How to Focus on What You Want in Life with Special Guest Anthony Brown

Join David as he discusses Winning Strategies for Work and Life from a sales perspective. Enjoy!

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He is the founder & SEO Director of Break The Web, a Search Marketing agency focusing heavily on Search Engine Optimization and Paid Advertising.

His career in the SEO world dates back to 2010 when he was hit head first with the same issue many new business owners face: bringing in new leads & revenue.

This journey led him to find the SEO acronym and open a paradigm shift into the world of marketing.

Joining me on this episode of The MindShare Podcast is Founder & SEO Director of Break The Web Search Marketing Agency – Jason Berkowitz.

4:58 *before we get into the real meat of today’s show, I want to get some context about you going sky diving… I talk a lot about fear with my audience… what kind of emotions were running through you before your first jump… and then what did you realize about yourself after you finally actually jumped?

9:39 *back in 2010, it seems from your bio as if you were trying to grow a business, trying to bring in more leads, and increase your sales… and that’s when you realized you needed to get into SEO… can you share some more details about that one for us, set the stage here for today’s convo?

12:17 *what is SEO?

13:09 *is this something that more and more companies are getting involved with, or is it trending the other way because of other available solutions?

14:46 *what are some of the biggest myths about SEO?

16:52 *how does SEO tie into Google… to leverage how the algorithms work?

17:29 *what’s the difference between ON page and OFF page SEO?

22:13 *is SEO the same as running ads, whether it's banner ads, or youtube ads, or even social media ads… what’s the big difference everyone needs to be aware of?

24:17 *so how do I optimize for SEO, do I need to hire a company, can I do this on my own?

25:14 *what kind of average cost are we looking at to hire someone to do it for my business… can my small business even afford a strategy like this?

28:42 *how can I do my own SEO, and what kind of time would it take if I do it myself… should I even try?

32:37 *is SEO the be all and end all of increasing brand awareness online… what else should I be doing?

36:52 *do I need to have a really strong social media presence as part of my SEO strategy?

38:55 *if I do invest in SEO, what do I need to be doing to support it… what needs to be part of my marketing strategy, or even my daily routine?

41:12 *does google provide a list of what you need to do to maximize SEO?

42:27 *do I need to be creating a lot of content to make SEO work?

43:57 *is SEO different from country to country?

46:33 *what about my website, does it need to have all the fancy bells and whistles?

47:59 *am I making a huge mistake if I don’t leverage SEO to grow my brand… and in real simple terms what action steps do you suggest I do today after listening to this episode?

49:29 *let’s go back to the idea of fear when I asked you about skydiving… what would you say to anyone who is scared to explore this avenue for their business?

51:18 *how do you know its been a successful day for you?

52:49 *any final words

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She serves as Regional Vice President at RE/MAX Canada, overseeing strategic growth and operations across all provinces, with the exception of the independently owned Quebec region. 

In her role, she works closely with the Western Canada Regional team and the Ontario-Atlantic Canada Region team to build a cohesive, national franchising strategy that includes recruiting, retention and operational consulting. 

She began her RE/MAX career in 2010 with sub-master franchisor RE/MAX INTEGRA. Working her way up the ranks within the Operational department, in 2016 she was named Director of Operations, overseeing day-to-day operations relating to administration, membership, billing and collections, business intelligence and franchising. 

She understands the importance of creating a healthy culture of productivity, customer service and professional development, always encouraging her team to leverage the power of the RE/MAX brand and resources to the RE/MAX network. 

Joining me on this episode of The MindShare Podcast is Regional Vice President at RE/MAX Canada – Samantha Villiard.

5:04 * so, Regional Vice President at RE/MAX Canada, what’s a typical work day in the life of you look like?

14:21 *do you feel there are any stigmas around being a female in an executive position, coupled with the fact that you are also a mom, and if yes, do you have any advice/suggestions for we as a society can work to overcome those?

20:19 *how do you stay organized with it all… how focused are you on the concept of time and actually leveraging a schedule to manage your days?

22:46 *with a such a prominent role in a such a major organization, what have you learned about achieving an even work life balance?

30:28 *what advice/message do you have for anyone in this industry or even beyond when it comes to the concept of time and achieving their goals?

34:26 *let’s talk accountability, what keeps you accountable on a daily basis… how do you ensure you’re getting it all done… and I mean between being a Mom and a VP?

37:51 *as Regional VP, you’re involved in leading others on a regular basis, what would you say are important characteristics of being a leader?

42:33 *a recent report says that 45,000’ish agents have left the business since the market began to change, what message/what advice do you have for anyone in this business who is finding it really hard out there right now?

