How to Keep a Good Work Ethic Without Burning Out | Coffee and Commerce Ep. 29

Here’s the problem most people run into when they create content online: They think they have to have something to say. So many of you aren’t putting out content online because you think you need to have the perfect message, or something “valuable” to share (based on your own arbitrary opinion). And what I’m telling you is, you will get more business if you put out literally anything. If you’re an auto dealer, you could put out a 5 min video every afternoon just recapping what happened in your day. If you’re a real estate agent, you could post updates on what your opinions are about the Super Bowl teams. Get on social media and tell your truth … it’s really that simple.

On today's episode of the podcast Im sharing something special. With VeeCon coming up I thought I would be appropriate to share the opening Keynote from VeeCon 2023 with all of you. I sit down with my dad and brother and we chat about what we've learned from each other and we tell some fun stories as well. I hope you all enjoy this one, and be sure to get your tickets to VeeCon 2024 in LA. I will see you there!

Today's podcast is a throwback fireside talk I gave to the VaynerMedia summer residents. They asked me questions that ranged from personal to business-related. I opened up about what I consider to be my most vulnerable moment and shed some light on the early years of VaynerMedia. Additionally, we discussed the pitfalls of monetizing a brand too early and explored ways to deal with imposter syndrome. This episode is packed with valuable advice for individuals at the early stages of their careers and even those who are already established but seeking clarity. I hope you enjoy it :)

Today's podcast is an interview I did with Cody Combs on The National in Abu Dhabi. I share my thoughts on the TikTokification of social media explaining why everyone has higher chances now to go viral, the reason most people struggle to grow on social media, and much more. Hope you enjoy!

In today's episode of the GaryVee Audio Experience, I am sharing an episode from last year with Nilay Patel, Editor-in-chief of the Verge. We talk about following human attention, how I make decisions, and many other topics. This is a very well-rounded episode that dives deeper than just business. it's about real life and how I handle mine. I hope you all enjoy it!

In this business consulting session, Gary meets with a group of business owners and takes questions around decision making, organic reach, how to hire people and plenty of others. Gary gives a great explanation at the beginning of how he values the speed of making decisions over how accurate the decisions are and towards the end he shares what he believes is one of the biggest vulnerabilities to every business. Be sure to check the comments for the timestamps of all the interesting moments... Enjoy!

Today's Keynote In 5 is from a fireside chat Gary had with Brand Space Advisory in Singapore. He talks about the crucial role of leaders in scaling a business and how they can make their employees motivated to care about their roles.

Today's Episode of the Garyvee audio experience is a recent interview I did with Mo Islam on his show The Mo Show during my last visit to Saudi Arabia. We talk about a bunch of very important topics including accountability as a key to happiness and success, the importance of being patient while still being ambitious, the TikTokification of social media, and much more. Would love to hear your thoughts on this one in the comments! Timestamps: 0:00 Intro 2:04 Gary's thoughts on Saudi Arabia 4:09 The power of strong parenting 7:49 Accountability vs beating yourself up 11:34 Optimism vs cynicism 14:42 Empathy is a superpower 18:40 Patience vs complacency 20:48 The correlation between hard work and mental health 23:30 How to have a positive impact on the world 25:29 The TikTokification of social media 27:46 The democratization of attention 29:23 Kids and screens 32:18 Is the education system flawed? 33:42 Adversity is the foundation of success 40:20 Rapid fire with GaryVee

There are so many people racing to earn more money than they can even spend even if they have to sacrifice their happiness and livelihood to do so. The really disturbing part about this is that most of these people only want the money so they can be flashy and show off their overly expensive cars (that they don't even want) and other dumb things to other people. Happiness needs to be the Northstar that we strive towards. If we aren't aiming to be happy, then is it really worth having more money than you can spend and more cars than you can drive? —

On today's episode of the podcast, I sit down with artist Shaboozy to talk a little bit about what's going on in his life and career. I share my thoughts on the importance of staying motivated on the long road to success. we also talk about the importance of brand partnerships while maintaining his authentic self and the importance of authenticity. We also talk about the highs and lows of the creative process and certain steps you can take along the way to mitigate them. I hope you all enjoy it!

When Michael Preysman founded Everlane, he knew nothing about fashion–he just wanted to see if he could build an online platform that would generate buzz around anything. He started with a cotton T-shirt, and taught himself every stage of production, from sourcing the fabric, to cutting, dyeing, and finishing. When Michael realized that some luxury brands charged as much as seven times the actual cost of a T-shirt, he decided to sell his for $15, and soon caused a stir by telling the world exactly what it cost to make. Eventually the brand shifted its focus to sustainability and social responsibility, a strategy that invited harsh criticism, especially during the Covid era. Today, Everlane is a multi-million dollar business that has expanded to sweaters, denim, outerwear, and accessories.

