Podcast Summary
Marketing career backgrounds: Marketing is an accessible industry with many professionals coming from non-marketing backgrounds, making it an attractive option for diverse individuals seeking career growth and development.
Marketing is a versatile and accessible industry, with many successful professionals coming from various educational backgrounds. According to Marketing Week, only 23.3% of marketers hold marketing degrees. During this episode of the Girls in Marketing Podcast, the hosts shared their personal experiences of discovering marketing as a career path despite having degrees in different fields such as film studies, psychology, modern foreign languages, and business studies. They emphasized how marketing has become more discoverable and appealing to a wider audience due to its evolving nature and the influence of digital platforms. Whether you're a recent graduate or a career changer, marketing offers numerous opportunities for growth and development, making it an attractive option for individuals from diverse backgrounds.
Marketing versatility and accessibility: Marketing offers a flexible and accessible career path with numerous specializations and opportunities for individuals from various backgrounds and industries to explore
Marketing offers a flexible and broad career path that attracts people from various backgrounds and industries. Kiri shared her personal experience of discovering marketing after initially applying for a Postgraduate Certificate (PGC) in a different field. She found marketing's versatility appealing, as it allows individuals to work in various settings, such as in-house, agencies, or self-employment. The industry's accessibility is another factor, as one can start with minimal qualifications, like a blog or social media presence, and progressively build skills and responsibilities. Moreover, marketing encompasses numerous specializations, enabling individuals to explore different areas and find a good fit for their skills and interests. The industry's flexibility and diverse opportunities make it an attractive option for career changers. Additionally, the accessibility of digital marketing tools, like AI website builders, makes it easier for individuals to start their marketing journey without extensive technical expertise.
Marketing industries: Marketing offers diverse opportunities for growth in various sectors, including B2B, B2C, government institutions, public sector, and self-employment, and accessible through digital platforms.
Marketing is a versatile industry with various sectors and opportunities for growth. A person's desire to change or explore new areas within marketing doesn't necessarily mean a complete shift from B2B to B2C or vice versa. The industry offers numerous possibilities, including government institutions, public sector, and self-employment. Moreover, the accessibility of marketing, especially through digital platforms like blogs, allows individuals to discover their passion and turn it into a career. The speaker's personal journey, from discovering her love for marketing through blogging at a young age to exploring different areas within the industry, highlights the endless possibilities and flexibility marketing offers.
Career Changes: It's normal and beneficial to explore new career paths, transferable skills gained from each career can be valuable, and employers are becoming more accepting of career changes.
The job industry is constantly evolving and it's okay to change careers if you feel the need to do so. This was emphasized during a conversation about how people no longer stick to one job for their entire lives. The speaker shared her own experiences of exploring different career paths, from business and psychology to marketing and film studies. She highlighted the transferable skills gained from each career and how they were beneficial in her current role. The speaker also mentioned that employers are becoming more understanding of the desire for career changes and that it's not necessarily a negative thing. In essence, the takeaway is that individuals should not feel trapped by their current career and should be open to exploring new opportunities. The marketing industry, in particular, was highlighted as an industry that values diverse backgrounds and experiences.
Career transition: Identify strengths and transferable skills, use SWOT analysis, stay updated with industry trends, and continuously build skills to increase competitiveness in career transition
Having a diverse work history doesn't necessarily make you a high-risk candidate, but rather someone with valuable experience and transferable skills. When considering a career transition, it's essential to identify your strengths and how they can be applied to your desired role. For instance, someone with a background in email marketing can leverage their copywriting skills to excel in social media marketing. A SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) can help you understand your unique qualifications and determine the best career path for you. Moreover, staying updated with industry trends and continuously building your skillset can increase your competitiveness in the job market. So, don't be discouraged by a perceived lack of consistency in your work history; instead, focus on the valuable experiences and skills you've gained along the way.
Marketing career from non-marketing roles: Transferable skills from HR or accounting can be beneficial in marketing, but potential salary drops and varying job titles require careful consideration. Being a marketing entrepreneur offers freedom, but comes with risks. Contractor insurance from companies like Kingsbridge can provide protection.
Transferable skills from roles outside of marketing, such as HR or accounting, can be valuable assets when entering the marketing industry. However, it's important to be aware of potential salary drops and the varying job titles and responsibilities within marketing. Being your own boss in marketing offers freedom and flexibility, but it also comes with risks. Having a safety net like contractor insurance from a company like Kingsbridge can provide peace of mind and protect against business risks. Ultimately, careful consideration of the situation, risks, and opportunities is crucial when making a career change into marketing.
Marketing Career Growth: Immerse yourself in the marketing industry, engage with professionals, absorb knowledge, upskill, and show passion to increase job prospects
Investing in yourself and immersing yourself in the marketing industry can help increase your chances of getting a job in marketing in the future, even if you can't afford to quit your current job. Surround yourself with industry professionals, engage with them on social media and LinkedIn, absorb as much knowledge as you can, and consider upskilling through professional development in your own time. Additionally, organizations like "Girls in Marketing" offer one-on-one sessions where you can receive personalized career advice and guidance. By showcasing your enthusiasm, passion, and understanding of marketing, you can make yourself stand out to potential employers.
Creating your own experience: Creating your own experience and focusing on transferable skills can lead to marketing opportunities, even in non-marketing roles. Utilize free resources for skill development.
Creating your own experience and focusing on transferable skills can lead to valuable opportunities in the marketing industry, even if the role isn't fully marketing-focused at first. The story shared by a guest on the Girls in Marketing podcast illustrates this. She went from a passion project to a sales and marketing assistant role, highlighting the importance of upscaling in different areas and utilizing transferable skills. Free marketing courses and programs, like the Digital Marketing and Temperature program, can also be helpful resources for those looking to transition into marketing. Remember, every step counts, and marketing is a lovely industry to explore. So, don't hesitate to share your thoughts on this episode and follow the podcast for more inspiring stories and insights. #GirlsInMarketing #MarketingCareer #CreateYourOwnExperience