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    About this Episode

    We’re well into December, and if you’re like us, you’ve been in 2020 planning mode for a while now. That’s why we’re focusing all of our December episodes on planning. 

    And this week, we’ve got the first of a two-parter, on something very near and dear to our hearts -- podcasting 🎙

    Whether you are already doing a podcast and looking to make some improvements, or if you’re thinking of dipping your toes into the podcast-verse for the first time, take 15 minutes and listen up.

    ‘Cause over these next two episodes we are sharing our process -- from end to end. All of our learnings from the past 6 months!

    In part one, we talk about..

    ✔️Putting a podcast strategy in place

    ✔️The importance of discipline and consistency

    ✔️The importance of auditing your podcast

    ✔️Our actual production process (a great step-by-step guide)

    PS: Stay tuned for part two next week when we talk about upping podcast engagement, guest relations and measuring ROI. 

    PPS: Want help producing your podcast? We can do that. Book a call here: https://calendly.com/cpdig/marketing-simplification-call

    ***

    Still can’t sleep?

    We would also love to know what’s keeping you up at night! Email us your problems - your issue might be featured in our next episode!

    Any of these problems *speak* to you? Click here to subscribe in iTunes to hear about more things that haunt us or to keep an eye out for any of your problems. We might find a solution for you (or at least share your pain too!) We have more episodes with great tips, jokes and conversations - don’t miss it! 

    If you get a chance, leave a review on iTunes so that others can find this podcast too! Just click here to review, select “Ratings and Reviews” and “Write a Review” We’d love to hear what your favourite part of this episode is in the comments below. Thank you!

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    EP206 AI, feminism, and the art of entrepreneurial hiring with Kate Wade

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    🚀 Kate's ambitious goal to use AI-assisted career support to help 10,000 women break through the glass ceiling.

    ✍️ How AI can streamline grant writing, nonprofit work, and even shape feminist narratives in the workplace.

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    📈 The nuances of resume writing in the age of AI, how to spot machine-generated text (AND and how not to sound robotic!!!) 

    🎯 The importance of centereing quantitative metrics in resumes and the power of AI to help with compelling, results-oriented narraitves

    📢 Don't miss the rest of our deep dive - including some of the best AI tools for job seekers!

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    🤝 Connect with Kate Wade on LinkedIn and join her mission to empower women in their careers.

    If you're inspired by our chat, show some love with a 5-star review for The 4am Report. 

    Please share this episode with a fellow entrepreneur who is an AI optimist!

    📱 Stay connected with me, your host Susan Diaz on LinkedIn and don't forget to subscribe to ✉️  The UNboring AI Shift for your weekly dose of marketing and AI wisdom.

    Want to harness the power of AI for your blog content creation right away? 

    This bite-sized 25-minute masterclass will unlock the secrets of using ChatGPT to create compelling blog posts that promote your thought leadership 📝🔥

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    EP205 AI for introverts with Julie Greenham

    EP205 AI for introverts with Julie Greenham

    Welcome to The 4am Report, a podcast where we delve into the things keeping marketers and entrepreneurs up at night. In this thought-provoking episode, I chat with success coach Julie Greenham, Founder of The Quiet Powerhouse.

    With her extensive background as a success coach, speaker, and Service Director for a major Canadian airline, Julie brings over 20 years of leadership experience. Join us as we explore how introverts can harness AI tools to transform their marketing strategies and achieve their highest aspirations.

    Here is some of what we cover:

    🌟 The impact of AI can have on founder-led brands, particularly introverts. 

    🛤️ From French tutor to success coach, what Julie's journey can teach you about forging a unique path; especially if you are an introverted woman entrepreneur navigating marketing and sales.

    🤖 How AI tools like ChatGPT are revolutionizing marketing for introverts by mitigating challenges like overthinking and perfectionism.

    ✨ Using AI  to improve your creativity and efficiency in the process of creation (for example engaging social media content, planning events, and developing effective pages on your website that sell).

    🕊️ The importance of whitespace in marketing for introverts; and how AI can help create the time and headspace to think. 

    📧 Exploring the use of AI in efficiently managing emails while keeping your personalized and authentic brand voice.

    🧩 How AI can simplify creating systems, SOPs, and templates for repetitive but essential business tasks.

    🗣️ Interesting insights into the versatile applications of AI in both personal and professional communication, including sensitive topics like communicating with your ex!

    🎧 Listen to the episode for all that and a LOT more!

     

    🌟 Connect with Julie! Check out JulieGreenham.com and engage with her on Instagram @iamjuliegreenham for more empowering content.

    Thank you for tuning in to The 4am Report. Please leave us a 5-star review and share this episode with fellow entrepreneurs. 

    🌐 Connect with me, your host Susan Diaz on LinkedI

    Want top quality marketing x AI content like this delivered right to your inbox?

    Subscribe to our weekly ✉️ The UNboring AI Shift and stay in the know.

    Want to craft killer thought leadership blog posts without burning the midnight oil? This bite-sized 25-minute masterclass will unlock the secrets of using ChatGPT to create compelling blog posts that channel your voice and expertise 📝🔥

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    EP 204 Long-form Content and AI to Maximize Your Marketing Reach with Jennie Wright and Deirdre Tshien

    EP 204  Long-form Content and AI to Maximize Your Marketing Reach with Jennie Wright and Deirdre Tshien

    Welcome to The 4am Report, where we peek into the marketing woe that keep entrepreneurs awake at night. In this episode, host Susan Diaz, chats with two remarkable guests, Jennie Wright and Deirdre Tshien, diving deep into the synergy between AI (artificial intelligence) and long-form content, especially focusing on podcasts and online summits.

    🤖 How embracing AI can significantly reduce the overwhelm by automating content creation.

