Engine website and get additional benefits. The podcast is produced by Odysee and Jigsaw Productions, and its creators are PJ Vogt and Shruti Pinamaneni. The team includes Garrett Graham, Noah John, Jenna Weiss Berman, Leah Rees Dennis, Armin Bazarian, and many others. Follow and listen to Search Engine for free on the Odysee app or wherever you get your podcasts. Don't miss out on this opportunity to engage with the creators and other paid subscribers at the upcoming board meeting.

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