44:17 *what do our agents really need to keep in mind day in and day out… how would you define their primary role in a day, what do they actually do, what should they be focused on to achieve more success?

47:16 *why is a positive customer experience sometimes more important that just the end result?

52:08 *why should everyone be figuring out how to get more involved in their communities?

1:01:08 *how do you know its been a successful day for you?

Thanks for tuning in to this episode of The MindShare PodCast with our special guest - Regional Vice President at RE/MAX Canada - Samantha Villiard, as we talked about -  Balancing Act: A VP's Guide to Success in Business and Parenthood

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He is the CEO of our Ontario Real Estate Association, Canada’s largest provincial real estate industry association representing 103,000 REALTORS®. 

With a passion and voice for championing the dream of home ownership, he came to OREA following a distinguished 21 year career in politics, including five years as Leader of the Progressive Conservative Party of Ontario. 

Under his leadership, the Association has attracted some of the most influential people to speak at their conferences, has had historic wins in advocacy, including the passage of the Trust in Real Estate Services Act (TRESA) in 2020, and has demonstrated strong thought leadership throughout the real estate industry. 

As part of his work at OREA, he was named one of the most powerful people in North American residential real estate by Swanepoel Power 200 for the last five years. 

And in 2021, he was also named to the Government of Ontario’s new Housing Affordability Taskforce, which will explore measures to address housing affordability and job creation.

All Canadians are certainly feeling the impacts of this in some way, and so the question remains:

5:48 *Is the Dream of Home Ownership over in Canada?... or how long do we really feel this moment is going to last?

8:22 *with the influx in immigration which we saw as more than double that number year over year over the past 2yrs, do we feel the 1.5M is enough over the next 7yrs… what is our position as an industry here in Ontario?

11:07 *as far as I see my bills at home, I am paying the municipality for water and waste water services… and in this report one of our major action items includes allowing water and wastewater services to be provided through municipal services corporations… can we clarify the difference, and explain further how this particular action will help with affordability?

 14:36 *when it comes to land usage changes, one that jumps out at me is the area around hwy 7 and hwy 400. We’ve know it to be industrial as long as I can remember, but now not only do we see major highrises which has completely changed the visual landscape of the area, we also see townhomes being built in areas that I’d never seen as “residential”… is this what we mean by “implementing land use changes to end exclusionary zoning”… is that all in an effort to plain out provide more land closer to major centres to build on?

17:16 *another specific recommended action includes “Modernizing zoning to support commercial-to-residential conversions and greater density along transit corridors”… do we feel there is enough attention being paid specifically to infrastructure?

18:35 *do we need to keep building up, or should we be more focused on building out

19:43 *how big a factor is municipal NIMBYism in all of this?

 22:08 *is the “red tape” summed up, pretty much zoning and infrastructure issues?

25:48 *there’s a need for more skilled workers, more tradespeople, is immigration the answer, or is incentivizing people who already reside here, and furthermore our youth to get into those types of jobs… and is the lack of labour a main cause of our housing crisis?

 27:17 *simply put - if we had less red tape when it comes to constr

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Join David as he discusses "How Successful People Stay Motivated" Enjoy!

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His passion lies in igniting the brilliance of people to help motivate them to their next level of performance.

With over 20-years of hands-on experience, he is recognized as one of the leading applied behavioral scientists in the USA.

He brings his expertise in understanding human motivation to help you understand how you can influence new habit formation and drive positive behavioral change in yourself for both work and life.

Joining me on this episode of The MindShare Podcast is Behavioral Scientist – Kurt Nelson.

3:54 *so what is behavioral science and how can it help people make positive changes in our lives?

5:56 *how do you spend your days… what are you usually doing which is so focused on this niche?

14:38 *what are some fun behavioral science research studies that show how irrational we can be?

17:09 *do you believe in setting goals?

20:56 *why does the middle of a goal get so hard to complete?

23:47 *what kinds of techniques/advice do you teach people when it comes to goal setting?

26:55 *why do people struggle so hard when it comes to achieving goals?

32:31 *why are habits so hard to form for most people, and what do you suggest people do to form new habits?

40:09 *you spend your days in the corporate world, working with organizations on rewards programs and employee incentives, as we talk with entrepreneurs and sales people today, why is it so important to reward yourself, to find those little rewards each day… and how can people motivate themselves?

43:20 *how do we establish a strong daily routine, what are some action steps you would suggest to our audience?

48:11 *how rigid are you with your time each day… and why do so many people struggle with the concept of time?

