Justin Schenck - How To Build A Platform And Connect With Anyone

Embracing the world of entrepreneurship means diving into the challenges and successes of starting businesses, building teams, and solving problems. In this episode of Hustle and Flowchart, Joe Fier welcomes the video sales maestro Todd Hartley, who shares his insights on the transformative power of video tools in sales and training. As a veteran in the industry with work spanning across notable figures and companies, Todd brings a wealth of knowledge on the psychology of sales, leveraging video for impact, and the art of overcoming professional hurdles. Get ready to discover how video can revolutionize your sales process and why personalizing the client experience is the key to closing more deals.

The Entrepreneurial Spark

Todd Hartley opens up about the excitement and satisfaction that comes with creating businesses and teams. The enthusiasm for entrepreneurship as a life's choice sets the tone for the entire conversation.

Leveraging Video Technology in Sales

Joe and Todd dissect the advantages of using video tools like Loom, Vidyard, and Todd's own tool Clarity to enhance training and sales processes. They discuss how such tools can address common issues faced in sales, such as ghosting and no-shows.

Overcoming Professional Obstacles

Sharing poignant personal stories, Todd and Joe delve into the hardships that often accompany the entrepreneurial journey, highlighting the importance of perseverance in the face of adversity.

The Psychology of Video in Sales

They unpack why and how video content significantly affects sales, emphasizing the importance of meeting psychological needs for clarity, certainty, and collaboration in the buying process.

Importance of First Impressions in Business

Todd talks about the impact of making good first impressions, which echoes throughout a business relationship and sets the foundation for client support post-deal.

Strategies for Burnout and Continuous Growth

Todd opens up on his own battle with burnout and shares his insights on refueling passion through nature, surrounding oneself with winners, and embracing continuous education.

Transforming Rejections into Opportunities

Reflecting on a pivotal moment in his career, Todd recounts how an initial rejection eventually led to a significant breakthrough, emphasizing the importance of resilience.

Embracing the Abundant Mindset

The conversation shifts to the power of serving with an abundant heart and how the fear of competition should be replaced with a reality created by one's values and actions.

The Continuous Journey of Learning and Impact

The episode rounds off with Todd's vision for growth, his book offering insights on accelerating sales, and his excitement for the future of video sales processes.

Conclusion

To wrap up, Joe and Todd revisit the transformative potential of video in sales, the importance of authentic connections, and the power of an abundant mindset in entrepreneurship. Listeners are left inspired to leverage video technology, personalize their sales approach, and adopt a growth-oriented outlook for their businesses and personal lives.

Two Other Episodes You Should Check Out

• The ‘Mafia Offer’ Strategy to Unlock Your Sales, Profits, and Impact with Caleb O’Dowd

• Avi Arya – How To Build Influence With Micro-Videos

Resources From Episode

• Accelerate growth with HubSpot's Sales Hub
• Check out other podcasts on the HubSpot Podcast Network
• Grab a 30-Day Trial of Kartra
• Connect with Todd on LinkedIn
• Grab your Free Copy of "Accelerating YES!"
• Try out Clarity for yourself
• Follow what Todd is doing at WireBuzz
• Follow WireBuzz on Twitter, Facebook, and YouTube
• Subscribe to the Hustle & Flowchart YouTube Channel
• Contact Joe: joe@hustleandflowchart.com

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

In this solo episode, Joe Fier explores the paradox of productivity and the importance of finding a balance between hustling and flowing. He shares personal experiences and practical tips for entrepreneurs to slow down, recharge, and be intentional with their time.

The Struggle with Balancing Hustle and Flow

Joe delves into the common struggle experienced by most individuals in balancing the dynamic of hustling and flowing in daily life. He explores the feeling of constant "go-mode" and reflects on the paradox of productivity that often leads to burnout and a never-ending to-do list.

The Importance of Intentional Pauses

Joe shares personal experiences and insights on the significance of planning and preparing for intentional pauses in work to ensure a healthy balance between professional responsibilities and personal well-being. He emphasizes the need to avoid overworking and prioritize presence in personal moments.

Reflecting on Emotional and Mental Shift

Reflecting on a past experience, Joe emphasizes the necessity of an emotional and mental shift to break away from the always-on mentality. He encourages intentional preparation for times when a mental and emotional shift is needed to break free from the cycle of constant doing.

