Performance, availability, and customization lead to financial gains and success: Repeating availability in NFL led Kirk Cousins to earn over $400M, Liquid Death's marketing strategies made it a $1.4B unicorn, customized meal plans by Factor cater to individual needs
Performance and availability can lead to significant financial gains, even if you're not the best in your field. Kirk Cousins' NFL career serves as a prime example, with his repeated availability during free agency leading him to earn over $400,000,000 in total career earnings. Meanwhile, in the business world, a new unicorn has emerged in the form of Liquid Death, a beverage brand valued at $1.4 billion after its latest funding round. Despite not being in the tech industry, this brand has become inescapable due to its innovative marketing strategies and consumer demand. Another takeaway from the discussion is the importance of customization and catering to individual needs. In the context of nutrition, Factor's meal plans offer a range of options tailored to specific dietary requirements, allowing consumers to optimize their health based on their unique needs. Overall, the conversation highlights the power of being adaptable, available, and catering to individual preferences to achieve success in various industries.
A niche audience and unique branding helped Liquid Death succeed: Understanding your audience's needs and delivering a resonating product with unique branding can help a small business succeed, even with a limited budget.
Liquid Death, a heavy metal-branded water brand, became a successful business by understanding the unique needs and preferences of its niche audience and delivering a product that resonated with them. The founder, Cesario, started the company in 2017 with a small budget and a goal to provide hydration options for musicians and punk rock audiences. The brand's edgy marketing and taglines were initially seen as a joke, but partnerships with concert promoters like Live Nation and the unique value proposition of offering good-tasting water with fun branding at affordable prices helped it gain traction. The brand's success extends beyond canned water, with the introduction of new product lines such as drinking powder, bubbly water, and iced tea. Despite initial challenges, such as a lawsuit over the name of their iced tea, Liquid Death has continued to expand and innovate, demonstrating the importance of staying true to the brand's identity while adapting to changing market conditions.
Brands creating emotional connections vs. aviation industry scrutiny: Brands like Liquid Death forge emotional connections, increasing market value. Aviation industry faces intense scrutiny, opening opportunities for non-alcoholic brands.
Brands, especially those that challenge the status quo like Liquid Death, can create strong emotional connections with consumers. This connection can lead to significant market value, as seen with comparisons to larger beverage brands like Celsius and Monster Energy. However, the aviation industry is currently facing increased scrutiny, with numerous incidents involving Boeing planes making headlines. The frequency of these incidents or the heightened awareness of them is up for debate, but it's clear that the industry is under intense scrutiny. For Liquid Death, this could mean potential growth opportunities as larger beverage conglomerates look to expand into non-alcoholic areas. The power of emotional connections in branding and the current state of the aviation industry are two significant takeaways from this discussion.
Boeing Fails 33 Out of 89 FAA Audits, President Biden Proposes $7.3 Trillion Budget: Boeing faces regulatory scrutiny after failing over a third of FAA audits, while President Biden proposes a $7.3 trillion budget with tax increases to address healthcare, childcare, and housing costs.
Boeing is currently facing intense scrutiny from regulators following a series of failures in product audits, leading to significant regulatory investigations and a significant stock market downturn. The Federal Aviation Administration (FAA) conducted audits on Boeing's production of the 737 Max, resulting in Boeing failing 33 out of 89 audits. The FAA also found instances of mechanics using unconventional methods, such as a hotel key card and liquid soap, to check door seals. Despite these issues, the US aviation industry remains safe, with no fatal crashes since 2009. Meanwhile, President Biden recently proposed a $7.3 trillion budget for fiscal year 2025, which includes familiar initiatives to lower healthcare, childcare, and housing costs by increasing taxes on the wealthy and corporations. While this budget may serve as a campaign tool more than an actual proposal, it provides insight into Biden's priorities and his vision for appealing to voters.
Biden's Budget: Focus on Family Costs and Funding: Biden's proposed budget aims to reduce family costs via subsidized healthcare, childcare, affordable housing, and expanded child tax credit. It's funded by tax increases on corporations, US multinationals, and billionaires.
President Biden's proposed budget focuses on reducing costs for families by implementing subsidized healthcare, guaranteed childcare for families earning less than $200,000 a year, affordable housing initiatives, and reinstating the expanded child tax credit. To fund these initiatives, Biden plans to increase taxes on corporations, US multinationals, and billionaires. The Republican response has been criticism of Biden's proposed spending, while Biden aims to draw a distinction between himself and former President Trump regarding Social Security and Medicare, which are important voter issues. The budget proposal reflects Biden's priorities to address inflation and the cost of living concerns among Americans.
