consumer experience

Half of prescribed medications are never taken, and 88% of Americans are metabolically unhealthy. Despite spending 20% of our GDP on healthcare—twice that of any other developed nation—our outcomes still lag behind.

In this episode, we explore why technologists must step into the healthcare ring. Solving medicine isn’t enough; we need to make healthcare a consumer-focused industry. a16z’s Vijay Pandey and Daisy Wolf discuss the rise of tech founders in healthcare, the potential of AI to transform patient care, and how this shift could lead to the next trillion-dollar company.

Can tech truly disrupt this complex, regulated industry?

Resources: 

Read the article ‘It’s Time to Build in Healthcare’: https://a16z.com/hey-tech-its-time-to-build-in-healthcare/

Find Vijay on Twitter: https://x.com/vijaypande

Find Daisy on Twitter: https://x.com/daisydwolf

Stay Updated: 

Let us know what you think: https://ratethispodcast.com/a16z

Find a16z on Twitter: https://twitter.com/a16z

Find a16z on LinkedIn: https://www.linkedin.com/company/a16z

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Follow our host: https://twitter.com/stephsmithio

Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

Stephanie LaFlora is the Co-Founder & CEO of Crownhunt, a membership for stylists to access textured hair education, community and resources for growing their hair business. In this episode Stephanie and KJ explore the challenges of curly hair education in the beauty industry and how Crownhunt is disrupting the status quo. beauty industry.

 Key Takeaways:

• The need for inclusivity within the curly hair community
• Why there is a lack of support for hairstylists in styling curly hair
• How to improve the customer experience in the beauty industry
• Why Crownhunt is passionate about helping individuals embrace their natural selves

Quote of the Show (7:00):

"When we consider our impact on the earth, when we consider our impact on different communities of different socioeconomic statuses and different ethnicities, all of a sudden we unlock a whole new world of possibility that we haven't been able to really unlock because our history as a human population, at least in modern society, has been one where we worry about just ourselves and not the collective." – Stephanie LaFlora

Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.

Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval

Ways to connect with Stephanie LaFlora: 

LinkedIn: https://www.linkedin.com/in/stephanielaflora/
Twitter: @mslaflora | https://twitter.com/mslaflora

Company Website: https://www.crownhunt.io/
Company LinkedIn: https://www.linkedin.com/company/crownhunt/

How to get more Disruption/Interruption: 

Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption

Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755

Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cub21ueWNvbnRlbnQuY29tL2QvcGxheWxpc3QvODE5NjRmY2EtYTQ5OC00NTAyLThjZjktYWI3YzAwMmRiZTM2LzNiZTZiNzJhLWEzODItNDhhNS04MDc5LWFmYTAwMTI2M2FiNi9kZDYzMGE4Mi04ZGI4LTQyMGUtOGNmYi1hZmEwMDEyNjNhZDkvcG9kY2FzdC5yc3M=

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD

Stitcher - https://www.stitcher.com/show/disruption-interruption

See omnystudio.com/listener for privacy information.

Hello and welcome to the “Reimagining Rural Health” podcast series, brought to you by Sanford Health. In this series, we explore the challenges facing health care systems across the country, from improving access to equitable care, building a sustainable workforce, and discovering innovative ways to deliver high quality, low-cost services in rural and underserved populations. Each episode examines how Sanford Health and other health systems are advancing care for the unique communities they serve. 

Today's topic is a conversation on the evolving consumer experience. Our guest is Ken Hughes, leading consumer and cyber behaviorist. Our co-hosts are Dr. Jeremy Cauwels, Sanford Health chief physician, and Jared Antczak, Sanford Health chief digital officer.

Learn more about Sanford Health at: http://www.news.sanfordhealth.org
Connect with us on social:
Facebook
Twitter
Instagram
LinkedIn

If you filled up your car’s gas tank recently, or popped into a convenience store, there’s a good chance you visited a Parkland location. The Canadian company supplies fuel and operates convenience stores across Canada under many banners, including On the Run, Chevron and Ultramar. Founded in Red Deer, Alberta, in the 1970s, Parkland now operates 4,000 locations in 25 countries. 