The Significance of Time-Blocking

Joe highlights the benefits of time-blocking as a practical strategy for creating space for intentional breaks, activities, and personal time. He discusses the importance of scheduling specific times for rest, mindful activities, and personal growth.

Dangers of Defining Oneself Solely through Work

Addressing the potential dangers of solely defining oneself through work, Joe discusses the impact on mental health and overall well-being. He encourages listeners to recognize the limitations of equating self-worth solely with professional accomplishments.

Encouragement to Share Experiences

Joe closes the episode by making a personal and heartfelt appeal to the audience, inviting them to connect, share their experiences, and contribute to the ongoing conversation surrounding intentional pauses and flows in their lives.

Conclusion

In the conclusion, Joe emphasizes the significance of finding a balance between hustling and flowing, emphasizing the importance of taking intentional pauses to avoid burnout and prioritize mental well-being. He reflects on the power of intentional actions and the positive impact they can have on one's professional and personal life.

Two Other Episodes You Should Check Out

• The Entrepreneur’s Path to Optimal Health with Paul Savage

• Sally Up…Sally Down: The Power Of Daily Physical & Mental Conditioning with Joe Fier

Resources From Episode

• Accelerate growth with HubSpot's Sales Hub
• Check out other podcasts on the HubSpot Podcast Network
• Grab a 30-Day Trial of Kartra
• Connect with Joe on LinkedIn and Instagram
• Subscribe to the YouTube Channel
• Contact Joe: joe@hustleandflowchart.com

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

As the digital landscape continues to evolve, the strategic intersection of website design and user experience is more crucial than ever for businesses looking to build brand authority. In this episode of Hustle and Flowchart, host Joe Fier chats with website designer extraordinaire Greg Merrilees, who brings a wealth of knowledge in crafting websites that not only look great but also convert. They dive deep into the essence of data-driven and psychology-based design principles, the nuances of rebranding, and the importance of a website in building trust and conveying a brand's story effectively.

Take your 2 minute website audit here and see how you can boost your website’s results.

The Impact of First Impressions in Website Design

Greg kicks off the conversation by emphasizing the critical role of a website's homepage as a first impression. He shares the process of mood boarding and obtaining feedback essential in creating a homepage that establishes brand authority and trust.

Rebranding the Hustle and Flowchart Website

Joe expresses admiration for the overhaul of the Hustle and Flowchart site, transitioning from its former Evergreen Profits identity. The discussion explores the strategic approach taken to achieve improved brand alignment.

Creating a Partnership Page that Converts

Greg and Joe discuss the concept of a single, powerful partnership page that encapsulates the essence of a brand, presenting potential partnerships and acting as a digital one-sheet.

The Role of SEO in Podcast Page Design

The duo shares actionable tips on enhancing individual podcast pages through SEO practices and the importance of including transcripts, show notes, videos, and takeaways.

Leveraging AI for Enhanced User Interaction

The conversation turns to exciting prospects of AI in creating interactive elements like chatbots and audio clones, fostering engagement, and the potential for clones to scale personal interactions.

Strategies for Effective Podcast Outreach

Greg shares his nuanced approach to podcast outreach, focusing on the value provided to podcasters and influencers, along with bonus offerings and promotion of industry testimonials.

The Importance of Updating Visual Content

Highlighting common website mistakes, Greg advises on the necessity of keeping photos updated and professional to maintain a current and compelling online presence.

Investing in Professional Copywriting

Detailed discussion on the importance of investing in professional copywriters ensures messaging is clear and customer-centric, delivering a unique value proposition.

Optimizing Website Layout to Retain Online Traffic

Greg and Joe highlight the detrimental effect of leakage points on a website and suggest strategies to keep visitors engaged and connected to the brand.

Showcasing Podcast Value Through Design

Using Jordan Harbinger's podcast as an exemplar case, this segment delves into how a well-designed website can serve as a potent tool for attracting sponsors and building trust and brand authority.

Conclusion

Joe wraps up the episode by summarizing the plethora of insights offered by Greg and reiterating the importance of a cohesive, thoughtful, and strategic approach to website design and optimizing user experience. Listeners are left with actionable advice and a clearer understanding of how to make their online presence resonate with their intended audience.

