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    iPhone 15: the good, the bad, and the titanium

    enSeptember 13, 2023

    Podcast Summary

    • Exciting possibilities for businesses with tech and Deloitte's vision for tomorrowDeloitte helps businesses build their future with tech, Apple unveils new iPhones, major tech events mark new product launches, Google faces antitrust trial, focus on potential and impact

      The future holds exciting possibilities for businesses, thanks to the fusion of business acumen and innovative technology. Deloitte, in particular, is at the forefront of helping businesses build their vision for tomorrow. Meanwhile, in the arts scene, Art Beats in Lyrics documentary showcases how individual pasts and the city of Atlanta have shaped the founders and curator of a cultural phenomenon. In technology, the fall season is packed with major tech events, including Apple, Google, Microsoft, and more, marking a significant period for new product launches. At the recent Apple event, the vibes were more comfortable and familiar, as expected new iPhones were unveiled. The month of September and October is shaping up to be a bonkers period for tech enthusiasts, with the antitrust trial against Google adding to the excitement. Despite the technicalities and complexities, the focus remains on the potential and impact of these events and companies.

    • Apple event highlights heartwarming stories and product updatesApple event featured heartwarming video, updates on Vision Pro and iPhone 15 Pro, and entertaining skits, but raised questions about the authenticity of the birthday video.

      This year's Apple event was a more relaxed experience for the speaker, with the event taking place in the comfortable Steve Jobs Theater and featuring mostly pre-recorded videos. The event opened with a video of people celebrating their birthdays, all of whom had their lives saved by an Apple device. While the video was heartwarming, the speaker couldn't help but question its authenticity due to the smooth production. Tim Cook also announced updates on the Vision Pro and iPhone 15 Pro, as well as Apple's environmental efforts. The event was filled with product updates and entertaining skits, making for an overall enjoyable experience. However, the speaker couldn't help but feel that the production of the birthday party video was odd and raised some questions.

    • Apple's environmental video raises skepticismApple introduced the iPhone 15 Pro with minor upgrades, while the environmental video's authenticity was questioned, attracting a large customer base despite the iterative nature

      Apple's event featured a lengthy environmental video with comedic elements, raising skepticism about the company's green initiatives. The event also introduced the iPhone 15 Pro, which is a repackaged version of last year's iPhone 14 Pro, with minor improvements such as a dynamic island, a slightly brighter screen, and a USB-C port. While some may find the upgrades meaningful, others view it as a skip-the-upgrade year. The event's tone was light-hearted, but the lack of clear reference points for the environmental claims left some questioning the authenticity of Apple's sustainability efforts. Despite the iterative nature of the new iPhone, Apple's mainstream offering is expected to attract a large customer base, especially for those upgrading from older models.

    • New iPhone 15 models with improved portrait mode and soft matte glass designThe new iPhone 15 models offer a soft matte glass design, rounded edges, and an improved portrait mode that allows users to change the focus point after taking the photo. They also feature a 24-megapixel camera with unique pixel binning technology, providing more resolved images without significantly increasing storage requirements.

      The new iPhone 15 models have a significantly different feel to them, with a soft matte glass and rounded edges that make them feel nice and less heavy than previous models. Another notable feature is the improved portrait mode, which allows users to change the focus point after taking the photo. This could be particularly useful for people who often miss the opportunity to switch to portrait mode before taking a photo, such as parents taking pictures of their children. The new iPhones also offer a 24-megapixel camera, which is a unique way of binning pixels compared to the previous 12-megapixel images produced by cropping multiple pixels into one. The significance of this is that it provides a meaningfully more resolved image without significantly increasing storage requirements. However, it's unclear whether live photos are captured at the same time as the portrait capture. Overall, these new features aim to enhance the user experience by providing more flexibility and control over the photography experience.

    • User behavior and preferences impact photo qualityApple's new iPhone 15 features a 48-megapixel camera and USB-C, but user behavior and preferences continue to impact photo quality. Telephoto lenses are preferred over ultrawide, and heavy iCloud users benefit from increased storage options.

      Despite the advancements in phone camera technology, people will continue to find ways to take subpar photos. Telephoto lenses are more useful than ultrawide for many, as people often pinch-zoom on ultrawide shots, resulting in poor image quality. Apple's new iPhone 15 offers 48-megapixel compressed photos, but it's unclear how they will look outside of ideal conditions. The switch to USB-C at USB 2.0 speeds was a long-awaited move, but the reaction from Apple employees was mixed, with some clapping in the room. The increase in iCloud storage options caters to heavy users, but most people may not need such large capacities. Overall, while phone cameras continue to improve, user behavior and preferences remain key factors in the quality of the resulting images.

