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    How To Stand Out | Monday Marketing Takes: Roy Wood Jr.

    enSeptember 14, 2020

    Podcast Summary

    • Gary Vaynerchuk's Childhood Escape and Early Business HustlesGary Vaynerchuk's humor and entrepreneurial spirit developed from childhood, influenced by his father's oration skills and fueled by his first business hustle creating a comic book. He continued to hustle in high school and will answer business questions on Good Morning America on September 18th.

      Gary Vaynerchuk's early experiences with comedy and hustling began in childhood. He was constantly reacclimating to new social scenes and found escape through comedy. His father's oration skills likely influenced his own speaking abilities. In the 6th grade, Gary created his own comic book and charged students to read it, marking his first business hustle. Despite a student, Trey McClure, not returning the comic book on time, Gary's humor and entrepreneurial spirit continued to develop throughout high school. Gary will be answering questions about business and executive shipping on Good Morning America on September 18th, so feel free to submit your questions using the hashtag #GaryVEEonGMA.

    • From rejection to unique opportunitiesObserving others and identifying gaps can lead to success despite rejection. Build relationships, explore unfamiliar territories, and differentiate yourself through dedicated learning.

      Rejection and observing others can lead to unique opportunities and success. The speaker shares his experience of being cut from his high school baseball team and becoming the equipment manager instead. He noticed the importance of building relationships and fulfilling needs, as inspired by the businessman AG Gaston's mantra. In the world of content creation, the speaker found success by identifying gaps in the market and creating something original. He shares an example of selling a project to Comedy Central about a probation officer, highlighting the value of exploring unfamiliar territories. The speaker also emphasizes the importance of listening and learning from others, as demonstrated by his dedication to watching Comic View and cataloging topics to differentiate himself. Overall, the speaker's story underscores the value of resilience, observation, and uniqueness in the face of rejection.

    • Understanding markets and anticipating trendsObserving and listening are crucial foundations for success in the creative industry. Be ahead of the curve by understanding market trends and anticipating consumer needs.

      Observation and listening are crucial foundations for success, especially in the creative industry. It's important to understand the marketplace, identify trends, and anticipate consumer needs. The speaker emphasized the importance of being ahead of the curve, just like hockey legend Wayne Gretzky who famously said, "I skate to where the puck is going to be, not where it has been." This is particularly relevant during challenging times like the COVID-19 pandemic, which has disrupted traditional forms of content consumption and created new opportunities for creators. The speaker also highlighted the need to maintain relevance and adapt to changing circumstances, as the future of live performances remains uncertain. In essence, the ability to observe, listen, and adapt is key to creating impactful and timely content.

    • Exploring the Power of Digital Shows and Interactive EntertainmentDigital shows, especially Instagram Live, can unite people through shared laughter. Interactive and collective forms of entertainment are valuable. Finding and fulfilling market needs is essential for creating engaging and successful content.

      Roy sees the potential of digital shows, particularly Instagram Live, as a unifying force that can bring people together through shared laughter. He draws on his experience in morning radio and the surge in content creation during the pandemic to argue that interactive and collective forms of entertainment are valuable. Roy also shares how he leveraged unmet needs in the market to grow his comedy career, from breaking into comedy clubs with radio credits to providing prank calls to understaffed radio shows. Ultimately, he emphasizes the importance of finding and fulfilling market needs to create engaging and successful content.

    • Growing a fanbase through content and outreachConsistently create content, engage with audience, and prioritize a strong brand for building a loyal following.

      Building a dedicated fanbase and expanding your reach can be achieved through consistent content creation and strategic outreach. The speaker shares how he used his radio presence to book gigs at comedy clubs in different cities, thereby growing his audience. However, he regrets not collecting email addresses earlier, which would have given him valuable data to engage with his fans more effectively. While data is important, the speaker emphasizes that personal attention and a strong brand should not be underestimated. The power of a podcast, as evidenced by the speaker's experience, lies in its ability to provide motivation, entertainment, and inspiration to listeners, making it a valuable tool for building a loyal following. So, keep creating content, engage with your audience, and never underestimate the power of a strong brand.

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