Two Other Episodes You Should Check Out

• Mastering SEO for Lead Generation – Strategies for Converting Traffic into Customers with Gert Mellak

• Why Podcasts Might Be Your Best Marketing Bet in 2024 with Joe Fier

Resources From Episode

• Accelerate growth with HubSpot's Sales Hub
• Check out other podcasts on the HubSpot Podcast Network
• Grab a 30-Day Trial of Kartra
• Connect with Greg on LinkedIn
• Follow what Greg is doing at Studio 1 Designs
• Take your 2 minute website audit here and see how you can boost your website’s results.
• Subscribe to the Hustle & Flowchart YouTube Channel
• Contact Joe: joe@hustleandflowchart.com

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Today's podcast is a very special episode of Hustle and Flowchart! We're incredibly honored to be sharing an episode of  Truth, Lies, and Workplace Culture podcast with Leanne and Al Elliott where they interviewed our very own Joe Fier. Together, they delve into the difficult topic of ending a business partnership and the emotional and professional impact it can have. The Elliotts share their personal insights, while Joe candidly reflects on his own recent separation from his long-time business partner, Matt Wolfe. They discuss the importance of communication, honesty, and respecting the visions that drive entrepreneurs, as well as how to recognize when it's time to part ways.

Introduction to Partnership Dynamics

The episode kicks off by dissecting the entrepreneurial spirit using insights from Hogan Assessment Systems, focusing on traits such as ambition and sociability, and their influence on business partnerships. Joe, Leanne, and Al discuss how these entrepreneurial traits form the foundation of many successful partnerships, while also potentially leading to challenges if not managed properly. They emphasize the need for complementary skill sets and share how Joe and his partner Matt were able to balance ideas and leverage their individual strengths to grow their business initially.

Recognizing When to End a Partnership

The discussion progresses to recognizing the red flags that indicate a partnership may be faltering. Joe shares personal experiences on how a loss of interest in the joint venture, differences in future vision, and an internalization of thoughts and feelings created fissures in his partnership with Matt. The guests also address how external factors, such as market pressures, can amplify existing issues within a partnership, making it crucial for entrepreneurs to stay attuned to the health of their collaboration.

Navigating the Emotional Landscape

Navigating the separation of a business partnership can be an emotional roller coaster. Joe openly talks about the gut-wrenching process of confronting the need for change, the stress involved in communicating the decision, and the relief that followed. This segment explores the intimate details of Joe's message in Discord, the ensuing conversation with Matt, and how they managed to preserve their friendship despite the professional split.

Reflections on Regret and Resilience

Reflection is a core theme as Joe contemplates the timing of the breakup and whether it could have come sooner. He discusses the human tendency to get swept up in momentum and the lessons learned from not always following his intuition. Joe's introspection shines a light on the importance of personal well-being in entrepreneurship and the courage needed to make tough but necessary decisions.

Advice for a Healthy Business Partnership

The final segment of the episode is dedicated to distilling the wisdom shared into actionable advice for entrepreneurs. Topics include the significance of clear and regular communication, the non-necessity of friendship in business (but the absolute necessity of respect and shared vision), and strategies for ensuring both partners are aligned and satisfied. Joe and the Elliotts suggest practical steps, such as conducting thorough research on potential partners and setting up regular check-ins, to help avert the complexities of a partnership breakdown.

Conclusion

The episode ends with Joe and the Elliotts summarizing the critical insights gained from their experiences. They underscore the notion that while ending a partnership can be challenging, doing so with integrity and transparency can mitigate negative impacts. Joe stresses the importance of following one's intuition, consciously recognizing one's limits, and maintaining honest communication as entrepreneurs continue to navigate the complex world of business relationships.

Two Other Episodes You Should Check Out

• Therapy Session with Matt Wolfe – What Happened?!

• Why Entrepreneurs Struggle with Happiness with Joe Fier

Resources From Episode

• Accelerate growth with HubSpot's Sales Hub
• Check out other podcasts on the HubSpot Podcast Network
• Grab a 30-Day Trial of Kartra
• Check out the Truth, Lies, and Work Podcast for yourself
• Watch the video version of the Podcast
• Connect with Leanne & Al on LinkedIn
• Subscribe to the Hustle & Flowchart YouTube Channel
• Contact Joe: joe@hustleandflowchart.com

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

 

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

 

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

In this enlightening conversation on Joe Fier chats with Nadine Artemis, a passionate advocate for natural skincare and an inspirational entrepreneur. Nadine delves into her personal journey from her early ventures into entrepreneurship to founding a successful natural beauty company with her husband.

