Deep, narrow, entertaining.
Catfish, high character, morality clauses
Engagement and a bazillion followers.
We cover a lot of ground in Part 2 of our interview with John Skrabo, President of Lure Lock including all of the above and more.
John talks about how he would do things different if he started all over again on his career in the outdoors which includes not trying to be all things to all people. All the biggest brands in fishing are looking for content and he believes all of us can help create content.
He also tells us about how pro anglers fit into the Lure Lock strategy and what he looks for in anglers. Really compelling stuff here on the process of how endorsement deals are nurtured and developed.
One of my favorite parts of the conversation is about what kind of content he looks for too. You might be surprised at what qualifies as good content for him. The good news is…you can do the things he likes. He gives us a clinic on the basics of content creation.
This episode is just full of practical advice for anyone who wants a career in the fishing our outdoors industry. If you wonder how to find a fishing sponsor, here’s one telling you what he looks for. If you wish you could find a job in the outdoors, just about everything we talk about today can help you reach those goals.
John is a great friend and I hope by the time you are done listening to this, you will feel like he’s a friend of yours as well.
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