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    It’s Time to Build in Healthcare

    enAugust 28, 2024
    What opportunities exist for technologists in healthcare?
    How can consumer engagement strategies improve healthcare?
    What challenges do health tech companies face?
    Why is the metabolic health of Americans concerning?
    How might technology change preventative healthcare practices?

    Podcast Summary

    • Healthcare tech innovationThe healthcare industry's complexity and regulation present opportunities for tech innovation, improving consumer experiences and addressing behavior change challenges. With the influx of tech talent and resources, there's potential for new trillion-dollar companies.

      The healthcare industry, with its complexities and regulations, presents a significant opportunity for technologists to make a meaningful impact. Despite the industry's intimidating reputation, it is highly regulated and complex, much like other industries that have seen great success with technological innovation. Moreover, healthcare is not just about curing diseases, but also about improving consumer experiences and addressing the challenges of behavior change. With the metabolic health of 88% of Americans being suboptimal and half of prescribed medications never being taken, there is a clear need for companies that can engage consumers and help them navigate the healthcare system. The influx of tech talent and resources into healthcare is a promising sign, as seen in the founding of health tech companies by individuals from Instacart, Spotify, and Coinbase, among others. These companies aim to solve the consumer engagement problem in healthcare and potentially become the next trillion-dollar companies.

    • Healthcare as an engineering disciplineTechnologists are attracted to healthcare due to its potential for innovation and impact, but face challenges such as system complexity, unique incentives, and resistance from vendors. Belief in technology's ability to improve outcomes drives strong interest in the field.

      The healthcare and life sciences industries are increasingly being viewed as engineering disciplines due to their potential for innovation and the huge impact they can have on people's lives. This attracts technologists who are drawn to the mission and the potential to make a difference. However, there are challenges, such as the complexity of the healthcare system, unique incentives, and resistance from entrenched vendors. Despite these challenges, there is a growing belief that technology can help address these issues and improve healthcare outcomes for Americans, who face unique challenges due to cultural and lifestyle factors. The response to the call for technologists to enter the field was strong because people identify with the problems in the healthcare system and see the potential for technology to make a meaningful difference.

    • Consumer-centric healthcareThe rise of high deductible health plans and the COVID-19 pandemic have led to a shift towards consumer-centric healthcare, with a growing demand for frictionless, actionable, and user-friendly diagnostic services, wearable devices, integrated health records, and telehealth services.

      The rise of high deductible health plans has led to a shift in consumer behavior towards seeking more information about their health and taking a proactive role in managing it. This trend, partly driven by the COVID-19 pandemic, has resulted in a growing demand for diagnostic companies offering various tests and scans. To improve the consumer experience in healthcare, these services should be frictionless, actionable, and offer a great user experience. Looking ahead, the future of healthcare may involve wearable devices that monitor health in real-time, integrated health records, and telehealth services delivering care from home. This shift towards a consumer-centric healthcare model also makes healthcare a logistical problem, requiring easy access to accurate information and timely care.

    • Consumer-driven healthcare technologyTechnology, particularly consumer-driven devices, will increasingly impact preventative healthcare, with insurance potentially covering these devices to improve patient engagement and behavior change, leading to a more effective healthcare system.

      The future of healthcare will not only consist of sick care, but also preventative measures. Technology, particularly consumer-driven devices, will play a significant role in preventative healthcare. Currently, most of these devices are purchased by consumers, but there's a possibility that insurance may start covering them. The key to improving the consumer experience in healthcare is for providers to start seeing patients as their end customers, rather than optimizing for insurance companies. This shift could lead to better patient engagement, encouraging behavior change, and ultimately, a more effective healthcare system. Companies that prioritize consumer experience and work with existing healthcare providers have the potential to revolutionize the industry.

    • Consumer tech in healthcareThe application of consumer tech in healthcare has the potential to revolutionize the industry and create better experiences for patients, but building a full-stack healthcare company requires significant resources and infiltrating the traditional healthcare system presents challenges.

      The application of consumer engagement strategies and technology in healthcare has the potential to revolutionize the industry and create a better experience for patients. The combination of healthcare expertise and consumer tech talent can lead to innovative solutions, such as becoming a payvider or a consumer marketplace, which could become the biggest companies in the world. However, there are significant challenges to overcome, including the capital and time required to build a full-stack healthcare company, and the need to infiltrate the traditional healthcare system to establish a marketplace. Despite these obstacles, the potential impact on healthcare and patients' lives makes it a worthwhile endeavor. The integration of technology and consumer engagement strategies can lead to better products, improved retention, and a more consumer-centric approach to healthcare.

    • Healthcare disruption by tech giantsDespite interest from tech giants, healthcare disruption remains elusive due to technical complexity and regulatory challenges. Incumbents hold advantages, but AI and new entrants offer potential for improved outcomes and affordability.

      While large tech companies like Apple, Amazon, and Google have shown interest in healthcare due to its vast potential, their experiments have not yet resulted in significant disruption. This is largely due to the technical complexity and regulatory challenges of the healthcare industry. Incumbents, such as UnitedHealthcare, may also have an advantage in terms of their existing assets and expertise. However, technologies like AI and augmented reality hold promise for improving healthcare outcomes and making it more accessible and affordable for all. It's important to note that healthcare needs AI just as much as AI needs healthcare, given the high costs and vast amounts of data in the industry. Ultimately, the successful disruption of healthcare will likely come from a combination of incumbents and new entrants, each bringing unique assets and approaches to the table.

    • AI in HealthcareAI can revolutionize healthcare by handling labor-intensive tasks, providing cost-effective solutions, and acting as a co-pilot for doctors to improve patient outcomes through data analysis and personalized recommendations.

      AI has the potential to revolutionize the healthcare industry due to its data-rich nature, high costs, and the ability to provide cost-effective solutions that surpass human services. The healthcare industry, valued at $4 trillion in America, is primarily human-driven, and AI could help leapfrog over traditional software and directly impact patient outcomes. AI can handle tasks such as appointment scheduling, form processing, and prior authorization, which are currently labor-intensive for humans. Additionally, healthcare is increasingly data-driven, and doctors are not data scientists, making AI a valuable tool for them as a co-pilot. The impact of AI on healthcare extends beyond hospitals, as it can address social determinants of health, facilitate behavior change, and provide personalized health tips through wearable devices and companions. The combination of regulatory changes, consumer access to health records, and technological advancements sets the stage for significant improvements in healthcare outcomes.

    • Healthcare TechnologyDeeply rooted individuals with medical and technological backgrounds are emerging, leading to significant advancements and positive impact on people's lives in the healthcare industry

      The intersection of healthcare and technology is an exciting and necessary development, and both medical professionals and technologists have a role to play in this transformation. The availability of data and consumer buy-in, along with changing incentives, are making this the perfect time for innovation. For those who may be skeptical about technologists' ability to make a difference in healthcare, it's important to remember that deeply rooted, knowledgeable individuals with both medical and technological backgrounds are emerging. Starting a company in this field, no matter how small, could lead to significant advancements and positive impact on people's lives. The healthcare industry's equivalent of early Google or Twitter versions might be on the horizon, and we can look forward to witnessing the spiraling effects of these innovations. If you're interested in being part of this change, consider joining the industry and making a difference, even if it's just one step at a time.

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