This episode explores the challenges they faced, the importance of maintaining a shared vision, and the resilience required to evolve and rebuild after significant setbacks. Nadine's expertise in botanicals and natural health practices offers valuable insights for anyone looking to enhance their well-being and live in harmony with nature.

Natural Skincare and Health

Nadine shares her insights into the benefits of natural skincare and how synthetic ingredients can negatively impact our health. She discusses her long-standing passion for using essential oils and the importance of understanding the ingredients in our beauty products.

Starting a Business with Passion

Delving into how she started her entrepreneurial journey, Nadine recounts her early experiences with creating and selling natural products and the transition from passion to business.

Overcoming Adversity

Nadine and Joe discuss the challenges faced by Nadine and her husband when their business headquarters was devastated by a fire. The conversation highlights their resilience and the positive outcomes that arose from rebuilding their business.

Entrepreneurship and Partnership Dynamics

The complexities of maintaining a business partnership, especially with a significant other, are explored. Nadine emphasizes the significance of shared vision and the adjustments required when life events, such as having children, shift that vision.

Well-being through Natural Products

They cover the holistic approach to natural skincare, oral care, and the use of essential oils. Nadine provides practical tips and homemade remedies that can easily be incorporated into daily routines.

Conclusion

Wrapping up, Joe reflects on the key takeaways from the conversation with Nadine Artemis: the interconnectedness of passion, resilience, and natural well-being. This episode highlights not only the path to entrepreneurial success but also the commitment to a life aligned with nature's wisdom.

Two Other Episodes You Should Check Out

• The Entrepreneur’s Path to Optimal Health with Paul Savage

• Harnessing Intuition: Masculine and Feminine Energies in Business with Molly Hamill

Resources From Episode

• Accelerate growth with HubSpot's Sales Hub
• Check out other podcasts on the HubSpot Podcast Network
• Grab a 30-Day Trial of Kartra
• Connect with Nadine on Instagram
• Follow what Nadine is doing at Living Libations
• Grab a copy of Renegade Beauty or Holistic Dental Care
• Subscribe to the Hustle & Flowchart YouTube Channel
• Contact Joe: joe@hustleandflowchart.com

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

In this episode of Hustle and Flowchart, host Joe Fier recaps his experience at Podfest 2024 and shares insights on the evolving landscape of media creation. Joe discusses the power of in-person networking and the impact of leveraging various media platforms to enhance brand presence and business growth.

The Power of Networking

Joe Solo emphasizes the impact of attending Podfest 2024, highlighting the value of in-person networking and the opportunities it presents for content creators and business owners alike.

Community Building and Collaboration Through Media

Insights are shared on the successful mastermind event and the significance of community and collaboration within the evolving media landscape.

Leveraging AI Tools For Content Creation

Joe discusses AI tools such as Cast Magic, Delphi, and The Oasis, emphasizing their potential for streamlining content creation and engagement.

Monetization Strategies and Industry Access

The episode delves into the possibilities of monetizing media platforms, with a focus on YouTube, and highlights real-life examples of using media branding to gain industry access and connections.

Conclusion

The episode concludes with an invitation to engage with Joe's content on YouTube, emphasizing the power of leveraging media platforms for professional growth and industry connections.

Two Other Episodes You Should Check Out

• I Made An AI Clone Of Myself with Joe Fier

• PodTours and Community Building with Chris Krimitsos

Resources From Episode

• Accelerate growth with HubSpot's Sales Hub
• Check out other podcasts on the HubSpot Podcast Network
• Grab a 30-Day Trial of Kartra
• Connect with Joe on LinkedIn and Instagram
• Subscribe to the YouTube Channel
• Check out Castmagic
• Check out Delphi
• Try The Oasis
• See what Kimmy Seltzer is up to
• Contact Joe: joe@hustleandflowchart.com

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

In this eye-opening episode of Hustle and Flowchart, Joe Fier is joined by marketing strategist and online course expert Billy Broas. Together, they delve deep into the nuanced world of marketing methodologies, the subtleties of effective messaging, and the secrets behind crafting offers that resonate with customers. With his background in homebrewing courses, Billy shares his journey to success, discussing the pivotal lessons about customer research, empathy, and communication that drove him to reorient his business approach. This episode is a goldmine for entrepreneurs and marketers alike, revealing tips on connection, crafting compelling offers, and employing a human-centric approach to business.

