Logo
    Home > Episode > How To Double Traffic with Con
    content audit
    content audits
    six stories
    kelsey jones

    How To Double Traffic with Content Audits w/ Kelsey Jones

    en-usJuly 06, 2022
    Content and Conversation: SEO Tips from Siege Media
    What was the main topic of the podcast episode?
    Summarise the key points discussed in the episode?
    Were there any notable quotes or insights from the speakers?
    Which popular books were mentioned in this episode?
    Were there any points particularly controversial or thought-provoking discussed in the episode?
    Were any current events or trending topics addressed in the episode?

    About this Episode

    Show Notes:

    • 00:12: Welcome, Kelsey Jones, Founder of Six Stories
    • 00:34: Kelsey’s content audit philosophy
    • 3:08: The best process for content audits
    • 7:22: The necessary benchmarks for content audits
    • 12:53: How much time do content audits take?
    • 14:38: Kelsey’s digital tool set
    • 16:17: How to adjust for keyword cannibalization
    • 19:45: Kelsey’s 404 vs. redirect ideology
    • 24:07: Are jump-to links for redirects necessary?
    • 25:26: How to scope a content audit
    • 27:33: Why content audits are an ongoing process
    • 31:11: How often should you do content audits?
    • 33:47: The benefits of “mini” content audits
    • 35:58: How should you structure an auditing team?
    • 41:08: What are common content audit mistakes you’ve seen?
    • 45:18: The ideal point person for content changes
    • 48:48: The value of checklists
    • 50:50: Content audits and their impact

    Show Links:

    Recent Episodes from Content and Conversation: SEO Tips from Siege Media

    Content Marketing Trends for 2024

    Content Marketing Trends for 2024

    Show Notes:

    • 00:00 - Introduction
    • 1:02 - Despite slightly smaller budgets, businesses remain committed to content marketing
    • 2:47: Reports indicate higher success rate for those who invest more per asset
    • 3:24: What we're currently seeing in AI's impact, AI usage up YOY
    • 5:25: Is AI helping or hurting your content?
    • 7:29: Where AI is making the most significant impact
    • 8:46: Unpacking the decline the link building and its implications
    • 10:32: The rise of organic link building
    • 11:42: Interactive content use surges
    • 13:07: Is AI and code development practical?
    • 14:51: Businesses biggest challenge — lead generation

    Show Links

    Content and Conversation: SEO Tips from Siege Media
    en-usMarch 07, 2024

    The Future of SEO Jobs w/ Nick LeRoy

    The Future of SEO Jobs w/ Nick LeRoy

    Show Notes:

    • 00:00 - Introduction
    • 01:15 - The SEO Job Market
    • 4:30 - Should we be scared of SGE and AI?
    • 08:00 - Changes in the SEO industry
    • 14:50 - What does the future look like?
    • 16:48 - Thoughts on SGE
    • 20:47 - Would you change anything about your career?
    • 25:00 - How to future proof your job
    • 28:20 - Technical SEOs vs Content SEOs
    • 36:13 - Final Thoughts

    Show Links:

    Content and Conversation: SEO Tips from Siege Media
    en-usFebruary 13, 2024

    How To (Actually) Get SEO Projects Accomplished With Tory Gray

    How To (Actually) Get SEO Projects Accomplished With Tory Gray

    Show Notes:

    • 00:00: Introduction
    • 01:53: Understanding why problems in SEO occur
    • 07:55: Being a T-shaped marketer
    • 09:10: Ross shares a recent client case study
    • 10:50: Tory shares a recent client case study
    • 13:28: Having critical conversations with clients
    • 15:45: Thematic issues that prevent SEO work
    • 19:54: Useful tips for getting SEO projects done
    • 24:20: Client communication philosophies
    • 27:20: Final thoughts on Ross' Linkedin post
    • 33:43: Conclusion

    Show Links:

    Content and Conversation: SEO Tips from Siege Media
    en-usJanuary 09, 2024

    How To Do Winning Keyword Research For 2024

    How To Do Winning Keyword Research For 2024

    Show Notes:

