Lessons From Tesla: Innovating Your Remodeling Company

In today’s episode, Level 10 Contractor CEO Rich Harshaw tells a story about a marketing masterpiece he discovered years ago on a family road trip, literally in the middle of nowhere: Wall Drug.

Besides enticing travelers with an 80-foot tall dinosaurs and 5-cent cups of coffee, this truck-stop-turned-tourist-trap dug deep into their marketing bag and posted 150+ billboards stretching out for dozens of miles along the freeway.

The results are staggering, and the principles—frequency and consistency—are worth analyzing. Join Rich as he shows you how you can “Wall Drug” your audience, too!

Rich Harshaw from Level 10 Contractor walks you through finding your most important number - to help you invest in your marketing for 2024.

Rich Harshaw chats with Brad Yoho from Yoho Associates about the DISC profile in your business.

Rich talks with Briana Hetherington from AltruisticAdvisory.com about your tech stack!

Briana on Linkedin

Email Briana at AltruisticAdvisory.com

On this Episode of Marketing Matters, Rich Harshaw explains how you can tell your businesses story - and use it in your marketing!