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    How Issa Rae secured success: Create what you’re passionate about

    enOctober 18, 2023

    Podcast Summary

    • Issa Rae's new Prosecco brand and rebranded production companyIssa Rae launched her own Prosecco brand, Viare, fulfilling a long-standing dream. She also rebranded her production company to Hooray, inspired by her late aunt's arts company. Prosecco holds significance for Rae as it represents her best moments and 'come up'.

      Issa Rae, the actor, producer, and entrepreneur, has launched her own Prosecco brand named Viare. This new venture is a fulfillment of a long-standing dream for Rae, who has had a connection with the drink since her early career successes. During the interview, she shared that Prosecco has become synonymous with her best moments and her "come up." Rae also revealed that she has rebranded her production company from Issa Rae Productions to Hooray, a name inspired by her late aunt's arts company. The conversation between Rae and the hosts was light-hearted and included a discussion about their different drinking preferences, with Rae describing her drunk alter ego, Ursula, as mischievous and deal-making. Overall, the episode provided listeners with an insightful look into Rae's personal and professional life, as well as her new business venture.

    • From personal connection to business opportunityDiscovering a passion for Prosecco led a woman to create her own brand, Isis Prosecco, with Gallo Wines' support.

      The interviewee, a successful woman, discovered a personal connection to Prosecco wine and saw an opportunity to create her own brand based on its approachable luxury. She approached Gallo Wines with her idea and, with their support, launched Isis Prosecco. The interviewee's investment philosophy is to back things she loves and needs, such as Sienna Naturals for her natural hair care and Hilltop Coffee. Her experiences, from recommending Prosecco to creating her own brand, demonstrate her passion and authenticity in promoting products she believes in.

    • From hair care to media: Issa Rae's entrepreneurial journeyCollaboration, identifying opportunities, and staying true to passions are key to building a successful business ecosystem.

      Issa Rae, a successful media entrepreneur and creator, found her business ventures through collaboration, synergy, and identifying opportunities to expand on existing passions. Her experiences range from testing hair care products for her sister-in-law's line to starting a coffee shop, and eventually growing a media company. Rae's company, Hooray, encompasses various businesses such as music supervision, podcasting, and a management company, ColorCreative, which helps discover and develop new voices in the industry. Rae's entrepreneurial spirit and creativity have led her to build a thriving business ecosystem, all while staying true to her roots and passions. Her story highlights the importance of collaboration, identifying opportunities, and staying true to one's passions in order to grow a successful business.

    • The Power of Collaboration and the InternetMonica Pearson's experience of building something from nothing online led her to believe in the power of collaboration and the attainability of success, inspiring her to expand her projects beyond podcasts and adapt 'Nice White Parents' into a community.

      The internet has played a significant role in shaping the way Monica Pearson approaches business and creativity. Her experience of building something from nothing online made her believe in the power of collaboration and the attainability of success. This mindset led her to expand her projects beyond podcasts, such as adapting the popular podcast "Nice White Parents" into a community. Pearson's team plays a crucial role in discovering potential creative projects, and she remains proactive in reaching out to authors and agents. However, she expresses concern that the entertainment industry may have regressed in terms of representation and diversity since her last interview in 2017. The strikes have affected her, like everyone else, causing a work stoppage. Despite these challenges, Pearson continues to navigate her career, enjoying both being in front of and behind the camera.

    • AI's Impact on Entertainment Industry: Opportunities and ChallengesAI offers tools for creators but also poses competition, copyright, and ownership concerns. Creators must adapt and explore alternative methods to leave a lasting impact beyond digital footprints.

      The advancement of AI technology in the entertainment industry holds great potential, but also poses significant challenges for writers and creators. While AI can provide useful tools like generating prompts or helping with initial drafts, it could also lead to increased competition and potential loss of control over copyright and creative ownership. The elimination of monoculture and the shift towards streaming platforms have already impacted the industry, with some niche stories being overlooked or canceled. Creators are increasingly concerned about the lack of tangible representation of their work and the potential loss of access to their data once it's taken off platforms. As the industry continues to evolve, it's crucial for creators to be aware of these possibilities and use AI wisely while exploring alternative ways to leave a lasting impact beyond the digital footprint.

