fitness concepts

Like all other industries, the fitness industry is trying to adjust to the post-pandemic world.

An interesting phenomenon taking place over the last couple of months  across  all industries is the great resignation. Some people might prefer to call it the great reshuffle.

The pandemic has managed to pierce the veil of security that people thought they had in their careers. Employees across all cadres are changing jobs, careers, and even exiting the workplace.

One effect we are seeing in our fitness franchising business is that some people who qualify are looking at owning a fitness business.

In this episode, Rick chats with Eric Malzone, host of the Future of Fitness Podcast, about this and other effects we are seeing in the industry.

Key Takeaways:

- Saying no to many good things and yes to one great one (03:58)

- Overcoming the entrepreneurial squirrel brain (06:03)

- The effect of the pandemic on fitness (20:03)

- How Covid pierced the veil of security people had (25:07)

- The uniqueness of the Alloy Franchise model (30:21)

- The Alloy franchise candidate avatar (34:13)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this week’s episode, Matt asks Rick about the 3 habits that will make you a better leader and entrepreneur.

Having been in entrepreneurship and business leadership for 3 decades, Rick shares the 3 most important habits that will make you successful. 

As a gym owner, you’ll be juggling a lot of things at the same time, both small and big things. Most of your time will be spent reacting to other people’s needs. You need to be purposeful about what you do every day. 

The sum of purposeful things done each day is very powerful in the long run. The technique here is to write down what you need to do that day, then do them no matter what. But don’t have too many things on your list.

Tune in for more habits that will make you successful as an entrepreneur. 

Key Takeaways:

- 3 decades – 3 business lessons (03:09)

- Seize the day by planning ahead ((04:15)

- Five purpose things a day (05:43)

- Run your morning – is your routine distracting you? (09:22)

- Review your day (12:12)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

One of the reasons the Alloy fitness concept is unique is that it targets a customer avatar under-served in the current fitness market. 

This customer is looking for accountability and specificity, which the Alloy brand promises and delivers. The Alloy brand has over 30 years of experience with small group and individual personal training. 

Coming out of Covid, many people understand that fitness plays a big part in their health. The right fitness concepts, like the Alloy personal training fitness franchise, have tremendous growth opportunities post-Covid.

As you’ll hear Rick explain in this episode, the Alloy concept is focused on high-quality personalized fitness solutions, and this is what sets us apart.

Having been an entrepreneur all his life, Rick shares some tips for an aspiring entrepreneur in the fitness space and what will make you succeed. 

Listen in to learn more about the Alloy brand and much more. 

Key Takeaways:

- The Alloy Fitness concept (01:43)

- Premium, accountability, specificity – The Alloy Brand (12:50)

- Fitness Post Covid- which concepts will prevail? (15:39)

- Work-life balance for a fitness entrepreneur (23:02)

- Business insider tips (28:50)

- Where to find entrepreneurial inspiration (40:48)

- Rapid-fire questions (51:42)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

If you are getting into the fitness business, either on your own or through a franchise, it is critical to evaluate the business model that you are about to invest in.

There is always something trendy in the fitness space that seems to appeal to people These may be things like technology, equipment, fancy gadgets, fitness concepts, modalities, etc. 

Before investing in a fitness business, you have to look at the longevity of your chosen model. Most franchise agreements are 10-year contracts, and you wouldn't want to invest in a trend that can be easily disrupted. 

In this episode, Rick and Matt talk about some of the gimmicky fitness trends they have seen over the years and how investing in them can turn out to be a bad idea.

In addition, they evaluate the Alloy Personal Training Franchise model through the lenses of both the consumer and investor. 

Tune in to find out how the Alloy model ticks all the right boxes for our target market and how this ensures the longevity of our concept. 

Key Takeaways 

- The gimmicky side of the fitness industry (01:56)

- Drawbacks of fitness concepts based on technology (03:54)

- Role of tech in fitness (07:02)

- Risks of single modality concepts (11:43)

- How the Alloy Model compares with other concepts (14:38)

- The Alloy prescription (22:47)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!