The company has expanded quickly. “We're a 50-year-old company, yet 80 per cent of our employees joined us within the last four to five years,” says Bob Espey, Parkland’s president and CEO.

While Parkland is best known as a distributor and retailer of petroleum products, the company is preparing for the energy transition.

In the summer of 2021 Espey drove an electric vehicle from Calgary to Vancouver, stopping five times to recharge the battery. Each stop took between 15 and 30 minutes.

That charging time might be a problem for some, but Espey saw opportunity.

“What became apparent is the consumer experience is underserviced,” he tells Goldy Hyder on the Speaking of Business podcast. “You hear things like range anxiety and time-to-charge anxiety, and there's an opportunity there that – as we see more EVs come into the market – we can address.”

Espey recognizes the change will happen gradually and will vary depending on the country in which Parkland operates. “We have some markets like B.C. which are starting to transition quickly and others where it’s not on the agenda yet.”

Listen to Goldy Hyder’s conversation with Bob Espey on the Speaking of Business  podcast.

Revealing and insightful conversations with Canada’s top innovators, entrepreneurs and business leaders. Listen to more episodes here: thebusinesscouncil.ca

What is it that bartenders and coaches have in common? These same skills are used to build a $15k per week bar into a $150k per week bar. When you start thinking at that foundational level and bridging the gap between the roles, you are training your brain to build an empire. 

Nicole talks about Bartender Land and the role of the guest’s perspective, and how this can be used to turn those old bar stools into money. From a slow Monday night to a charity benefit you already learned the skills to create a 7 figure business.

Push play now to hear:

✨How your current skills are your competitive edge.

✨How asking questions can lead you to success. 

✨Why selling alcohol or clarity really aren’t so different. 

For even more money making strategies, hop on over to the Facebook group! 

Ready to attract unicorn clients!? Book a call with the Wonder Team!

And as always, for more trouble go to

 Real Unicorns Don't Wear Pants!

For even more money-making strategies, hop on over to the Facebook group! 

Ready to attract unicorn clients!? Book a call with the Wonder Team!

And as always, for more trouble go to

 Real Unicorns Don't Wear Pants!

INTRODUCTION

Are you wondering how to couple a sustainable packaging design with a memorable user experience? 

With Evelio Mattos, a well-recognized structural designer, you will have a good overview of the ins and outs of packaging concept development.

We navigated the conversation from very visible branding to behind the scene systems. Yes, huge ripple effects can happen through packaging in the spotlight (with big brands and the luxury industry), as well as through the tremendous impact of tertiary packaging!

I liked how Evelio brought packaging design to highlight how much packaging impact happens before, during, and after the product gets to consumers!

Of course, you will hear a lot of examples from Evelio’s experience but from his interviewees too because Evelio Mattos is also the host of the Packaging Unboxd podcast. I encourage you to unbox even more packaging designs by following him.  

MULTIPLE RESOURCES AND PROJECTS MENTIONED IN THIS EPISODE

The previous episodes mentioned in our conversation from the Packaging Unboxd podcast:

• McDonald's Packaging Redesign with Pearlfisher | Ep 42 https://podcasts.apple.com/us/podcast/mcdonalds-packaging-redesign-with-pearlfisher-ep-42/id1511993897?i=1000512519160 with Matt Sia, Creative Director at Pearlfisher
• https://podcasts.apple.com/us/podcast/packaging-designer-for-burberry-dunhill-and-givenchy/id1511993897?i=1000474206204 Packaging Designer for Burberry, Dunhill, and Givenchy - What is Luxury Packaging | Ep. 2 with Vincent Villéger, former Director of Packaging at Burberry: Evelio suggested to follow him on LinkedIn as well: https://www.linkedin.com/in/vincentvilleger/
• How Design Innovative Packaging - Black Ink Projects Designing the Adidas x Mr. Bailey Shoe Box  | Ep 104, with the video to watch here: https://www.youtube.com/watch?v=Io_B2EXWzr4
• What is Sustainable Packaging Design? with Tom Szaky | Ep. 5: https://podcasts.apple.com/us/podcast/what-is-sustainable-packaging-design-w-tom-szaky-ep-5/id1511993897?i=1000475175378

