gym owner

In this episode, Matt and Rick discuss the 3 reasons that make fitness a great business. From the financials to the purpose, fitness is a compelling investment opportunity.

More and more people are becoming aware of fitness's impact on their overall health. In fact, muscle mass has been recognized as one of the markers of longevity. And with only about 20% of the population actively working out, there is a great untapped opportunity.

Having a business that literally changes people's lives gives you a purpose to wake up and hustle every day, besides ensuring a return on investment.

Tune in to learn more about the fitness opportunity. 

Key Takeaways

- What’s so cool about being in the fitness business? (02:05)

- The ROI of a fitness business (03:07)

- Everyone needs fitness (04:13)

- Subscription-based income model (08:36)

- Doing good (14:04)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

A major challenge facing gym owners is finding and keeping a team of top-notch personal trainers on board. In this episode, we discuss the concepts and strategies for dealing with trainer turnover.

To illustrate the point of turnover, we will use the River & Ponds analogy, which says that some people will come into your business, and it will be a river for their career. 

Meaning they will be here today, then the current (the market) will take them somewhere else in a short period of time. 

The opposite is the pond, where employees stick around for a long period of time.

Surprisingly to some, they both come with their own challenges.

How to go about making it a win-win for everybody in two different situations is the topic of today’s conversation, so stay tuned.

Learn more at: http://bit.ly/alloy_franchise

Key Points of Discussion:

- Rivers and ponds concept: Short-term and long-term employees (1:15)

 - Old is not always gold (3:32)

 - Mentorship: A test drive for both the employer and the employee (3:42)

 - Starting with the easy part, that often is your training protocols (6:57)

 - It’s not a bad idea to ask them how long they plan to stick with you (9:17)

 - Helping people grow (11:30)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

At some point, successful entrepreneurs often wonder if they should franchise their business. But as any franchisor will tell you, this is a completely different business from your current business. It offers different challenges and opportunities to grow and help others along the way. 

But how do you know if you should go down this route, and if so, what do you need?

Having successfully operated a fitness business for more than 30 years, licensing over 2000 clubs worldwide, and recently getting into the franchise space, Rick offers his unique perspective to anyone considering franchising their business. 

First off, your business needs to be UNIQUE to be franchisable. This uniqueness is best viewed from the lens of the consumer because they are the ultimate validator of your business concept. 

But that’s just the start, there’s more to it which Rick unpacks in this episode. 

Tune in to learn more!

Key Takeaways

- Haircut story (01:18)

- Why Alloy went for franchising (07:04)

- Is your business franchisable (08:44)

- The minimum capital outlay needed to launch a franchise (09:58)

- Corporate expansion vs. franchising (12:20)

- Emotional ROI for a franchise (14:18)

- What fitness concepts aren’t good franchising ideas (20:11)

- What’s your real motivation for wanting a franchise (23:56)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Meetings suck…..right? 

I bet you’ve sat in a long, tedious meeting where this thought crossed your mind. 

But the fact is only sucky meetings suck.

For a gym owner, meetings are an excellent opportunity to get the team together to convey ideas, remind the team of the important things and the bigger picture, celebrate clients' successes, hold each other accountable, etc. 

Meetings are an important part of driving the culture you want in your business.

But to run a productive meeting, you and the whole team need to be prepared, and the meetings need to be structured in the right way. 

Tune in to hear Rick and Matt discuss how we run our meetings here at Alloy Personal Training and how it all ties up to customer satisfaction and retention. 

Key Takeaways

- Only sucky meetings suck (01:23)

- Every meeting is an opportunity (05:03)

- How we run our meetings here at Alloy (05:54)

- Meeting structure (12:21)

- Should you pay people to attend meetings? (21:01)

- Peer to Peer accountability (25:56) 

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

With our franchising business gathering pace and lots of people from different backgrounds coming in, we thought we could set out the expectations that an entrepreneur should have when getting into business. 

There is no better person to do this than Rick, having been in entrepreneurship for more than 30 years.  

Rick admits that he didn’t have the right lens for his fitness business initially. He just happened to be at the right place at the right time. It took a hiccup to realize that he needed systems in place and working on the business.

This was the birth of the licensing and franchising business. 

Listen as Rick helps us set the right expectations that an entrepreneur and Alloy franchisees should have when entering the fitness business. 

