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    Mac craziness, YouTube TV, and Project Scorpio

    enApril 07, 2017

    Podcast Summary

    • Apple's new approach to Mac Pro communicationApple's unconventional approach to discussing the Mac Pro's delay and lack of updates signals a potential shift towards more open dialogue and addressing criticisms in a timely manner.

      Apple had an unusual press event this week, inviting select journalists into a room to discuss the Mac Pro and its delayed release. This unconventional approach marked a departure from Apple's typical secrecy and control over information dissemination. The event was a response to criticism and concerns from the tech community regarding the Mac Pro's delay and lack of updates. The transparency shown by Apple in this instance may indicate a shift in their communication strategy, allowing for more open dialogue and addressing criticisms in a more timely manner. Additionally, Ashley Carmen's car tech reviews on The Verge highlight the importance of holding technology, including cars and tablets, to the same high standards, pushing industries to improve their technology offerings.

    • Apple's communication during the Mac Pro misstepApple maintained a consistent, eloquent communication style even during the Mac Pro misstep, never admitting a mistake but addressing concerns in a thoughtful manner.

      Apple's communication style is meticulously crafted and consistent, even during challenging situations. For instance, Apple introduced the Mac Pro in 2013, and when Phil Schiller made an off-script comment about not being able to innovate, the PR team was taken aback. The Mac Pro, featuring a cylindrical design with a triangular core and Thunderbolt 2 expansion, was Apple's bet on the future of computing. However, the market didn't follow Apple's vision, and the Mac Pro's limited size and heat capacity prevented it from accommodating more powerful components. Apple went quiet on the Mac Pro for four years, and when new MacBook Pros were released, the Pro community raised concerns. In response, Apple revealed that they had observed many pros transitioning to iMacs, and they had underestimated the Mac Pro's importance to the professional community. Despite the misstep, Apple's communication remained eloquent and carefully parsed, never admitting a mistake but addressing the concerns in a thoughtful manner.

    • Apple returns to manufacturing high-end Mac Pro and displayApple acknowledges external manufacturers produce better displays, returns to in-house production for high-end Mac Pro and display, but release date remains unclear due to lengthy decision-making process.

      Apple is returning to manufacturing its own high-end Mac Pro and display after recognizing the limitations of their current designs. This decision comes after acknowledging that external manufacturers like LG were producing better displays than Apple could. However, the release date for these new products remains unclear, with Apple being notoriously vague about future product launches. In the meantime, competitors like NVIDIA and AMD are releasing powerful graphics cards and drivers, potentially aiming to win Apple's business. The confusion surrounding Apple's timeline for these new products stems from the lengthy decision-making process, which involved determining the next version's specifications, target audience, and manufacturing location.

    • Apple's Mac Pro upgrade and communication with professionalsApple's delay in announcing a new Mac Pro model and lack of communication raises concerns about the company's connection to professional users, highlighting the importance of effective product ownership and communication within organizations.

      Apple's decision-making process and communication with its customers regarding the long-awaited Mac Pro upgrade has raised concerns about the company's connection to its professional user base. The delay in announcing a new Mac Pro model, despite the obvious demand and industry expectations, suggests a lack of prioritization and communication within Apple. This issue reflects a larger problem of Apple being disconnected from its professional customers and their needs. The Mac Pro saga highlights the importance of product owners and effective communication within organizations, especially for a company that prides itself on innovation and staying ahead of the curve. Additionally, Apple's potential entry into the GPU market could be an exciting development, but the company's history of closed systems and IP raises questions about its approach to collaboration and openness in this new arena.

    • Apple's design dominance under challengeApple's leadership in product design and innovation is being questioned, particularly in high-performance computing and AR. The Mac Pro and iPhone design stagnation are concerns. Apple risks losing customers if they don't innovate. AR and vertical integration offer opportunities to regain edge.

      Apple's position as a leader in product design and innovation is being challenged, particularly in the areas of high-performance computing and augmented reality. The Mac Pro's lackluster reception and the stagnation of iPhone design are contributing factors. Apple's infallibility in these areas is no longer a given, and the company may risk losing customers if they don't respond with new, innovative products. Additionally, the potential for AR and the need for hardware to support its development could be a significant opportunity for Apple to regain its edge. The discussion also touched on the idea of vertical integration and the potential for Apple to innovate in areas like shared memory between GPUs and RAM, which could improve performance and reduce the need for data transfer over buses. Overall, the conversation highlighted the importance of staying ahead of the curve in technology and design, and the risks of complacency in the face of competition.

    • Apple's focus on specific audiences and late entry into certain marketsApple's failure to support all user needs and emerging technologies may leave some users feeling neglected and hinder their progress

      Apple's focus on specific audiences, such as teens and moms, and their late entry into certain markets like augmented reality, has left some users feeling neglected. The discussion also touched upon the debate of whether users prefer having separate apps for editing content and posting it versus having these features integrated into one platform. For instance, Apple's Clips app, which is a video editing app, could be more convenient for users if it were built into social networking apps. Furthermore, Apple's lack of support for certain technologies, like high-end graphics processing units (GPUs) required for 3D and augmented reality, could hinder their progress in these areas. The speaker also expressed disappointment in Apple's recent behavior, which seems more corporate and less innovative, like when they suggested using Windows instead of their own products. Overall, the conversation highlighted the importance of catering to various user needs and staying competitive in emerging technologies.