    • Impact of SAG strike on opportunities and diversity in TV industryThe SAG strike impacted opportunities for niche shows and diverse casts, but specific stories from small communities can still resonate and inspire future generations of storytellers. Early support from mentors can encourage persistence in pursuing a writing career.

      The SAG strike led to fewer opportunities in the industry, particularly for niche shows and diverse casts. This resulted in less casting opportunities and less content being produced due to high costs. However, despite the challenges, there's a silver lining as specific stories, even those from small communities, can still resonate with a wider audience and inspire future generations of storytellers. On a personal note, the first time I felt like a writer was when I wrote a soap opera play in church at the age of 11 and received positive feedback. Despite the intimidation of pursuing a writing career, having supportive mentors from a young age encouraged me to keep going.

    • Embracing Change and Learning from Past ExperiencesIssa Rae discussed her personal growth journey, acknowledging the impact of encouragement, defining success on her own terms, and reflecting on her past writings. She also shared her thoughts on the latest season of 'Love is Blind' and the importance of healthy relationships.

      Personal growth and self-confidence are continuous processes. The guest, Issa Rae, shared her experiences of encouragement from those around her, determining her own definition of success, and reflecting on her past writings. She acknowledged the significant changes in her life since her memoir's release in 2015, including increased confidence and a refined sense of humor. Rae also discussed her fascination with the latest season of "Love is Blind," expressing disappointment in the lack of focus on healthy relationships and the presence of villains. Overall, the conversation emphasized the importance of embracing change and learning from past experiences.

    • Reality TV: Engaging and Addictive EntertainmentReality TV provides raw, unscripted entertainment, and fans admire the resilience and self-awareness of personalities like Lydia, Uche, Chrishell, and Aaliyah.

      Reality TV shows, despite their often questionable production methods and controversial characters, can provide engaging and addictive content. The speaker expressed admiration for shows like "Vanderpump Rules" and "Real Housewives," despite acknowledging that some seasons and storylines may not age well. They also shared their fascination with reality TV personalities, such as Lydia and Uche from "Vanderpump Rules," and Chrishell from "Selling Sunset," and their ability to write while watching these shows in the background. The speaker's love for reality TV is a way for them to unwind and be entertained, and they appreciate the raw and often unscripted nature of these shows. Additionally, they admire the resilience and self-awareness of reality TV personalities, such as Aaliyah from the documentary "Aaliyah: Princess of R&B," who knew who she was and didn't let negative experiences define her.

    • From Musical Theater to Politics: The Blurred LineA man's transition from musical theater to journalism to politics highlights the blurred line between entertainment and politics. Social media provides levity but also raises concerns about mental health and the effectiveness of influencer outreach.

      The line between entertainment and politics can be blurred, and sometimes individuals can transition between seemingly disparate worlds, such as musical theater and journalism, or even politics and infamy. The example of a man who went from being a musical theater student to a journalist, and then made headlines for his controversial actions in politics, illustrates this idea. This week, social media, specifically Twitter, provided a moment of levity amidst the chaos, as people found humor in the absurdity of certain political situations. However, it's important to remember that behind the jokes, there are real-life consequences and complex issues at play. Mental health is a serious concern, and while some may find solace in social media, others may struggle. Harvard University is attempting to address this issue by bringing mental health influencers to TikTok, but some may question the effectiveness of this approach. Ultimately, it's crucial to recognize the nuances and complexities of the world around us, and to approach both entertainment and politics with a thoughtful and informed perspective.

    • The Importance of Self-Care and Coping MechanismsIssa Rae's humorous take on self-care and the importance of mental health, along with the value of resilience, forgiveness, and sharing experiences, were key themes in the episode.

      The importance of self-care and coping mechanisms, as demonstrated by Issa Rae's lighthearted suggestion to drink Prosecco to deal with mental health challenges. This approach may not be suitable for everyone, but the underlying message is that taking care of one's mental health is crucial. Additionally, the episode showcased the innovative ideas presented by the companies, even if Issa didn't get to pitch hers. Overall, the conversation highlighted the importance of resilience, forgiveness, and the value of sharing experiences and learning from one another. Remember, self-care looks different for everyone, so find what works best for you. And don't forget to subscribe, rate, and review to stay tuned for more insightful discussions.

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