Key Takeaways

- Having the right lenses on your business (04:12)

- How to respond to mistakes (07:17)

- Slow to hire, quick to fire (10:37)

- Level of engagement for an absentee owner (16:38)

- All hands on deck (19:53)

- Entrepreneurship is amazing but not easy (23:56)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Matt and Rick discuss how to drive more revenue in your personal training business through ancillary sales and retention strategies.

In a personal training model, your customers essentially pay you to hold them accountable as they work towards their goals. With this in mind, there are some solution-based sales that you should be selling to them in addition to the training sessions.

Anything that helps them in their fitness journey and speaks to their goals is a good source of additional revenue.

In addition, retention strategies such as reward programs, milestone programs, increased personal touchpoints tend to make clients stick longer, which increases their lifetime value.

Listen in to this episode as Rick and Matt explore the different ways you can increase revenue in your personal training business.

Key Takeaways:

- New Alloy Franchises opening up (01:24)

- How to ascend customers through your model (04:42)

- Getting clients from lower to higher-priced memberships (07:06)

- Solution-based sales (09:24)

- How rewards program helps drive more sales (15:03)

- Increasing personal touchpoints to drive more sales (18:30)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Many people in the fitness industry often wonder how you can systematize personal training and make it scalable.

But to be successful and help more people, you have to have systems and processes dialed in.

Like many fitness businesses, Rick certainly didn’t have systems in place early on in his business. A couple of incidences he discusses in this episode almost brought everything down.

But looking back, this was the turning point that led to the success of the Alloy Personal Training Franchise.

Rick’s Alloy Personal Training Systems represent one the most successful personal training fitness models per square foot globally.

One of the benefits of having systems is delivering consistent customer experiences that the customer rightly expects. This is best exemplified by the haircut story.

Join us in this insightful and captivating talk and learn more about the importance of personal training systems.

Key Takeaways

- The haircut story (01:49)

- Communicate to clients through their lens (11:33)

- Why it’s important to systematize your business (17:55)

- How to successfully pivot your fitness model (25:08)

- Helping clients own their fitness journey (38:51)

- Building a personal training franchise (45:44)

- Alloy retention rates (51:37)

- Why you should charge your clients more (59:46)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

So you want to open and operate a gym but don’t know where to start… you are in the right place. 

Whether you are a trainer, someone who wants to change their career, or looking to start a gym as a side business, a fitness business can be quite rewarding when done right.

In this episode, Alloy Personal Training CEO is interviewed by Quinn Mitchell on what it takes to operate a successful gym and the current state of the fitness industry.

Rick is a fitness industry veteran, having started personal training way back in 1992 and opened his first gym shortly after.

Having successfully expanded his gym and licensed the Alloy systems to over 2000 gyms worldwide and currently opening up new franchise locations, Rick has seen what works and what doesn’t.

He shares his experience and tips on a wide range of topics around the fitness business and how to be successful as a gym owner.

Listen in for valuable insights into the fitness industry and learn more about the Alloy Personal Training franchise.

Key Takeaways

- History of Alloy Personal Training (01:09)

- Rick’s inspiration for getting into the fitness business (05:43)

- How to balance exercise with other life commitments (16:51)

- The strength training prescription (18:46)

- What it takes to own a gym (25:59)

- How to qualify for an Alloy Franchise (29:24)

- What makes the Alloy brand successful (33:55)

- The state of fitness post-Covid (36:28)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Are fitness franchises a trend or a viable franchise opportunity?

In this episode, Rick and Kim Daly discuss the opportunities in the fitness space and why you should consider Alloy Personal Training Franchise.

Many franchise candidates who want to invest in a fitness business often have one major worry. They wonder if they are investing in something just trendy that people won’t like in three years.

As Rick points out in this episode, this concern is valid because fitness can be very trendy. When looking for a fitness franchise, always look for a concept that has staying power.

The Alloy brand promise of accountability and specificity has made the Alloy Personal Training Model relevant for more than 30 years, even with all the fitness trends that come and go.

Tune in to this conversation to learn why the Alloy Personal Training Franchise is a viable opportunity to get into the fitness business. 

Key Takeaways 

- Why the Alloy Brand has thrived for 30 years (03:45)

- The personal training fitness model (06:17)

- Why go for an Alloy Franchise (12:24)

- The ideal candidate for an Alloy franchise (14:51)

- Stages of development of a franchisee-franchisor relationship (16:35)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

"You've got to give yourself certainty by taking small steps." From struggling with social anxiety as a teenager, to moving across country and running a successful chain of gyms, Michael Budensiek is an inspiration on many levels! He says and lives by the thought that you live and learn.