54:28 *how can we overall improve our decision making process when it comes to what we choose to do, or not do to improve our lives?

56:48 *what are some examples of behavioral biases that keep us from our full potential?

59:38 *how do we battle through those biases?

1:01:02 *do we believe the concept of work life balance is real… and achievable?

1:03:14 *how do you know it's been a successful day for you?

1:06:02 *any book recommendations?

1:09:26 *any final words of wisdom to share so everyone stay motivated for the remainder of their year?

Thanks for tuning in to this episode of The MindShare PodCast with our special guest - Behavioral Scientist - Kurt Nelson, as we talked about - How To Motivate Yourself To Accomplish Anything.

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He is a seasoned security and intelligence covert specialist with over 20 years of global experience having served government organizations like the British Ministry of Defence, corporations, and VIPs. 

His expertise lies in HUMINT, particularly in surveillance, anti-surveillance, and time-sensitive human analysis in high-risk situations. 

His ability to connect with diverse individuals fosters trust, enabling effective results in dealing with both clients and adversaries. 

His numerous academic qualifications include psychology, statement analysis, mind control, and neuro linguistic programming, and he is also an acclaimed author of the non-fiction book “how to tell if someone is lying”.

Renowned as a body language expert, he holds Top Secret clearances and is ranked #28 globally. 

Joining me on this episode of The MindShare Podcast to talk about People: How To Tell If Someone's Lying, is Former Spy – Gavin Stone.

3:18 *so you’re a former spy eh… how does someone become a “former spy” without putting themselves in a huge amount of danger?

4:03 *I’m a James Bond fan… is being a spy really like what is in the movies?

7:51 *where did you get your training?

10:02 *what did it take for you to move up a step?

13:47 *do you have a particular really cool story you can share?

16:53 *what is HUMINT?

21:32 *in your bio it mentions “mind control”… this sounds scary and powerful all at the same time… can you tell us more about what this means?

22:18 *any examples of how mind control has been/can be used?

25:44 *how long does it take to be able to achieve “mind control”?

29:18 *how do we translate this into being in Real Estate?

35:14 *what is elicitation?

36:21 *are there any key steps we should follow when eliciting information?

41:14 *how can we read their words and mannerisms to know if they’re lying about the information, or the answers they’re giving us?

50:24 *what about when it’s an active client who we already have rapport with, we believe we are in a trusting relationship already, anything in particular we should be watching for from them to know if they’re still telling us the truth?

54:44 *what about when working to represent my own client, and I’m dealing with an agent on the other side of the table, how do we know if they’re deceiving us, lying, or hiding anything from us?

56:50 *what about when prospecting, we receive an objection, is there anything specific we can do to recognize if it’s a true objection or if they’re just wanting to get rid of us

58:59 *as we discussed people: how to tell if someone is lying, what do we need to know that I haven’t asked yet?

1:05:19 *how do you know it's been a successful day for you?

1:05:57 *any final words of wisdom to share so everyone can get out there to build more mindshare so they can get more market share?

Thanks for tuning in to this episode of The MindShare PodCast with our special guest - Former Spy – Gavin Stone, as we talked about - People: How To Tell If Someone's Lying

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She is a Broker and Owner with RE/MAX Rouge River Realty Ltd., a family owned and operated brokerage established in 1987. As a second-generation Realtor she has been licensed since 2000, starting as a full-time salesperson before moving into brokerage management.

And as of the start of 2024, she is now also the President of the largest Real Estate Board in Canada, the Toronto Regional Real Estate Board.

Joining me on this episode of Season 6 of The MindShare Podcast is RE/MAX Broker Owner, and TRREB President – Jennifer Pearce.

4:28 * sales in 2023 were nothing like they were in 2022, how did the 2 markets compare, and what was the main driver of why such a significant change?
 
6:22 *is this market set up for buyers or sellers right now, and why?
 
9:16 *from the heated 2020-2022 market to what we just experienced in 2023… there’s always a silver lining somewhere, were there any positives that came out of this change we saw?
 
11:24 *what kind of market are we in?
 
14:48 *looking at the trends, even over the past decade, listings have either been flat or trending downwards, why is this problematic in the face of a growing population and how should everyone be using these insights to plan ahead?
 
17:23 *lots of speculation around rates, everyone believes they’re on their way down, will this spark prices to climb back up, will this increase activity, what do we feel will happen with the rates, and what reverberating impact will this have on the market?
 
21:37 *beyond the rates, we know that housing supply has been a long standing issue, with the continued increase in immigration, do we see an end in sight for this problem?
 
