[ITI0008] 12 reasons WHY you should use Email Marketing (Series - Part 1 of 6)

How do you decide which social media platform you should be on? It's a hard question and one I'm asked all the time.

Deciding which social media platform is the trick to be in front of the right people at the right time and saying the right thing, BUT how do you decide.

If you were me, where would you be? And why, what would you say?

The answers to the question is quite difficult.

The reason why it's difficult is because it depends.

Now I know you probably are rolling your eyes thinking, what do you mean?

It depends. I don't want to be one of those people that goes well. Oh, you know, it depends on, but the fact of the matter is it depends.

It depends on a number of things.

Three of which I shall be sharing in this podcast...

We all have dealt or are dealing with difficult people. This is about setting boundaries of what we are willing and not willing to tolerate!

Difficult people exist everywhere, not just at work.

They come in every variety and nowhere is without them.

How difficult a person is for you to deal with depends on your self-esteem, your self-confidence, and your professional courage.

In this episode I speak with Keeley Taverner from Key4Change where we talk about dealing with difficult people, narcissists and more.

Getting people to subscribe to your emails can be hard, but it doesn't have to be. With everything, we need to put a process in place that we can review.

As I've mentioned before, email marketing is far from dead.

It’s about using it in the right way, so you influence your audience to take the next step, not to hard sell to them.

In this episode, I'm going to give you over 10 ways to get more subscribers, so that you can grow your list slowly and organically, so your subscribers stay!

Grab your notepad and pen, sit back and list the 10 reasons along with your own ideas... Let me know how you get on!

Enjoy!

There are many reasons why you should use autoresponders when it comes to email marketing. It sets expectations as well as saves you time in the future.

If you set things up correctly, your subscribers will receive your key messages without you having to manually do it every time you get a new client.

In this episode, I'll share 10 reasons why you should be using autoresponders to help your emails give even more value to your list!

Grab your notepad and pen, sit back and list the 10 reasons along with your own ideas... Let me know how you get on!

Enjoy!

Many people get stuck when it comes to creating content for their emails. Not knowing what will be opened, engaged with or unsubscribed.

Here are 16 different types of email marketing campaigns you can create over the future months. Each come with a few ideas to get your creative juices flowing...

Grab your notepad and pen, sit back and list the 16 emails along with your own ideas... In fact, why not send one of them out this week?

Enjoy!

This Podcast looks at GDPR from an IT Perspective and interview Samantha Howard from KeyTech about how we can protect our data, our files, our clients and our devices using our IT Systems and Suppliers.

Hacking happens every and we need to not only protect our data but our clients data too!

Samantha talks us through the myriad of IT protection by sharing how we can;

• properly destroy data
• how often we should be backing up
• information about cyber security
• how we can deal with breaches
• how to protect your data

and more…

Grab your note pad and pen to write down your next steps with GDPR.

G.D.P.R. isn't a compliance issue it's a "how we do business" process and what we will do with your information.

G.D.P.R. is a huge subject and something that is VERY topical at present.

We all want to know what to do, how to do it, where to start.

Jayne shares several elements to think about, where you should start and what things mean to you, with regards to your employment process, your Team (full-time part-time or associates) and as an Employer.

Creating the perfect email subject line is every Business Owners and Marketing Managers dream. Watching the open rate go up, click through go through the roof and reply's or purchases coming in.

33% of email recipients open email based on subject line alone, so if that is the case... how can we ensure we create the subject line that gets them to open your emails every time?

Over the next 17 minutes I'd like to share with you 8 steps to show you how to write the perfect subject line.

Grab your favourite drink, along with you notepad and pen and click play!

These 7 things are top of the list when it comes to Do's and Don’ts of email marketing. A lot of people talk about them as if they are the best thing or the worst thing when it comes to pressing send!

I know that some of these myths have held people back from sending more emails or doing it in the first place.

Over the next 24 minutes, I have given you my thoughts of the top myths of email marketing and what you should think of doing instead or as well as.

Let me know what you think from your experience!

I recently delivered a half day workshop in Essex for a group of Business Owners at their monthly Mastermind Meetings to discuss email marketing and why they should be using it in their marketing mix of activities. The presentation is called "How to INFLUENCE using Email Marketing"... It went down very well, received some great feedback from the orgainiser and the delegates.

Over the last 2 months I have been asked more and more questions about email marketing so I have decided to break down the half day workshop in to 6 parts to make it more manageable and to give me enough time to talk about each topic.

This podcast is for those who don’t currently use Email Marketing AT ALL and those who dabble by sending something every now and again... I’m sure this Email Marketing Series will get you excited about how YOU can influence using it with your clients...