    • Personal stories and modern technologyFrom movies to meal kits, the importance of staying true to oneself and embracing modern technology for convenience was explored in the discussion.

      The discussion touched upon various topics including movies, selling out, and convenience food delivery services. The speaker shared a personal story about his fascination with the ultra-wide screen technology in the movie "Far and Away," and the importance of keeping integrity. The conversation then shifted to HelloFresh, a meal kit delivery service, which was praised for making cooking at home easier and more convenient. The speaker highlighted the benefits of the service, such as delivery right to your door, a variety of meal options, and nutritionally balanced recipes. The conversation ended with the introduction of Samsung's new phone and a modular speaker set called B.O. sound shape, which was compared to a bee's hive. Overall, the discussion showcased the importance of staying true to oneself, the convenience of modern technology, and the enjoyment of new experiences.

    • Exploring Expensive and Unusual SolutionsFrom a costly bee system to an affordable cable alternative, innovators tackle diverse challenges with ambitious solutions, offering improvements but with varying affordability and effectiveness.

      There are various expensive and unusual solutions being explored for different needs, whether it's a pricey Biosound system for bees or a reliable cable alternative like YouTube TV for cord-cutters. The Biosound system, designed to improve the living conditions of bees, is an expensive investment with a base kit costing over 4,000 hours of work. It's an ambitious project aimed at creating a large, complex hive structure for honey bees. On the other hand, YouTube TV, priced at $35 a month, offers a cable-like experience with an unlimited DVR and a vast improvement over the failed attempts to access MSNBC during dinner at South by Southwest. The unlimited DVR is a significant selling point, but the on-demand component and potential copyright issues are concerns. Overall, both the Biosound system and YouTube TV represent ambitious solutions to unique problems, with varying levels of affordability and effectiveness.

    • Strict regulations and complexities in online mediaNavigating online media involves understanding complex rules and players, with examples of shutdowns and varying costs for streaming services.

      Despite the advancements in online media and streaming services, the rules and complexities surrounding content distribution and access can still be confusing and restrictive. For instance, the story of Ariel, who was shut down for streaming content illegally, highlights the strict regulations that exist, even for individuals. On the other hand, services like YouTube Red offer great deals, but their content is not always included in traditional TV bundles, which can be frustrating for consumers. Furthermore, the cost of these services can vary depending on the platform, adding to the complexity. Ultimately, navigating the world of online media requires a good understanding of the rules and players involved.

    • Google's YouTube TV expanding to Apple TVYouTube TV's expansion to Apple TV and potential sharing of credentials with other streaming services are topics of discussion, adding to the complexity of the streaming media landscape.

      Google's YouTube TV service is gaining popularity due to its familiar interface, availability of popular channels, and DVR functionality. Google is working on expanding YouTube TV to more platforms, including Apple TV, which could make it a more compelling alternative to traditional cable and streaming services. However, it's unclear if YouTube TV allows users to use their credentials to access other streaming services' content, similar to how cable credentials are shared. The discussion also touched on the topic of sharing streaming service accounts and the challenges that come with it. Overall, the conversation highlighted the complexity and evolving nature of the streaming media landscape.

    • HTC U11 vs LG G6: Size, Audio and Software ComparisonHTC U11 faced criticism for its large size and proprietary USB-C audio, while LG G6 received praise for its design and screen size but was criticized for its software. Both phones failed to match the Samsung Galaxy S8 in the market due to pricing.

      While both the HTC U11 and LG G6 have impressive features like large screens with minimal bezels, the HTC U11 failed to impress due to its size and proprietary USB-C audio, while the LG G6 received praise for its design and screen size but was criticized for its software. The HTC U11 was compared to a "monstrous fail" due to its large size and lack of a headphone jack, while the LG G6 was seen as a more affordable alternative to the Samsung Galaxy S8. However, if LG had normalized the pricing on the G6, it could have been a strong contender in the Android market. Overall, the discussion highlights the importance of both hardware and software in making a successful smartphone.

    • Investing in High-End Technology: Phones and Virtual Reality HeadsetsInvesting in high-end technology, such as phones and virtual reality headsets, offers value but requires considering both innovation and practicality.

      The discussion revolved around the value of investing in high-end technology, specifically phones and virtual reality headsets. The speakers expressed their opinions on various brands, such as HTC and OnePlus, and their struggles to compete with industry leaders like Apple and Samsung. The topic of modular phones also came up, with some expressing interest in the concept but others raising concerns about practicality. The group also shared their experiences with different screen technologies, such as OLED and LCD, and their preferences. Paul warned against using certain phones due to their screens appearing cramped compared to others. Overall, the conversation highlighted the importance of considering both innovation and practicality when making technology investments.