Deloitte's role in business efficiency and innovation: Deloitte uses business knowledge and technology to help companies become more efficient, reduce costs, and create new revenue streams. Meanwhile, individuals should be aware of privacy concerns in the automotive industry and consider opting-in to usage-based insurance for safer driving habits.
In today's technology-driven world, companies like Deloitte are helping businesses become more efficient and innovative, while also reducing costs and creating new revenue streams. Deloitte achieves this through their expertise in business knowledge and technology. Meanwhile, in the automotive industry, there's a growing concern over privacy as automakers sell driving data to data brokers, who then share it with insurance companies. This can lead to increased insurance premiums without the driver's knowledge or consent. It's important for individuals to be aware of these practices and opt-in to usage-based insurance if they choose to, as it can encourage safer driving habits. Overall, it's crucial for both businesses and individuals to prioritize transparency and privacy in the digital age.
Consumer privacy concerns in automobile industry and homeownership trends: The automobile industry sells driving data to insurance companies without consent, potentially violating consumer privacy. Younger generations explore co-purchasing homes as a creative solution to affordability, with different motivations based on age.
In today's world of increasing data collection and the Internet of Things, consumer privacy, particularly in the automobile industry, is a growing concern. Your driving behavior is being sold to insurance companies without your knowledge, potentially falling under the jurisdiction of the Federal Trade Commission for deceptive business practices. Additionally, more young people are exploring the trend of co-purchasing homes with friends due to the rising cost of housing, reflecting creative solutions for homeownership in an increasingly unaffordable market. The trend varies between generations, with Gen Z primarily seeking personal residence and older generations viewing it as an investment opportunity. It's important to be aware of these trends and their potential implications for privacy and financial decisions.
Discussing Finances in Business Partnerships and Cultural Shifts in Consumer Spending: Clear communication and planning are vital in business partnerships. Young adults prioritize homeownership for financial stability, and cultural shifts can impact consumer spending, as seen with the vinyl record resurgence in the UK market.
Entering into a business partnership with a friend can be a significant financial decision, and it's crucial to have clear communication and alignment on financial goals. The conversation should be had as soon as possible, and having a written agreement can help ensure both parties are on the same page. The trend of young adults purchasing homes before starting families further emphasizes the importance of securing a stable financial future. Meanwhile, the resurgence of vinyl records in the UK market is an interesting cultural phenomenon. For the first time since 1992, vinyl records have been added to the basket of items used to measure inflation. Sales of vinyl have increased for 16 consecutive years, with over 6 million vinyl records sold in Britain last year, outselling CDs and other physical music formats. This addition to the inflation basket underscores the impact of cultural revivals on consumer spending. In summary, clear communication and planning are essential when entering into a business partnership, and the trend of young adults prioritizing homeownership highlights the importance of securing a stable financial future. The vinyl record resurgence is a reminder of the role cultural shifts can play in consumer spending patterns.
Shopping habits shift towards healthier options during pandemic: People buy fewer rotisserie chickens and hand sanitizers, opting instead for gluten-free bread and pumpkin seeds. Half of vinyl record buyers don't own a record player, suggesting buying for aesthetic value.
The shopping habits of consumers have shifted significantly during the COVID-19 pandemic. According to the discussion, people are buying fewer rotisserie chickens and hand sanitizers, and instead, are opting for healthier options like gluten-free bread and pumpkin seeds. This trend reflects a wider adoption of healthier lifestyles. Another interesting finding is that half of vinyl record buyers in the US don't even own a record player, suggesting that people are buying vinyl records more for the aesthetic value than for listening to music. Overall, the discussion highlights how societal norms and consumer behavior continue to evolve over time. It's a reminder that even seemingly small shifts in our daily routines can have a ripple effect on the economy and our culture.
Liquid Death Worth $1.4B & Boeing's Problems Keep Adding Up
Recent Episodes from Morning Brew Daily
Stock Market Surges After 'Aggressive' Fed Rate Cut & Costco Launches New Product…Housing?
What the Coming Fed Rate Cut Means for Markets & Logan Paul vs. Lunchables
Amazon Axes Work From Home & Chipotle Debuts The Avocado Bot
TikTok Ready to Fight Ban in Court & The $20M Sporting Event at the Sphere
Wall Street Battles Banker Burnout & Is OpenAI Really Worth $150B?
$10M AI Music Scam Duped Everyone & Inflation Cools...Kinda
Markets Brace After First Harris/Trump Debate & The Fed Bows to Big Banks
iPhone 16 is All About AI & Bigger Cars Mean Bigger Problems
OnlyFans Rakes In Almost $7B & US Gas Prices Fall to Nearly $3?