In this episode, you will hear how Michael relieved his anxiety, tips he used to stay mentally healthy both during his move from Indiana to Florida and when he arrived, daily advice to improve your mental health, and much more.
 
WELCOME BACK to A Mental Health Break. This is the show where we normalize the conversation on mental health. After Host Vincent A. Lanci suffered a Traumatic Brain Injury (TBI), and into recovery, he learned that he needed to prioritize my mental health. And his goal for this podcast is to help you do so, too!

Mental Health Week: https://www.amazon.com/Mental-Health-Week-Vincent-Lanci/dp/0578676168/ref=sr_1_3?dchild=1&keywords=mental+health+week

Mr. Lanci Talks Mental Health: https://www.amazon.com/Mr-Lanci-Talks-Mental-Health/dp/0578784661/ref=sr_1_2?crid=58KRJ9LE9C47&dchild=1&keywords=mr+lanci+talks+mental+health

Meet Budensiek: Many friends say he is the master of positivity and encouragement, which makes him a powerfully infectious person to be around.

Michael never officially graduated high school, instead opting to get his GED due to the fact that he got so far behind from working as a carpenter and spending his time at the gym working out in his teenage years. 

After his 12 months of probationary fire fighting, he still had a lingering itch to get into the fitness industry, start a business, and help people change their lives. He found a trade school for Personal Training that had a 5-month course and took the leap, moving 1000 miles across the country to get it done.

In 2013, Michael opened his first Personal Training Studio and opened 5 locations in 5 years, which he says was a crazy ride that he would do over and over again.

Guest Name: Michael Budensiek
Email: budensiekm@gmail.com
Website: Michaelblife.com 

For Digital Editing, email PodcastsByLanci@Gmail.com

Host Name: Vincent A. Lanci (PodcastsByLanci@Gmail.com)
Stream Podcast On All Platforms: buzzsprout.com/743867
YouTube: youtube.com/channel/UCy0dil34Q5ILEuHgLVmfhXQ
Website: vincentalanci.com
LinkedIn: https://www.linkedin.com/showcase/amentalhealthbreakwithvincentalanci

This episode is brought to you by Tampa Counseling and Wellness- Dedicated to helping individuals looking to positively transform their lives through compassionate counseling and wellness coaching. If you struggle with depression, anxiety, or other mental health issues, call today for a free consultation.

Website: www.tampacounselingandwellness.com
Phone: 813 520 2807

Uplifting Energy by Mixaund | https://www.free-stock-music.com/mixaund-uplifting-energy.html
Adventure by MusicbyAden | http

Brought to you by Tampa Counseling and Wellness- Dedicated to helping individuals looking to positively transform their lives through compassionate counseling and wellness coaching. If you struggle with depression, anxiety, or other mental health issues, call now for a free consultation. 1 813 520 2807

If you are getting into the fitness business, either on your own or through a franchise, it is critical to evaluate the business model that you are about to invest in.

There is always something trendy in the fitness space that seems to appeal to people These may be things like technology, equipment, fancy gadgets, fitness concepts, modalities, etc. 

Before investing in a fitness business, you have to look at the longevity of your chosen model. Most franchise agreements are 10-year contracts, and you wouldn't want to invest in a trend that can be easily disrupted. 

In this episode, Rick and Matt talk about some of the gimmicky fitness trends they have seen over the years and how investing in them can turn out to be a bad idea.

In addition, they evaluate the Alloy Personal Training Franchise model through the lenses of both the consumer and investor. 

Tune in to find out how the Alloy model ticks all the right boxes for our target market and how this ensures the longevity of our concept. 

Key Takeaways 

- The gimmicky side of the fitness industry (01:56)

- Drawbacks of fitness concepts based on technology (03:54)

- Role of tech in fitness (07:02)

- Risks of single modality concepts (11:43)

- How the Alloy Model compares with other concepts (14:38)

- The Alloy prescription (22:47)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

If you want to succeed as a new gym owner, you must implement a robust presale strategy so that by the grand opening date, you are ready to start servicing revenue, and hopefully, you are on the black.

For Alloy Franchisees in the stronger one model, we have opened facilities with over 100 memberships sold during the presale out of a capacity of 130 members. With this number, they can open making money rather than limp into profitability over time. 

But what exactly are presales?