    • Apple Removes Lightning Port, Introduces USB-C on iPhone 15 ProApple's new iPhone 15 Pro uses USB-C instead of Lightning port, requiring users to buy new cables and dongles. Faster charging and data transfer come at the cost of convenience for some.

      Apple has removed the Lightning port from the iPhone 15 Pro and replaced it with USB-C. This means that users will need to purchase new cables and dongles to charge and connect their devices. The $29 dongle discussed in the podcast is a solution for those who still have accessories with Lightning ports, such as docks or older batteries. The move to USB-C allows for faster charging and data transfer, but it may cause inconvenience for some users who have to deal with multiple types of cables. The change also means that accessories like the MagSafe Duo Charger and MagSafe Battery, which had Lightning ports, are no longer available for purchase. Overall, the transition to USB-C is a step towards greater compatibility and faster technology, but it may require some adjustments for users.

    • Apple's New MacBook Air 15 and iPhone 15 Pro AnnouncedApple unveiled a new MacBook Air 15 and iPhone 15 Pro, featuring a titanium frame, improved specs, and higher prices.

      Apple introduced the new MacBook Air 15 with a solid upgrade, no headphone jack, and new colors, but the prices for some models saw a significant increase, particularly for the iPhone 15 Pro Max. The most intriguing phone in the lineup is the 15 Pro, made from titanium and aluminum, making it the lightest iPhone ever. Despite the price hikes, Apple continues to emphasize the value of their products and trade-ins. The iPhone 15 Pro, with its titanium frame and improved features, is generating excitement. The event also featured announcements about innovation, as told in five words, and a documentary about Art Beats and Lyrics.

    • Apple's new iPhone 15 Pro: The most pro phone and best mobile gaming deviceApple's new iPhone 15 Pro aims to be the best mobile gaming device with a powerful A17 Pro processor, new GPU design, and console-quality game experience, while also addressing repairability concerns and targeting mobile gamers.

      Apple's new iPhone 15 Pro is being marketed as the most pro phone and the best mobile gaming device ever made. This is a significant shift for Apple, as they have traditionally focused on design and aesthetics over repairability and gaming capabilities. The new iPhone 15 Pro features a powerful A17 Pro processor, a breakthrough new GPU design, and a claim of delivering a full console game experience on a mobile device. Apple is responding to regulatory pressure to make their devices more repairable and is also targeting the large market of mobile gamers who are willing to pay for better performance. However, the idea of playing console-quality games on a mobile device raises questions about the comparison with dedicated gaming devices like the Nintendo Switch, which offers a superior gaming experience with exclusive titles. Despite the marketing hype, it remains to be seen how well the iPhone 15 Pro will perform in the gaming world and whether it can truly challenge dedicated gaming devices.

    • Apple's focus on gaming with new iPhone Pro modelsApple's new iPhone Pro models prioritize gaming with superior performance, significant revenue from in-app purchases, and a captive audience, making for a lucrative business model

      Apple's focus on gaming with the new iPhone Pro models is significant due to the large gaming audience on iOS devices and the substantial revenue generated from in-app purchases in mobile games. The superior performance and development investment on iOS devices make for a superior gaming experience, leading to a captive audience and a lucrative business model for Apple. The A17 Bionic chip's capabilities, such as ray tracing and high-performance gaming, showcase the most noticeable difference in the new iPhone Pros. While Android users may have to wait for better gaming experiences on their devices, Apple continues to push the envelope in mobile gaming, attracting both casual and hardcore gamers with its offerings.

    • New iPhone models with USB-C ports create user confusionApple's new iPhones have USB-C ports but lack clear labeling and offer limited capabilities, creating confusion for users. Some prefer Thunderbolt for its reliability, and the action button has potential but is limited by presets.

      Apple's new iPhone models come with USB-C ports, but the lack of clear labeling on cables and limited capabilities without proper testing create confusion for users. The potential for faster data transfer and power delivery with USB-C is there, but Apple may be prioritizing battery life and heat management in smaller devices. Thunderbolt, with its clear labeling and known capabilities, is preferred by some for its reliability. The action button on the new iPhones has potential but is limited by presets, making it less useful for some users. The Ultra model's action button, on the other hand, is praised for its functionality in launching specific tasks. Overall, while the new iPhones offer new features, the implementation and user experience could be improved with clearer labeling and more customizable options.

