Podcast Summary
Handling unexpected technical difficulties during live shows: Adaptability and resourcefulness are crucial when facing unexpected challenges during live broadcasts. Old methods can be effective in solving issues, and following GaryVee on Facebook ensures access to live episodes and opportunities to call in with questions.
Even with advanced technology and preparation, unexpected issues can arise during live shows. In this episode of Ask GaryVee, Gary and his team experienced technical difficulties during a call-in show, which led to frustration and adjustments. Despite the initial disappointment, they found a way to continue the show using an old method and learned valuable lessons for future broadcasts. It's essential to remain adaptable and resourceful when faced with unexpected challenges. Additionally, Gary emphasized the importance of following him on Facebook for live episodes and encouraged viewers to call in with their questions.
Disrupting and Innovating for Growth: In a stagnant business environment, companies need to make significant changes to grow, such as mergers and acquisitions, exploring hardware, or expanding product offerings.
When a business is not growing as expected, it's essential to disrupt and innovate rather than sticking to the status quo. If the CEO of Yahoo found themselves in such a situation, they might consider mergers and acquisitions to leverage assets and build for the future. However, there's a risk in buying "hot things" on the way up, as their value may change once they've been acquired. Another potential avenue for growth could be exploring hardware, such as creating a television or a Netflix competitor. Ultimately, the key is to make significant changes and not just focus on incremental improvements. For example, a company that specializes in wine could expand into selling gourmet food items to become a one-stop-shop for consumers. In today's fast-paced business environment, staying the course can lead to vulnerability, and companies need to be proactive in finding new revenue streams and business models.
Embrace the raw and real: Authenticity is valuable in content creation, whether it's raw or polished, and platforms like Periscope and Snapchat have gained popularity due to their authentic nature.
Authenticity is key in today's content creation landscape. Gary Vaynerchuk, during an episode of his show "AskGaryVee," emphasized that while preparation is important for big companies, the raw and real is what attracts people. He believes that the lack of preparation and polish can be just as attractive as a well-produced video or TV show. He also mentioned that reality TV and live streaming platforms like Periscope and Snapchat have gained popularity due to their authentic nature. Vaynerchuk encouraged creators to embrace the real and not overthink the process too much, as the raw can be just as good as the glossy. He also acknowledged that YouTube, with its increasing consumption on televisions, is a good platform for polished content. Overall, Vaynerchuk emphasized the importance of recognizing the value of both authentic and polished content in today's media landscape.
Creating a Strong Online Presence and Building a Following: To grow an IT consulting business and build a personal brand, focus on content creation through various platforms and build a following. Eventually, this will lead to inbound business and the ability to hire employees.
To grow an IT consulting business and build a personal brand, producing consistent content is crucial. Start by creating a strong online presence through various platforms like Medium, Instagram, SlideShare, Facebook, and Periscope. Share your expertise and build a following. This will eventually lead to inbound business and the ability to hire employees. Initially, focus on content creation before worrying about the distinction between hiring yourself or your business. Additionally, utilize both Facebook and Google Ads for advertising to reach a wider audience. Remember, Gary Vaynerchuk was not always VaynerMedia, but by creating enough demand, he was able to grow his business and hire others. Content is king, so keep producing it.
Engaging with influencers on social media for interviews or collaborations: To secure interviews or collaborations, identify potential interviewees, understand their interests, add value to their online conversations, and build rapport before making a request. Aim for 1600 interactions to potentially secure 20 opportunities.
Building relationships and engaging with influencers on social media platforms like Twitter is an effective way to secure interviews or collaborations. The process involves identifying potential interviewees, understanding their interests, and adding value to their online conversations before making a request. This approach requires dedication and effort, but it can lead to a high return on investment, as one out of every 80 people approached might agree to an interview or collaboration. So, if you need 20 such interactions, you'll need to engage with around 1600 people. Remember, the key is to build rapport and context before making the ask.
Pre-selling: Delivering on Your Promises: Ensure capability and commitment to deliver on presold products/services. Unforeseen circumstances can damage trust and credibility. Weigh potential benefits against risks.
While it may be common practice to presell a product or service before delivering it, it's important to ensure that you have the capability and commitment to deliver on your promises. Pre-selling can be risky if unforeseen circumstances arise and prevent you from delivering the product or service at the expected level. It's crucial to have a solid plan in place and the necessary resources to fulfill your obligations. Trust and credibility are essential in business, and failing to deliver on a pre-sold product or service can damage both. It's essential to weigh the potential benefits against the risks before deciding to presell. Additionally, considering the potential impact on your brand and reputation should be a significant factor in your decision-making process.
Focusing on the future, not celebrating past successes: Gary Vaynerchuk prioritizes growth and investments over celebrating past achievements, constantly moving forward in business and life.
Gary Vaynerchuk, a successful entrepreneur and author, does not focus on celebrating past achievements or setting sights on the next book after a successful launch. Instead, he is always looking forward and focusing on growing his business, making investments, and upping his game in content distribution. He admitted that this could be a vulnerability, as he missed AJ's farewell breakfast and even a celebration dinner when they sold a piece of their business. However, he is not sold on the idea of celebrating past successes and may write about it in the future. This mindset of constantly moving forward and not dwelling on past achievements is a key aspect of Gary Vaynerchuk's approach to business and life.
The power of celebration and influencers: Embrace celebration, build a street team, engage with influencers for personal and professional growth.
Celebrating the good things in life and leveraging the power of influencers can significantly impact personal and professional growth. The speaker expressed regret for not embracing celebration and acknowledged the importance of acknowledging achievements. He also recommended building a street team and engaging with influencers as a cost-effective strategy for gaining attention and exposure. The speaker, Gary Vaynerchuk, offered to help a listener, Daniel, by featuring his Arabic rap music on his show and encouraged him to engage with influencers on social media platforms like Instagram. By investing time and effort into these strategies, individuals can amplify their reach, build a community, and potentially achieve greater success.
Expanding Reach through Multiple Platforms: Document album journey on Medium, reach out to media outlets with original content proposals for cost-effective exposure to larger audiences interested in business and music.
Leveraging multiple platforms, specifically Instagram and content-focused websites like Medium and established media outlets, can significantly expand an artist's reach and exposure. During the discussion, it was suggested to document the album release journey on Medium, and reach out to various media outlets with original content proposals. This approach can lead to cost-effective exposure to a larger audience, particularly those interested in business and music. To get started, contact DRock at drock@vaynermedia.com and consider sending a signed copy of the album and poster as a gesture. Remember, feedback is essential for continuous improvement, so keep asking questions and the answers will follow.
