fitness franchise 2022

Having been in business for more than 30 years and powered thousands of clubs worldwide, the Alloy Personal Training concept is a proven fitness and business model. 

This is the background upon which the franchise was built. The concept and systems were tested over and over again in a white label format before the eventual rollout of the franchising model. 

In this episode, Rick explains the reasons why Alloy got into franchising and how the concept came into life. 

One of the reasons that make Alloy a compelling opportunity is the customer avatar goes for is underserved in the market. For this reason, the customer sticks around longer than in any other fitness model (Alloy has one of the highest retention rates in the industry) 

Listen in to understand the Alloy concept and why you should consider looking at it as an investment opportunity. 

Key Takeaways

- A 30-year fitness shortcut (04:08)

- Is fitness saturated already (12:35)

- The ideal Alloy franchise (18:11)

- How Alloy supports franchisees (20:44)

- Measuring KPIs for franchises (24:08)

- The one piece of advice that will help you (24:46)

- The compelling reason Alloy got into franchising (26:05)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

If you are getting into the fitness business, either on your own or through a franchise, it is critical to evaluate the business model that you are about to invest in.

There is always something trendy in the fitness space that seems to appeal to people These may be things like technology, equipment, fancy gadgets, fitness concepts, modalities, etc. 

Before investing in a fitness business, you have to look at the longevity of your chosen model. Most franchise agreements are 10-year contracts, and you wouldn't want to invest in a trend that can be easily disrupted. 

In this episode, Rick and Matt talk about some of the gimmicky fitness trends they have seen over the years and how investing in them can turn out to be a bad idea.

In addition, they evaluate the Alloy Personal Training Franchise model through the lenses of both the consumer and investor. 

Tune in to find out how the Alloy model ticks all the right boxes for our target market and how this ensures the longevity of our concept. 

Key Takeaways 

- The gimmicky side of the fitness industry (01:56)

- Drawbacks of fitness concepts based on technology (03:54)

- Role of tech in fitness (07:02)

- Risks of single modality concepts (11:43)

- How the Alloy Model compares with other concepts (14:38)

- The Alloy prescription (22:47)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!