The previous episodes mentioned in our conversation from our Unboxing Your Packaging podcast:

• Episode #20: How to grow your compostable packaging? Explore the wonder of mycelium! with Meghan Olson of Ecovative Design.
• Episode #24: Experience reusables where food is served at scale! with Rich Grousset of Re:Dish.
• Episode #06: Reusable packaging as an asset for brands and their customers with Sophie Liu of Loop, from TerraCycle.
• Episode #21: What if seaweed could solve the single-use plastic problem? with Sébastien Bregeaud of Notpla

The packaging examples we were talking about

• The reusable glass bottle of Avalon dairy: http://www.avalondairy.com/recycling/
• Jason Murphy’s shoe box: https://www.linkedin.com/posts/jason-murphy-bb15402_sneakerheads-design-knowyourhistory-activity-6602283248091561984-tUmZ?utm_source=share&utm_medium=member_desktop
• The shoe box for Louis Vuitton and Nike "Air Force 1" by Virgil Abloh: https://www.vogue.fr/vogue-hommes/article/louis-vuitton-nike-collaboration-sneaker-virgil-abloh
• Mr. Bailey and Adidas Create Biodegradable Shoe Box From Mushrooms For OZLUCENT: https://thedieline.com/blog/2022/8/17/mr-bailey-and-adidas-create-biodegradable-shoe-box-from-mushrooms-for-ozlucent? 
• The plant-based packaging that disappears naturally from NotPla has been mentioned in this episode as an example.
• Gucci’s new sustainable packaging in a shade of green choosen by Creative Director Alessandro Michele: https://equilibrium.gucci.com/introducing-guccis-new-sustainable-packaging/
• The book of Tom Szaky (the founder of TerraCycle, and Loop): «The Future of Packaging: From Linear to Circular», 2019.

WHERE TO FIND EVELIO MATTOS AND HIS PACKAGING UNBOXD PODCAST (PREVIOUSLY «PACKAGE DESIGN UNBOXD» PODCAST)?

• The Packaging Unboxd podcast: https://www.packagingunboxd.com/
• His youtube channel = https://www.youtube.com/channel/UCZm2qmdwxuYenpV3Y31bSUA where this episode will be released on video mode as well a bit later.
• Evelio Mattos’ LinkedIn profile: https://www.linkedin.com/in/eveliomattos/

ABOUT EVELIO MATTOS FROM PACKAGING UNBOXD PODCAST

Host of the Packaging Unboxd podcast, Evelio is an industry-recognized packaging design expert known for his ability to engineer strategic user experiences. His focus on user experience coupled with sustainable systems and packaging design has allowed him to share this knowledge and elevate our industry.

Named “One of the 200 Best Packaging Designers” by Lurzer’s Archive, and Graphic Design USA’s “People to Watch”. He’s bridged the gap between design and flawless manufacturing for brands that include Nespresso, Burger King, Freshly, Tesla, Sephora, HP, Tiffany & Co., Sonos, and Google.

He sits on multiple packaging design advisory boards, is the former Editor in Chief of The Dieline, and dedicates time to design programs at Art Center of Pasadena, Cal Poly, MSU, RIT, Aalto University in Finland, and is a professor of Packaging at Arizona State University.

PODCAST MUSIC

Special thanks to Joachim Regout who made the jingle. Have a look at his work here. 

I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

Artificial intelligence revolutionizes everything from the product itself to the consumer experience in many different industries. What we're seeing is an explosion in intelligent virtual assistants (IVAs) using natural language processing. To help us break down the business case for AI in consumer care and when and how to employ IVAs, we're joined by Kathy Sobus.
 

During this episode, our guest Rachelle Heard-Hixon, discusses life after leaving the classroom, Abbott Elementary, and mentoring others who are looking to make a career change.

