Leveling Up

Many businesses face the ongoing challenge of finding the right person to fill specific roles within their teams. Accurately evaluating a candidate's skills and ability to execute the unique responsibilities of a position is essential but often tricky.

In this episode, Rick speaks with Chuck Russell, the founder of BestWork Data. Chuck explains the value of a scientific process in evaluating the ability of candidates to perform the specific tasks of a certain role in a company.

With a rich background in management consulting and a revolutionary approach to personality assessments, Russell explains why you need to make data-driven hiring decisions that match the job's demands with an individual's hardwired traits. 

We debunk common myths about personal development and explore how understanding inherent traits can lead to better job performance and satisfaction. 

Plus, learn about the critical role of "coachability" in evaluating potential hires. 

Best Work Data is the exclusive provider of screening for Alloy Personal Training, and Chuck explains the why behind his particular screen and why it's so relevant in the hiring process. 

Enjoy!

Key Takeaways

Intro (00:00)

Importance of personality assessment in the hiring process (02:51)

BestWork Data and its foundations in behavioral science (07:20)

Differentiating between qualitative and quantitative assessments (13:19)

Matching individuals with specific roles and responsibilities (15:10)

Customizing interview questions based on assessment results (24:08)

Dealing with people faking good (33:28)

Additional Resources:

Learn more about BestWork Data: bestworkdata.com

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Ready to attract more fitness clients and boost your gym's membership?

Look no further than the power of digital marketing! In this episode, Ben Stocks from KISS Marketing, a digital advertising expert specializing in the fitness industry, drops some gems on how to make your marketing resonate and convert.

With firsthand experience from running his own gym to helping gyms nationwide thrive, Ben shares his wealth of knowledge on crafting offers that truly attract and convert data into actionable strategies.

We'll explore everything from the importance of adapting your marketing approach to the nuances of creating content that supports your paid campaigns.

Don't miss out on learning how to refine your digital marketing strategy to not only reach but exceed your business goals. Tune in now!

Key Takeaways

Intro (00:00)

Ben's background and transition from gym owner to marketing expert (00:32)

The first key to successful digital marketing (05:27)

Data interpretation in digital marketing (17:28)

Solving the right problem the right way in advertising (25:55)

The effect of organic content on paid advertising success (33:12)

Final thoughts (38:20)

Additional Resources:

- Unlock A FREE VIP Marketing Strategy Call For Your Gym: https://kissmarketing.net/alloy

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Tired of setting goals that only end up collecting dust? This episode might just change your perspective and approach towards success.

Rick sits down with Alloy COO Suzanne Robb to discuss the merits of goal setting and why behavior change and systems might be a better approach.

With decades of experience in the fitness industry, Rick shares his personal struggle with traditional goal setting, offering a fresh take on focusing on behaviors rather than concrete goals.

Daily habits can lead to success without the need for explicit goals. Whether you're looking to improve your health, finances, or personal relationships, you can achieve your aspirations through adaptable behaviors and robust systems.

Don't miss out on this conversation that could redefine your approach to personal development and success. Click to listen and transform your daily behaviors into the path to your goals!

Key Takeaways

Intro (00:00)

The significance of behaviors over goals (05:51)

Measurement and adaptability of goals (10:49)

The discipline behind successful behaviors (17:12)

Importance of deadline setting in operations (20:24)

Different approaches to achieving goals (23:17)

Changing behaviors to meet personal objectives (25:43)

Adapting or upholding behaviors towards goals (27:02)

Additional Resources:

Atomic Habits by James Clear: https://jamesclear.com/atomic-habits

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Feeling trapped in the conventional personal training model?

Rick Mayo, CEO of Alloy Personal Training Franchise, sits down with Vince Gabriele of the Fitness Business University Podcast to redefine the game for gym owners.

Rick, a trailblazer in the fitness industry, shares his journey from launching a personal training gym in college to developing the groundbreaking Alloy Personal Training franchise.

Discover the secrets that transformed Rick's fitness empire and how they can massively transform your gym business too.

Rick challenges fitness industry norms, including why the name ‘Semi-Private Personal Training’ falls short and the key to limiting small group training for optimal success.

He also shares:

- Two indispensable characteristics of a successful gym owner,

- The core drivers of effective fitness marketing,

- Strategies for gym retention,

- 3 reasons members stay loyal.

