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    • Focus on finding a supportive partnerFind a partner who complements your strengths and weaknesses for a successful and fulfilling personal and professional life

      The person you marry significantly impacts your personal and professional life. It's not about the market you serve, pricing, or lead generation strategy. Instead, focus on finding a partner who supports and uplifts you. The speaker shares his experience of marrying a woman who initially didn't express romantic interest but was smart and shared similar interests. He believed in her sales abilities and convinced her to join his business. Their unconventional start didn't have immediate romantic chemistry, but over time, they developed a strong partnership that worked well for them. The key takeaway is that it's essential to find a partner who complements your strengths and weaknesses, rather than trying to change them. This will lead to a more successful and fulfilling personal and professional life.

    • Understanding and Leveraging Partner's StrengthsSuccessful business partnerships require identifying and dividing responsibilities based on each partner's unique strengths. This can lead to growth and a stronger personal connection.

      Starting a business with a romantic partner can be successful if each person understands their unique strengths and divides responsibilities effectively. The speaker, in this story, met his business partner and future wife, Layla, when they collaborated on gym launches. At first, they spent a lot of time working together but had not yet developed a romantic connection. However, when Layla joined the business full-time, they discovered they complemented each other well. They both excelled in sales, but to grow the business, they needed to divide responsibilities. They sought guidance from a mentor and identified their core tasks, dividing them based on their strengths. This division of labor allowed them to focus on their respective areas, leading to significant business growth. Their business success paved the way for their romantic relationship to flourish. Thus, understanding and leveraging each other's strengths is crucial for a successful business partnership and can also foster a strong personal connection.

    • Business partners fall in loveShared values, goals, and complementary skills can lead to a deep personal relationship between business partners, even resulting in marriage, as long as both prioritize and balance their personal and professional lives.

      A strong business partnership can lead to a deep personal relationship. In this case, Layla and the speaker started as business partners, but their shared values, goals, and complementary skills led them to fall in love. Their quick decision to get married was based on their compatibility in both business and personal aspects. Despite the initial concerns from employees, their unconventional approach worked for them. Their business continued to thrive as they balanced their personal and professional lives, with the understanding that the love side of their relationship would require more effort and attention.

    • Understanding Partner Roles: Cheerleader vs FullbackRecognize and appreciate the unique support roles each partner plays in a relationship, allowing for better focus, perspective, and protection.

      In any relationship, be it personal or professional, each partner plays a unique role, much like a cheerleader or a fullback in a football team. A cheerleader provides support and encouragement from the sidelines, allowing the other partner to focus on their goals without distraction. They help their partner gain perspective and detach from work, ultimately making them a better person and businessperson. On the other hand, a fullback provides protection and support, shielding their partner from external pressures and challenges. Both roles are essential, and it's important to recognize and appreciate the unique contributions each partner brings to the relationship. In summary, understanding and embracing these roles can lead to a more harmonious and successful partnership.

    • Balancing Closeness and Distance in RelationshipsMaintain a healthy balance between closeness and distance in relationships to prevent lack of attraction. Identify where you are on the spectrum and make intentional efforts to lean towards the opposite direction when needed.

      Successful relationships require managing the dichotomy between closeness and familiarity, and distance and intrigue. In the beginning of a relationship, moving towards closeness improves it, but if taken too far, it can lead to a lack of variety and mystery. Conversely, too much distance can result in a lack of trust and intimacy. To find the middle ground, it's important to identify where you are on this spectrum and make intentional efforts to lean towards the opposite direction when needed. This can involve creating physical or emotional space, or engaging in new experiences together. Ultimately, the key is to avoid becoming too familiar or too distant, as both extremes can lead to a lack of attraction in a long-term relationship.

    • Maintaining a successful relationship while building a businessPrioritize growth and alignment, create space to be missed, and focus on actions that build love to maintain a strong connection during entrepreneurial journey.

      In order to maintain a successful relationship while building a business, it's essential to prioritize growth and alignment between both parties. The entrepreneurial journey will inevitably lead to personal change, and it's crucial to ensure that this growth is moving in the same direction. Creating space to be missed and focusing on actions that build love can help maintain a strong connection. The speaker shared their personal experience of growing apart from their spouse due to fear-driven decisions and the focus on financial success. However, they realized the importance of prioritizing their marriage and, as a result, saw significant improvement in their relationship despite business challenges in 2020.

