It’s Not Their Life | Keynote: 2019 A3C Festival

Podcast Summary

• Direct relationship between creators and audiences: Gary Vee encourages creators to take responsibility for their work and interact directly with their audience, bypassing gatekeepers and intermediaries using social media platforms.

  The opportunities for creators and entrepreneurs are greater than ever before, thanks to the internet and social media platforms. Gary Vee emphasizes that the relationship between creators and audiences is now direct, without the need for gatekeepers or intermediaries. He encourages everyone to take responsibility for their creations and their success, as the excuses that worked in the past no longer apply. The new hit show "Tea with Gary Vee" is an example of this, where Gary interacts directly with his audience for two hours every morning on Facebook Live. The internet has democratized the creation and distribution of content, and it's up to each individual to seize the opportunities and make things happen.

• Patience and selflessness are keys to success: Focus on adding value to others, stay optimistic, and persist despite setbacks to build a successful life.

  Building a successful life requires patience and a selfless approach. The speaker emphasizes that it took him years to gain traction with his content, and that many people are confused and impatient when they don't see immediate results. He encourages audience members to focus on adding value to others and to persist despite setbacks. The speaker also notes that we tend to be quick to express negativity but slow to share positivity, and urges us to shift this dynamic. In essence, he encourages us to stay optimistic, keep pushing forward, and make a positive impact on those around us.

• Embrace the Opportunity of the Current Age: Be grateful for life, identify unique talents, focus on passions, and put out content daily to maximize growth opportunities

  We are incredibly fortunate to be alive and have the opportunity to make the most of the current age, particularly in relation to the Internet and its potential for personal and financial growth. The speaker emphasizes the importance of understanding this opportunity and seizing it through consistent effort and self-awareness. He encourages everyone to identify who they truly are and focus on their unique talents and passions, rather than trying to be someone else or doing something they don't enjoy just for the money. Additionally, the speaker stresses the importance of putting out content on the Internet every day at scale to maximize opportunities for personal and professional growth. Overall, the message is to be grateful for the chance to live and thrive in the current era, and to make the most of it through hard work, self-awareness, and consistent effort.

• Minimal investment required to share art on various platforms: Identify underpriced attention and deliver value to stand out and make progress in creative fields

  The cost of entry into creating and sharing your art, particularly music, has never been lower. Platforms like SoundCloud, Spotify, YouTube, and Instagram provide an opportunity for anyone to put their work out there with minimal investment. The fear of not being perfect or good enough should not hold you back, as the only thing standing between you and success is execution. Look for underpriced attention – places where people are spending their time and attention but not receiving significant value – and focus on delivering value there. Examples of this include email marketing, Google ads, and social media platforms. By identifying these opportunities and consistently executing, you can make significant progress towards your goals. Whether you're in music, TV, film, or any other creative field, this approach can help you stand out and make a lasting impact.

• Underpriced platforms for attention and content creation: TikTok offers underpriced attention for music, film, or television industries with high reach potential. LinkedIn provides unique opportunity for organic reach through effective communication.

  TikTok and LinkedIn are currently underpriced platforms for attention and content creation. TikTok offers crazy underpriced attention for those looking to break into music, film, or television industries, with potential for high reach even with no followers. LinkedIn, on the other hand, is acting like Facebook did years ago and offers a unique opportunity for organic reach, especially for those who can effectively communicate their content through text or audio. The key is to understand how to communicate effectively on each platform and what you have to offer, rather than trying to imitate others. Don't let fear or insecurity hold you back from trying these platforms and potentially reaching larger audiences.

• Effective Communication on Instagram: Maximize your Instagram impact with clear, engaging captions. Diversify platforms for broader reach. Focus on building relationships and sustainable growth.

  The content you post on Instagram, along with the accompanying text, plays a significant role in its success. While it's important to focus on the visual aspects, the sentences you write matter just as much. The current economic climate is favorable for individuals looking to communicate their ideas to the world, but with social media platforms like Instagram experiencing decreased organic reach, it's crucial to diversify and build a presence across multiple platforms. Effective communication is the key to building relationships, growing businesses, and achieving success. It's essential to understand that the ultimate goal should be finding happiness and building a sustainable business or side hustle, rather than chasing after large financial goals.