    • 00:00: Introduction
    • 02:09: Intro to the sheet
    • 3:00: Keyword Research process
    • 4:50: Keyword Difficulty
    • 5:20: Relevancy Score
    • 6:30: Ranking Page URL
    • 9:27: Links
    • 11:45: Page Traffic and Traffic Value
    • 13:05: KOB Score
    • 15:00: SERP Features and Keyword Demand Trends
    • 16:40: Word Count
    • 17:48: Refresh Frequency
    • 19:17: Revised KOB score
    • 20:25: Categorize and Funnel Stage
    • 22:08: Conclusion

    Show Links:

    Content and Conversation: SEO Tips from Siege Media
    en-usOctober 10, 2023
    content marketing
    seo
    keyword research
    kob

    The Best X Strategies for Executing BOFU Content

    The Best X Strategies for Executing BOFU Content

    Show Notes:

    • 00:30: BOFU benefits in SaaS
    • 00:55: Why “Best X” roundups are necessary
    • 2:45: BOFU content best practices
    • 5:41: How to counter legal ramifications
    • 7:21: The importance of updates
    • 9:01: Alternative and “vs” page strategies
    • 11:09: When landing pages make sense
    • 12:14: How internal linking fits in
    • 12:14: HubSpot example
    • 14:05: PandaDoc example
    • 15:38: Addressing the fear of retaliation
    • 17:06: Executing BOFU as a brand new website

    Show Links:

    Content and Conversation: SEO Tips from Siege Media
    en-usJuly 25, 2023
    seo
    content strategy
    bofu
    bottom-funnel content
    bofu content

    Why Most People Are Doing Digital PR Wrong

    Why Most People Are Doing Digital PR Wrong

    Show Notes:

    • 00:23: Does digital PR have enough value per link?
    • 4:35: How to execute link building effectively
    • 6:40: Breaking down the value of links by industry
    • 7:29: Off-brand digital PR — the “Principal—Agent” problem
    • 9:59: Deploying digital PR campaigns 1-4x a year
    • 11:50: Why keyword-driven digital PR makes the most impact
    • 13:08: How to fuel internal linking across your site
    • 14:29: Digital PR best practices, the fundamentals
    • 15:49: Final tips, tricks, and tactics/li>

    Show Links:

    Content and Conversation: SEO Tips from Siege Media
    en-usJuly 11, 2023
    content marketing
    seo
    digital pr

    What Is E-E-A-T? And How to Optimize For It

    What Is E-E-A-T? And How to Optimize For It

    Show Notes:

    • 00:08: Welcome, Bernard Huang, Co-founder of Clearscope
    • 00:35: E-E-A-T’s background and evolution
    • 4:00: Common E-E-A-T misapplications by SEOs
    • 13:21: The value of a simple photoshoot
    • 18:27: Modern SEO necessities vs. technical SEO
    • 27:32: How to optimize every pixel on your site

    Show Links:

    Content and Conversation: SEO Tips from Siege Media
    en-usJune 02, 2023
    content marketing
    seo
    eeat
    e-e-a-t
    optimizing for e-e-a-t

    Google I/O SEO Changes: What You Need To Know

    Google I/O SEO Changes: What You Need To Know

    Show Notes:

    • 00:10: The core SEO changes at Google I/O
    • 2:14: Health and finance topics will not be affected (so far)
    • 3:08: Watermarking for generative content creators
    • 4:51: New layouts in Google SERP
    • 6:12: New impact on affiliate website
    • 7:43: Query complexity and how it influences content choice
    • 8:30: Google’s incentives for content and websites continues
    • 10:30: RLHF, “Reinforcement Learning from Human Feedback
    • 13:42: Visual design importance
    • 18:06: How to increase efficiency in SEO with AI
    • 21:02: Visual design importance, continued
    • 21:47: Why complex queries are the best defense
    • 22:22: How to stay on top of optimization as AI evolves
    • 24:57: Final tips, tactics, and tricks

    Show Links:

    Content and Conversation: SEO Tips from Siege Media
    en-usMay 16, 2023
    ai
    artificial intelligence
    content marketing
    seo
    content strategy
    Logo

    © 2024 Podcastworld. All rights reserved

    TwitterYouTubeInstagramPinterestFacebookLinkedIn

    Company

    About usBlogPricingTestimonials

    Pages

    PodcastsEpisodesTopics

    Support

    Refund PolicyTerms of ServiceContact usPrivacy Policy

    Stay up to date

    For any inquiries, please email us at hello@podcastworld.io