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    Now Is The Time To Invest In Your Marketing

    enJanuary 09, 2024
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    About this Episode

    Rich Harshaw from Level 10 Contractor walks you through finding your most important number - to help you invest in your marketing for 2024.

    Recent Episodes from Marketing Matters

    Frequency & Consistency In Marketing: The Wall Drug Story

    Frequency & Consistency In Marketing: The Wall Drug Story

    In today’s episode, Level 10 Contractor CEO Rich Harshaw tells a story about a marketing masterpiece he discovered years ago on a family road trip, literally in the middle of nowhere: Wall Drug.

    Besides enticing travelers with an 80-foot tall dinosaurs and 5-cent cups of coffee, this truck-stop-turned-tourist-trap dug deep into their marketing bag and posted 150+ billboards stretching out for dozens of miles along the freeway.

    The results are staggering, and the principles—frequency and consistency—are worth analyzing. Join Rich as he shows you how you can “Wall Drug” your audience, too!

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