 Connect With Me:

• For updates, follow us on Instagram:  @5pspodcast
•  Shop with me:  www.uniktreats.com
• For consultation, contact my business development company, Promising Presence. 
•  Grab a "No Failure" planner from Amazon, Barnes & Noble, or Unik Treats.
  • I Will Win! No Failure Planner
• If you're looking to join a community of supportive go-getters who are overcoming fear and achieving their God-given goals, join our Linkedin group: https://www.linkedin.com/groups/13918724/

Register for the Promising Presence's Human-centered Design training: https://www.eventbrite.com/e/272191932397

Connect with Me:

• Register for The Bridge 2022: Purpose Planning
• For updates, follow us on Instagram @5pspodcast

To learn more about me, visit: www.jessicahixonwalker.com

Mondelēz International’s Global Vice President, Consumer Experience, Jonathan Halvorson discussed how the company behind brands like Ritz, Oreos, and Cadbury has blown up many of its core strategies by producing thousands of pieces of creative for each campaign, moving the bulk of its spending to digital channels, and investing in software that makes ad buying smarter.

Guest: Jonathan Halvorson

Host: Mike Shields

Producer: Kenya Hayes

This episode features an interview with Orchid Bertelsen, Head of Consumer Experience, Strategy & Innovation at Nestlé USA. With over 30 brands in her portfolio, Orchid has spent the past ten years evaluating and testing emerging technologies like artificial intelligence, voice assistance, and AR/VR.

On this episode, Orchid discusses the connection between consumers and cavemen, the rise of social commerce, and Ruth the Cookie Coach.

--

“People jump to the technology because it's almost a shortcut and they're enamored by it...but you cannot go chasing a solution without identifying the problem, because then you can't make sure that the solution addresses the problem.” -Orchid Bertelsen

--

Show Notes

• (3:00) Orchid’s backstory
• (7:43) What innovation means to her
• (9:44) A new solution to an old problem: the story of Häagen-Dazs and the bees
• (13:40) The connection between consumers and cavemen
• (18:03) The rise of social commerce 
• (22:24) Introducing Ruth the Cookie Coach
• (28:06) The Toll House Cookie Conundrum: addressing an emotional problem 
• (31:09) Dissecting the technology role vs. the business objective of Ruth
• (35:11) Lightning round: getting to know Orchid the person

--

Sponsor 

This podcast is presented by Dell Technologies and Intel. Together they help you realize digital transformation across retail by driving IT innovation to better engage with today’s connected consumer. Learn more at DellTechnologies.com/retail and Intel.com/retail.

--

Links

Connect with Orchid on LinkedIn

Follow Orchid on Twitter

Ruth the Cookie Coach

Connect with Tony on LinkedIn

Connect with Tony on Twitter

Tony Saldanha - Transformant

The pandemic has pushed many sectors that were predominately marketed through physical experiences to scale up digital connections.

One of the segments that has seen this evolution the most is the automotive sectors.

On this episode, Varun is joined by Vivek Srivatsa, Head, Marketing, Passenger Vehicles Business Unit at Tata Motors to discuss the phygital model in the automotive sectors and how it has evolved the consumer brand relationship. Vivek also tells how he looks at the the future of phygital experience evolving.

Follow Vivek Srivatsa on Twitter: https://twitter.com/vivekvivi?lang=en

Follow Vivek Srivatsa on LinkedIn: https://www.linkedin.com/in/vivek-srivatsa-25b49b4

Tata Motors on LinkedIn: https://www.linkedin.com/company/tata-motors

Tata Motors on Instagram: https://www.instagram.com/tatamotorsgroup/?hl=en

Tata Motors on Twitter: https://twitter.com/TataMotors?s=20

Tata Motors on Facebook: https://www.facebook.com/TataMotorsGroup/

Tata Motors on YouTube: https://www.youtube.com/channel/UCGk_EOyEtbl-XdbVHRPwnfQ

Sign onto Varun's new newsletter at: https://varunduggi.com/

Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

You can find Varun Duggirala on LinkedIn:

https://www.linkedin.com/in/varun-duggirala-31090313

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

See omnystudio.com/listener for privacy information.

Takeaways

The viewpoint of someone new to healthcare  

• Heather transitioned from her role as SVP of Global Brands at Hyatt Hotels Corp to Chief Marketing, Communications, and Experience officer at Henry Ford at the beginning of 2020.  
• While differences were apparent between industries – particularly regulation – she found that the value of experience is similar between healthcare and hospitality.   
• Healthcare has a huge opportunity to think more broadly about experience beyond in-patient care.   

