How to take your customer journey from drab to amazing

Specifically, Oliver discusses:

• Why the eCommerce 'data hype' hasn't even kicked off yet.
• Which data points were used as a the Managing Director of a global brand
• What he misses and doesn't miss about being a retailer.
• ROAS (a little debate) and attribution and how they impact on retailers

To connect with Oliver, click here.

To find out more about Sweet Analytics, click here.

Specifically, Phill discusses:

• The value of customer data  - the real insight
• Customer Data Platforms  - what are they and who needs one
• Design vs. Deployment - what's the debate and why?

To find out more about PAASE, click here.

To connect with Phill on Linkedin, click here.

Specifically, Jamie discussses:

• Dr. Squatch's history and how our view on marketplaces has changed over time
• Their advertising strategy on Amazon, how that fits in with their overall marketing mix, and the tests they've run to confirm/validate that
• Trends that she's seeing in the marketplace/online retail space.

To connect with Jamie directly, click here.

Specifically, they discuss:

• Some practical number on deliverability
• Why it shouldn't be neglected
• How automations can affect deliverability.

To connect with Israa, click here.

To get Israa's deliverability guide, click here.

Specifically, Rhona discusses:

• Why brands get sweaty palms when it comes to sustainability
• What is sustainable and what isn't.
• Does more sustainability mean less profitability?

To find out more about Rhona's upcoming workshops, click here.

To connect on Linkedin, click here.

Specifically, Guillaume discusses:

• The real numbers on live shopping
• Social media vs on-store live shopping
• Shoppable content 

To find out more about LiveMeUp click here

Mention Shopify Across the Pond to get a 2 month free trial.

Specifically, Lucy and Adam discuss

• How Lucy moved from banking to eCommerce
• Her big profit epiphany in 2022
• Why she went big on wholesale
• The numbers that really matter when it come s 
• Her plans for 2023

To find out more about Bare Kind, click here

To connect with Lucy, click here

Specifically, Laura discusses:

• Why there's a bad rep for ads now.
• The ways we need to change our thinking on ads
• How she's getting success eCom brands and the ad types she's using.

To find out more and connect with Laura, please see the links below:

https://www.linkedin.com/in/laurahanlon-pinkleopard/

https://www.pinkleopard.co.uk/

Specifically, Gabe discusses:

• Why email and SMS is important to him in his role at Annmarie skin care.
• What he really thinks about personalisation and segmentation.
• Why retention has become far more important than it was.

To connect with Gabe, click here.

Specifically, Eric discusses:

• What Customer Journey really means
• Where brands take a miss step
• How persoanlisation can be used in practical terms

Please also find all of the link Eric refers to in the podcast, here:

- Winc (wine brand) : https://www.winc.com/

- Woodhouse clothing - https://www.woodhouseclothing.com/en-gb/

- bootcamp: https://www.optimonk.com/bootcamp/