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    How Offering Bundles Doubled Lume Cube's Average Order Value

    enApril 27, 2021
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    About this Episode

    You'll learn from an entrepreneur why they transitioned from an international retail business to direct to consumer. 

    Lume Cube offers high-end, portable lighting for creators and communicators. Their products help their customers capture better content & look better on video.

    For more on Lume Cube and show notes: https://www.shopify.com/blog/lume-cube-bundling 

    Tune in to learn 

    • Why they focused on international expansion very early in their business 
    • How they manage cash flow when their cash is tied up in inventory 
    • How they used bundling to increase their average order value 

     

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