Launching a Travel Retail Brand

Chris is the founder of Longhaul Spa, founded in 2019 as a vegan , sustainably sourced brand based on New Zealand and African botanicals, targeting the eco conscious sustainably aware traveller. Created with longhaul in mind to provide an in-seat spa treatment the brand has now extended into full-sized products, to ensure you can recreate that first class feeling long after you have returned home. 

Each element has been carefully crafted working with a master formulator to address sensitive skin for both men and women. Since launching the brand has won over eight awards and they have partnered with travel retail distributors across markets including Qatar, Jordan, Australia and they are exploring the US. 

Listen in as Chris share more on 

• What she was doing prior to travel retail - very different!
• The ethos of the brand
• The challenges she faced with launching the brand heading into Covid as travel retail was coming to an abrupt close
• How the brand has achieved success and won multiple awards in travel retail

You can follow Chris and Longhaul Spa on their website 

Alison is the founder of Skin02, an Australian Doctor formulated brand that offers both a professional and retail range of dermatological skincare, cosmedical makeup, and several aesthetic devices. Vegan and cruelty free they have been developed to treat and protect the skin from harsh climates.

Sustainably sourced and positioned at masstige price points, for the eco conscious consumer, the brand is loved by everday consumers and attracts a cult following of celebrities including Paris Hilton, Victoria Beckham and Miss Australia. Their professional in-clinic range has been developed to improve and complement the latest aesthetic technology devices and treatments which ensure clinical practices deliver optimum patient results whilst increasing business revenue and patient care. 

The brand is sold in over 1500 clinics including beauty department stores and online retailers , premium pharmacy groups, beauty salons and dermatology aesthetic clinics. Since their launch they have extended the brand into Vietnam, Korea, India, Morocco, USA, and soon to be in the Middle East. 

Listen in as Alison share more on

• The ethos of the brand
• How they have built this into a professional beauty brand targeting aesthetic clinics, as well as developed products that consumers can use from the comfort of their homes
• The importance of cosmeceutical products
• Their jouney to building the brand a securing a diverse demographic of patients from everyday consumers to a celebrity following 

You can follow Alison and Skin02 on the following channels

Website

Instagram

YouTube

Facebook

Luke is the founder of The Bearded Chap a premium men's grooming brand crafted from natural ingredients. He founded the brand in Brisbane, Queensland, Australia in 2013, as Australia's first beard grooming company. Luke tried experimenting with all types of lotions and potions to try and stop the dreaded itch and beardruff. Most left his beard feeling greasy, so he decided there had to be something better to tame his wild beard. 

The brand offers a comprehensive selection of men's grooming products - from hair, to beard, and body products. Now available in over 51 countries globally including in New Zealand, Europe, Canada, and the USA.

Listen in as Luke share more on 

• His background prior to launching the brand
• Why he launched the brand
• What was important to building the brand
• His challenges over the past ten years, and how he achieved 'overnight success in ten years'
• What's happening in the world of men's grooming
• Which markets they are entering next
• Where you can buy The Bearded Chap products

You can follow Luke on social media

Website

Instagram

TikTok

Facebook

YouTube

Mark is the founder of the men's shaving brand, The ShaveDoctor. Mark is also a world leading shave expert, a male grooming expert, an industry voice and an educational trainer as well as the CEO of the ShaveDoctor Shaving Company.

Mark launched the ShaveDoctor Professional Training Schools in 2007 in the UK, and has subsequently rolled them out into Greece, Russia and the Netherlands.

The ShaveDoctor is a high performing range of professional shaving products that are free from parabens and are retailed by over 4 000 barbers around the world today.

He is a regular expert contributor to Mens Health magazine, Mens Fitness Magazine, FHM, GQ, and he has also made appearances on national TV and radio.

Listen in as Mark shares

• How he set up The Male Grooming Co. in 2000 and The ShaveDoctor in 2007
• How he has worked with beauty therapists, leading dermatologists and chemists to create products with formulations that allow the skin to recover more quickly after a shave
• How through his training schools, they have shaved over 60 000 men in the past 11 years' and based on insights gained developed their product range to deliver the best ingredients and performance
• How their strategy to success has been a combination of the right products and training and educating their consumers, resulting in them rolling out the brand across Europe, and more recently into South Korea and India
• The importance of creating your personal brand to stand out in in the industry

You can follow Mark on social media on 

Website

Facebook

Instagram

Twitter

Gillian is the founder of TanCream, an award-winning innovative sunscreen and self-tan lotion, combined into a single product, the first of its kind. 