    • Technology vs. Human RelationshipsSpeaker expresses hesitation over upgrading to new Android phone due to potential separation from loved ones, but also prioritizes technology over human connections. Excited about the upcoming Xbox Project Scorpio, acknowledges potential game compatibility issues and need for optimization.

      The speaker is considering upgrading to a new Android phone, specifically the Pixel, but is hesitant due to potential separation from friends and family. However, during the conversation, they express a cynical view towards human relationships and prioritize technology over people. In terms of the tech discussion, the speaker compares the upcoming Xbox Project Scorpio to the PlayStation 4 Pro, stating that while both are upgrades, Scorpio offers a more significant leap due to its different architecture and increased power. The potential downside is the possibility of game compatibility issues and the need for developers to optimize games for the new hardware. Overall, the speaker's perspective on human relationships and their excitement for the latest technology are two distinct themes that emerged from the conversation.

    • New Generation of Gaming Consoles: Faster Loading, Higher Frame Rates, and 4K ResolutionThe new Xbox Series X and PlayStation 5 offer improved performance and capabilities, including faster loading times, higher frame rates, and 4K resolution, but concerns about sustainability and backward compatibility remain.

      The new generation of gaming consoles, represented by the Xbox Series X and PlayStation 5, brings significant improvements in terms of performance and capabilities. These consoles offer faster loading times, higher frame rates, and the ability to support 4K resolution. However, there are concerns about the sustainability of these console upgrade cycles and the potential impact on backward compatibility. Microsoft's strategy of treating the console market more like the PC gaming market, where games are optimized for the platform, is still a questionable long-term solution. The immediate challenge for Xbox, though, is the significant market share and exclusive game lead that PlayStation currently holds. Despite these concerns, the excitement for the new generation of consoles and their capabilities remains high.

    • Exploring tech, media, and social media trendsDiscussed upcoming changes in tech industry, debated classic rom-coms, discussed ISP privacy, and explored new social media platforms

      The discussion revolved around various topics including technology, media, and social media. The hosts, Walt and Paul, shared their excitement about upcoming changes in the tech industry, such as Verizon renaming AOL and Yahoo as Oath, and the potential shift of AOL's branding into the background. They also reminisced about classic late 90s rom-coms and debated which one they preferred. The episode also touched upon ISP privacy, with Walt and Paul discussing the topic on their show and receiving feedback from CEOs of related companies. The hosts also mentioned their exploration of new social media platforms, such as Mastodon and Woospace, and encouraged listeners to join them there. The episode concluded with a shout-out to their sponsor and a promise to return next week with more content. Overall, the discussion showcased the hosts' enthusiasm for technology and media, and their willingness to engage with their audience on various platforms.

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    Confusing new Apple products, Netflix password sharing, and NFT cults

    Confusing new Apple products, Netflix password sharing, and NFT cults
    The Verge's Nilay Patel, Alex Cranz, and Richard Lawler discuss the announcements from Apple this week, HDR video standards, and all the news out of Netflix and Tesla. Apple launches redesigned iPad with a bigger screen and USB-C Logitech updates Crayon stylus with the USB-C port missing from the Apple The new Apple TV 4K has a remote with USB-C and a lower starting price Apple’s new iPad only supports the old Apple Pencil–and need an adapter to do so Apple’s Magic Keyboard Folio for the new iPad has a 14-key function row The new iPad makes no sense Apple announces new iPad Pro with M2 chip and Wi-Fi 6E Netflix password-sharing crackdown will roll out globally in ‘early 2023’ – and here’s how it could work Netflix announces Profile Transfers – for when it forces you to finally pay up Netflix is all-in on binge-watching Netflix is ‘seriously exploring’ a cloud gaming service Can Netflix reclaim the ‘Netflix for games’ crown from Xbox Game Pass? Elon Musk is “excited about the Twitter situation” Tesla is “smoothing is vehicle process to avoid bottlenecks” Elon Musk’s frisky earnings call touched on the Cybertruck, Twitter, and teh future of Tesla Elon Musk says Starlink will keep funding Ukraine’s government ‘for free’ despite losing money Help, Foxconn has gone from AI 8K+5G to ‘3+3=∞’ Google adds replies and stars to Messages — and is taking the RCS fight to iPhones Lightroom is (finally) all I need for photo editing I went all in on eSIM and I have regrets The next generation of Thunderbolt seems nice but less necessary than ever Adobe’s latest AI prototype gives even the worst dancers some impressive moves GMC Sierra EV Denali revealed: plug-in-powered pickup goes premium Email us at vergecast@theverge.com or call us at 866-VERGE11, we'd love to hear from you. We are conducting a short audience survey to help plan for our future and hear from you. To participate, head to vox.com/podsurvey, and thank you! Learn more about your ad choices. Visit podcastchoices.com/adchoices