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    Law, Economics and Social Sciences: The impulsive voter

    enJuly 05, 2011
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    About this Episode

    The unknown voter is a difficult creature to pin down. What are his personal, social and political priorities? What kinds of information guide his voting intentions? Who gets his vote – and why? The unattached voter gives campaign managers sleepless nights and poses a real dilemma for pollsters. The number of German voters who remain undecided until late in the campaign is on the rise. Communication scientists would like to know why − and what factors finally tip the scale.

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