integratedmarketing

If you've ever wondered what it's like to work in marketing communications, aka comms for beauty and other CPG brands, then this conversation with Liv Lewis, Senior Vice President of Client Experience at Egami, an award-winning multicultural agency, will answer many of your questions.

Liv had her heart set on working in fashion when she first arrived in NYC. However, she couldn't envision a future being in a room full of racks of clothing. She quickly pivoted to beauty p.r. via a temp job that quickly turned permanent. There she helped launched Eternity Moments, one of Calvin Klein's blockbuster brands. But she followed the advice from one of her colleagues, who told her that working at an agency would help her learn and grow more quickly. Liv landed a job at a boutique agency and, from there, moved to a mid-sized agency. At the latter, she got a 360-degree view of creating a successful strategy for a brand versus a focus on pitching and placement.

After having her children and taking a brief sabbatical, Liv looked for a role she could sink her teeth into, and she found that at The Egami Group, where she has worked with some brands that also have a purpose-driven mission. One of them is P&G, which has the "My Black is Beautiful" initiative. They also charged Egami and some of their other partners to make them uncomfortable, so the spot "The Talk" was created, followed by "The Look." We discuss how that meaningful work continues in this age of reckoning.  

Liv believes that anyone who wants to lead a team in this new "comms" world needs to know how to "do" first. Only then will they fully understand the time and commitment that is needed for the work. And those who want to enter the industry now need to be hungry, quick on their feet, and flexible. 

Check out these tips and more in this week's episode!

We all have dealt or are dealing with difficult people. This is about setting boundaries of what we are willing and not willing to tolerate!

Difficult people exist everywhere, not just at work.

They come in every variety and nowhere is without them.

How difficult a person is for you to deal with depends on your self-esteem, your self-confidence, and your professional courage.

In this episode I speak with Keeley Taverner from Key4Change where we talk about dealing with difficult people, narcissists and more.

A sales pipeline is the core business strategy that every business owners must think about.  A critical compenent is how your team is performing, getting the results require and having strict accounbility into the orgaznation about getting the win!  In today’s world, with so much communication, how do you set yourself apart?

Join me for this complementary podcast episode "Sales Pipeline Magic" with Kellie D’Andrea.

You do not want to miss this rare opportunity to hear Kellie sharing her small business advice and providing insight into the BLAST methodology on this special call.

As a small business owner, chances are you are thinking about your sales pipeline today or every other day.  Especially at the end of the year… you are thinking about how much sales my team has brought in, what is the future element of those sales and of course, the team around it., but if you want to add value to your customers and offer something different, you will want to listen in on this episode.

On this weeks’s #ShetalksRadio, Kellie shares with you about the Sales Pipeline Magic!  Communication, Pipeline Metrics, Integrated Marketing and Your Overall Prospects..

Kellie doesn’t shy away from the reality that sending out the right message, to the right people and using this tactic could make a difference in your business.  She shares how to prepare for it, and offers brilliant advice for how to plan the future of your company so you can make the impact you are here to make.

On this week’s episode of #ShetalksRadio, you’ll hear:

• The sales pipeline and the traditional way of selling vs. the new way of selling.
• Key items that you need in every pipeline from the whole group down to an individual contributor.
• How different prospects view items differently and the language you need to talk to the C-Suite.
• How you can run your team using tools, technqiues and strategies Kellie has put in place that will lead you to #customerloyalty.

Learn strategies and techniques to manage your #salespipeline into your business and create a culture that supports your brand every time a customer engages with your organization, on mulitiple levels.

Head to Apple Podcast now to listen to this episode of #SheTalksRadio (or download it for later)

And come join in the conversation on Facebook – look for #BLASTTribe or come over to The BLAST Method and ask to join!

XO

Kellie

PS – I would live your review!  If you enjoy what I share in this episode, please leave a review and comment on Apple Podcast.  Select “Listen in Apple Podcast” then choose the “Ratings and Reviews” tab to share what you think.  I would really appreciate it.

About Kellie D’Andrea

Corporate Strategist and the creator of The BLAST Method. The leading system designed to show business leaders branding, leadership and selling techniques to grow their business, increase profits and grab customer loyalty.

I help high achievers apply focus and clarity to the development of skills necessary to grow their business, careers and be successful in life.

“My goal is to help you maximize your potential and design a life you deserve.”

I want give you the tools that empower you to reach your fullest potential and have fun along the way doing it!

As founder and CEO of Kellie D’Andrea & Associates, a company devoted to helping high achievers grow their business, their careers and design their perfect lives.

I have been fortunate to meet and support so many in my own journey and the lessons I have learned along the way are priceless.

Let me show you how to make a real difference in your career, in your business and in your life.

Send me an email at kellie@kelliedandrea.com and tell me how I can help.

In today's 4th episode of the Legal Marketing Minutes podcast, Nancy Myrland talks about one of the recaps Mark Schaefer delivered from SXSW after he attended a session with Tom Klein of MailChimp. He talks about differentiation, culture, content, your brand, & integrated marketing.