Tune in for an inspiring blend of personal anecdotes, savvy business advice, and innovative fitness solutions that promise to elevate your gym's value and client satisfaction.

Key Takeaways

Introduction (00:00)

Rick Mayo's background and entry into the fitness industry (01:40)

The shift from one-on-one to small group personal training (04:47)

The benefits and logistics of the small group model (09:18)

Fitness client retention strategies (21:37)

Marketing strategies for gym growth (31:02)

Rick's personal success principles (41:50)

Ideal candidates for the Alloy Personal Training Franchise (51:27)

Additional Resources:

The Fitness Business University Podcast 

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

What do fitness and franchising have in common?

More than you might think. At first glance, these two worlds seem to exist in separate universes. One is all sweat and spandex, the other suits and spreadsheets. But peel back the layers, and you'll find surprising parallels between building up fitness and building a successful franchise.

Rick is joined by Wes Barefoot, a seasoned consultant at FranChoice and a successful franchise owner, to explore the parallels between these two and the lessons we can draw from them.

Wes shares his personal experiences on how the principles of maintaining fitness – such as consistency, resilience, and adapting to challenges – directly translate into entrepreneurial success.

He draws parallels between the role of a fitness coach and a franchise system. Both provide established frameworks and guidance, enabling individuals to leverage proven structures and expertise for effective goal attainment.

Tune in to this episode for practical advice and the motivation to persist on your own journey towards achieving your personal and professional aspirations.

Click to listen for practical advice and the motivation that will transform how you approach both your fitness journey and your franchise business!

Key Takeaways

Intro (00:00)

The importance of consistency in fitness and business (02:17)

Fitness and nutrition strategies for a busy entrepreneur (05:11)

Mindset shift for fitness success and its parallels to business success (16:46)

Wes’s weekly exercise routine and its impact (22:41)

Key nutritional strategies for effective fitness (29:50)

Protein’s role in fitness and alternatives to whole foods (33:09)

Parallels between fitness discipline and franchising success (35:10)

Additional Resources:

Connect with Wes Barefoot:

- Path to Freedom

- LinkedIn

- Podcast

- FranChoice

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Rick and Matt discuss Alloy’s seven fundamental principles for crafting an outstanding customer experience during your personal training sessions.

Simple gestures like welcoming clients as they arrive and bidding them farewell post-session may seem minor, but they play a substantial role in shaping an exceptional customer experience.

The personal training business inherently thrives on intimacy and personalized interactions. There are instances where fostering a sense of community becomes essential, even within the framework of one-on-one training.

Discover effective ways to articulate the benefits of an exercise to your clients. Understand the importance of physical touch in your interactions with clients.

Get insights on addressing clients stuck in their weight loss journey, and learn the appropriate response when a client expresses gratitude at the end of a session. Stay tuned for a wealth of knowledge on these topics and more.

Key Takeaways

Intro (00:00)

Greetings within 10 seconds of entering the front doors, with the name added (1:36)

An effective introduction - two different scenarios (5:23)

Describing the benefits of an exercise through the client’s lens (8:05)

A touch on the arm or a pat on the back (11:37)

Finding a win for each client in every session (13:30)

Holding people accountable; asking them when they’re coming in next (15:58)

Thanking your clients before they leave (18:04)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Ever wondered how a simple gym can transform into a thriving fitness franchise empire?

Listen in as Rick Mayo shares his journey from opening a personal training gym to licensing over 2,500 clubs worldwide to building a fitness franchise empire that everyone is talking about.

Rick is interviewed by Michael Benso of Sweat Success on the transition of the Alloy model from a gym member model to standalone locations, the Alloy personal training model, revenue and cost considerations, challenges and evolution of the business, and the perspective of franchisees and trainers.

Rick shared valuable insights on various business strategies like multi-channel marketing, community-based marketing, and developing strong client relationships.

He also discussed the growth trajectory and challenges faced in scaling Alloy, including maintaining culture and adapting to customer needs.

The business model of Alloy allows for low churn and high customer retention. Mayo also shares his future plans for Alloy, aiming for 800 locations by 2030.

Tune in to learn more about what it takes to scale a fitness business and create a lasting impact.