23:57 *as I mentioned earlier, first time home buyers are finding it impossible to get into the market, and people who already own a home, who work hard day in and day out are also finding it next to impossible to upgrade their home. With the extreme prices we already have, and the potential for rates to come down, do we see this issue being amplified making it even harder, or do we feel this may go the other way in providing opportunity?
 
25:21*do you believe more supply will help with affordability?
 
29:09 *do we have any control over increasing supply… what can we as an industry do?
 
32:03 *TRREB releases a Market Outlook and Year in Review report each year, when will that be available for everyone, where can they get it, and why should everyone who’s tuned in be sure to get themselves up to speed with the information that’s included in there?
 
39:01 *how should our REALTORS be thinking going into the year ahead, what advice do you have for everyone?
 
39:44 *why is it so important that now more than over they put an emphasis on personal connections with clients?
 
45:04 *let’s come back to this big question around planning, and what the future holds for our housing market, the people in our city, our province, and even our entire country, is this year a year where people will be making more moves than they did last year, or should we tread more cautiously and continue to have patience when it comes to buying and/or selling… is now the time to buy/sell?
 
46:40 *so we have the market repor

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Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories that surprise and delight - is what he spends his days trying to achieve.

He believes that the most effective and awe-inspiring work comes from simple ideas executed in simple but elegant ways. The process itself is anything but simple or elegant. Fortunately, he loves this sort of challenge. In fact, he lives for it. 

He’s had the pleasure of struggling over simple and elegant solutions for clients like Carfax, Denny’s, Delsey Luggage, Precision Tune Auto Care, and Music & Arts to name a few and has had the pleasure of being recognized more than 100 times for the effort – including one textbook mention, which he’s particularly proud to call his own.

He shares this great quote by Henry Ford: “If you asked people what they wanted, they would have said faster horses.” 

You can learn more by following him on Tik Tok and Instagram @brandbosshq

Joining me on this episode of Season 6 of The MindShare Podcast to discuss How to Build Your Brand in 2024, is Chief Creative Officer & CEO, the brand boss himself - Bill Harper.

6:24 *bcan you share a little more about what you do on the day to day so everyone knows why you and I are here together today?

9:02 *does a lot of your new business come from TikTok?

14:21 *how do I show you my magic trick if I shouldn't be talking about my features and benefits ... how do I prove I can solve your pain point if I shouldn't just talk about it, but you haven't yet said you want to see it... is the answer to promote testimonials... proof of concept... and even then how do you stay away from the "look what I did"

19:42 *why should we have a brand… why should we be focused on building our brand… what’s the reason for it… and how would you define a brand… is this just a set of logos and colors along with a fancy picture of ourselves?

24:16 *tell us more about the concept of AIDA... more importantly why does everyone need to understand this process/acronym?

31:17 *why do I need to know who my target audience is, and as a REALTOR how do I figure that out when really my clients can be anyone with a roof over their head?

38:56 *which communication channels should I be focusing on regularly?

42:33 *what’s the best way to use social media to build my brand right now?

44:11 *what’s the best trigger point to cause a message to resonate... people operate on emotion... how do we translate this through our messaging to evoke reaction?

48:27 *chat gpt yes or no?

55:27 *tell us more about the importance of consistency... James Bond

57:56 *how do you know it's been a successful day for you?

59:23 *any final words of wisdom to share so everyone can get out there to build more MindShare so they can get more market share?

Thanks for tuning in to this episode of The MindShare PodCast with our special guest - Chief Creative Officer & CEO, the 'Brand Boss' himself - Bill Harper, as w

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Happy New Year, and Welcome to Season 6 of The MindShare PodCast! Just as we did to finish off the year, this is another just you and me episode. My goal on this one is to get you fired up so you know exactly How To Achieve Your Goals in 2024. Enjoy!

Some key points I cover in this episode:

*a story about getting from there to... here

*4 things we all need to achieve success

*the time it takes for us to truly achieve

*the ride to getting there

*what most people do... that you shouldn't do

*why most people don't achieve what they want

*the magic ingredient

*your mindset for success

*4 character traits you need to possess

*the stats about failure

*how to make sure you don't fail

*the reality's of the difference between yesterday, today, and tomorrow

*what you need to know about the journey towards achieving

*final thoughts

Your time is right now. As you finish listening to this episode, do not wait, do not procrastinate... because that's what "most people" do. Instead - take what you learned and put it into action, and do it right now!

Thank you for tuning in to this episode of The MindShare PodCast as we talked about your How To Achieve Your Goals in 2024!

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