    🌟 Why it's crucial to maintain authenticity and focus on providing value to build community and consistency in marketing in the age of AI.

    💡 While AI tools offer tremendous benefits, why it's essential to keep our humanity in marketing and business growth.

    🎯 The importance of starting by identifying business bottlenecks and then selecting the AI tools that align with your goals.

    🔧 Should you use generalist tools like ChatGPT and Claude or specialist tools like Capsho for podcasting and summits?

    🎧 Listen to the episode for all that and a LOT more!

     

    Upcoming events:

    Don't miss out on Capshovians Live, happening in January 2024, a two-day event in Florida, USA, focused on strategy, lead generation, and community building for expert entrepreneurs.

    Connect with our guests:

    Jennie Wright on LinkedIn, or visit JennieWright.com for insights on list building, lead generation, and impactful launches.

    Deirdre Tshien on LinkedIn for more info about Capsho and Capshovians Live

     

    Thank you for tuning in to The 4am Report. If our discussions strike a chord, please leave us a 5-star review and share this episode with fellow entrepreneurs. Until next time, may your marketing be as smart as your AI.

    💡  

    Connect with Susan Diaz on LinkedIn

     

    Want top quality marketing x AI content like this delivered right to your inbox?

    Subscribe to our weekly ✉️ The UNboring AI Shift and stay in the know.

     

    Want to craft killer thought leadership blog posts without burning the midnight oil? This bite-sized 25-minute masterclass will unlock the secrets of using ChatGPT to create compelling blog posts that channel your voice and expertise 📝🔥

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    EP203 Using AI for podcasting and community building with Simon Chou

    EP203 Using AI for podcasting and community building with Simon Chou

    In this episode, host Susan Diaz chats with Simon Chou, host of tech happy hours, CMO at BCjobs, 2x podcast founder with over 1M listens 🎙️

    And perhaps most key: Simon believes you can't spell business without ‘fun’! 

    Key takeaways you’ll gain in this deep and fun episode:

    💡 How Simon grew an intimate community focussed on introverted founders to a meaningful network that tech leaders make time for on a regular basis.

    🤝 The state of AI adoption among founders and marketing leaders from coast-to-coast in Canada (Simon and Susan pull back the curtains on their first hand intel as podcasters and community builders in the marketing x tech space)

    🎙️ How AI is helping CMOs and founders stay in their zone of genius by creating upwards of 50% improvement in marketing execution. (They go deep on how to use AI for podcasting via tools like Descript and ChatGPT. Do. Not! Miss. Out!!!) 

    🎧 The importance of playing the long game with podcasting. Spoiler alert: it takes 50-60 episodes to build a loyal audience that feeds into your pipeline

    🏢 What really matters when it comes to branding in an age of “me too” and “robotic” content, whether it is created by humans or machines!

    🔥And perhaps most important, learn what hot sauce has to do with brands. (Bonus points if you can guess who prefers habanero and who prefers Carolina Reaper. Drop Simon and Susan a note on LinkedIn.

    Tune into this fun and free-flowing episode, which will leave you with valuable insights on the role of AI in community building, podcasting, personal branding, and of course - hot sauce! 

    New visitor to The 4am Report? Thank you for being here. Please leave us a 5-star review. It helps us continue to bring excellent AI for small business content to more people.

     

    💡  

     

    Find Simon Chou on LinkedIn 

    Connect with Susan Diaz on LinkedIn

     

    Want top quality marketing x AI content like this delivered right to your inbox?

    Subscribe to our weekly ✉️ The UNboring AI Shift and stay in the know.

    Want to craft killer thought leadership blog posts without burning the midnight oil? This bite-sized 25-minute masterclass will unlock the secrets of using ChatGPT to create compelling blog posts that channel your voice and expertise 📝🔥

     

    The 4 am Report
    enNovember 01, 2023

    EP 202 How to systematize your marketing with AI ft. Tereza Litsa

    EP 202  How to systematize your marketing with AI ft. Tereza Litsa

    Welcome back to The 4am Report! In this episode, host Susan Diaz chats with marketing consultant Tereza Litsa about practical ways for small businesses to start integrating AI into their workflows.

    Here are some of the key takeaways on the other end of this episode!

    🔑 There is a gap between AI hype and real adoption - only 29% of SMBs are leveraging AI tools currently. Overcoming the perception of complexity is key.

    🤝 AI should augment human skills, not replace them. Think "human + machine" rather than "human vs. machine." 

    🏃‍♀️ Start small with basic AI tools focused on specific use cases, like using ChatGPT for ideation. Let benefits motivate gradual expansion.

    📈 Review your workflows first to identify friction points before determining where AI can help. Visual mapping can be useful.

    🔍 Look to everyday tools like Canva that are building in AI capacities in stealthy ways. Explore familiar platforms for new automations. 

    ❌ Don't try to overhaul everything at once. Narrow your focus to find the right AI balance for your team's existing processes. 

    👥 Joining communities accelerates learning. Peers provide frameworks and moral support for the AI adoption journey.

    Listen as Susan and Tereza break down complex theory into simple execution.

    New visitor to The 4am Report? Thank you for being here. Please do us a solid and leave us a 5-star review. It helps us bring excellent AI for small business content to more people.

    💡  

    Find Tereza Litsa on LinkedIn 

    Connect with Susan Diaz on LinkedIn

     

    Want top quality AI content like this delivered right to your inbox?

    Subscribe to our weekly ✉️ The UNboring AI Shift and stay in the know.

    Want to craft killer thought leadership blog posts without burning the midnight oil? This bite-sized 25-minute masterclass will unlock the secrets of using ChatGPT to create compelling blog posts that channel your voice and expertise 📝🔥

    The 4 am Report
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