    • New action button for quick camera accessThe new action button on iPhone 13 offers customizable shortcuts to camera modes, enhancing user experience and efficiency

      The new action button on the iPhone 13 is a game-changer for quick access to the camera app. Users find it more convenient to use the action button instead of the default method of unlocking the phone and opening the camera app. The action button allows for customization to launch specific camera modes, making it a more efficient and fun experience. The UI for customizing this button is also praised for being unique and enjoyable to use. However, some users suggest that Apple could have implemented both a short press and a long press for different functions to avoid confusion. Overall, the action button adds a new level of convenience and customization to the iPhone 13.

    • New features of iPhone 11 Pro's camera systemApple's new iPhone 11 Pro model boasts a triple-lens camera system with a 48-megapixel main camera, bigger sensor, ultra-wide lens, and five-times telephoto lens, offering a range of 13mm to 120mm. Some concerns about telephoto lens quality and mute switch necessity persist.

      Apple's new iPhone 11 Pro model comes with several exciting new features, including a triple-lens camera system with a 48-megapixel main camera, a bigger sensor, an ultra-wide lens, and a five-times telephoto lens. The telephoto lens, however, may not deliver the best quality due to the small sensor size required for the longer reach. Apple also introduced new action buttons and a mute switch that some users might find unnecessary with the constant buzzing of a smartwatch. The main camera's field of view can now be set to equivalent focal lengths, such as 24mm or 35mm, which can crop in the sensor to produce 24 or 12 megapixel images. The new lenses offer a range of 13mm to 120mm, but it remains to be seen if the modes actually shorten the way that different focal lengths do. Overall, the new iPhone 11 Pro's camera system, action buttons, and other improvements are generating excitement among tech enthusiasts, despite some concerns about the telephoto lens's quality and the necessity of the mute switch.

    • New 5X optical zoom on iPhone 14 Pro MaxThe new 5X optical zoom feature enhances framing of distant or small subjects, but the larger and more expensive Pro Max model may not be necessary for everyone.

      The new 5X optical zoom feature on the iPhone 14 Pro Max is a meaningful addition for certain use cases, particularly when framing distant or small subjects. However, it may not be a compelling reason for everyone to upgrade to the larger and more expensive Pro Max model, especially if they prioritize a smaller and lighter device over a bigger screen and battery. The Pro Res 4K60 support and spatial video capture are also notable professional features. Apple's decision to segregate advanced camera features to the Pro Max model is not new, and it remains to be seen how significant the difference will be between the Pro and Pro Max models. The most intriguing development is the ability to shoot spatial video on the iPhone but not view it directly, which raises philosophical questions about the evolving relationship between content creation and consumption on mobile devices.

    • Apple's new spatial video feature: A complex relationship between camera and screenApple's new spatial video feature challenges the traditional relationship between camera and screen, potentially leading to a disconnected user experience. Adoption may be limited due to the small installed base of headset users.

      Apple's new spatial video feature for the iPhone represents a significant shift in the relationship between the camera and the screen, making it a more complex and potentially confusing experience for users. The ability to shoot spatial video without a headset feels like an aspirational feature that may not be widely adopted, as the installed base of headset users is likely to be much smaller than that of iPhone users for the foreseeable future. This separation of the camera and the screen could lead to a sense of disconnection, similar to having a VHS camcorder without a VHS player. The philosophical implications of this change are intriguing, as it challenges the way we think about capturing and viewing media on our devices. While the technical aspects of the feature are intriguing, it remains to be seen how it will be received by the average user. The F1's Wi-Fi 6E capability is a welcome addition, but the more profound implications of Apple's spatial computing strategy are yet to be fully understood.

    • A new feature for improved smart home connectivityThe iPhone 15 Pro's thread radio aims to enhance connectivity in smart homes, but its practical applications and benefits are still unclear due to ongoing development and interoperability issues.

      The new iPhone 15 Pro has a thread radio, but the practical applications and benefits of this feature in everyday life are currently unclear. The thread radio is intended to improve connectivity in smart homes, allowing for a mesh network between devices. However, the implementation and interoperability of this technology are still in development and have not been fully realized. The thread radio on the iPhone may allow for faster communication with thread-enabled devices in the home, but the limitations and use cases for this feature are not yet defined. Additionally, the thread network itself can be unreliable and prone to issues, requiring frequent resets or replacements of devices. Overall, the thread radio on the iPhone 15 Pro represents a promising step towards improved smart home connectivity, but its full potential and benefits are yet to be seen.