It offers SPF50 with UVA with a 5-star protection, protecting you from damaging sun rays, whilst simultaneously enabling you to build up a gradual tan through its self-tan properties, that is pleasant to apply as it is odourless.

Launched a year ago TanCream has already won numerous awards, and is available through over 80 independent UK stockists, including health and beauty salons, spas and clinics, department stores and online.

Listen in as Gillian shares

*    How after running her own beauty business for over 20 years’ she developed an aggressive form of malignant melanoma, and embarked upon a journey to discover SPF50 products that provided her with a natural looking tan

*       How failing to find this she decided to develop her own sun cream brand, which offers an SPF50, gradual self-tan, instant bronzer, is very hydrating, doesn’t smell like a lot of the self-tan products on the market and doesn’t streak

*    How they went about developing the brand from the formulation, to testing, branding and naming of their product

*     How the TanCream customer ranges from 14 years’ upwards, male and female

*      The benefit of entering beauty awards – and winning them – and how this has helped to elevate and grow TanCream since launching a year ago

Follow Gillian on her website

and on social media

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What do you do when you arrive in Dubai, check into your hotel and want to be pampered? Well most of us would book in for a treatment at the salon in the hotel. But not all of us. Some people - who probably have a lot more money than you or I - would prefer to fly in their own beauty therapists to deliver their treatments throughout their holiday. Today I am speaking with Charlie McCorry, the founder of Perfect10, who has created a business that makes this possible.

Perfect10 was one one of the first beauty companies to be founded in the UK, launching in 2011. Following its success, Charlie then launched Black Label, an elite membership division of Perfect10, offering a 24-hour beauty service to clients across the world, with men accounting for 65 percent of their membership.

Most recently Charlie has launched Yacht by Black Label, which provides therapists to clients aboard their yachts, offering a 24-hour on demand beauty service.  

Charlie is also the ambassador for Essie, the nail brand, along with being a presenter on QVC. As a business Perfect10 collaborates with many brands including Jimmy Choo and Rolls Royce.

Listen in as Charlie shares how she went from

• From being a franchisee owner of Urban Retreats in Harrods to launching Perfect10.
• How she built her vision of creating a luxury spa experience in the privacy of your home, or hotel, into the business it is today.
• The importance of networking to building your business, and how in the early days through attending networking events, knocking on doors and through word of mouth she grew her business from a team of 2, to having a database of over 100 000 customers.
• How through Perfect10 if you would like to have a dedicated team of beauty therapists on hand to attend to your beauty needs, this can be arranged.
• Or if you feel like sailing around the world on a yacht with your family, and would like a team of beauty therapists on hand, this can also be arranged.

You can find Charlie on her

Website

Twitter

Facebook

Instagram

The purpose of developing a brand is to create something that meets and serves the needs of your customers. The million dollar question is how do you know what they actually want? This week Janet lifts the curtain behind the scenes to share how retailers go about this by speaking to Karien Boolsen. Karien is the merchandise executive for private label for Clicks and for Sorbet.

The Clicks Group is a leading retail group with a portfolio of brands that includes The Body Shop and Clicks. Clicks is South Africa's leading pharmacy, health and beauty retailer with over 646 stores and 500 in-store pharmacies. The Clicks Clubcard loyalty programme is one of the largest in South Africa with over 7.5 million active members. Their product range includes mass and premium beauty, toiletries, baby, men's, home and pharmacy.

Clicks have also created a beauty brand called Sorbet, that includes a range of 92 different shades of foundation, to cater to the diverse skin tones across South Africa. Karien and I discuss how Clicks went about developing this range of cosmetics, which took over two years to bring to market based on their extensive research. 

Listen in as Karien shares:

How Clicks are South Africa's leading health and beauty retailer catering to a diverse portfolio of customers, with over 11 official languages, of which only 10% of the population count English as their first language.