Dueling Presidential Corporate Tax Plans & Teens Aren’t Vaping Anymore
Related Episodes
Ep 11: You Don't Have to Just Hope It Happens -- The 5 Levels of Trust
Many experts in the field of team-building say that the key factor in having an excellent team is "trust"... But what does that actually look like in real life? How does a team actually build "trust," rather than just talking about it and hoping it happens?
In this episode, join Scott and Caitlin as they outline the specific process about how trust is built within a team.
In particular they discuss:
Why most attempts at building trust fail
The 5 Levels of Trust, and how to establish each level of trust
The two different kinds of trust, and why they matter
...and more
Remember: YOUR brand can be legendary too!
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Sign up for our newsletter, and find more info on how we are building legendary brands at: www.SwozConsulting.com
Your Key to Filmmaking Success: Expert Advice from Hollywood Writer-Producer Alexandra Boylan
If you're interested in filmmaking, Phil Cooke's interview https://philcooke.com with Alexandra Boylan is a must-watch! Alexandra shares her experiences and insights as a Hollywood writer-producer, providing valuable advice on how to make a movie from start to finish. From developing your idea to getting feedback from experts, building your tribe and gaining distribution, this video contains valuable advice for new filmmakers and will inspire you to "just do it" and produce your film.
Please like, rate and share this episode!
Get my book “One Big Thing—Discovering What You Were Created to Do” here: https://amzn.to/2M2maTr
Subscribe to My Podcast for more good advice for leaders and creatives: https://podcasts.apple.com/us/podcast/phil-cooke-podcast/id1439369056
Prefer video? Subscribe to My YouTube Channel and Get More Great Advice https://www.youtube.com/c/philcookeofficial?sub_confirmation=1
*Helping leaders navigate their calling and career in today’s distracted media-driven culture*
Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on creative leadership, digital media, branding and marketing strategies, film and TV production – and the faith to take you from where you are to where you want to be in your career.
Other Great Resources: Sign up for my blog and get immediate access to a free download that will inspire your creative leadership at https://www.philcooke.com
Follow me: Twitter https://twitter.com/philcooke
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Find out about Cooke Media Group here: https://www.cookemediagroup.com
*More About This Episode* Your Key to Filmmaking Success: Expert Advice from Hollywood Writer-Producer Alexandra Boylan
New Filmmakers need to hear this! Phil Cooke welcomes Hollywood writer-producer Alexandra Boylan to share the keys to filmmaking that have helped her produce eight feature films.
About Alexandra Boylan: Alexandra Boylan is a dynamic award-winning filmmaker, writer, producer, and actress who has been trailblazing through Hollywood for nearly two decades. Born and raised in Massachusetts, Boylan is known for her fearless pursuit of meaningful content. In addition to her numerous acting credits, Alexandra co-created The Boylan Sisters Production Company, a successful film studio that focuses on faith-based, family-friendly content. Their first feature-length film, “Catching Faith” streamed on Netflix for two years and spawned a sequel, as well as paved the way for other critically acclaimed movies such as “The Greatest Inheritance” and “Switched.” Their latest venture, “Identity Crisis” also serves as the basis for a YA novel, which she is co- authoring with her sister and business partner Andrea.
Alexandra has previously published the widely regarded how-to guide entitled “Create Your Own Career in Hollywood: Advice from a Struggling Actress Who Became a Successful Producer” and is an active member of Women in Film Los Angeles.
Find out more about Alexandrea:
- · Get her book, “Create Your Own Career in Hollywood” here: https://amzn.to/44MwTpe
- · Find out more about her films: The Boylan Sisters Films https://theboylansisters.com/
- · Watch “SWITCHED” https://switchedmovie.com
- · Watch “The Greatest Inheritance” https://greatestinheritance.com/
“Just do it... It’s okay if you don’t know something, as long as you’re willing to figure it out.” —Alexandra Boylan
(As an Amazon Associate, I earn from qualifying purchases. This helps support my channel and allows us to continue making videos like this. Thank you for the support!)
Ep 5: Overview - Operational Excellence
Even if your brand is a household name, it can quickly fall apart if it stumbles in one crucial area: Operational Excellence. This goes beyond catchy jingles and recognizable logos. The key lies in delivering a consistent customer experience built on trust.
Join Jack and Scott as they explore tangible examples of what Operational Excellence looks like, and the reasons why even the world's biggest brands can seem mediocre without this vital element.
In particular, Scott and Jack discuss:
- The #1 way to destroy your brand that many overlook
- Why two brands can go through the same hardships -- yet customers love the one brand, and hate the other
- How brand relationships mirror interpersonal relationships, where inconsistency destroys trust
- ....and more
Remember: YOUR brand can be legendary too!
