clientrelationships

⭐️ Start your passion project with Hostinger here: ⁠⁠⁠https://www.hostinger.com/girlsinmarketing⁠⁠⁠ ⭐️

Welcome back to another episode of The Girls in Marketing Podcast! Today, we are diving into your marketing confessions. Back in March, we hosted an IRL event in London and we had a confessions box for our community to take part in it’s safe to say you didn’t hold back… From the hilarious to the heartfelt, we'll be unpacking your stories, sharing our own experiences, and offering expert insights from The Girls in Marketing Team along the way.

A huge thanks to our podcast sponsors Hostinger and Kingsbridge Insurance!

Find out more about Hostinger: ⁠⁠https://www.hostinger.com/girlsinmarketing⁠⁠

Find out more about Kingsbridge Insurance here: ⁠⁠https://go.kingsbridge.co.uk/gim-podcast-pi-jan24 If you enjoy this episode (or we featured your confession), make sure you share the love on social media and leave us a review of how you enjoyed the podcast episode.

We’ll see you in next week’s episode for a podcast episode with a marketer from a very popular bank 🏦💸

Olivia is joined by Fiona Bradley, Founder of FB Comms. Fiona discusses her transition from successful freelancer to agency owner as well as maintaining and setting boundaries with clients. From self-entering into globally-recognised awards to outsourcing projects, Fiona spills the tea on everything you need to know about being the best freelancer you can. Anyone interested in freelance marketing, or just curious about Fiona's journey so far should definitely give this a listen.

Click here to connect with Fiona on LinkedIn.

In this Hasty Treat, Scott and Wes talk about toxic clients — how to identify them, and what to do about them.

Linode - Sponsor

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Sentry - Sponsor

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Show Notes

05:33 - Warning Signs of a potential toxic client

• Doesn’t have project well thought out.
• Scope creep - Adds on new features while not considering the amount of work required to make them happen. Can be mad when you run out of time or budget.
• Ill Communicator
  • Contacts you at odd times.
  • Thinks that you should answer every email in an hour.
  • Contacts you in inappropriate ways, via text message, social media. OR doesn’t respond to emails in a timely manner giving you blockers.
• Jerk
  • The rude client
  • Thinks they can be rude because they are giving you money
  • Hundreds of emails
• Tries to be flashy upfront (dinners, etc.)
  • Scatterbrain or way too big.
  • Facebook for nurses

18:06 - What to do about toxic clients

• Communicate your needs clearly. Set expectations.
  • “I work best when…”
  • “I answer emails once every two days”
  • Set clear deadlines for deliverables, feedback and revisions (one revision backed in, more at x hourly rate, etc.).
  • Just be VERY clear. If something doesn’t work for them, they will hopefully tell you.
• Get things in writing.
  • Put things clearly in a working agreement for your client to approve. That way you have something to show in case things go south and you can say, “You agreed to the following things”.
• Fire them
  • You can fire clients. Honestly, some of them just aren’t worth the time and effort. It’s usually the cheapest clients who demand the most from you. Don’t let them take more of your time and energy than they are paying for.
  • Firing clients is very simple.
    • Hi so and so, I don’t feel like we’re a good match for this project, so I’ll be canceling our work agreement. Good luck on your project.

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Simplicity is what scales. Today, Alex (@AlexHormozi) talks about some frameworks that have helped him become a better salesman, close high-ticket deals, and overcome the fears that most entrepreneurs face, “What if I never make it?”

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(2:42) - Repetition improves sales skills and experience.

(6:05) - Alex's fitness journey and entrepreneurship beginnings.

(11:27) - Frameworks that help drive sales and scale high-ticket deals.

Follow Alex Hormozi’s Socials:

LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Happy Sunday! More from Australia 2k19 :). Had a really great talk with Nick Bell about how to balance quality and growth when building a business, the importance of a global footprint and why I don't "turn off". Tweet me @garyvee with any questions or to say hi ;)

Timestamps:

Sponsor

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Show Notes

• Stickers - SOLD OUT MORE SOON
• Scott's Personal Website on Gatsby
• Gatsby Codealong
• Gatsby
• MJML Email Framework
• The E-Myth Revisited Book
• Design is a Job
• Breaking the Time Barrier
• Basecamp
• Trello
• Freshbooks
• Wave

Sick Picks

• Hyper Key + Karabiner Elements
• Better Touch Tool
• King of the Road

Twitter

• Wes Bos
• Scott Tolinski
• Syntax