Lessons from the crisis - Marketing & Sales

What are the most common challenges that IB students experience around study progress and well-being? What are some best practices to overcome these challenges and achieve academic success? In this episode, 4 IB students: Danel, Bianca, Naomi, and Gabriel discuss these issues and their findings from a student perspective. Listen in and find their suggestions for dealing with anxiety, balancing life and studies, and becoming more productive students.

Many get carried away with this romanticized idea of working for yourself and having your own company. As a result, these aspiring entrepreneurs sort of making up a solution to a problem that doesn’t exist or is not that significant to many.

At IB, we teach you that if there is no customer, there is no company. You want to find/encounter a problem, then find a solution for yourself, test a market-product fit BEFORE scaling it. We invited Karim, a fourth-year student and a former Chair of Enactus, to share his journey of becoming a social entrepreneur.

Are you up for this challenge?

Naturally, you may not land a dream job right away, the Finance & Accounting is quite a competitive field to enter. But don't feel discouraged!

Commonly, once you are in, there will be plenty of room for professional development and career progression to evolve and find your niche. But first, how do you get your foot in an entry-level job? And do you have what it takes to pursue a career in Finance? We asked Eva Valentijn, a former IB student, who has just received a high-profile job at PwC Nederland, to answer these questions.

If you are considering pursuing a career in marketing or sales, you may wonder what the potential roles are. While looking into how both departments differ, sales and marketing teams collaborate very often, strengthening the overall results of product campaigns.

What does a career in marketing or sales entail? And how having a background in both will help you improve your career prospects.

What does a marketing job entail? Do I have what it takes to succeed as a Marketer? If these are the questions running through your head, you are listening to the right episode. Working in the field of marketing has been one of the most vibrant and exciting professions there is. It combines 3 key elements: Creativity, Analytics (data), and Psychology.

Nowadays, marketing professionals are in high demand, however, there is intense competition for the best jobs. We talked with Mrs. Joosten-Ma, Mr. Koh, Mrs. Aragon, and Ms. Olyshevets about what personality traits are needed to succeed in marketing today.

What are the career opportunities in Operations & Supply Chain?

One of the reasons why the Supply Chain career path is so appealing to many of our graduates is due to the tremendous breadth of this profession and what it encompasses. This profession offers the broad range of activities required to deliver and realize customer value in the most streamlined and cost-effective way possible.

But how do you find your place in this field and properly position yourself for entry-level opportunities? We asked our alumni - Jasmijn, Tim, and Mahrokh - what qualities and competencies help them progress and succeed in the field of Operations & Supply Chain Management today.

So you have decided that you want to build a career as a finance specialist, you have a knack for it and you haven't skipped any finance-related classes so far. Great!

The finance and accounting field is very competitive, but don't feel discouraged just yet. Before you begin the race, it would help to have the wind behind you. We talked with Mark Cathersides - Co-owner at Roca Markets (a market maker in exchange-traded option) and asked him what personality traits are needed to succeed in finance today.

As a student at IB, you have to participate in various integrated projects and curriculum activities throughout your study. Moreover, during some of the projects, you are encouraged to take a leadership position and identify how to work with a diverse group of students to achieve a common goal.

So how do you become a good leader and what are examples of great leaders? What is personal leadership and how is it relevant to the IB students? Has the view on leadership changed since the pandemic? What are the CQ and the AQ and why are they crucial aspects of leadership?

What are things we should be observing and understanding when it comes to Finance & Accounting in times of a pandemic?

On today's episode we have a special guest - Andreea Cocis, Treasure Assistant at LG Electronics. Listen to this insightful discussion with Peter Heinen, IB Finance lecturer, and Andreea about the impact of #covid19 on the Financial services and Banking, the future of corporate treasury, and key digital trends transforming Finance & Accounting. We will also touch upon how do we make sure to keep updated and relevant a specialization like Finance & Accounting and discuss what are some of the advantages for the aspiring Finance specialists taking this curriculum.

How will current and future students experience Finance & Accounting specialization in the new curriculum?  In this episode together with Peter Heinen, IB FInance Lecturer, and our alumni Min Liu and Laia Neira Quintanilla we will question how robust IB curriculum is, explain how do we make sure to keep updated and relevant a specialization like Finance & Accounting ; discuss what are some of the advantages for the aspiring Finance specialists taking this curriculum, etc.