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Sign up for our newsletter, and find more info on how we are building legendary brands at: www.SwozConsulting.com
How to Discover Your Creative Genius – Interview with Lead Strategist Dawn Baldwin, Mavericks
It’s never too late to unlock your creative genius! Join Phil Cooke in an insightful interview with Dawn Nicole Baldwin, the founder and lead strategist of Mavericks. Discover how to leverage your creativity as a church, ministry, nonprofit organization or individual as Dawn shares invaluable advice on rethinking creativity, identifying your “sweet spot,” and crafting a strategic growth plan. Whether you’re moving into a creative career or seeking to amplify your creative impact, this conversation will ignite your creative journey.
Please like, rate and share this episode!
Get free resources from Dawn Baldwin and Mavericks here: https://Mavericks.cc/Cooke
Get “Ideas on a Deadline: How to Be Creative When the Clock is Ticking” here: https://www.philcooke.com/ideasonadeadline
#Audiobook available on Audible now: https://adbl.co/3QoD7DE
Get “One Big Thing: Discovering What You Were Born to Do” here: https://amzn.to/2M2maTr
(As an Amazon Associate, I earn from qualifying purchases. Thank you for the support!)
Subscribe to My Podcast for more good advice for leaders and creatives: https://podcasts.apple.com/us/podcast/phil-cooke-podcast/id1439369056
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New episodes are uploaded every Wednesday. Subscribe and hit the Notification bell to be notified when they go live.
*Helping leaders navigate their calling and career in today’s distracted media-driven culture*
Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on creative leadership, digital media, branding and marketing strategies, film and TV production – and the faith to take you from where you are to where you want to be in your career.
Other Great Resources: Sign up for my blog and get immediate access to a free download that will inspire your creative leadership at https://www.philcooke.com
Follow me:
Twitter https://twitter.com/philcooke
Facebook https://www.facebook.com/philcookepage/
Instagram https://www.instagram.com/philcooke/
LinkedIn: https://www.linkedin.com/in/philcookepage/
YouTube: https://www.youtube.com/c/philcookeofficial?sub_confirmation=1
Find out about Cooke Media Group here: https://www.cookemediagroup.com
*More About This Episode* How to Discover Your Creative Genius – Interview with Founder-Lead Strategist Dawn Baldwin, Mavericks
About Dawn Nicole Baldwin: For over 25 years, Dawn Nicole Baldwin has been helping leaders reach people more effectively. She’s best known as an idea starter and growth strategist, with a special heart for helping those building the Kingdom.
In 1995 she founded AspireOne, a strategy and communications firm that has a reputation for helping ministries make a difference around the world. The firm recently rebranded as Mavericks to help individuals and organizations of all shapes and sizes reach more people for Jesus.
Dawn’s fun facts: Once upon a time she led communications for a church with over 22,000 in weekend attendance and over 100 supporting ministries. She helped build the brand of VeggieTales as part of the advertising and licensing teams of Big Idea Productions and is credited as a vocalist on the VeggieTale’s Silly Song, “High Silk Hat” (although she says she can’t sing at all!)
About Mavericks: Helping ministries reach more people, more effectively. We’re taking decades of 1-on-1 strategy consulting used with some of the most influential organizations in the U.S. and making it available to everyone. You’re making a difference. We’re here to amplify your efforts.
Get free resources from Dawn Baldwin and Mavericks! https://Mavericks.cc/Cooke
Follow Dawn:
LinkedIn: https://linkedin.com/DawnNicoleBaldwin
Twitter: https://twitter.com/DawnNicole
Facebook: https://facebook.com/DNicoleBaldwin
Have questions? Email Dawn: HereForYou@Mavericks.cc
Ep 8: Overview - Memorable Moments
The last of the gears in the Customer Experience Engine is Memorable Moments. If you implement all the rest of the gears in engine, but not this one, your customers love you -- but they aren't telling anyone to buy from you. This gear is what turns loving fans into raving fans. And it might be easier than you think.
This episode welcomes Caitlin Johnson, a Swoz Consultant, as Scott's co-host for the podcast!
Scott and Caitlin discuss how the legendary brands actually did it (and how you can, too). In this episode, they discuss:
Why Star Wars can teach us a valuable lesson about our relationship to our customers
Tangible examples of how famous brands have cultivated Memorable Moments
Strategies to determine what makes your brand unique (and how to use this to create Memorable Moments)
Time-tested proof that showcases why any brand -- no matter the industry -- can create moments that customers will never forget
...and more
Remember: YOUR brand can be legendary too!
----------
Sign up for our newsletter, and find more info on how we are building legendary brands at: www.SwozConsulting.com