Throughout this episode, Billy Broas imparts practical advice and strategies for entrepreneurs looking to refine their marketing and messaging. He explains how understanding the customer journey intimately can lead to more significant breakthroughs in how we sell and position our offerings. By the end of this discussion, listeners will walk away with actionable frameworks and a refreshed perspective on how to make their marketing messages more compelling and their offers irresistible.

Transition Into Customer-Driven Business

Billy recounts how his original focus on beer brewing courses led to a customer-driven business model when he noticed the value of customer research. He emphasizes the importance of listening to customers to understand their genuine desires, such as creating a unique and personal product.

Importance of Customer-Oriented Messaging

The conversation highlights how the right messaging, like the headline "Brew a beer you can call your own," catalyzed success for Homebrew Academy. Billy discusses tailoring messages to customer's emotions and sentiments for greater connection and conversion.

The Power of Subtle Shifts in Messaging

Joe and Billy discuss how subtle changes in promises, as showcased by Ramit Sethi’s course on actionable achievements, can significantly attract potential customers by making offerings more relatable and attainable.

Selling the Promise vs. Selling the Process

Billy elucidates the concept of shifting focus from the end promise to the journey of how that promise is delivered. He shares insights on how making this transition in messaging can lead to a better understanding and higher conversion rates among prospective customers.

Utilizing the 5 Lightbulbs Framework

Broas breaks down his approach to marketing through his 5 Lightbulbs framework, explaining each step of the customer's decision-making process. This allows businesses to tailor their marketing efforts more strategically.

Analyzing and Crafting the Offer

Billy and Joe discuss the components that make a compelling offer, like pricing, guarantees, and bonuses. They also explore how the software company You Need A Budget used this methodology to highlight their features effectively.

Conclusion

By examining the intersection of marketing strategy, customer research, copywriting, and messaging, this episode with Billy Broas provides listeners with a comprehensive understanding of creating marketing messages that truly resonate. Remember, the goal is not just to sell a product, but to connect with your customers and provide them with solutions that make sense for their needs and aspirations. Whether you're just starting out or looking to refine your marketing approach, Billy's insight into the art of messaging will surely offer some valuable takeaways for your next campaign.

Two Other Episodes You Should Check Out

• StoryBrands: Frameworks to Make Marketing Simple with Dr. J.J. Peterson

• Creating Curiosity Gaps To Capture Audience Attention with Phill Agnew

Resources From Episode

• Accelerate growth with HubSpot's Sales Hub
• Check out other podcasts on the HubSpot Podcast Network
• Grab a 30-Day Trial of Kartra
• Connect with Billy on LinkedIn and X (Twitter)
• Check out what Billy's doing at The Five Lightbulbs
• Subscribe to Billy's Newsletter here
• Contact Joe: joe@hustleandflowchart.com

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

 

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

 

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

In this episode, Joe Fier provides an immersive exploration of the "Sally Up...Sally Down" challenge, relating his personal journey with this physical and mental practice. Listeners gain a comprehensive understanding of the challenge's unique structure, its impact on mindset, and the transformative influence it has had on Joe's daily life as an entrepreneur and driven individual.

Origins of the "Sally Up Sally Down" Challenge

Listeners are invited to uncover the inspiration behind the "Sally Up Sally Down" challenge, as Joe Fier shares its role in shaping his daily routine and mindset as an entrepreneur.

Structure and Integration of Pushups and Holds

Delving into the specific physical components of the challenge, Joe offers a detailed exploration of its integration of pushups and holds, creating a physically and mentally demanding experience with holistic benefits.

Mindset Shift and Mental Strategies

Discover the mindset shift and mental strategies that empowered Joe to overcome the challenge, leading to a profound impact on his overall well-being and providing valuable insights for listeners.

Conclusion

This episode offers a captivating journey into the "Sally Up Sally Down" challenge, illustrating its potential to positively impact the routines and mindsets of driven individuals. Join us as Joe Fier shares his transformative odyssey with this unconventional daily practice, offering inspiration and practical takeaways for all listeners.

Two Other Episodes You Should Check Out

• The Warrior’s Code: Embracing Fear, Adversity, and Play in Life and Business with Frank Shamrock

• The Entrepreneur’s Path to Optimal Health with Paul Savage

Resources From Episode

• Accelerate growth with HubSpot's Sales Hub
• Check out other podcasts on the HubSpot Podcast Network
• Grab a 30-Day Trial of Kartra
• Follow Joe on Instagram
• Want to try the Sally Up...Sally Down challenge? Check out this video
• 'Flower' by Moby (aka Bring Sally Up Song)
• Contact Joe: joe@hustleandflowchart.com

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Chris Savage shares his experiences in entrepreneurship, building Wistia, and navigating the video marketing landscape. From discussing the early days of Wistia to the crucial decision-making process that shaped the company, the episode provides valuable insights for entrepreneurs and marketers.