    • Apple's new thread radio in iPhone 15 Pro: A mystery or a step towards smart home integration?Apple's new iPhone 15 Pro includes a thread radio for direct connections to smart home devices, but it's unclear how or if it will be used. Some speculate it could control Nanoleaf bulbs or future features, while others see it as a mystery.

      Apple's new iPhone 15 Pro comes with a thread radio, but it's unclear what Apple plans to do with it. The thread radio is designed for direct connections to smart home devices, but it's not clear if or how this will be used with the iPhone 15 Pro. Some speculate that it could be used to control Nanoleaf bulbs or other thread-enabled devices, but others suggest that it may be for future, as-yet-unannounced features. The thread radio is just one of many new features in the iPhone 15 Pro, but it's generating a lot of buzz and confusion. Some see it as a step towards greater integration of Apple devices with the smart home, while others view it as a mystery. Regardless, it's clear that Apple has a plan, but they're not ready to share it yet. The thread radio is just one example of Apple's tendency to put new technology in their devices without revealing its purpose until they're ready to do so. Overall, the thread radio is a intriguing new feature that has many people wondering what it will be used for and how it will change the way we use our iPhones and smart homes.

    • Minor updates leave users craving the Pixel Watch 2 for significant improvementsUsers are disappointed with this year's minor smartwatch updates and eagerly await the Pixel Watch 2 for more substantial innovations, including improved design and new health features.

      This year's smartwatch updates have been underwhelming with minimal visible changes, leaving many users, including V, eagerly anticipating the Pixel Watch 2 for significant improvements. The Apple Watch Series 9, for instance, only comes in a new Barbie Pink color and has a slightly thinner bezel, while the Ultra 2 looks almost identical to its predecessor. The most notable difference is the new chip, which promises to enable more convenient features like on-device Siri capabilities, even without a connection. However, the lack of major design changes and the absence of new health data features on some series have left some users feeling underwhelmed. Siri's improved understanding of multi-syllabic words and international names is a welcome addition, but it's the behind-the-scenes improvements that truly excite users. Overall, the smartwatch market is in a holding pattern, with iterative updates leaving consumers craving more substantial innovation.

    • New one-handed interaction feature on Apple Watch called 'Pinchy Pinch'Apple Watch's new Pinchy Pinch feature allows one-handed interaction using pinch gesture with any finger, powered by S9 chip's muscle monitoring and local processing.

      Apple's new WatchOS 10 introduces a new one-handed interaction feature called "Pinchy Pinch," which allows users to perform primary actions on their Apple Watch using a pinching gesture with any finger, not just the index finger. This feature is made possible by the S9 chip's ability to perform local processing and monitor muscle movements in the forearm. Pinchy Pinch is intended to make the Apple Watch more accessible and convenient for users in various situations where they might only have one hand available. However, the feature may require some getting used to, as it requires the watch to be awake before the pinch gesture can be recognized. Customization options for the Pinchy Pinch gestures will also be available. This accessibility feature is a testament to Apple's commitment to inclusive design, as it benefits not only those with limited hand dexterity but also anyone who might find this interaction method more convenient.

    • Advanced sensor fusion and machine learning in Apple Watch Series 9The Apple Watch Series 9 offers advanced health monitoring, improved performance, and extended battery life through constant sensor activation and power efficiency.

      The Apple Watch Series 9 (S9) features advanced sensor fusion and machine learning capabilities, which require constant activation of sensors like the gyroscope and heart rate sensor. This is why the S9 is more power-efficient and can offer features like real-time health monitoring and improved fall detection. The S9 also boasts a brighter screen, reaching up to 2,000 nits, making it more visible in various lighting conditions. Despite having a similar battery life claim, individual usage can impact the actual battery life. For instance, some users have reported getting up to 60 hours on the Ultra model without using low power mode. The Ultra is designed for those who want a large display and extended battery life, not just for extreme athletes. Apple's focus on power efficiency allows them to offer more features rather than extending battery life. Overall, the S9 represents a significant leap forward in wearable technology, offering advanced health monitoring, improved performance, and extended battery life for those who need it most.

    • New Apple Watch Ultra for extreme athletes and explorersApple Watch Ultra offers longer battery life, brighter display, advanced navigation, automatic night mode, and double tap gesture for extreme athletes and explorers at a higher price point.