Key Takeaways

Intro (00:00)

The transition from licensing to franchising (00:49)

Marketing strategies for fitness studios (05:46)

Business model and client retention (07:34)

Toughest scaling challenges in scaling Alloy (14:40)

Franchise model benefits and challenges (20:16)

Fitness customer retention strategies (24:21)

Future outlook for Alloy  (30:24)

Impact of technology on the fitness industry (44:34)

Advice for potential Alloy franchisees (46:17)

Additional Resources

The Sweat Success Podcast

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Matt engages in a thought-provoking Q&A session with Rick, addressing a spectrum of questions commonly posed by coaches and business owners in the fitness industry.

Rick's responses provide a wealth of insights, offering guidance and perspective on topics crucial for professional growth and success in the dynamic field of fitness.

Rick’s 32-year journey in the fitness industry serves as a beacon of inspiration for those navigating the challenges of entrepreneurship and personal training.

The importance of resilience, adaptability, mentorship, and continuous learning shines through in every aspect of his story, providing a roadmap for success in the competitive world of fitness.

Aspiring fitness professionals can glean valuable insights from Mayo's experiences and use them as a guide in their own pursuit of excellence.

Tune in to gain unparalleled insights directly from the mind of a fitness industry pioneer.

Key Takeaways

Intro (00:00)

Hardest lesson in business (02:12)

Advice for new fitness coaches (11:36)

Mentorship learning and personal growth (17:33)

Book recommendations for entrepreneurs and coaches (24:42)

Leadership qualities and traits (35:24)

Additional Resources:

The E-Myth Revisited by Michael E. Gerber Book

Endurance by Alfred Lansing Book

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Have you ever felt like you're stuck on a hamster wheel, constantly striving for a distant goalpost that just keeps moving?

You hustle, you grind, but all you see is the chasm between where you are and where you want to be.

This is the gap, and it's a master at breeding anxiety, dissatisfaction, and that nagging voice whispering, "Not good enough."

The gain is about celebrating the small wins, acknowledging the progress, and cherishing the distance you've covered, not just the distance left to run.

But living in the gain isn't always easy. We're bombarded with social media's highlight reels, constantly reminded of everyone else's conquests. This gap-widening algorithm can make it tempting to slip back into the comparison trap. 

So, how do we stay grounded in the gain?

In this episode, Matt and Rick discuss the concepts from the book "The Gap and The Gain" and how to apply them to your business and life.

Key Takeaways

Intro (00:00)

The Gap and The Gain Concept (05:34)

The gap between current success and desired outcomes (08:53)

Reflecting on progress (17:20)

How to acknowledge progress and hard work (18:41)

Looking for wins (21:40)

Self-reflection and personal growth (24:52)

Additional Resources:

- The Gap And The Gain Book: https://gapandgainbook.com/

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

As we bid farewell to another year, it's a perfect time to reflect on the journey we've had at Alloy Personal Training in 2023.

In this episode, we'll dive into the highlights, lessons learned, and our exciting plans for the upcoming year.

In the past year, Alloy Personal Training has achieved significant milestones. Awarding 145 licenses, with 40 currently open and over 100 in various stages of development.

But it's not just about the numbers. Alloy is also committed to constantly evolving and improving. This year, they've made several changes, including:

✅ Tweaking our presale process to give franchisees more time to get things up and running.

✅ Implementing EOS, a framework that teaches entrepreneurship and helps businesses run smoothly.

✅Adding new equipment and vendor partnerships, like Merrick Health, for affordable telehealth and bloodwork.

✅ Scaling our team to ensure they can adequately support their growing number of franchisees.

Join us as we share insights on growth, challenges, and the constant pursuit of excellence in the fitness franchising world. The commitment to growth and learning is a core aspect of our philosophy, shaping both personal and professional development.

Here's to a new year filled with opportunities, achievements, and continued success for Alloy franchisees and all of you who listen to the podcast!

Key Takeaways

Intro (00:00)

Alloy Franchise Business growth and success (02:25)

Evolving a business model through small adjustments (04:52)

Implementing EOS framework for franchisees (08:45)

Implementing new equipment and software in a fitness franchise (13:35)

Scaling a fitness franchise while maintaining culture (18:00)

170 new franchises in 2024 (21:57)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!