• Starting with a clear financial goal can lead to greater success: Focusing on a small, achievable financial goal can help put larger goals into perspective, maintain a humble attitude, and keep progressing despite external noise and comparisons.

  Having a clear and achievable financial goal, no matter how small, can help put larger, seemingly unreachable goals into perspective. The speaker shares his personal experience of starting with a modest goal of making $100,000 a year and eventually reaching much greater heights. He emphasizes the importance of having the right mindset, including humility, a long-term perspective, and the ability to tune out external noise and criticism. The speaker also suggests that getting too caught up in the cheers or boos of others can be detrimental, and that maintaining a humble attitude can help one better handle both success and failure. Ultimately, the speaker encourages listeners to focus on their own progress and not get discouraged by external factors or comparisons to others.

• Focusing on both the sizzle and the steak is crucial for business success: Emphasize quality delivery alongside gaining attention, be patient and persistent, and reach out to numerous potential investors or partners.

  Having confidence in your abilities and building a strong brand are crucial, but it's equally important to focus on the back end and delivering a quality product or service. Gary Vaynerchuk emphasized the importance of this balance, sharing his experience of quickly gaining attention but ensuring that the business side was also in order. He advised against worrying too much about the sizzle (attention) and neglecting the steak (delivery). Another key point was the importance of patience and persistence in growing a business, whether it's through reinvesting profits or finding alternative sources of capital. Additionally, Gary encouraged reaching out to a thousand potential investors or partners, as one might eventually say yes. Lastly, he acknowledged the struggles of veterans in transitioning to civilian life and expressed gratitude for their service.

• Juggling multiple businesses: Finding balance and happiness: Stay true to oneself, maintain trust, and put in consistent hard work to achieve goals in managing multiple businesses

  Finding balance and happiness in managing multiple businesses is a personal journey. Some people may prefer to focus on one thing and give it their all, while others, like the speaker, enjoy juggling multiple ventures. The key is to find what makes you happy and be able to handle the setbacks that come with it. As the speaker mentioned, it's essential to not be full of promises and to maintain trust with others. Additionally, consistent hard work and execution are crucial to achieving success. Charity Croft, a public speaker and rapper, expressed her gratitude for Gary Vaynerchuk's influence on her success and sought his advice on maintaining discipline and execution in her own ventures. Overall, the conversation emphasized the importance of staying true to oneself, maintaining trust, and putting in the necessary work to achieve goals.

• Stay true to yourself and invest in what you love: Consistently create and show up daily by focusing on passions, tailoring content for each platform, and ignoring negative opinions

  To consistently create and show up every day, focus on doing things you're passionate about and willing to invest in. Don't waste time on things you don't want to do. Instead, hire help or delegate tasks. Observe the unique cultures and contexts of each social media platform to tailor your content effectively. Lastly, don't let others' opinions or doubts deter you from pursuing your goals. Listen to those who inspire and motivate you, rather than those who don't align with your vision. By staying true to yourself and investing in what you love, you'll be able to get out of bed and make things happen.

• Fear of Regret vs Fear of Failure: Don't let fear of failure or external opinions stop you from pursuing your dreams. Learn, stay focused, and be persistent. Regret is a bigger fear than loss.

  Fear of failure and regret should not hold you back from pursuing your dreams. Unique from Cincinnati, Ohio, shared his experience as a serial entrepreneur turning to entertainment, expressing fears of not living up to expectations. Rod Raspy, an artist and producer, echoed the importance of going hard after your goals and not letting fear or external opinions dictate your decisions. The theme of regret emerged as a common concern among the elderly, emphasizing the importance of taking risks and not looking back with "I wish I had" regrets. Both speakers encouraged newcomers to the industry to stay focused on their goals, learn, and be persistent, knowing that they can always go back to their previous successes if needed. Ultimately, the fear of losing should be secondary to the fear of regret.