Presale gym memberships are agreements signed that once the gym opens its doors, the member will start using the facilities. The members are only billed from the grand opening date but commit themselves in advance.

Presale memberships ensure the gym starts generating revenue from the opening day.

In this episode, Rick sits down with Alloy's head franchise business coach to discuss the best practices of new facility presales. Alloy has a specific presale playbook with sales scripts, marketing collateral, KPI's for team members, and a robust digital strategy.

Listen to learn of the Alloy presale playbook and how we have used it successfully to open new Alloy personal training gyms.

Key Takeaways

- What is a gym presale? (06:04)

- How long far out can you presell? (06:46)

- How to get out in the community to get leads (09:17)

- The alloy presale play (15:56)

- Life is all about sales (19:10)

- Leveraging scarcity as a presale marketing tool (21:16)

- How to ask for referrals from new members (22:46)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Is a sweaty workout or an elevated heart rate indicative of a good exercise program?

This is the question Rick and Matt answer in today's episode.

Since the advent of the studio fitness model, we have seen many claims regarding High-Intensity Interval Training (HIIT). Some people claim that this is the only way to lose weight, and some go as far as saying that you can build muscle on such programs.

However, science has proven that the way to lose weight sustainably is through strength training and looking after your diet.

The main reason you don't lose weight sustainably or build muscle through HIIT is that the body adapts to strenuous activity after some time and gets efficient at it. Efficiency is the enemy of fat loss.

If you are looking for the cardiovascular benefits of HIIT, the best way to go about it is to incorporate a 3-5 minutes' metabolic finisher at the end of a strength training session.

Listen in as Rick and Matt discuss the best exercise program for your gym business and also to achieve results for your clients!

Key Takeaways

- Is an elevated heart rate important during exercise (01:29)

- Incorporating a metabolic finisher at the end of strength training (08:06)

- Why you don't lose weight on HIIT (10:58)

- How clients lose fat through strength training (15:15)

- Why HIIT programs lead to a higher churn rate (17:14)

- The ideal no of sessions of strength training in a week (22:45)

- Why it's countless to count calories burnt during a workout (29:53)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

How did our business model start and how did we scale it effectively despite it being a unique one?

Anyone who runs a new business would understand how much it could take to make it work - especially at the very beginning. For Alloy Personal Training, we were in an especially challenging place as we went for a business model that was the first of its kind.

Among the strategies you’ll find are:

👉 Tech: CRMs that work

👉 Social media

👉 Pre-sale methods

Listen in to take a sneak peek at our strategies as you might just find it as effective for yourself, too!

Key Takeaways

Intro (00:00)

How Alloy Personal Training started (01:10)

Fitting in the personal training landscape (07:25)

How tech did the trick (11:22)

Tools that boost real expansion (14:40)

Leveraging social media (18:15)

Make your pre-sale soar (22:37)

Why go for Alloy Personal Training? (26:19)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

What makes a successful entrepreneur? Is entrepreneurship for everyone?

Some key traits are common for most successful entrepreneurs, and we look at three of these in this episode.

When vetting franchisees for the Alloy Personal Training Franchise, we look at these traits from the candidates, and if they lack them, they might not be a good fit for our brand. However, these traits apply to independent entrepreneurs as well.

These traits are:

👉 Character

👉 Skillset

👉 Belief system

Listen in as we describe how each of these determines your success as an entrepreneur and what to do to improve on them to level up!

Key Takeaways

- Do you have the right character for entrepreneurship (07:18)

- Are you willing to work hard (08:16)

- What is your skillset (09:42)

- A franchise will help you with 80% of the skills needed (10:19)

- What is your belief system (12:07)

- Are you coachable (15:04)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Franchise discovery days are a crucial part of the franchise buying process. This is a day or two where potential franchisees visit the franchisor's corporate office to learn more about the brand.

At Alloy Personal Training Franchise, potential franchises visit our corporate offices/mothership gym to get a feel of our services and get as much info as possible about the brand.

It's a big opportunity for both the potential Alloy franchisee and us to meet and learn more about each other because, essentially, we are entering into a partnership.

Sometimes, we meet some potential franchisees who are not a good fit for the Alloy brand despite their financial qualification.

Tune in to learn more about the Alloy Personal Training Franchise opportunity and what to expect on Discovery Day!