The Birth of Wistia

Chris recounts the early stages of Wistia's journey, including struggles with funding, the first paying customer, and the initial vision for the company. He emphasizes the crucial role of customer feedback in shaping the direction of Wistia.

Thriving in the Face of Challenges

The pivotal meeting with HBO, the pressure of a potential deal, and the decision-making process behind declining the offer are explored in depth. Chris shares the importance of maintaining clarity on the company's vision and the potential pitfalls of catering to a single customer's specific needs.

Authenticity in the Age of AI

Chris Savage discusses the increasing relevance of genuine human connection and authenticity in a world where AI can create realistic fake personas. The conversation highlights the importance of leveraging technology while prioritizing genuine interactions and putting faces to the brand.

Conclusion

The episode concludes by reinforcing the significance of maintaining a close connection with customers, understanding their needs, and staying authentic in an evolving business landscape. Chris's experiences offer valuable lessons for entrepreneurs, marketers, and business leaders seeking to build and grow successful ventures.

Two Other Episodes You Should Check Out

• StoryBrands: Frameworks to Make Marketing Simple with Dr. J.J. Peterson

• Creating Curiosity Gaps To Capture Audience Attention with Phill Agnew

Resources From Episode

• Accelerate growth with HubSpot's Sales Hub
• Check out other podcasts on the HubSpot Podcast Network
• Grab a 30-Day Trial of Kartra
• Connect with Chris Savage on LinkedIn or X (Twitter)
• Check out Wistia for yourself
• Listen to Chris' podcast Talking Too Loud
• Contact Joe: joe@hustleandflowchart.com

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

In this episode of Hustle and Flowchart, Joe Fier engages in a thought-provoking conversation with entrepreneur and marketer Ryan Deiss. The focus of their discussion is on the pivotal importance of mapping out the customer journey and implementing scalable operating systems for business growth.

Importance of Business Process Maps and Value Engines:

Ryan Deiss advises entrepreneurs to involve their teams in the process of creating critical business process maps or value engines. He emphasizes the need to simplify the process into selling and serving customers as the fundamental aspects of creating value in a business.

Prioritizing Customer Acquisition Strategy:

Identifying the primary way of acquiring customers and prioritizing it in the growth strategy is vital. Deiss suggests using post-it notes to visualize the customer acquisition process and applying a similar approach to serving customers, with the last step being asking for referrals or testimonials.

Transitioning to a Scalable Operating System:

The discussion highlights the challenges of transitioning from a U operating system to a more scalable operating system as the business grows. Deiss emphasizes the mental, structural, and team changes involved in this transition, including the development of standard operating procedures (SOPs).

Preventing Burnout and Making Business Enjoyable:

The conversation pivots to preventing burnout and making business more enjoyable as it scales, along with the potential pitfalls of the "founder's curse." Deiss emphasizes the importance of understanding the difference between growth and scale and the mission to eradicate founder burnout and entrepreneurial imposter syndrome.

Conclusion:

The episode concludes with a wrap-up of the insightful discussion, highlighting the key takeaways on creating scalable operating systems, mapping out the customer journey, and preventing burnout in entrepreneurial endeavors. The conversation encourages entrepreneurs to prioritize value creation, implement scalable operating systems, and focus on their long-term business sustainability.

Two Other Episodes You Should Check Out

• Breaking Free from Entrepreneurial Burnout: How Virtual Assistants Transformed A Business with Jen Lehner

• How to Create Impact at Scale: Using Webinars & Podcasts to Build Authentic Connections with Casey Zeman

Resources From Episode

• Accelerate growth with HubSpot's Sales Hub
• Check out other podcasts on the HubSpot Podcast Network
• Grab a 30-Day Trial of Kartra
• Connect with Ryan Deiss on LinkedIn or X (Twitter)
• Check out Scalable for some Free Tools and Resources
• Contact Joe: joe@hustleandflowchart.com

Thanks for tuning into this episode of the Hustle & Flowchart Podcast!

If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!