    • Open communication and acknowledging shared feelings in partnershipsCommunication and acknowledging feelings are vital in maintaining successful partnerships, leading to deeper understanding and connection.

      Open communication and acknowledging shared feelings are crucial in maintaining a successful business partnership and marriage. The speaker, Alex, shared his experience of being in a business partnership and marriage with his wife Loyola. They faced challenges when they both felt unhappy but were afraid to express it due to fear of judgment. However, when they finally admitted their feelings to each other, they realized they were not alone and this led to a deeper understanding and connection. Alex also emphasized the importance of identifying the role of your partner in your business and adjusting accordingly. He mentioned that they married for business reasons and that his wife functioned as a "fullback" in his business, providing support and encouragement. Additionally, Alex shared that love was something they created together rather than something they married for. This perspective allowed them to approach their relationship with truth and radical candor, leading to a strong bond. Overall, the key takeaway is that open communication and acknowledging shared feelings are essential in any partnership, whether personal or professional.

    Recent Episodes from The Game w/ Alex Hormozi

    9 Things Top Sales People Do Differently | Ep 730

    9 Things Top Sales People Do Differently | Ep 730

    "The perfect salesperson would take maximum calls, have maximum conversion rate, and have maximum consistency." In this episode, Alex (@AlexHormozi) breaks down the 9 things that top salespeople do differently. These are observations from building multiple 7 and 8 figure sales teams across his companies and the Acquisition.com portfolio.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (00:39) - Maximise Hours (#1)

    (2:53) - Pull Up Calls (#2)

    (5:47) - The 2 Sop’s (#3)

    (6:40) -  BAM FAM (#4)

    (10:18) - Multiply Your Leads (#5)

    (12:50) - Pre-Call Prep (#6)

    (16:16) - Take Notes (#7)

    (17:17) - Talk Less Sell More (#8)

    (22:13) - Breathe The Script (#9)

    (26:10) -  Kill The Zombies (#10)

    (34:03) - Ask Hard Questions (#11)

    (36:55) - Ask Again (#12)

    (41:17) - See Everything As A Skill (#13)

    (42:07) - Kill For Sport (#14)

    (44:47) - Track Data (#15)

    (49:23) - Never Blame Circumstances (#16)

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    7 Obscenely Easy Ways to Get New Customers This Week | Ep 729

    7 Obscenely Easy Ways to Get New Customers This Week | Ep 729

    "These have made me millions of dollars." In this episode, Alex (@AlexHormozi) breaks down 7 different tactics for getting customer referrals, which are an incredible way of getting leads because they close at higher rates, stay longer, buy more, and also are usually FREE.

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    Timestamps:

    (00:23) Ask customers who else they know after a sale

    (7:54) Offer a discount to customers in exchange for introductions

    (10:28) Offer more free services

    (11:07) Offer them money

    (12:52) Referral at success

    (15:02) Handwritten card

    (17:28) "Spouse program"

    (18:41) BONUS!

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    Are You Being Insulting Without Realizing It? | Ep 728

    Are You Being Insulting Without Realizing It? | Ep 728

    "Instead of talking sh*t behind someone's back, talk it to their face." In this episode, Alex (@AlexHormozi) shares the valuable distinction between insult and critique and breaks down how to have tough conversations with your team when you're trying to get better together.

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    Timestamps:

    (0:44) Life changing concept

    (2:06) How do you give feedback without being insulting?

    (4:30) Mock critique conversation

    (7:10) Real story of someone who became an *sshole

    (13:45) How this can make organizations stronger

    (16:41) Closing remarks

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    Maybe You're Not Good Enough (Yet) | Ep 727

    Maybe You're Not Good Enough (Yet) | Ep 727

    In this episode, Alex (@AlexHormozi) shares a brutally honest truth that you should consider. If you've been doubted, if you've lost a sale, if a conversation didn't go your way... That maybe it's not someone else's fault. Or the circumstance. Or a bias someone has against you. If you want to have the impact you say you want, maybe you need to get better.