      The new Apple Watch Ultra is designed for extreme athletes and explorers, offering features like longer battery life, a brighter display, and advanced navigation capabilities. However, these upgrades come with a higher price tag, making it a luxury item for many consumers. A notable feature is the automatic night mode, which switches the watch face to dark mode when the lights are out. Another new addition is the double tap gesture, which is hardware-locked to the newer models. The Apple Watch Series 9, on the other hand, offers fewer upgrades, making it a less attractive option for those looking to upgrade. The prices for the new models remain high, with the Apple Watch Ultra starting at $799, and the Series 9 starting at $399. Overall, the new Apple Watch models cater to specific needs and budgets, with the Ultra being the more advanced and expensive option.

    • Apple's new products and updates, including USB-C AirPods Pro 2 with lossless audio featureApple is releasing new products like iOS 17, macOS Sonoma, and USB-C AirPods Pro 2 with lossless audio feature that only works with the Vision Pro. The AirPods Pro 2 will be available on September 22nd, while the older models will not be compatible.

      Apple is releasing several new products and updates starting from September 18th, including iOS 17, macOS Sonoma, and USB-C AirPods Pro with a new lossless audio feature that only works with the Vision Pro. This new feature might be a groundbreaking new wireless audio protocol and a revolutionary new format that allows 24-bit 48kHz audio transmission from the Vision Pro to the AirPods Pro. The USB-C AirPods Pro 2 will be available for purchase on September 22nd, but the older models will not be compatible with the new case or the lossless audio feature. The regular AirPods 3 and AirPods Max will not be getting USB-C. Apple did not provide details on why the lossless audio feature is only available with the Vision Pro and the AirPods Pro 2. The next two months in tech are expected to be packed with product launches and updates from various tech companies.

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    Today on the flagship podcast of audio over Wi-Fi:  03:02 - The Verge’s Chris Welch shares his review of Sonos's Ace headphones. Sonos Ace review: was it worth it? Sonos CEO Patrick Spence addresses the company’s divisive app redesign 28:58 - MoviePass, MovieCrash director Muta’Ali and MoviePass CEO Stacy Spikes discuss what went wrong with the MoviePass subscription service and how that story was documented in the film. MoviePass, MovieCrash review: a damning account of corporate greed MoviePass is using you to ruin the movies  56:47 - Jennifer Pattison Tuohy answers a question from The Vergecast Hotline about smart home gadgets for renters.  Home Assistant: Setting up the Aqara FP2 Presence Sensor - Derek Seaman's Tech Blog  Yale launches its first retrofit smart lock — the Yale Approach with Wi-Fi  The new Yale Keypad Touch brings fingerprint unlocking to August smart locks Aqara kick-starts its first Matter-over-Thread smart lock with a promise of Home Key support  The new Yale Keypad Touch brings fingerprint unlocking to August smart locks Email us at vergecast@theverge.com or call us at 866-VERGE11, we love hearing from you. Learn more about your ad choices. Visit podcastchoices.com/adchoices
    The Vergecast
    enJune 04, 2024

    Inside the Google algorithm

    Inside the Google algorithm
    The Verge's Nilay Patel, Alex Cranz, and David Pierce discuss Google's algorithm leak, OpenAI content deals, and more tech news from this week. Further reading: Google won’t comment on a potentially massive leak of its search algorithm documentation Google confirms the leaked Search documents are real An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them Secrets from the Algorithm: Google Search’s Internal Engineering Documentation Has Leaked Unpacking Google's massive Search documentation leak How SEO moves forward with the Google Content Warehouse API leak Google responds to leak: Documentation lacks context Vox Media and The Atlantic sign content deals with OpenAI Google scrambles to manually remove weird AI answers in search  Apple’s WWDC may include AI-generated emoji and an OpenAI partnership OpenAI CEO Cements Control as He Secures Apple Deal Custom GPTs open for free ChatGPT users OpenAI has a new safety team — it’s run by Sam Altman Why the OpenAI board fired Sam Altman  Elon Musk’s xAI raises $6 billion to fund its race against ChatGPT and all the rest New Galaxy Z Flip 6 and Galaxy Ring details have leaked, courtesy of the FCC The Fitbit Ace LTE is like a Nintendo smartwatch for kids  Discord’s turning the focus back to games with a new redesign The business behind Unnecessary Inventions’ millions of followers Welcome to Notepad, a newsletter on Microsoft’s era-defining bets by Tom Warren Email us at vergecast@theverge.com or call us at 866-VERGE11, we love hearing from you. Learn more about your ad choices. Visit podcastchoices.com/adchoices
    The Vergecast
    enMay 31, 2024

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