Key Takeaways

- Why you need to fidget more according to science (1:47)

- A NEAT approach to weight loss (03:01)

- What is a franchise discovery day? (07:10)

- Importance of discovery day to a franchisor (09:23)

- Everyone comes to discovery day (11:29)

- Meet the Snuffleupagus of Alloy (13:12)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Scarcity is a really powerful marketing tool that retailers use to influence customer behavior and drive sales.

But did you know that we can use it in the fitness space to achieve the same results?

We have used it here at Alloy Personal Training Franchise with great success. Some of our franchisees in our stronger one model sell almost their full capacity memberships even before the grand opening date.

As you’ll be hearing from Rick and Matt, the 3 most effective ways to harness the power of scarcity marketing in fitness are:

👉Countdowns

👉Seasonal/low stock offers

👉Spotlighting customer behavior

Tune in to learn how to use each of these and watch your sales go through the roof.

 Key Takeaways

- How to use Social Proof to sell more (02:36)

- Volume play vs. high-end play

- How to use countdown of memberships or time to create scarcity (10:05)

- Seasonal/Low Stock Offers (14:28)

- Spotlighting behavior to create scarcity (21:58)

- Always create scarcity with integrity (18:50)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Who does your business serve? Does it serve you or the market?

In the fitness space, it is likely to see an independent gym operator running a business that serves their personal interests or is heavily influenced by their personality which ultimately has a negative impact.

Ideally, your business should serve the market and their needs despite your own personal opinions, likes, or biases. Opening a business that serves your passions is not sustainable in the long run.

As a fitness entrepreneur, your role is to look for a gap in the market, define it and then build a business that services that gap.

And this is the biggest difference between an independent operator and franchisees. A fitness franchise already serves a defined gap in the market. It doesn't give any room for personal biases to manifest in the business.

Tune in to learn how to avoid your personality and biases affecting your business and why an Alloy Personal Training Franchise can help you serve a defined market!

Key Takeaways

- The difference between a franchisee and an independent operator (02:28)

- Who does your business serve and why (03:58)

- Opening a business that serves you is not sustainable (05:07)

- Building a business that serves a gap in the market (06:32)

- How to avoid your biases manifesting in your business (09:52)

- Keep the main thing the main thing (11:51)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

The most common reason that businesses fail is inadequate capital. But where is the money to fund a business found?

This is the question we answer in today’s podcast episode.

But even before we look at ways to fund a fitness business, do you know that you are several times more likely to get funding if you are going for a franchise.

A franchise is a proven concept, and financiers know that you are more likely to succeed in a franchise than when you are on your own.

Now, if you are looking for ways to fund a fitness franchise, the top 3 options are:

• Personal funding
• SBA (Small Business Administration) Loan
• 401K ROBS (Rollover for Business Startups)

Tune in to this episode to learn the advantages and disadvantages of each of these three options and the best one to go for when funding a fitness franchise.

Key Takeaways

- How Alloy franchisees are doing (00:24)

- Why getting funding for a franchise is easier (04:07)

- Personally funding your fitness business (06:14)

- Finding an investor to fund your business (08:04)

- SBA loan – Alloy is an SBA approved franchise (10:00)

- How you can use your 401K (without penalties) to fund a business (11:54)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

This week, we reach a major milestone in the podcast. We are on the 100th episode…. And what a better way to mark this milestone than to look at where things are headed in the fitness industry post-Covid and what this means for the Alloy Personal Training Franchise brand and others.

As gym owners and the fitness industry as a whole, the pandemic hit us badly; nobody could have prepared for the disruption we witnessed.

However, with the successful rollout of the vaccines and the fact that people are getting out more and being comfortable going back to the gym, there are important evidence-backed observations we are seeing in our brand and across the industry.

The first thing is the growth of small group personal training. Across the industry, we are seeing more and more brands pivoting to this model.

The accountability, specificity, and community that this model offers are what the customer wants.

As Alloy, we have been doing this for a long time, and as Matt and I have always said in this podcast, this is the model of the present and the future. We are happy that the fitness industry and the customers are coming around to it.

Listen in to hear our thoughts on the state of affairs of the fitness industry and what the data we are seeing tells us!

Key Takeaways

- How things are looking in the Alloy mothership gym (01:36)

- Growth of the small group personal training post-Covid (03:50)

- Who the small group personal training is the best for the customer (08:16)

- Brick and mortar is here to stay (10:42)

- The fate of digital fitness (11:28)

- Health and wellness awareness post-Covid (14:53)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!