• Turning adversity into opportunity: Individuals from underrepresented communities should take action and seize opportunities to build wealth and create innovative solutions. Consider proactive strategies like presales to generate interest and secure funding.

  The market dynamics have shifted, and waiting for someone else to push a product or idea is no longer an effective strategy. Instead, individuals, especially those from underrepresented communities, should take matters into their own hands and seize opportunities to build wealth and create innovative solutions. India Monet, a real estate investor and entrepreneur, shares her experience of turning adversity into opportunity after being hit by a drunk driver and being inspired to teach others about real estate investment. She emphasizes the importance of taking action and not being deterred by external criticism or expectations. Another example is a product creator who has developed a unique dryer for wigs, makeup, and hair but is hesitant to launch due to lack of capital. Monet suggests considering a presale strategy to generate interest and secure initial funding. Overall, the message is to be proactive, take risks, and believe in one's ability to make a difference in the market.

• Taking calculated risks and asking for help are essential for building a successful organization or business: To build a successful organization or business, take calculated risks, ask for help when needed, and consistently put out content on social media platforms to build connections and awareness

  Building a successful organization or business involves taking calculated risks, being persistent, and asking for help when needed. Whether it's borrowing money, taking presales, or asking for investments, there are various ways to raise capital. For international connections, creating content and building awareness are key. Patience and persistence are essential, as it may take time for opportunities to come to you. Regarding social media platforms like LinkedIn and TikTok, the key is to consistently put out content, and worrying about it being "fresh" or not is not important. For artists, finding your voice and creating content are crucial steps towards building a following. Remember, building a successful organization or business takes time, effort, and a willingness to learn and adapt.

• Consistency, authentic storytelling, and patience are keys to online success: Stay committed to posting content regularly, share personal stories, build relationships, and be patient for online success

  Creating a successful online presence, whether it's for personal branding or business growth, requires consistency, authentic storytelling, and patience. The speaker emphasized the importance of staying committed to posting content regularly, even if it doesn't go viral right away. He also suggested that creating an authentic following comes from sharing personal stories and being true to oneself. Additionally, the speaker shared his experience with trying to secure funding and advised that building relationships with high net worth individuals and bootstrapping can be more effective than constantly seeking venture capital. Lastly, he mentioned that there's no guaranteed formula for creating viral content, but putting out more content and being patient can increase the chances of success.

• Persistence and Authenticity in Content Creation: Consistently put out quality content, reach out to artists early on, add value through context, repost old content with new context, and stay true to oneself to build a following.

  Persistence and authenticity are key to success in creating and sharing content, especially in the music industry. People have been trying to present a certain image or backstory to fit in or stand out, but now, with the internet, one can be whoever they want to be. Gabe, who runs a successful hip hop YouTube channel, shares his experience of reaching out to artists and building a following by consistently putting out quality content. He emphasizes the importance of reaching out to artists early on in their careers and adding value through context. Reposting old content with new context can also be effective in engaging audiences. For those struggling with consistency in posting inspiring content, it's important to be authentic and share when one isn't feeling inspired. Overall, the message is to keep putting in the work, stay true to oneself, and keep adding value to build a following.

• Listening to listener reviews is important: Engaging with listener reviews can lead to increased appreciation, context, and recommendations for potential listeners, as well as shoutouts and positive exposure for the podcast.

  The feedback and support from listeners through podcast reviews are invaluable. The host expressed his gratitude towards those who take the time to leave reviews, as they not only show appreciation but also provide context and recommendations to potential listeners. The host also mentioned that they plan to give shoutouts to their favorite reviews, making the interaction even more meaningful. According to the highlighted review by "coach Keith s," the podcast provides real and raw advice given in an authentic and vulnerable way. The host, Gary, is appreciated for his honesty and the podcast is considered great for entrepreneurs looking to grow their brand while serving others. Overall, the reviews serve as a cosign and awareness booster for the podcast, making a significant impact on its reach and growth.