Could healthcare be more similar to hospitality than we think?  

• Loyalty is about driving increased engagement, preference, and choice to maximize lifetime value. We can increase loyalty by catering to the consumer’s experience of our brand.   
• In healthcare, lifetime value could encompass a 50-60-year relationship with a patient and everyone they influence. Considering the power of word-of-mouth referrals in healthcare, that’s a tremendous lifetime value opportunity.    
• We don’t need a tiered approach like hospitality, but what we do need is a way to retain consumers by recognizing their loyalty with value. In our space, rewards can include things like remembering preferences or proactive scheduling.    

Your brand is your greatest asset  

• To build our brand, we have to ask ourselves how we can create an experience that differentiates us, matches what people are looking for in their experience, and ensures that we’re delivering on that experience from an operations perspective.  
• Henry Ford is a 105-year-old brand with an international presence. That comes with great opportunity and responsibility because its team must maintain brand equity earned over time while also building its brand to be relevant in the future.   
• A brand promise that is understood and executed organization-wide is the key to staying relevant in the present and future.   

How control fits into the healthcare consumer experience  

• We all have an inherent need to control the things we can’t control. When we feel out of control, it creates stressors and anxieties which negatively impact the experience.   
• The way our health system is structured now doesn’t give patients much control, offering health system marketers the opportunity to differentiate their brands by placing control back in the hands of the patients.   
• For example, we can help patients navigate decisions by anticipating their next actions and understanding their stressors and feelings. This understanding ultimately allows physicians to focus on what they do best – healing people.   

Setting the stage  

• Healthcare is way behind in the consumer space. Fortunately, we have other industries to learn from when merging online and in-person experiences.
• Chris DuFresne, Vice President of Experience and Marketing Operations, draws from his experience at e-commerce giants Target and Macy's for inspiration at Allina Health.
• Dufresne acknowledges that health systems aren't just businesses but states that they need to bolster their businesses to support our missions. To do so, we must redefine patients as "consumers" because patients represent just the person receiving care when other stakeholders – consumers – are involved.

Transferring retail knowledge to healthcare 

• Our industry was built for the provider, forcing patients to navigate a complex ecosystem. How do we deconstruct this physician-centric model in a way that puts the consumer first?
• Chris DuFresne challenged health systems to use consumer-centric industries as benchmarks. For example, health systems can ask themselves, "How do we make patient scheduling as simple as OpenTable?"
• Part of becoming consumer-centric in healthcare is honoring various consumer preferences and needs without overwhelming consumers with options. For example, some people may want to call in to schedule an appointment, while others may like to schedule online. The art is making each option convenient and personable even if utilizing call centers.

When does a connected experience matter most? 

• The consumer is ok with asynchronous virtual care for minor ailments like sinus infections that are somewhat isolated.
• Patients requiring both digital and onsite experiences offer opportunities for health systems to prove their value to patients through connected experiences.
• For instance, a digital encounter may require labs. How can a health system get these labs without leaving and redoing the whole visit again? How should that visit be billed, and which services are covered by insurance? How does the consumer know that the price of a virtual visit matches the value they receive?

This episode features Teaira Abston, owner of Dreamcatcher Creative Studio (@dreamcatcherstudio),  #bossmom, and fellow #AAMU Alum! Teaira is a branding design leader and a fearless business owner.  She also a wife and mom. She is a dynamic powerhouse that helps companies evolve their brand while showcasing all they have to offer. 

Teaira's experience ranges from graphic design and project management. She has leveraged her Corporate America experience to launch her dynamic company, Dreamcatcher Creative Studio. She guides creative women entrepreneurs & industry leaders through the process of developing cohesive branding and marketing.  During the episode, we discuss navigating new adventures, building a team, preparing for success and handling failure & loss. We also dive into how she pivoted her wedding stationery business during the pandemic. 

Her work is superior and her journey is motivating. Listen in to learn more!

Let me know what you think about this episode! Follow us on all streaming services.