This episode was produced by J.C. Howard, with music by Ramtin Arablouei

Edited by Neva Grant, with research help from Sam Paulson.

Our audio engineer was Gilly Moon.

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Do a quick search for “business failure” and in less than half a second, Google will return more than 10 million results. You read that right. Ten million. Failure in business is a major concern. Profitability and sustainability are two critical areas every company must achieve to survive.

Why do so many organizations fail? According to Gene Morton and his Leaders First process, it is because leaders: 1) Do not set critical outcomes for the organization, and 2) Do not communicate who is accountable and give the power to ensure the outcome is delivered.

In our last episode of the Lucrative Leadership Conversations podcast, we discussed critical outcomes and how they benefit the organization. Outcomes provide focus and clarity for an organization. They allow leaders to zero in on what needs to happen each and every day.

Once outcomes are determined, the question is: How are we going to deliver these outcomes each day, and how do leaders lead together? How can they communicate and organize themselves to be efficient and effective in those deliveries?

We need someone who WILLINGLY accepts accountability AND is granted the power and support of the entire leadership team. This is WHY we believe ACCOUNTABILITY should be NEGOTIATED Upfront.  

Creating clear accountabilities and agreeing on decision rights is crucial to successful execution. WHY? Because it’s KEY to aligning clarity and focus which enables commitment.

Reflect on the opportunity costs of unmet commitments. I’ve heard some executive say only 50% of the commitments made in their organizations are realized or followed through to completion.  Hopefully, that’s your competition. It’s shocking and a clear sign of a dysfunctional culture. It’s the canary in a mine with deadly gas.  

When leaders don’t have a structure aligned with the company goals and vision, commitment is impossible.  

Rework, disappointment, aggravation and the resulting lack of trust sappes time, energy and money from the bottom line and opportunities for growth. More deadly is burn out; the impact when good employees and good leaders leave, which inevitably, they will.   

The ripple effect…

The habit of not keeping promises becomes the norm; accepted and part of the culture.  The impact on customers, the reputation and the increased risk drains the oxygen organizations need to survive.

Commitment is foundational to sustainability. When a company has it, there’s no obstacle, risk or challenge they can’t overcome..together. Clarity and focus builds commitment through clearly defined accountabilities.  

So, in this episode, we “bring accountability home”.   “The outcome is the key to a company’s survival. When leaders accept accountability for an outcome, that outcome becomes their ‘home base.’ They become the person with power of authority over the success of the outcome.” – Gene Morton

Here’s a Breakdown of Today’s Episode:

• What the term “accountability” really means for an organization (Accountability is more than being a “scapegoat” when mistakes are made!)
• How clearly defining outcomes provides the ability for your leadership team to focus their attention on the outcome while providing clarity about what your organization is about and what everyone should be doing, every day, for your company to survive.
• Why it is important that team leaders communicate with each other on who is accountable for a specific outcome.
• When accountability is negotiated, it can significantly impact the company’s managing capacity.
• Gene shares his views on what a leadership team is accountable for as a whole.
• Gene shares his views on what the CEO of an organization is responsible and accountable for.

3 Questions to Ask Yourself if No One “Steps Up” to Accept Accountability:

1. Is the outcome relevant?
2. Is the outcome worded clearly and correctly?
3. Are there any underlying tensions about this particular outcome within the organization that needs to be addressed?

Today’s Takeaway:

• It is important to ask “Who can we count on to see this decision through to a successful completion?” and “Whose support will be needed for this outcome to be successful?”
• Any person that is in a position or conversation to make decisions should ask who is willing to accept the accountability for the execution and implementation of the decision.

1. Keep tuning the system
2. maintain integrity and champion the strategic vision
3. Keep the feedback loop moving

Any individual person who is the conversation when decisions are going to be made (comany, non-profit, etc.) ask who is going to be willing to take responsibility-- who can we count on to see this thing through to its successful completion and 2nd who’s support will be needed in order to help you be successful.

How to integrate the roles of the leadership team

Helpful Links & Resources:

• Gene’s book: Leaders First: 6 Bold Steps to Sustain Breakthroughs in Construction

About the Hosts:

SUSAN HASTY

Susan Hasty is the CEO of 360 Profit Masters and the host of the Lucrative Leadership Conversations podcast. Susan considers herself a “maverick leader” on a mission to inspire and equip leaders to ignite their leadership genius. Susan co-founded 7 business ventures over the last 35 years. Her passion is helping business owners and CEOs improve their own clarity, focus and commitment to

build more sustainable organizations empowered to make economic liberty a reality.

