Launching a Travel Retail Brand
Chris is the founder of Longhaul Spa, founded in 2019 as a vegan , sustainably sourced brand based on New Zealand and African botanicals, targeting the eco conscious sustainably aware traveller. Created with longhaul in mind to provide an in-seat spa treatment the brand has now extended into full-sized products, to ensure you can recreate that first class feeling long after you have returned home.
Each element has been carefully crafted working with a master formulator to address sensitive skin for both men and women. Since launching the brand has won over eight awards and they have partnered with travel retail distributors across markets including Qatar, Jordan, Australia and they are exploring the US.
Listen in as Chris share more on
- What she was doing prior to travel retail - very different!
- The ethos of the brand
- The challenges she faced with launching the brand heading into Covid as travel retail was coming to an abrupt close
- How the brand has achieved success and won multiple awards in travel retail
You can follow Chris and Longhaul Spa on their website