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    Timestamps:

    (0:40) Examples of "needing to get better"

    (3:17) It might not be because of bias

    (4:35) Examples from when I needed to get better

    (8:17) Get honest with yourself

    (15:58) "What would it take?"

    (21:30) Beat your victim mentality away

    (22:00) Closing remarks

    Follow Alex Hormozi’s Socials:

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    How to Build a Valuable Business You Can Sell Someday | Ep 726

    How to Build a Valuable Business You Can Sell Someday | Ep 726

    "Keep the Goose, Sell the Eggs." Today, Alex (@AlexHormozi) shares a valuable framework for understanding if your business is sellable, and if it has multiple components of it, which could be the most valuable aspects of it to sell.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps

    (00:24) - Story of someone trying to sell his business

    (01:16) - The Golden Goose

    (03:24) - The Big Picture You Have to Understand

    (06:21) - How to Verify What Your "Goose" Is

    (9:56) - Mrbeast Holdco Example

    (14:38) - How Rollups Work

    (18:42) - Closing Remarks

    Follow Alex Hormozi’s Socials:

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    This Isn't Fun But it Will Make You So Much Money | Ep 725

    This Isn't Fun But it Will Make You So Much Money  | Ep 725

    "You can't be busy and be broke. Pick one." Today, Alex (@AlexHormozi) speaks about one of the core ways to scale as a small business - do the unscalable. It's a belief that holds many back that are scared of doing work that won't be feasible at a different revenue number.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (0:43) - People being scared of doing the scalable

    (4:06) - You can't be busy and be broke. Pick one

    (4:40) - Two most powerful questions to ask your customers

    (11:30) - Don't copy the time management of rich people

    (13:30) - Doing the unscalable

    (20:13) - Closing remarks

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    Your Business Is NOT What You Think It is | Ep 724

    Your Business Is NOT What You Think It is | Ep 724

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    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (0:22) - Understanding the gym business

    (2:54) - Lessons from the software industry

    (5:12) - The cleaning business revelation

    (8:52) - Scaling service-based businesses

    (12:48) - The hard truths of entrepreneurship

    (20:23) - Maximizing enterprise value

    (23:48) - Case study: The canned cocktail business

    (26:21) - The importance of repeat customers

    (30:42) - The hail mary strategy

    (36:13) - Confronting the real problem

    (38:09) - Concluding thoughts

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    How to Recover From Huge Mistakes in Business | Ep 723

    How to Recover From Huge Mistakes in Business | Ep 723

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    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (1:11) - Story 1: The bent gym equipment

    (2:41) - Story 2: The Ritz-Carlton experience

    (5:07) - Principles for handling mistakes

    (10:49) - The angry boat concept

    (11:54) - Going above and beyond

    (16:41) - Empowering employees to fix mistakes

    (20:50) - Turning mistakes into opportunities

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    This Idea Will Make Your Business Unstoppable | Ep 722

    This Idea Will Make Your Business Unstoppable | Ep 722

    “It’s not that you have anxiety, it’s that you didn’t do the work that you know you should have done.” Today, Alex (@AlexHormozi) highlights the crucial role of thorough preparation in achieving success in various fields like sales, marketing, and customer success. By reshaping views on effective preparation, Alex provides valuable insights to help alleviate anxiety and imposter syndrome, ultimately enhancing performance and enabling listeners to excel in their endeavors.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (0:37) - The importance of preparation

    (2:01) - Types of preparation

    (5:33) - Consulting and preparation

    (8:35) - Ad preparation and scaling

    (18:40) - Preparation for one-time events

    (25:12) - Final thoughts on preparation

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

    How 1 Woman Turned 5800 Followers into $1 Million Per Year | Ep 721

    How 1 Woman Turned 5800 Followers into $1 Million Per Year | Ep 721

    ”You can make an absolute killing just talking about what you're really good at. Today, Alex (@AlexHormozi) shares how a dietitian successfully monetized a small, niche Instagram audience, earning nearly a million dollars annually. Highlighting the value of targeted, value-driven content over vanity metrics, this episode reaffirms that genuine engagement and a dedicated audience lead to significant financial gains.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

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    (6:36) - Lessons from personal experience

    (9:31) - The value of a dedicated audience

    (13:32) - Followers make you famous, business makes you rich

    (18:02) - Focus on business metrics, not vanity metrics

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

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