She is a member of the Marshall Goldsmith Stakeholder Centered Coaching Network of International Leadership coaches.  She is certified in Neurolinguistic Programming and is a Strategic HR Business Partner by the Human Capital Institute.

Ready to your business more profitable? Schedule a free call with Susan Hasty

GENE MORTON

Gene Morton is a Colorado-based leadership and organization development consultant, as well as a two time award winning author of the award winning book, Leaders First: Six Bold Steps to Sustain Breakthroughs in  nstruction.Over the past 40 years, he’s consulted on more than 100 projects in 85 organizations with leader groups engaged in complex mergers, reorganizations, leadership turnarounds, and system redesigns.  

He developed the Leaders First Alignment Process to provide leadership teams the model they need to gain clarity regarding their unique leadership roles as the organization evolves.  . Mastering the intricacies of organized and collaborative leadership and the power of meaning are his passions.

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#QOTD: (26:53) With all these innovations and disruptions, if you had to think of the perfect job you'd want to have in the near future or in the longterm, what do you think it should be? What do you want to be now and what do you think you'll want to be in the future

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Today’s episode is another Marketing For the Now! Consumer attention is increasingly hard to capture. In our first show of 2021, we will hear from top leaders as they answer the question, “What does the modern media plan look like to YOU in 2021?” I lead conversations with our 12 guest speakers, including…

Ally Financial, CMO, and Chief PR Officer, Andrea Brimmer
BlackRock, CMO, Frank Cooper
Delta Airlines, VP, Global Brand Marketing, Molly Battin
Dole Packaged Foods, Global CMO, Rupen Desai
HPE, Chief Brand Officer, Marissa Freeman
Hyundai, CMO Angela Zepeda
KFC US, CMO, Andrea Zahumensky
Kroger, VP of Marketing, Mandy Rassi
L'Oreal, SVP, Head of Media, Shenan Reed
Mint Mobile & Ultra Mobile, CMO, Aron North 
Peloton, SVP, Head of Global Marketing and Communications, Dara Treseder
The North Face, Global VP of Product and Marketing, Steve Lesnard

Tweet Me! @garyvee

Text Me! 212-931-5731

My Newsletter: garyvee.com/newsletter

Every leader has a role in the leadership structure and is supported by the way the role is integrated with other leaders.

The negotiation process helps leaders to delegate parts of their role to others, in advance, before there is a crisis and while they have time to talk through and think through the consequences.

This captures so well the dilemma we all have about being too busy on one hand but still reluctant to delegate parts of our role to someone else.

How leaders integrate their roles reflects a strategy for succession. It is a process that develops younger leaders can to assume more accountability and freedom to act in the future.

Well defined outcomes orients the organization with their strategic vision.

Mission - Why do we exist?
Vision - What are we trying to become?
Outcomes:  What do we need to deliver to fulfill our mission and strategic vision?

How we know if they are clear?
The Primary role is strategic, tactical & operational

People understand their roles, focus..

People have many roles and need to be adaptable to filling the role.  Leaders need to be able to effectively engage in conversations about roles and be able to re-negotiate their roles on the fly.  

Having clearly defined roles:

• Serves to coordinates decisions, ensuring each leader's actions to deliver, complement and do not interfere with others outcomes.  
• Decisions are balanced in short and long term needs and goals.  
• Acts as controls that decrease impulsive decisions and acts which increase risk and loss.
• Creates a balance between personal objectives and company objectives

Here’s a list of the types of roles we discussed in previous episodes.  

Types of Roles

• Primary role - The  point person; the primary accountability for a certain outcome. The primary role needs the power to design the system for execution.
• Approve Role - Must be in the information loop before decisions are made or actions are taken.
• Consult Role -  Consulted before the planning and design process.
• Inform role - This role must be informed on the process of the outcome delivery.
• Monitor Role -This is a critical role who gives feedback, tracks, and reports.

Consider the following:

• In view of the future are we to enter into new relations that are important to realise our Mission?
• Are there any present relations that had better be reduced or dismantled?  

The answers to these questions can even be accentuated by the following questions:

• Are there any advantages to the present situation which we will lose if we change our relation-pattern?
• Will there appear any (unexpected) disadvantages?
• Next can you have a reconsideration of activities?
• How exactly do we create an added value to these (separate) relations?

RESOURCE LINKS:

• Kolbe.com - Test for Conative Skills
• Gene’s book: Leaders First: 6 Bold Steps to Sustain Breakthroughs in Construction