How Clicks draw upon their customer database to ensure that they are developing products that meet their customers' needs.

How Karien and her team developed Sorbet Cosmetics, a range of over 600 products of which 170 are cosmetics and 30 professional beauty tools.

How they went about developing 92 different shades of foundations, carefully matched to meet the diverse needs of their customers.

The importance of considering your brand positioning, pricing, promotional campaigns, competitors when presenting your brand to Clicks' to meet their customer needs of innovation at value pricing.

Follow Clicks on their website

And on Social Media

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Jacque is the founder of Beauty Foods, an award-winning nutricosmetics brand that is frequently featured in the press.

Beauty is no longer about how we look, but also about how we feel. Ingestibles and nutricosmetics are a key beauty trend and Beauty Foods is very much aligned with how the beauty industry has evolved.

Beauty, wellbeing, health and fitness have merged,  our focus has switched from enhancing our looks to developing a balanced lifestyle that focuses on inner and outer beauty.

Listen in as Jacque shares

- How she transitioned from being a creative director in trend forecasting into launching Beauty Foods

- How nutricosmetics is about achieving beauty from the inside out, and is already part of mainstream beauty in Europe and Asia, and is forecast to reach $1.3 Billion in sales by 2023

- How Beauty Foods is a multi-tasking product that destresses you whilst you sleep, and increases your collagen levels, critical to building healthy skin, hair and nails

- How she launched her brand to market across the US through major trade shows in LA, where she was hailed as the next revolutionary brand in beauty and the importance of being niche and differentiating yourself in the market

- How she got her brand into luxury hospitality and spa and how they are focusing more on becoming a direct-to-consumer brand

Follow Jacque on her Website

And on social media

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Julia is the founder of BrambleBuzz, a social media consultancy, working with clients from startups to £15 million pound businesses, B2B and B2C.

She is a business growth advisor for Nigel Botttrell's Entrepreneur Circle, she has been featured in the Guardian and the Evening Standard. She trained as a PHD scientist and worked as a forensic scientist before setting up her social media consultancy. 

Whether you are running a multi-channel business or a direct-to-consumer business, you will certainly have had to familiarise yourself with the ins and out of social media, and for a lot of us this can be a complete minefield.

Listen in as she shares

• The synergies of her role as a forensic scientist, and that of running a social media consultancy (more than you would think).
• The ethos for her company 'caring about the human behind the digital' and what this actually means.
• How there is a huge drive for brands to now behave authentically online and not hide behind their business.
• The importance of using video to promote your business, particularly videos that are natural and not highly polished.
• The importance of content creation in your business, and how to make this less time consuming.
• What the key social media trends are in 2018

Follow Julia on her website

And on social media

Facebook

Twitter

LinkedIn

YouTube

Amanda Winwood is the managing director and the Queen of Hugs at Made for Life Organics.

Amanda is also the founder of the Made for Life Foundation, a charity organisation working with people who have cancer, through their cancer training touch programme which is rolled out across spas. Amanda is qualified in mindfulness, NLP and is an experienced public speaker, mentor and coach.

Made for Life is a 100% organic and 100% natural skincare and spa rituals brand sold through spas, hotels and the retail channels in the UK and internationally. The company has been described as 'deep green' and all products are certified to 'COSMOS' standards by the Soil Association. They were the first company in the UK to receive 100% organic certification for all their products and they are listed on the ethical index as being one of the top 3 ethical skincare companies it he world.

Listen in as she shares

• They position their brand as a 'wellbeing' brand and as 80% of tourism is now linked to 'wellbeing' this provides a great opportunity for the brand and has been an incredible growth area along with spas and hotels.
• How she believes that we are put on this earth to serve a purpose, which is why she founded the Made for Life Foundation, to help people going through cancer.
• How they don't add water to their products, they infuse botanicals into olive oil and jojoba to form the base of their products.
• Packaging is a key part of their ethos 'do no harm'.
• The importance of understanding the marketplace, trends, doing customer research groups and analysing what your competitors are doing before deciding to launch a product.
• The importance and the process for entering your brand into beauty awards.

Discover more about Made for Life Organics on their website

And follow them on social media

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