 Connect With Me:

• For Updates  follow us on Instagram:  @5pspodcast
•  Shop with me:  www.uniktreats.com
• For consultation, contact my business development company, Promising Presence. 
•  Grab a "No Failure" planner from Amazon, Barnes & Noble, or Unik Treats.
  • I Will Win! No Failure Planner: Getting The Job Done 
• If you're looking to join a community of supportive go-getters who are overcoming fear and achieving their God-give goals, join our Linkedin group: https://www.linkedin.com/groups/13918724/

Connect With Teaira Online:

• Dreamcatcher Creative Studio Website:  https://dreamcatchercreativestudio.com/
• Dreamcatcher Instagram: @dreamcatchercreativestudio

#5pspodcast

Connect with Me:

• Register for The Bridge 2022: Purpose Planning
• For updates, follow us on Instagram @5pspodcast

To learn more about me, visit: www.jessicahixonwalker.com

Resources from today's episode

• If air travel worked like healthcare 

Takeaways

Definitions shape how we see consumerism 

• The way we understand “consumerism” has changed to focus on transaction rather than choice.
• Language shapes our relationships with the world, and healthcare often looks at consumers too narrowly. For instance, “patient” may not be the most personalized way to describe a relationship to a hospital.
• We should look at consumerism more holistically – in a way that accounts for needs beyond just the rational.

The power of digital experiences in shaping your brand 

• Technology adds to the consumer experience, but it is not the experience. Digital exists within the end-to-end journey, fitting seamlessly with non-digital experiences.
• Transitions between digital and in-person encounters must be seamless, or else new pain points will arise.

How Intermountain caters to the consumer experience 

• Intermountain implemented My Health + to allow consumers to check symptoms conveniently, effectively, and affordably. This experience is tied intimately with follow-ups, labs, etc.
• Intermountain improved the patient-nurse relationship by making feedback loops more human-oriented and less task-oriented. Healthcare seems incredibly different from Disney, but the same human factors come into play. For instance, safety is a top priority not just for health systems but also for airlines, Disney, and beyond.

Resources from today's episode

Patient No Longer: Why Healthcare Must Deliver the Care Experience That Consumers Want and Expect (Ache Management)

Through the Patient’s Eyes: Understanding and Promoting Patient-Centered Care

Chilling trend: A longer, deadlier pandemic

Takeaways

Delivering the care patients expect

• “Through the Patient’s Eyes,”  set the stage for a new, patient-centric paradigm in healthcare in 1993, and now “Patient No Longer” takes it a step further, challenging the healthcare world to look at patients as consumers.
• COVID-19 accelerated digital adoption and virtual care, expediting the consumerization of healthcare. 
• The following language shifts can influence how we perceive and deliver patient care.  They encourage us to increase outreach before, during, and after care.
  • Positioning → Brand
  • Patient Experience → Consumer Experience

Where digital efforts should fit in

• Leaning into increased demand for virtual care allows health systems to create a positive first impression and creating more business down the line if more acute conditions arise. 
• Health systems should weave digital efforts into the whole care experience rather than specific isolated moments. 

A different perspective on vaccine sentiments 

• Many surveys report a high percentage of respondents who oppose COVID-19 vaccination. NRC Health found in their recent study more optimistic findings — only 14% of respondents saying they will not get the vaccine. 
• Why the results are different: NRC Health offered a middle ground, “I’m going to wait and see,” which captured 25% of respondents. 
• It's important to design survey questions for neutrality and factor in the way people think, act, and feel. 

The President of the Specialty Food Association, Bill Lynch, shares how to lead an organization in a customer-centered way and move the customer experience from physical to digital.

See omnystudio.com/listener for privacy information.

Northwood Retail leases, manages, and markets a portfolio of community and mixed-use properties across the United States with a concentration in Texas, Colorado, North Carolina, and South Carolina. Northwood Retail's president, Ward Kampf, provides important insights into how consumers are shopping to buy and are more decisive in the decision making process, that consumers will be more thoughtful about how they spend and what they are getting since many are saving money from traveling this season, the investment trend that consumers continue to make in their homes and luxury, why retailers must create demand and meet the consumer where they are, and why it is so important to provide a targeted and customized shopping experience to stand out. 

See omnystudio.com/listener for privacy information.